# Market Leader Professional Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Market Leader Professional Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/213723/Market-Leader-Professional --- # Market Leader Professional Software Review 2026: Features, Integrations, Pros & Cons Last updated on April 14, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Market Leader Professional ## What is Market Leader Professional? Market Leader Professional is a cloud-based customer relationship management (CRM) solution that helps real estate agents generate leads, build custom web pages, automate marketing activities, and more. The software aims to help agents generate and manage leads as well as create marketing campaigns to turn those leads into clients. Key features include tools for lead generation, contact management, pre-designed email marketing templates, and integration between the website, CRM, and marketing center components. ## What is Market Leader Professional used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Market Leader Professional?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.marketleader.com/&name=Market Leader Professional) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Market Leader Professional 2.2 (11) VS. [4.7 (1,722)](https://www.capterra.com/p/105428/Clio/reviews/) Starting Price Contact vendor Starting Price $49 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 2.6 (11) Ease Of Use 4.6 (1,717) Value For Money 2.1 (11) Value For Money 4.5 (1,509) Customer Service 2.3 (11) Customer Service 4.7 (1,557) ## Market Leader Professional alternatives Highest Rated [4.8 (649)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.4 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.5 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/213723/Market-Leader-Professional/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Alerts/Notifications 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Contact Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Email Marketing 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Marketing Automation 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Market Leader Professional 14 features Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Assembly of graphs and charts for visualizing and tracking statistics/metrics Create and send email blasts/campaigns Track interaction history by documenting conversations for contacts Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Automate workflows and trigger campaigns based on customer actions Access the system via a mobile application Timed notification for any upcoming task, deadline, appointment, or activity View and track pertinent metrics to find patterns and gain insights from data Pipeline view and tracking lead status Get Advice We can help you find the software with the features you need. Features 2.4 (11) 2.4 Based on 11 reviews ## Pricing Value for money 2.1 (11) ### Starting price Contact vendor for pricing Free trial not available Value for money 2.1 (11) 2.1 Based on 11 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 2.3 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 2.3 (11) 2.3 Based on 11 reviews ## User reviews Overall rating 2.2 Based on 11 reviews Filter by rating 5(2) 4(1) 3(1) 2(0) 1(7) Mentioned topic Sorted by most recent PK Paul K. Team Leader Real Estate ### "CRM for those without one!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 24, 2025 Pros Basic, Simply CRM for someone that does not have a powerful CRM for real estate. Every real estate agent should have a CRM and this will go the job for those people that don't have one! Cons Was not very robust and did not allow for sufficient auto customer nurturing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JT Jack T. Team Leader Real Estate ### "Very Disappointed " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 September 26, 2024 Pros Nothing at this time.. The company needs to make major adjustments. Cons My experience with Market Leader over the past six months has been extremely disappointing. Despite investing $700 per month, I have not received a single valid lead relevant to my service areas. Instead, the leads provided have consistently come from locations over two hours away, which are completely outside my target market. Despite multiple attempts to resolve this issue in the first two months, Market Leader failed to make any adjustments. What’s more concerning is their refusal to cancel my membership or issue a refund for the services that were clearly not delivered as promised. This lack of accountability and disregard for customer concerns is deeply troubling and speaks to a fundamental failure in their service model. I would caution any professional considering Market Leader to seriously reconsider. This experience has not only been a financial burden but has also taken valuable time and resources away from focusing on my business. I strongly recommend exploring more reliable and customer-focused alternatives Switched from [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AR Angela R. Realtor Real Estate ### "Misrepresentation of Product" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 21, 2024 \[sensitive content hidden\] So far. I still have 2 more months of billing before I can cancel. When I made the call to get more details on the services, how it works and so forth. I was told by the representative over then phone that these leads would be screened before they come to me. The service has been bad since day 1. I figure let me give it 2-3 months, but still the same. I kept calling in and they kept making adjustments to my account but nothing ever changed. Most of these leads either have no phone number, bad number etc...It was a different excuse every time. I called last week and spoke with \[sensitive content hidden\] who indicated he would call me back by end of business. He didn't call that day, the next or the next. I kept calling to figure out what was going on. I had to explain every time and whoever I would get on the phone would say oh"\[sensitive content hidden\]is dealing with this". I finally got a call from \[sensitive content hidden\] today. Almost a week later. My request was to just cancel with no fee for the last two months. he than offered to switch me to a 100.00 plan the beginning of may but said I would have tp do a new 6 months agreement. Essentially It would be paying in monthly payment. I told him "why would I extend when It has been a horrible service" and I was made promises in the beginning that did not happen. These leads are not screened. Pros Nothing that my other CRM does. I purchased solely for leads and it has been the worst resource I've ever used. Cons I didn't get what was promised and the customer support isn't that great. Reasons for choosing Market Leader Professional I was initially told that the leads were screened. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BF Brain f. Sales Person Real Estate ### "Dont Use Market Leader" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 16, 2023 Overall I would suggest trying a different lead source because they are not what all the "reviews" say they are.Be smart and stay away for Market Leader, in my own opinion Pros the only good thing that i can think of is the on boarding where they are very helpful, just wish they were a little more upfront. Cons The overall experience was not only a waste of time but of money too. The account manager I had was not very responsive and had to continuously follow up with her. When you buy your lead areas be prepared because they will promise you a number for that area(s) but you will rarely hit the guaranteed number. Instead you will get leads (lets call "near your selected ares") that will count towards your number. A lot of the leads that I received, I did not hear from them, even after multiple follow ups. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SV Shonda V. Real Estate Broker Associate Real Estate ### "Market Leader is Best " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 20, 2023 I loved market leader I would still have it but can’t afford it anymore. Was the best CRM I’ve ever used!! Pros I love their touch system. The automated campaigns are the best I’ve ever seen! Cons The money. It was cheaper through KW when I was under their umbrella but the price went up when I purchased it on my own and was unable to afford. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LS Lisa S. Realtor Real Estate ### "DO NOT buy market leader!!!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 3, 2023 Horrible!!! Pros Nothing! Cons Everything! They do not supply valid leads or make any effort to screen them! Fake info, seller leads that do not own the home, lenders looking for appraised value, agents looking for value etc! Total waste of money! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BM Bob M. Broker Real Estate ### "Scam" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 21, 2023 I have used Market Leader for 3 months. I am certain that the majority of leads I receive are bots. After looking at BBB reviews, I am embarrassed that I fell for it. This company is running a scam. Pros It is easy to set up. Looks great, but it does not work. Cons It did not proved any true leads in the three months I have been paying. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Merribeth B. Realtor Real Estate ### "Super User Friendly " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 January 20, 2023 I enjoyed working with Market Leader Professional, and the platform was great; however the quality of lead deteriorated to a point that it became an act of futility to continue using it. Pros The CRM was great, as well as the automatic follow up with letters to clients. I also liked the amount of leads I received. Cons The quality of leads began to deteriorate. After a time, it became cost prohibitive. I wasn't even breaking even. I was putting time and effort into this, however, you cant sell someone a home with bad credit and no funds to work with. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VV Vi v. real estate Real Estate ### "I tried so you dont- and other sites that dont allow reviews are FAKE" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 21, 2022 NEVER RECOMMEND. try another or none at all this is just placing money in the trash Pros Easy to take my money and give me a basic site. Cons They are not clear, have trash leads, and CRM is so messy and not easily trackable. Webpage is subpar. ALL OF THIS IS NOT WORTH THE MONEY SPENT. Do Not do it. Im, am a person who will try things and this is not something to keep. I took a hit so you dont have to.. Oh and if you come in DO NOT let them buy your DOMAIN name they will steal a 10-dollar name and try to charge you 200 to get it back .. LOL what a joke for customer service. That's why they LOCK you in for 6 months so they can continue to rip you. Cost per lead too high and ROI is like dreaming of a lottery win. Leads from here are not screened, and not valid for many leads that came in. ... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KR Krystal R. Real Estate Agent Real Estate ### "Awful " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 13, 2022 Pros I did not like anything. It was awful. Waste of money. Cons The leads are complete trash. Lots of agents, buyers already under contract, sellers already bound by off market contract. Switched from [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/213723/Market-Leader-Professional/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)