# Penny Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Penny Software - reviews, pricing plans, popular comparisons to other MLM products and more. Source: https://www.capterra.com/p/214460/Penny --- # Penny Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Penny ## What is Penny? Penny exponentially increases revenue via the duplicatable field experience consultants & leaders demand while providing you with the data and insights at the pace of innovation you need. Penny is designed to help sales consultants interact with customers and automate sales workflows using artificial intelligence (AI) and machine learning technology. It enables marketing and sales teams to calculate churn rates, monitor market trends, and identify opportunities to optimize customer engagement ## What is Penny used for? [Social Selling](https://www.capterra.com/social-selling-software/)[MLM](https://www.capterra.com/mlm-software/) Top alternative Featured Overall rating Based on 31 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 0% Starting price $8.99 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Penny?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.getpenny.com&name=Penny) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Penny 4.6 (31) VS. [4.6 (30)](https://www.capterra.com/p/151853/IDSTC/reviews/) Starting Price $8.99 Flat Rate, Per Month Starting Price $995 Other, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (31) Ease Of Use 4.5 (92) Value For Money 4.7 (29) Value For Money 4.7 (88) Customer Service 4.9 (30) Customer Service 4.7 (88) ## Penny alternatives [4.6 (10)](https://www.capterra.com/p/237809/Switcher-Studio/#reviews) Starting price $65.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars Highest Rated [Breakcold](https://www.capterra.com/p/10011093/Breakcold/) [4.8 (92)](https://www.capterra.com/p/10011093/Breakcold/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10011093/Breakcold/) [Boards](https://www.capterra.com/p/236600/Boards/) [4.8 (8)](https://www.capterra.com/p/236600/Boards/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/236600/Boards/) [Rasayel](https://www.capterra.com/p/267153/Rasayel/) [4.8 (66)](https://www.capterra.com/p/267153/Rasayel/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/267153/Rasayel/) [View all alternatives](https://www.capterra.com/p/214460/Penny/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Compliance Management Track and manage adherence to policies for any service, product, process, or supplier Content Discovery Automated identification of relevant content for future sharing and reposting Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Penny 23 features Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track and manage adherence to policies for any service, product, process, or supplier Automated identification of relevant content for future sharing and reposting Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving A collection of customer information such as contact details, demographics, previous interactions, etc. Managing salespeople/distributors who sell products for direct sales companies Games or game-like elements to track progress and reward accomplishments Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Store information about leads or contacts and track, manage and nurture them throughout the sales process Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Pay employees in multiple countries using correct currencies and correct tax deduction amounts Manage and support multiple languages Manage and track customer orders for goods, investments, or any other purchases A set of indicators that tracks the performance of networks, applications, systems, teams, etc. A repository of content that has been approved for sharing with current and prospective clients Tools designed to streamline the process of lead generation and management for sales teams Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Reports specific to sales analysis for trends and strategies Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Features 4.6 (31) 4.6 Based on 31 reviews ## Pricing Value for money 4.7 (29) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/214460/Penny/pricing/) Essential $0.00 It includes: - Chat Support - Content Library - Customer Care Cycle - Customer Orders - Language Selection - Mobile Contacts Import Thrive $8.99 Flat Rate,Per Month It includes: - Chat Support - Content Library - Customer Care Cycle - Customer Orders - Language Selection - Mobile Contacts Import - Multi Message Value for money 4.7 (29) 4.7 Based on 29 reviews ## Support, customer service and training options Customer Service 4.9 (30) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (30) 4.9 Based on 30 reviews ## User reviews Overall rating 4.6 Based on 31 reviews Filter by rating 5(20) 4(10) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent MW Melisa W. Independent Consultant Health, Wellness and Fitness ### "Thank you for all you do!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 20, 2021 From the very beginning I have always had the most pleasant experience with Penny and the entire staff! Everyone is extremely friendly and always willing to help me have a BIG DAY! Pros This software has been such an integral part of working efficiently and effectively! The level of detail that has been put into the software that is specific to our company/industry’s needs has been an incredible asset to my business and to those in my team! Cons A little nuance is going through hundreds contacts that I follow on platforms such as Instagram that get rolled up in my contact list that are celebrities or companies. These are not true contacts and it’s a little time consuming to weed them out rather than approving them being added to my list. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 25, 2021 Hi Melisa! Thank you so much for appreciating the thoughtfulness of our developers work in order to customize Penny to suit your company and consultants needs! If you're finding categorizing and filtering through your contacts time consuming, I'd recommend you focus solely on completing tasks on your Daily screen as those are the contacts Penny has determined are hot leads and who're most likely to respond positively to your reach out! If you'd like more tips on that, reach out to us via our chat and we'll be happy to provide you with more tips on how to utilize Penny to maximize her tools for your business workflow! Hope to hear from you soon, have a great #BIG day and keep up the great work! TL Terri L. Independent Consultant Cosmetics ### "What's your time worth? " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2021 I'm a busy mom of 3 with a husband that travels a bit for work. Before I started using Penny I would stress myself out and have to sacrifice time with my kids just to work my business to make the money to pay for the activities we wanted to do - which makes no sense. The two greatest values Penny gives me is time & organization. In direct sales you have to work your business in pockets of time, so when I had a 20 minute window to work I'd waste 10 minutes just trying to get organized to start work. That is not productive. I started my direct sales business so I could have a second stream of income, and time to enjoy that income with my family. Using Penny actually gives me both. It helps me be more focused and productive, which means I am better at serving my customers, and I when I am with my kids I can put my mind at ease because I know Penny has it all sorted. Pros I am not a tech-savvy person but I absolutely love how simple Penny is to use. It connects directly with my back office so it's always up to date and tells me what I should do. Cons Honestly, whoever is behind Penny is on top of it. They are constantly updating and releasing new features. They're always a few steps ahead of what i need. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 13, 2021 Hi Terri! Thank you for this thorough and well thought out response! You pointed out so many amazing tidbits that make up Penny, especially the part about her organizational tools to save and give you more time to be able to spend with your family. In our eyes, that's priceless! Juggling 3 kids on top of your business is hard work so we're so happy to hear that Penny's able to help you manage it all and relieve you of some of those responsibilities so you can focus on getting more done. We love hearing from our amazing users on ways to continuously improve Penny, so if you have any other great feedback, ideas or suggestions don't hesitate to reach out to us via our chat and we'll always look forward to hearing from you! Great job and keep up the hard work! -Team Penny YB Yvonne B. Isagenix Associate Health, Wellness and Fitness ### "Must have for your Home based Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2021 Penny has allowed me to focus on connecting with contacts without worrying about who or where I should start each day. Pros The ease in setting it up, downloading my contacts and using Penny Cons Duplication of some contacts, coming up with my own scripts Switched from [Teamzy](https://www.capterra.com/p/197005/Teamzy/) Isagenix as a company formed a corporate sponsorship with Penny Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 13, 2021 Hi Yvonne! We couldn't agree with you more! Sometimes, the hardest part of anything is simply starting, so we're happy to hear that Penny's doing a fantastic job of eliminating that step so that you can just jump right in! Nice work downloading your contacts and getting Penny up so quickly, way to go! -Team Penny JR Jenny R. Independent Consultant Cosmetics ### "Game Changer!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 3, 2021 I have absolutely nothing but positive experience with Penny. Customer service is EXCELLENT!! If I have ever had a small problem, I use the IM feature and get a response very quickly!! Pros Penny makes my life so much easier!! Before using Penny, I kept all my contacts on a google spreadsheet. It was a nightmare to keep straight who to reach out to, follow up with, and how long I needed to wait in between. I am now able to log into Penny (either from my phone or computer) and see exactly what tasks I need to accomplish each day. I also appreciate that resources from our company are all loaded into my app. Cons Sometimes Penny takes longer than I would like to load on my computer. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 14, 2021 Hi Jenny! We're so happy to hear that you were easily able to transition from your spreadsheet method to Penny as your virtual personal assistant! We also love her abilities in helping you set up your day with her pre-made tasks so you can be more productive with your time! I'll also be sure to pass along your nice comment to our amazing Customer Success team, glad to hear how great of a job they're doing to help you with any issues you run into! Thanks again Jenny, excellent job so far! -Team Penny LS Lorraine S. Prosperity Mentor Health, Wellness and Fitness ### "Great System" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 2, 2021 Keeping all of my contacts in one place and having a system. Pros It's going to keep me organized and in control of my contacts. Cons Nothing so far It seems to be doing what I need. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 14, 2021 Hi Lorraine! We're thrilled to hear that she's able to provide you with the ability to not only stay organized but feeling like you're in control of your contacts and your business, fantastic! -Team Penny LC Lori C. Level 2 Executive Consultant Consumer Goods ### "Love Penny" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 2, 2021 It’s a great tool to help you grow your business Pros It’s very easy to use. I love that Penny keeps me organized. I love that it tells me what to do each day. Cons I don’t like that you need to use a laptop or desktop computer to sync your contacts rather than using your tablet or phone. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 14, 2021 Hi Lori! We're delighted to hear how easy it is for you to use Penny! Syncing your Facebook contacts does require a computer or laptop because it uses a tool that only those systems can support but you can sync your Instagram and mobile contacts straight from your phone! Feel free to reach out to us at our chat if you'd like more information on how to do that! Thanks Lori! -Team Penny MH Michelle H. LV Executive Consultant Cosmetics ### "Your virtual assistant, done right!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 1, 2021 This was the piece of my business that was missing. I was using antiquated spreadsheets that I spent hours sorting through...which was better than most people were using - hand written notes! As an engineer by trade I am so grateful this software was developed to maximize my time and increase my productivity! Pros I love that Penny sorts out my day so I don’t have to spend time figuring out who needs attention! Cons So far all of the functionality I felt was missing has been integrated into the software (because I left regular feedback)! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 14, 2021 Hi Michelle! Maximizing your time and productivity is our goal so we're thrilled to hear how well Penny is able to help you with that! Amazing job on transitioning from your spreadsheet method on to Penny! If you have any suggestions, ideas or feedback you'd like to give us on how we can continuously improve Penny, reach out to us from our chat! We'd love to hear from you! Thank you again Michelle! -Team Penny GK Giselle K. Executive Consultant Cosmetics ### "Penny" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 31, 2020 It has helped my business tremendously by increasing follow up activity, organization of contacts and reach outs which in turn has helped me to grow my business during the past 9 months Pros The simplicity of the program engages me to use it daily for reminders, follow-ups and reach outs to potential customers. It is the best virtual assistant ! Cons Sometimes I find that Penny is not up to date with current customer status on my company website. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 14, 2021 Hi Giselle! Super great job at being so diligent and consistent with your work. We're happy to hear that Penny is engaging and helps motivate you with the ins and outs of your daily business responsibilities! Penny syncs with your back office nightly so any new changes will be updated in Penny no longer than the next day, but please don't hesitate to reach out to us if this isn't the case and we'll be happy to look into that for you! Thank you Giselle! -Team Penny AJ Anna J. business owner Cosmetics ### "penny review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 31, 2020 It has been a game changer for my business, and has resulted in more consistency and more sales. Pros It keeps me on track in contacting new prospects and my customers. Cons It would be nice to have the face id for log in for app on my phone. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 14, 2021 Hi Anna! Thank you for that great feedback on face ID log ins, I'll be happy to share that suggestion to my team! Congratulations on consistently maintaining more sales since starting with Penny! That was our goal for our users so it's so nice to hear you're crushing it and doing an amazing job! Keep it up Anna! -Team Penny CM Cameron M. Distributor Health, Wellness and Fitness ### "Penny- Worth every Penny" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 31, 2020 Penny has been a big impact on the expansion and productivity of my business. It's a great tool and has the great potential. Pros The ability to keep social media contacts synchronized is another time saver. Recommendations and reminders keep you on track. Notification when customers or clients have reviewed content is a great business tool. Cons The ability to import customized packs or deals directly from company website would be a super asset. Also to be able a manually add or edit social media contacts when they have duplicate names, but are 2 different people almost needs to be added. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 14, 2021 Hi Cameron! Your "Penny- Worth every Penny" line is fantastic! Thank you for that really great and valuable feedback, I'll be happy to bring that back to my team to look into that! Feedback plays a huge role in Penny's progression so keep those good ideas coming! Bravo on doing your due diligence in researching other products, we're so happy to hear Penny is your #1 choice when comparing her to her competitors! Superb job Cameron! -Team Penny [View all Reviews](https://www.capterra.com/p/214460/Penny/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)