--- title: "Penny AI Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Penny AI Software - reviews, pricing plans, popular comparisons to other AI Sales Assistant products and more." source_url: "https://www.capterra.com/p/214460/Penny/" page_type: "product" language: "en" --- # Penny AI Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 11, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Penny AI ## What is Penny AI? Penny AI is a cloud-based social sales enablement platform built for direct sales consultants and enterprises. It connects contact management, automated follow-up cycles, and AI-generated conversation scripts in one place. Teams use Penny AI to organize their customer outreach, track relationships, and stay consistent with follow-ups across social channels. Core features include a smart contact list, care cycle automation, microlearning content, and a prospecting assistant that suggests next steps. The platform also offers team reporting so managers can monitor activity and coach their reps. Penny AI is best suited for direct sales organizations, network marketing teams, and field sales representatives looking to manage customer relationships and grow their business through social selling. ## What is Penny AI used for? [Social Selling](https://www.capterra.com/social-selling-software/)[MLM](https://www.capterra.com/mlm-software/)[AI Sales Assistant](https://www.capterra.com/ai-sales-assistant-software/) Top alternative Featured Overall rating Based on 31 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 0% Starting price $8.99 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Penny AI?[Manage this product listing](https://www.g2.com/products/penny-ai/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Penny AI 4.6 (31) VS. [4.6 (10)](https://www.capterra.com/p/237809/Switcher-Studio/#reviews) Starting Price $8.99 Flat Rate, Per Month Starting Price $65 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (31) Ease Of Use 4.8 (1,846) Value For Money 4.7 (29) Value For Money 4.0 (1,505) Customer Service 4.9 (30) Customer Service 4.3 (1,480) ## Penny AI alternatives [4.6 (31)](https://www.capterra.com/p/151853/IDSTC/reviews/) Starting price $995.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.9 (44)](https://www.capterra.com/p/156687/Epixel-MLM/reviews/) Starting price $999.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.8 (56)](https://www.capterra.com/p/151842/Freedom/reviews/) Starting price $2500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Nimble](https://www.capterra.com/p/123032/Nimble/) [4.4 (1,868)](https://www.capterra.com/p/123032/Nimble/reviews/) Starting price $29.90 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/123032/Nimble/) [View all alternatives](https://www.capterra.com/p/214460/Penny/alternatives/) ## FAQs about Penny AI Overview ### Which roles and teams benefit most from Penny AI? Penny AI is most used by independent consultants, executive consultants, distributors, and network marketing teams who need to manage outreach, follow-ups, and customer conversations at scale. Business owners and executives benefit from its automation, sales pipeline visibility, and streamlined relationship management to support prospecting, team coordination, and revenue growth. Answer based on 31 reviews Overview ### What company size and specific industries is Penny AI built for? Penny AI is designed for individual direct sales consultants as well as large direct sales enterprises in the direct sales, network marketing, and social selling industries. It fits businesses and solo sellers working in these sectors, rather than organizations outside direct sales-related commercial models. Features and Usability ### What are the key features of Penny AI? Penny AI offers activity tracking, alerts and notifications, and lead management for monitoring distributor and prospect activity. It also includes campaign management, multi-channel marketing, and social media integration, plus compliance management, order management, and reporting and statistics. Additional features include a pre-approved content library, referral tracking, and gamification. Pricing ### How much does it cost and what fees or limitations are included? Penny AI starts at free with the Essential plan, and the Thrive plan costs $8.99 per month, or $6.99 per month billed annually. A free trial is also available. Essential includes chat support, a content library, and customer orders; Thrive adds Multi Message. Answer based on 3 reviews Getting Started and Support ### What training and onboarding options does Penny AI offer? Penny AI provides live online sessions, webinars, documentation, and videos for training. Live online sessions and webinars support guided instruction, while documentation and videos give teams written and visual reference materials for self-paced learning and review. Answer based on 2 reviews Getting Started and Support ### What customer support options does Penny AI offer? Penny AI provides FAQ/Forum, a Knowledge Base, and Chat support. Users often describe the support experience as responsive and helpful, with chat replies coming quickly and issues addressed in a timely manner. Some also note that suggestions are considered and improvements are added over time. Answer based on 5 reviews ## Features AI summary Based on 264 AI Sales Assistant reviews Capterra reviewers highlight these as the features buyers care about most when comparing MLM software: - **Order Management** (**34%** of reviewers rated this feature as critical) - **Reporting & Statistics** (**42%**) - **Tiered Commissions** (**54%**) Penny AI includes **Order Management** and **Reporting & Statistics**, giving businesses the tools to process sales activity and track performance through clearer data. However, it does not include **Tiered Commissions**. Instead, it offers **Distributor Management** (**42%**), which can still support MLM teams by helping them organize distributor relationships and oversee network activity, while the included core features help businesses manage orders, review results, and make better day-to-day decisions. Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Compliance Management Track and manage adherence to policies for any service, product, process, or supplier Contact Management Manage, organize, and store contact information Content Discovery Automated identification of relevant content for future sharing and reposting Penny AI 29 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Contact Management: Manage, organize, and store contact information - Content Discovery: Automated identification of relevant content for future sharing and reposting - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Distributor Management: Managing salespeople/distributors who sell products for direct sales companies - Forecasting: Form predictions based on past and present data/trends - Gamification: Games or game-like elements to track progress and reward accomplishments - Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Country: Pay employees in multiple countries using correct currencies and correct tax deduction amounts - Multi-Language: Manage and support multiple languages - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pre-Approved Content Library: A repository of content that has been approved for sharing with current and prospective clients - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Referral Tracking: Log and store the source of contacts/leads - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Sales Reports: Reports specific to sales analysis for trends and strategies - Scheduling: Plan availability and assign specific time slots for tasks and resources - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools --- Get Advice We can help you find the software with the features you need. Features 4.6 (31) 4.6 Based on 31 reviews ## Pricing Value for money 4.7 (29) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/214460/Penny/pricing/) Essential $0.00 It includes: - Chat Support - Content Library - Customer Care Cycle - Customer Orders - Language Selection - Mobile Contacts Import Thrive $8.99 Flat Rate,Per Month It includes: - Chat Support - Content Library - Customer Care Cycle - Customer Orders - Language Selection - Mobile Contacts Import - Multi Message Enterprise Contact Vendor for Pricing It includes: - Back Office Integration - Centalized Platform - Chat Support - Content Library - Corporate - Customer Care Cycle - Customer Orders - Enterprise Configuratuon - Interactive Webinars - Language Selection - Live Trainning - Message Compliance Audits. - Mobile Contacts Import - Multi Message Value for money 4.7 (29) 4.7 Based on 29 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (30) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (30) 4.9 Based on 30 reviews ## User reviews Overall rating 4.6 Based on 31 reviews Filter by rating 5(20) 4(10) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent MW Melisa W. Independent Consultant Health, Wellness and Fitness ### "Thank you for all you do!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 20, 2021 From the very beginning I have always had the most pleasant experience with Penny and the entire staff! Everyone is extremely friendly and always willing to help me have a BIG DAY! Pros This software has been such an integral part of working efficiently and effectively! The level of detail that has been put into the software that is specific to our company/industry’s needs has been an incredible asset to my business and to those in my team! Cons A little nuance is going through hundreds contacts that I follow on platforms such as Instagram that get rolled up in my contact list that are celebrities or companies. These are not true contacts and it’s a little time consuming to weed them out rather than approving them being added to my list. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 25, 2021 Hi Melisa! Thank you so much for appreciating the thoughtfulness of our developers work in order to customize Penny to suit your company and consultants needs! If you're finding categorizing and filtering through your contacts time consuming, I'd recommend you focus solely on completing tasks on your Daily screen as those are the contacts Penny has determined are hot leads and who're most likely to respond positively to your reach out! If you'd like more tips on that, reach out to us via our chat and we'll be happy to provide you with more tips on how to utilize Penny to maximize her tools for your business workflow! Hope to hear from you soon, have a great #BIG day and keep up the great work! TL Terri L. Independent Consultant Cosmetics ### "What's your time worth? " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2021 I'm a busy mom of 3 with a husband that travels a bit for work. Before I started using Penny I would stress myself out and have to sacrifice time with my kids just to work my business to make the money to pay for the activities we wanted to do - which makes no sense. The two greatest values Penny gives me is time & organization. In direct sales you have to work your business in pockets of time, so when I had a 20 minute window to work I'd waste 10 minutes just trying to get organized to start work. That is not productive. I started my direct sales business so I could have a second stream of income, and time to enjoy that income with my family. Using Penny actually gives me both. It helps me be more focused and productive, which means I am better at serving my customers, and I when I am with my kids I can put my mind at ease because I know Penny has it all sorted. Pros I am not a tech-savvy person but I absolutely love how simple Penny is to use. It connects directly with my back office so it's always up to date and tells me what I should do. Cons Honestly, whoever is behind Penny is on top of it. They are constantly updating and releasing new features. They're always a few steps ahead of what i need. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 13, 2021 Hi Terri! Thank you for this thorough and well thought out response! You pointed out so many amazing tidbits that make up Penny, especially the part about her organizational tools to save and give you more time to be able to spend with your family. In our eyes, that's priceless! Juggling 3 kids on top of your business is hard work so we're so happy to hear that Penny's able to help you manage it all and relieve you of some of those responsibilities so you can focus on getting more done. We love hearing from our amazing users on ways to continuously improve Penny, so if you have any other great feedback, ideas or suggestions don't hesitate to reach out to us via our chat and we'll always look forward to hearing from you! Great job and keep up the hard work! -Team Penny YB Yvonne B. Isagenix Associate Health, Wellness and Fitness ### "Must have for your Home based Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2021 Penny has allowed me to focus on connecting with contacts without worrying about who or where I should start each day. Pros The ease in setting it up, downloading my contacts and using Penny Cons Duplication of some contacts, coming up with my own scripts Switched from [Teamzy](https://www.capterra.com/p/197005/Teamzy/) Isagenix as a company formed a corporate sponsorship with Penny Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 13, 2021 Hi Yvonne! We couldn't agree with you more! Sometimes, the hardest part of anything is simply starting, so we're happy to hear that Penny's doing a fantastic job of eliminating that step so that you can just jump right in! Nice work downloading your contacts and getting Penny up so quickly, way to go! -Team Penny JR Jenny R. Independent Consultant Cosmetics ### "Game Changer!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 3, 2021 I have absolutely nothing but positive experience with Penny. Customer service is EXCELLENT!! If I have ever had a small problem, I use the IM feature and get a response very quickly!! Pros Penny makes my life so much easier!! Before using Penny, I kept all my contacts on a google spreadsheet. It was a nightmare to keep straight who to reach out to, follow up with, and how long I needed to wait in between. I am now able to log into Penny (either from my phone or computer) and see exactly what tasks I need to accomplish each day. I also appreciate that resources from our company are all loaded into my app. Cons Sometimes Penny takes longer than I would like to load on my computer. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 14, 2021 Hi Jenny! We're so happy to hear that you were easily able to transition from your spreadsheet method to Penny as your virtual personal assistant! We also love her abilities in helping you set up your day with her pre-made tasks so you can be more productive with your time! I'll also be sure to pass along your nice comment to our amazing Customer Success team, glad to hear how great of a job they're doing to help you with any issues you run into! Thanks again Jenny, excellent job so far! -Team Penny LS Lorraine S. Prosperity Mentor Health, Wellness and Fitness ### "Great System" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 2, 2021 Keeping all of my contacts in one place and having a system. Pros It's going to keep me organized and in control of my contacts. Cons Nothing so far It seems to be doing what I need. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 14, 2021 Hi Lorraine! We're thrilled to hear that she's able to provide you with the ability to not only stay organized but feeling like you're in control of your contacts and your business, fantastic! -Team Penny LC Lori C. Level 2 Executive Consultant Consumer Goods ### "Love Penny" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 2, 2021 It’s a great tool to help you grow your business Pros It’s very easy to use. I love that Penny keeps me organized. I love that it tells me what to do each day. Cons I don’t like that you need to use a laptop or desktop computer to sync your contacts rather than using your tablet or phone. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 14, 2021 Hi Lori! We're delighted to hear how easy it is for you to use Penny! Syncing your Facebook contacts does require a computer or laptop because it uses a tool that only those systems can support but you can sync your Instagram and mobile contacts straight from your phone! Feel free to reach out to us at our chat if you'd like more information on how to do that! Thanks Lori! -Team Penny MH Michelle H. LV Executive Consultant Cosmetics ### "Your virtual assistant, done right!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 1, 2021 This was the piece of my business that was missing. I was using antiquated spreadsheets that I spent hours sorting through...which was better than most people were using - hand written notes! As an engineer by trade I am so grateful this software was developed to maximize my time and increase my productivity! Pros I love that Penny sorts out my day so I don’t have to spend time figuring out who needs attention! Cons So far all of the functionality I felt was missing has been integrated into the software (because I left regular feedback)! Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 14, 2021 Hi Michelle! Maximizing your time and productivity is our goal so we're thrilled to hear how well Penny is able to help you with that! Amazing job on transitioning from your spreadsheet method on to Penny! If you have any suggestions, ideas or feedback you'd like to give us on how we can continuously improve Penny, reach out to us from our chat! We'd love to hear from you! Thank you again Michelle! -Team Penny GK Giselle K. Executive Consultant Cosmetics ### "Penny" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 31, 2020 It has helped my business tremendously by increasing follow up activity, organization of contacts and reach outs which in turn has helped me to grow my business during the past 9 months Pros The simplicity of the program engages me to use it daily for reminders, follow-ups and reach outs to potential customers. It is the best virtual assistant ! Cons Sometimes I find that Penny is not up to date with current customer status on my company website. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 14, 2021 Hi Giselle! Super great job at being so diligent and consistent with your work. We're happy to hear that Penny is engaging and helps motivate you with the ins and outs of your daily business responsibilities! Penny syncs with your back office nightly so any new changes will be updated in Penny no longer than the next day, but please don't hesitate to reach out to us if this isn't the case and we'll be happy to look into that for you! Thank you Giselle! -Team Penny AJ Anna J. business owner Cosmetics ### "penny review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 31, 2020 It has been a game changer for my business, and has resulted in more consistency and more sales. Pros It keeps me on track in contacting new prospects and my customers. Cons It would be nice to have the face id for log in for app on my phone. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 14, 2021 Hi Anna! Thank you for that great feedback on face ID log ins, I'll be happy to share that suggestion to my team! Congratulations on consistently maintaining more sales since starting with Penny! That was our goal for our users so it's so nice to hear you're crushing it and doing an amazing job! Keep it up Anna! -Team Penny CM Cameron M. Distributor Health, Wellness and Fitness ### "Penny- Worth every Penny" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 31, 2020 Penny has been a big impact on the expansion and productivity of my business. It's a great tool and has the great potential. Pros The ability to keep social media contacts synchronized is another time saver. Recommendations and reminders keep you on track. Notification when customers or clients have reviewed content is a great business tool. Cons The ability to import customized packs or deals directly from company website would be a super asset. Also to be able a manually add or edit social media contacts when they have duplicate names, but are 2 different people almost needs to be added. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 14, 2021 Hi Cameron! Your "Penny- Worth every Penny" line is fantastic! Thank you for that really great and valuable feedback, I'll be happy to bring that back to my team to look into that! Feedback plays a huge role in Penny's progression so keep those good ideas coming! Bravo on doing your due diligence in researching other products, we're so happy to hear Penny is your #1 choice when comparing her to her competitors! Superb job Cameron! -Team Penny [View all Reviews](https://www.capterra.com/p/214460/Penny/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.