---
title: "TheyDo Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about TheyDo Software - reviews, pricing plans, popular comparisons to other Customer Journey Mapping Tools products and more."
source_url: "https://www.capterra.com/p/213609/TheyDo/"
page_type: "product"
language: "en"
---

# 

 TheyDo Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

TheyDo

## What is TheyDo?

Manage journeys like you manage products. With TheyDo, experience-led teams (CX, UX, Research, Product) can manage all journeys in one place. Featuring a collaborative journey management experience, opportunity prioritization engine, and world-class support, TheyDo is cloud journey management software you’ll want to use to manage and track customer experience from insight to implementation. It’s not what your customers say, it’s what they do.

## What is TheyDo used for?

[Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[Collaboration](https://www.capterra.com/collaboration-software/)[User Experience (UX)](https://www.capterra.com/ux-software/)

Top alternative

Featured

Overall rating

Based on 4 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$25

Flat Rate, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for TheyDo?[Manage this product listing](https://www.g2.com/products/theydo/claim_requests/new?auto=true)

## TheyDo Overview

Updated September 2026

AI summary

TheyDo is a cloud-based platform for small businesses focused on customer journey mapping, collaboration, and workflow management. It offers tools for behavioral analytics, customer segmentation, customizable templates, data import/export, and performance metrics. Notable features include real-time notifications, activity dashboards, surveys, and a Jira integration, supporting teams aiming to coordinate and optimize customer experience initiatives.

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### TheyDo

4.3 (4)

VS.

[4.7 (130)](https://www.capterra.com/p/157980/ChurnZero/reviews/)

Starting Price

$25

Flat Rate, Per Month

Starting Price

$12000

Per Year

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (4)

Ease Of Use

4.3 (258)

Value For Money

4.0 (2)

Value For Money

4.7 (244)

Customer Service

5.0 (4)

Customer Service

4.9 (254)

## TheyDo alternatives

[4.3 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

Highest Rated

[Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)

[4.9 (258)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/149363/Kangaroo-Rewards/)

[BlueConic](https://www.capterra.com/p/148284/BlueConic/)

[4.2 (17)](https://www.capterra.com/p/148284/BlueConic/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/148284/BlueConic/)

[View all alternatives](https://www.capterra.com/p/213609/TheyDo/alternatives/)

## FAQs about TheyDo

Overview

### What company size and specific industries is TheyDo built for?

TheyDo is designed for customer-centric teams of any company size, from small businesses to large enterprises, that need to organize and manage customer experience work. The vendor description does not name specific industries, so the product appears suited to organizations across sectors that prioritize customer-focused collaboration.

Features and Usability

### What are the key features of TheyDo?

TheyDo offers prioritization and workflow management for organizing customer journey work, along with collaboration tools, customizable templates, and tagging. It also includes activity dashboards, behavioral analytics, customer segmentation, customer profiles, surveys and feedback, data visualization, reporting and statistics, real-time notifications, and single sign-on.

Integrations

### Which third-party tools and platforms does TheyDo integrate with?

TheyDo integrates with Jira for issue tracking and product workflow coordination. The catalog currently lists Jira as the available third-party integration, giving teams a direct connection between journey mapping work in TheyDo and development tasks in Jira.

Getting Started and Support

### What training and onboarding options does TheyDo offer?

TheyDo offers live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars provide guided instruction, documentation supports written reference, and videos offer visual walkthroughs for learning features and setup steps at a self-paced rhythm.

Getting Started and Support

### What customer support options does TheyDo offer?

TheyDo provides email/help desk support, FAQ/forum resources, a knowledge base, phone support, and chat. No reviewer feedback is available here to describe response times, helpfulness, or common support frustrations, so the support experience cannot be characterized beyond the listed channels.

## Features

AI summary

Based on 274 Customer Journey Mapping Tools reviews

Capterra reviewers highlight these as the top features buyers look for in customer journey mapping tools:

-   **Conversion Tracking** (**57%** of reviewers rated this feature as critical)
-   **Performance Metrics** (**50%**)
-   **Data Import/Export** (**54%**)

TheyDo includes **Performance Metrics** and **Data Import/Export**, giving teams a way to measure journey outcomes and move data in and out of the platform for reporting and analysis. However, it does not offer **Conversion Tracking**. Instead, it provides **Collaboration Tools** (**56%**), another feature reviewers rate highly, which helps cross-functional teams work together on journey planning, share insights, and keep customer experience improvements aligned across the business.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Behavioral Analytics

Track and analyse user behavior within a system or network

Collaboration Tools

Provides a channel for team members to share AI models, media files, communicate, and work together

Customer Experience Management

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Customer Profiles

Record customer information, purchase history, and other notes

Customer Segmentation

Process of dividing customers into groups based on common characteristics

TheyDo 17 features

### All Features
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Behavioral Analytics: Track and analyse user behavior within a system or network
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
- Customer Profiles: Record customer information, purchase history, and other notes
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Data Import/Export: Import and export data to and from software applications
- Data Visualization: Graphical representation of data
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Prioritization: Arrange tasks based on the level of priority or urgency
- Real-Time Data: Receive data and information in real time
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Single Sign On: Allow users to access multiple services after entering their login credentials once
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

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Features

4.3 (4)

4.3

Based on 4 reviews

## Pricing

Value for money

4.0 (2)

Free Trial

Free Version

Basic

$25.00

Flat Rate,Per Month

Value for money

4.0 (2)

4.0

Based on 2 reviews

## Integrations

[

Jira](https://www.capterra.com/p/19319/JIRA/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (4)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (4)

5.0

Based on 4 reviews

## User reviews

Overall rating

4.3

Based on 4 reviews

Filter by rating

5(1)

4(3)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

NS

Nick S.

Service Designer

Insurance

### "TheyDo is what agile was missing: a tool to collaborate from the perspective of the customer."

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 11, 2022

Overall experience is a real pleasure and I think any serious service designer that wants to bring people together to elevate them to customer centricity should embrace this tool. Why? because it's the only tool I'm currently aware of that let's you collaborate on mapping the customer perspective and easily follow up on the solutions. The only missing link is an export to Jira. TheyDo will bring service designers to a position where they can make impact by bringing everyone together on customer centricity.

Pros

I love how everyone can easily map out a journey and won't get caught in optimizing it. This is especially crucial during workshops. But that's what every journey mapping tool can do. However, it's true power lies in allowing you to properly collect insights and solutions AND follow up on them by having them all in one place and prioritized.

Cons

There are some concepts that are unfamiliar (e.g. the difference between a sub link of a journey and a connected journey or the link between 'opportunities' and 'solutions') and I had to put in some time to really understand how they should be used. Also, there are still some things that are not documented yet, like types and groups in solutions, so I feel like i'm missing out on something.

Switched from

[Mural](https://www.capterra.com/p/171956/Mural/)

[Figma](https://www.capterra.com/p/175027/Figma/)

Mural and Figma are creating tools but TheyDo accounts for the management aspect as well. Compared to other mapping tools, it also allows you to be much more flexible with the lanes. I don't want to end up with pretty looking maps collecting dust on a wall anymore, I want to see people follow up. TheyDo delivers on this.

Alternatives considered

[Smaply](https://www.capterra.com/p/177161/Smaply/)

[UXPressia](https://www.capterra.com/p/172668/UXPressia/)

Reasons for choosing TheyDo

Theydo allows you to prioritize and follow up on solutions. The other tools feel more like mapping tools for people that have no experience in design.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AH

Arne H.

Service Designer

Design

### "The future of journey management"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 23, 2021

I really do believe that TheyDo is the future of journey management. Up until now, I haven't found a software that makes working with journeys so actionable and accessible for the whole organisation.

Pros

This product saves a a lot of manual labour and makes customer centric accessible to everyone.

Cons

The greatest strength of this product, is the thing I personally like the least. As a service designer, I want to have full control and flexibility in the way I setup and use a customer journey. I realise, that for most users a standardised journey format works perfectly and saves a lot of time and effort.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KB

Keith B.

Digital Technology Partner & Service - Commercial

Food & Beverages

### "A brilliant digital way to capture your customer journeys "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 13, 2021

I came across this company during COVID/lockdown - I have found like-minded people that are passionate in the area of human center design. I personally love the product and as we grow in business partnership it is a must-have solution in the design process.

Pros

The ability to capture the customer journeys in a digital format. The journeys are live and not a static time event, that links the impact and value of opportunities and solutions

Cons

We could do with simple process mapping that would help make theydo good for other jobs that we do as a team. This would improve the everyday usage of the solution. It would also help put the user journeys in context of the business processes and enable some solution design

Alternatives considered

[Smaply](https://www.capterra.com/p/177161/Smaply/)

Reasons for choosing TheyDo

I choose this product for a number of reasons, primary its focused around the business challenge and the value of the solutions. It brings focus to the user/personas and brings focus on identifying where the problems are. They are not really a software company, but a business partner that does software. It has been a pleasure working with them.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Jaap N.

Customer journey expert

Government Relations

### "Met speels gemak overzicht en grip op klantreizen en klantgerichte verbeteringen"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 30, 2021

Pros

TheyDo helpt ons overzicht creëren in onze klantreizen op macro en micro niveau en zo onze aandacht te besteden aan verbeteringen die er voor de klant echt toe doen. Door het customer journey management platform zijn inzichten live voor iedereen toegankelijk waardoor we met verschillende teams altijd op één gemeenschappelijke waarheid kunnen terugvallen.

Cons

TheyDo verbetert de door hun ontwikkelde tooling continue, het is af en toe even schakelen om het tempo van de nieuwe functionaliteiten bij de houden. Gelukkig zijn ze altijd bereid een half uurtje in te plannen voor eventuele uitleg.

Switched from

[Microsoft PowerPoint](https://www.capterra.com/p/141633/PowerPoint/)

[Miro](https://www.capterra.com/p/128955/Miro/)

TheyDo stelt ons in staat om in een prettig werkende gestandaardiseerde online omgeving samen te werken aan klantreizen en klantbeleving.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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