# Page 2 | Feed It Back Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Feed It Back the right Reputation Management solution for you? Explore 81 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213501/Feed-It-Back/reviews --- Feed It Back 4.9 (81) [View alternatives](https://www.capterra.com/p/213501/Feed-It-Back/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Feed It Back ## Showing most helpful reviews Showing 26-50 of 81 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MJ Maddy J. Customer Experience & Marketing Manager Hospitality Used the software for: 2+ years ### "The perfect Customer Experience tool" July 19, 2023 5.0 The FeedItBack team are great, with regular check-ins to update us on new developments and to ensure we're getting what we want from it. Excellent customer support. Pros Great integration across our EPOS, online ordering, social media and CRM systems to collate and manage guest feedback, gain insights into our customers' experience, and to clearly pinpoint what drives positive customer sentiment, all in one place. We use the system across the business from duty managers monitoring feedback in real-time to recognise and address issues; to Customer Services responding to and reporting back on guest feedback; to head chefs using dish insights data for menu planning, supplier management, and recipe refinement. A great tool for monitoring, managing and understanding customer experience, and for making data-driven decisions. Cons The unstructured feedback element is great for allowing venue teams to capture verbal guest comments and issues, but doesn't facilitate the same level of granularity/analysis as survey data (for example, it's not possible to tag dishes so that dish-related comments pull through to dish insights reporting). It's also worth noting that it does take time and resource to get the most benefit from the system. Review Source Response from Feed It Back July 20, 2023 Maddy, what a lovely review! Thank you ever so much for leaving us such amazing feedback, and for being so concise on how you and the team are benefitting from Feed It Back. We've passed your comments on to the whole team and they're thrilled to see just how much you're enjoying your experience with us. jS julia S. Marketing Director Hospitality Used the software for: 1-2 years ### "Feed It Back gives back" October 19, 2022 5.0 From set up through to ongoing use, the FIB team are constantly on hand to train, advise, encourage and report back on how we are doing. Feed It Back has been one of the best tools implemented and used on a daily basis by our GM's, Ops teams and Head Office. Pros FIB has been the best tool to implement across our restaurants. Teams use this on a daily basis to see how they are performing and most importantly what guests think of their experience in one f our restaurants. Fro service flow to menu items, we monitor these closely and always listen to guest feedback, to ensure we are constantly providing world class guest experience. Cons Nothing not to like - Feed It Back has been an invaluable tool for us all here at Individual Restaurants. Review Source Response from Feed It Back October 21, 2022 Jules, it's been an absolute pleasure working with you and the team at Individual Restaurants - thank you ever so much for your kind words! LD Leo D. Operations Director Restaurants Used the software for: 2+ years ### "Restaurant insights" September 22, 2022 5.0 . Pros Integrates seamlessly into our business. The functionality to monitor all social reviews and gather live feedback, provides critical insights into restaurant operations, allowing our sites to constantly improve overall guest experience. Peer comparisons, data and benchmarking so valuable in analysing trends within the hospitality industry and ensures our execution aligns with overall brand strategy and values Cons For new can take sometime to work around and learn platform Review Source Response from Feed It Back October 3, 2022 Leo, it's been an absolute pleasure working with you and the team over the past few years and we really appreciate your fantastic feedback. Thank you for taking the time to review us. LW Lawrence W. Systems Administrator Hospitality Used the software for: 2+ years ### "Feed it Back at ACI" March 24, 2023 5.0 Pros It has been great to draw the occasional negative review away from public eyes, feedback received tends to be more constructive in nature and it is much easier to have good communication with any guests who have faced issues.We also have received consistently outstanding service from \[sensitive content hidden\], I can't think of another account manager who has been so readily supportive in any company! Cons the respond section can be a bit tricky to navigate and assign/flag cases to appropriate team members, especially if there is movement in peoples' positions.As I said earlier, I feel like being able to have a kind of "quick reply/assign/flag" on the score card section would be a massive help and also help with internal coms. Review Source Response from Feed It Back March 27, 2023 Thanks for your lovely feedback Lawrence, it's brilliant to hear you are finding the platform constructive for the business and that you have had 5\* service from Donna - I've passed on your feedback to her and she is delighted. Really interesting feedback on the quick reply function too, thank you. We'll bring this up in our next development meeting but in the meantime, I just wanted to make sure you were aware that you can access the case from the link on the bottom of the scorecard for replies, assigning/flagging etc. HP Hannah P. Talent and culture director Hospitality Used the software for: 2+ years ### "An excellent product" May 10, 2023 5.0 Pros The customer care is absolutely excellent. Every project we have ever had, or needed, is always followed up promptly, and with great care. The development of the survey has enabled us to manage our products and service daily, with swift changes resulting in better customer service and ultimately profit. Cons Nothing! The product is great. I look forward to better developments with the engagement side for team feedback Review Source Response from Feed It Back May 11, 2023 Hannah, it's been an absolute pleasure working with you and the team over the past few years. Thank you very much for this lovely review, it's lovely to receive such wonderful feedback. We're looking forward to many more years partnering with you. Susie C. Head of Marketing Hospitality Used the software for: 2+ years ### "Amazingly Insightful" December 10, 2020 5.0 Amazing piece of tech, very insightful for business decisions and a great customer success team. Pros Great system that enables to me to contact guests during & post visit to collect feedback. The feedback is collated, analysed and presented in an insightful highlighting areas of improvement. It has helped us identify which dishes aren't being executed properly, which dishes guests think are poor value for money, informed menu changes as well as service issues. So many features, all with huge business benefits and the customer success team are great, always there to help. Cons It has everything we need! The team there are always improving and developing their product so even if it doesn't have what you need, you don't wait long to get it. Review Source Response from Feed It Back December 16, 2020 Hi Susie, Thanks for the great review! Its great to work with everyone at Gusto, especially with how involved all your teams are from HR, ops, training & marketing. You really have been invaluable to us the past few years of working together and have ensured you always challenge us to deliver the best possible product and insight for operators. Thank you!!! All the best, Team Feed It Back RD Ruth D. Guest Experience Manager Hospitality Used the software for: 2+ years ### "Junkyard Golf Club with Feed it Back" June 1, 2022 5.0 Feed it Back have provided me with excellent service and continue to really support and help me develop our guest experience. Their business has always shown a mindset of "we want to help you" and I love that about their model. They are also all really lovely people which makes it so easy to do business with them. Pros It's really easy to use, particularly around reporting. I am not the most technically minded but it is simple to drill into and build reporting to understand better our customer journey. I love the dashboard and the case management tool. I am still working on my knowledge of understanding the full system as far as building surveys from scratch Cons I think help articles linked to certain pages would help make it easier to self serve, or an internet page with a "HOW TO" guide that I could refer to instead of bothering \[SENSITIVE CONTENT\] all the time haha Review Source Response from Feed It Back June 6, 2022 Ruth, you and the team are also a delight to work with! Thanks for your continued support and lovely comments too. HINT: There are FAQ's under the main profile menu on Feed It Back, where you will find useful guides and video guides! VR Verified Reviewer Customer Experience Coordinator Hospitality Used the software for: 2+ years ### "Always happy to help" June 28, 2023 5.0 There has never been an issue where prompt help wasn't a phone call away.\[sensitive content hidden\] is truly engaged and knowledgeable of her clients' needs and platform accessibility, always offering an option to fix our requests. Pros Very user friendly and auto-explanatory platform. Cons Some reports needs requesting, instead of having all set for access. Review Source Response from Feed It Back June 30, 2023 Thank you for your lovely 5\* review. We wish we knew who you were so that we could pass on your kind words to whom you have mentioned 🙈 We have shared it with the team though. SA Stephen A. Ops Director Retail Used the software for: 6-12 months ### "Ops Support" May 18, 2023 5.0 It's the best tool I have used to help analyse the critical drivers within a guest experience and it is very user friendly with regards to survey completion. Using the data and the trends we have been above to move the level of performance significantly during the year and this analysis has been the basis with which we have built our operational execution strategy. In addition to this the support and service has been exceptional with add ons and specific requests being actioned very quickly and they have a customer first mentality. Pros The features are simple and really easy to use. Cons I would like more info on NPS breakdown which I know can be Power BI generated but on the dashboard would be nice. Review Source Response from Feed It Back May 22, 2023 Hi Stephen, Thank you ever so much for taking the time to share a review on your experience with Feed It Back. The team are absolutely delighted to have read such a glowing review on your experience so far. Also, some great news we have some exciting upgrades happening to the dashboard and reporting over the coming months so watch this space. IS Ionut S. Area Manager Hospitality Used the software for: 6-12 months ### "Great insights and great help to drive performance and improvement " August 24, 2023 5.0 Great experience with the platform. The people I have dealt with were great from setting up to support and additional reports needed to our account manager and general communication. I highly recommed it to businesses that intend to really understand how they are doing compared to the customer journey is for their business. FIB can easily give you great insights. You do need to drive the volume, as they really quality comes from also having a big enough sample size. But that problem can be easily solved as there are multiple ways to do exactly that. Pros I really enjoy the simplicity of the platform and ease of use and also the customizable reports. Seeing data the way you want to see it is very helpful and makes it easy to track Cons No real issues observed with the platform so far. Reason for choosing Feed It Back We wanted high volume quality data. Review Source Response from Feed It Back August 29, 2023 Thanks for such lovely feedback Ionut, it's brilliant to see how much you're enjoying the platform. I mean it shouldn't be in any doubt considering you encouraged the Australian estate to implement us too, still great to hear/see though :) We've passed your feedback on to the entire team and they were all thrilled, especially Zoe. We're looking forward to continuing the great work we're doing together. PC Pere C. Operations M Restaurants Used the software for: 2+ years ### "Great product, easy to use and all in one place! " April 22, 2022 5.0 Overall FiB is a great platform to have if you really want to know what your guests have to say, the service from either \[SENSITIVE CONTENT\] in the past, or currently with \[SENSITIVE CONTENT\] has always been second to none, nothing is too much trouble and the way she explains things has always been great and easy to understand. Well done Feeditback! Pros At first i found it a bit full on, but like everything else once you get to know it it's very simple to navigate. Also whenever i've had any question about it i've always have had someone on the other side able to assist me with which is always nice. In addition to this it's also adaptable to any electronic device. Cons Some of the metrics can be rather difficult to understand as they contain an awful lot of information, in my opinion a bit too much, i sense too much is never enough for some but personally there's stuff that gets repeated too often. Review Source Response from Feed It Back April 26, 2022 Thank you ever so much for your lovely review Pere. It's great to hear how you love the platform, and that it's backed up by first class support. We've passed your lovely comments on to the whole team including Julia and Caroline :) EM Ewan M. Operations Director Hospitality Used the software for: 2+ years ### "❤️ Feed It Back" March 10, 2023 5.0 We use it weekly at an Ops level but our sites use it daily. It well received from our teams for its ease of use. Pros Feeditback is a great tool to use to monitor all online presence as well as the customer feedback surveys. Having it all in one place makes it easier to reply and engage with our happy or not happy customers. Cons I suppose giving out the tables for feedback. Staff are more inclined to give to customers they know had a good time. We are working on getting the surveys other ways. Review Source Response from Feed It Back March 14, 2023 Ewan, thank you for your lovely 5\* review. Caroline, myself and the team are thrilled to read how much benefit you're getting out of the platform. I'm also really excited about the recent developments to utilise other forms of integrations to drive response volumes too, as they seem to be having a great impact. Nichola N. Head of Guest Happiness Hospitality Used the software for: 1-2 years ### "Love Feed it Back!" October 7, 2022 5.0 It's a super powerful tool for our business and the whole team at Feed It Back are brilliant to work with and super fast at responding. I look forward to my weekly reports which I can circulate easily with our senior teams, and share the insights captured by Feed It Back. Pros Having all feedback sources and being able to respond in one dashboard is fantastic. Easily used by my team. The restaurants and operations team having direct access to their feedback, KPI tracking is so important and all easily done on the dashboard. Cons No real cons as any queries or 'wish-list' functions are discussed with the team on the possibility of development. Review Source Response from Feed It Back October 13, 2022 Well, what can we say to the "superuser of Feed It Back" other than thank you for your amazing feedback, support and guidance on what you want to see from the system moving forward. Having this feedback from someone that uses the system every day is invaluable to us as a business in progressing and making it the platform it is today, and we all want it to be in the future. Thank you Nichola! Mariam F. Marketing Director Restaurants Used the software for: 1-2 years ### "An easy to use system that's opened up a world of guest insights for us" March 2, 2023 5.0 It's been a great journey, and always feel they want our business Pros Fantastic account team, continued improvements being made Cons It's not the cheapest system but delivers value for money Review Source Response from Feed It Back March 13, 2023 Hi Mariam, What an amazing review!!! Thank you ever so much for your kind words. It's great to hear how we've opened up a world of guest insights to the business, backed up by our fantastic account managers and delivering you value for money! That's exactly what we're trying to do for all of our clients and it's great to see we've hit the mark for you and the team. GH Georgie H. Design & Marketing Hospitality Used the software for: Less than 6 months ### "Customer Reviews & Data made easy!!" March 16, 2023 5.0 Main benefits: - customer management efficiency has increased - data collection and analysis made easier - being able to detail cross venue/branch analysis which we've never really been able to do before Pros The fact we can now collate all our customer feed back in one place has been a game changer for us. We have been able to handle our digital customer service a lot more efficiently and cutting out the middle man of passing feedback to department to department as it is all in one accessible place. Thanks to the in-depth sessions, from our wonderful onboarding coordinator \[sensitive content hidden\] (she has been amazing) the system is really straight forward to use and the data we've managed to collect is invaluable. Cons There isn't majorly anything we dislike about feedback, so far the process has been fit for purpose and exactly what has been described to us. Reason for choosing Feed It Back We had seen this from personal emails from establishments already using the product and liked how efficient and quick it was for customers and wanted something like that for our own. Review Source Response from Feed It Back March 17, 2023 Georgie, what an amazing overview on your experience with Feed It Back to date - thank you ever so much for sharing, and for your kind words - we really appreciate it. WS Will S. Guest Relations Manager Restaurants Used the software for: 6-12 months ### "My Feedback is get Feeditback" February 10, 2022 5.0 Really enjoyed working with Feeditback and would happily work with them again in a future business opportunity. Pros The system is very user friendly, especially for those who perhaps aren't fully ICT literate. The team are always fantastic at responding and providing information for updates and keeping you posted on development of the site. Cons Some elements are a little clunky in the set up, once youv'e got your head around the different phrases, such as templates, branches etc it's smooth, but sometimes I do click on different links until I get to the right one. Perhaps a search help bar to help navigate easier. Review Source Response from Feed It Back February 11, 2022 Thank you for your lovely feedback Will, it really is appreciated. It's been a pleasure working with you and the team over these past 9 months across your estate. Hopefully we'll continue to work together in your future roles too :) Keyana M. Head of Brand Marketing and Advertising Used the software for: 2+ years ### "Great software to work with!" May 16, 2022 5.0 I have loved working with Feed it back. They have been a fantastic support when it comes to insights and their input has helped shaped my marketing strategy in many ways. The FIB team were great at supporting myself and my team at all times and their expertise is second to none. Pros Feed it back is a great way to collate all feedback and reviews into one dashboard. You can see everything in one place and the reporting is very useful. Cons The platform can be a little busy and clunky, however once you use this frequently you get use to it very quickly. Review Source Response from Feed It Back May 20, 2022 Hey Keyana, thanks for your lovely feedback - it's been a pleasure working with you. We hope you enjoy your travels and can't wait to work with you again on your return! DJ Dominic J. CEO Hospitality Used the software for: 1-2 years ### "Enhancing the conversation with our customers" December 10, 2020 5.0 Feed it Back has added significant value to our business. We are delighted with it and the team that support us. Pros Feedback integrates seemlessly with our EPOS and customer apps enabling us to get rick feedback on all customer interactions cross our different brands and locations. It also help personalise and manage customer communications and acts as an aid to team training. Feedback all in one place that can be analysed in granular detail and complaints never get forgotten and easily addressed with a customer voucher and personalised reply. Cons Some day to day management functions are not as intuitive or easy to use but the customer support team alwasy help address any issues quickly and all feedback is taken on board. We expect most of these issues to be addressed in the next month through new releases. The business lives up to it name and takes on board all customer feedback and acts on it. Reason for choosing Feed It Back Fit for pupose and integrates well with our EPOS. Review Source Response from Feed It Back January 6, 2021 Thank you Dominic, we always appreciate your feedback! I think you have just come up with the new company slogan, 'The business lives up to its name and takes on board all customer feedback and acts on it'. We couldn't continue to develop and grow without such great, hands on clients like yourself. Thank you!! Team Feed It Back SG Scott G. COO Hospitality Used the software for: 2+ years ### "fib" June 19, 2023 5.0 Pros The black & white nature of it - the ability to access live guest data and see exactly what is being said Cons No cons - it is a seamless system and the support team are fantastic Review Source Response from Feed It Back June 21, 2023 Hi Scott, thank you ever so much for your incredible feedback and continued support. We know we aren't perfect and we're always striving to improve our product and services so this is great to see that it is well appreciated. Vicky and the team are absolute gems too aren't they? We've passed your comments on and they're thrilled. sM sara M. operations manager Hospitality Used the software for: 2+ years ### "Feed back" November 7, 2022 4.0 Since we have had Caroline, it has been very beneficial. She is an asset to feed it back, supporting us in how to make the best use of the platform and data. Pre Caroline, we didn't have the tools to use to our full capability and she has worked hard with us to streamline our feed it back and get very useful data. Pros There are a lot of functions and information available, once you know how to navigate the system. Drill into problem areas of the business, from food and drink comments from our guests. Cons Doesn't integrate with the pay at the table 'Sunday app' so we cant prompt guests to leave reviews on paying. Review Source Response from Feed It Back November 14, 2022 Sara, what lovely feedback - thank you ever so much for taking the time out to discuss your journey with Feed It Back, and how much you've benefitted from Caroline's account management. RE the integration with Sunday, we had instigated these conversations in the summer but unfortunately they couldn't prioritise the development at their end amongst all of their POS integrations. If you are keen on this, can you please make sure they are aware of its importance as we would love to do this integration. ML Matthew L. Operations Manager Hospitality Used the software for: 2+ years ### "Tasty" April 22, 2022 5.0 Fantastic experience with the platform once we were up and running - the support now from \[SENSITIVE CONTENT\] has really brought the platform to life within the company which is now adding huge value to the results Pros Great insight to really understand what our guests are feeling and wanting. Cons it would be great to have the ability to run a mystery diner from this platform Review Source Response from Feed It Back May 5, 2022 Thanks for your lovely review Matt, we love working with you and the team over at Tasty. Thanks for your lovely feedback on Caroline - we've already shared this with her and the team. ID Izzie D. Marketing Manager Restaurants Used the software for: 2+ years ### "Fantastic customer insights + account management support " November 28, 2023 5.0 Our feedback system excels in delivering detailed customer insights and streamlined case resolution. With \[sensitive content hidden\] as our dedicated account manager, we are always supported and are able to prepare all the surveys needed to understand key KPI's throughout the company. The system provides clear menu insights, industry expertise, and robust reporting tools, making it a vital resource for informed decision-making. Pros The granularity of data, ease to respond to cases, account manager support, menu insights, industry knowledge, reporting, topic areas Cons Some of the filters don't work correctly, it can be difficult to search for cases and snippets can be slow to update Review Source SC Samantha C. Chief Operating Officer Leisure, Travel & Tourism Used the software for: 1-2 years ### "Feed It Back Review" July 2, 2022 5.0 Pros The software is really easy to use. Teams at all levels can navigate it really easily and draw really simple conclusions about our member/guest experience. The support we get from \[SENSITIVE CONTENT\] and the team is exceptional. Nothing is everytoo much trouble. For any business on journey to start to understand customer insight, Feed it back is a great place to start. Cons Any small gaps in the system, we have managed to find a work around. with the help of the team. Review Source Response from Feed It Back July 5, 2022 Hey Sam, thank you for your lovely review of the platform and your experience with us. It's always wonderful to hear how much our clients are finding the system, and even better when you mention a team member for special praise - Julia will be thrilled! Safe to say we love supporting the Club Company too - we must get down to one of your sites soon for a golf day :) Glenn P. Customer feedback administrator Hospitality Used the software for: 1-2 years ### "Westmorland Family " September 28, 2022 5.0 Amazing with the best account manager. Pros I liked how you cab check in and reply all in one place. Cons I like everything about FIB Review Source Response from Feed It Back October 11, 2022 Thank you for such a lovely review Glenn, we're thrilled to hear how much you love the system and how highly you rate your account manager Donna - she is equally as thrilled with your comments! bW ben W. Managing Director Hospitality Used the software for: 1-2 years ### "Loving feedback!" November 29, 2023 5.0 A great experience working with \[sensitive content hidden\] and the team, easy to use platform that provides invaluable information for the team to improve the business! Pros I love a Monday morning email that gives me a snapshot of the weekend service! Cons I\`m happy with feed it back and don\`t really find any negatives - i like what it does Review Source Similar Products Featured