Helping businesses choose
better software since 1999
better software since 1999
Guides & Research
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.
Customer relationship management solution that helps businesses track leads, create flyers, manage marketing campaigns, and more.
Provider
HCL Software
Located In
United States
Foundation
1991
Open API
Unverified
Deployment
On-Premise Windows, Cloud, SaaS, Web-Based, On-Premise Linux
Information Technology Specialist , Web Developer , Technical Director , Chief Information Officer , Senior System Analyst , Senior Quality Assurance Specialist , Dotnet Developer , Chief Security Officer , Lead Java Developer , Enterprise Solutions Arc...
Content Source: Unica
Based on other buyer's searches, these are the products that could be a good fit for you.
A product’s price can vary greatly based on features needed, support or training required, and customization requests. Some vendors want a chance to talk to you before being ruled out for pricing. When you find a product that fits your needs, you should talk to the vendor to figure out what they can offer.
Unica Reviews
"On-track Marketing solution through HCL Unica !"
Overall: End to end cloud platform marketing solution using Unica
Pros: Unica helps us to set the marketing goals and achieve the same on the said deadlines . The Marketing goal statistics will help to run efficient campaigns as well . It also efficiently integrates with other products to target customers.
Cons: The initial configuration of the product and learning is not a straight forward process . May be a easy to use approach of the product will help !
"Unica: Automating Complex Marketing Programs with Ease"
Overall: I have been extremely pleased with my experience using Unica. It streamlines and automates complex marketing processes, helping my team to be much more effective and productive. The UI/UX is very intuitive and easy to use, making it an ideal solution for both novice and experienced users alike. The scalability and security are top notch, so I know that our data is always safe and secure. Altogether, Unica is a powerful marketing automation solution that I would highly recommend to anyone looking for a comprehensive solution for their business.
Pros: What I liked most about Unica is that it helps demystify complex marketing programs and make them more accessible for any business. It allows for integration with different platforms, so you can use it in a variety of ways, and its user interface/user experience is top-notch. It's also highly scalable and secure, so you don't have to worry about your data being compromised. All in all, Unica is a powerful tool that simplifies marketing programs and makes them easier to understand.
Cons: While Unica features a business-friendly UI/UX, some users report difficulty navigating the platform due to its multifaceted capabilities. Unica can be difficult to troubleshoot for users who are unfamiliar with marketing automation platforms, and the learning curve may be steep. That said, the helpful customer service team is eager to provide assistance when needed.
"Extremely complex product with tons of capability, ideal only for enterprise"
Overall: I worked with the campaign portion and eMessage portion of Unica for 2 years. The tool is extremely capable, but in order to do so is also very complex. This product would only be for enterprise class organizations with a dedicated IT team.
Pros: I never found a limitation to what the tool could do.
Cons: Very complex. This is not the tool for everyday marketers to jump into and execute campaigns quickly. This is a massive tool that requires a dedicated technical team.
"UNICA use"
Overall: overall get's the job done and works perfectly except sometimes it's slow since our database is big
Pros: I used unica when I was in IBM, it's a bit technical to use but once you used to it and when you created your flowchart templates it's really easy to launch and test campaigns
Cons: lacking in reporting system and integrations, We used different softwares for reporting
"Recommended for those who need critical automations, good in reporting and analysis."
Pros: I like the automation setups like campaign automations, list automations etc
Cons: I dont like the buffer time, its too lag after we click on any thing on the UI
