# Penny Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Penny Software - reviews, pricing plans, popular comparisons to other MLM products and more.

Source: https://www.capterra.com/p/214460/Penny

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# 

 Penny Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Penny

## What is Penny?

Penny exponentially increases revenue via the duplicatable field experience consultants & leaders demand while providing you with the data and insights at the pace of innovation you need. Penny is designed to help sales consultants interact with customers and automate sales workflows using artificial intelligence (AI) and machine learning technology. It enables marketing and sales teams to calculate churn rates, monitor market trends, and identify opportunities to optimize customer engagement

## What is Penny used for?

[Social Selling](https://www.capterra.com/social-selling-software/)[MLM](https://www.capterra.com/mlm-software/)

Overall rating

Based on 31 user reviews

Reviews sentiment

Positive

97%

Neutral

3%

Negative

0%

Starting price

$8.99

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Penny?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.getpenny.com&name=Penny)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Penny

4.6 (31)

VS.

[4.6 (70)](https://www.capterra.com/p/152185/Infinite-MLM-Software/reviews/)

Starting Price

$8.99

Flat Rate, Per Month

Starting Price

$699

Flat Rate, One Time

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (31)

Ease Of Use

4.6 (39)

Value For Money

4.7 (29)

Value For Money

4.6 (38)

Customer Service

4.9 (30)

Customer Service

4.6 (39)

## Penny alternatives

Highest Rated

[4.9 (42)](https://www.capterra.com/p/156687/Epixel-MLM/reviews/)

Starting price

$999.00

Per User, Per Month

[4.6 (30)](https://www.capterra.com/p/151853/IDSTC/reviews/)

Starting price

$995.00

Per User, Per Month

[Cloud MLM Software](https://www.capterra.com/p/170827/Cloud-MLM-Software/)

[4.8 (39)](https://www.capterra.com/p/170827/Cloud-MLM-Software/reviews/)

Starting price

$750.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/170827/Cloud-MLM-Software/)

[ProMLM iCON](https://www.capterra.com/p/154833/Pro-MLM/)

[4.6 (27)](https://www.capterra.com/p/154833/Pro-MLM/reviews/)

Starting price

$1599.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/154833/Pro-MLM/)

[View all alternatives](https://www.capterra.com/p/214460/Penny/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Tracking

Track and document all activities across devices, networks, and other systems

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Compliance Management

Track and manage adherence to policies for any service, product, process, or supplier

Content Discovery

Automated identification of relevant content for future sharing and reposting

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Penny 23 features

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track and manage adherence to policies for any service, product, process, or supplier

Automated identification of relevant content for future sharing and reposting

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

A collection of customer information such as contact details, demographics, previous interactions, etc.

Managing salespeople/distributors who sell products for direct sales companies

Games or game-like elements to track progress and reward accomplishments

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Pay employees in multiple countries using correct currencies and correct tax deduction amounts

Manage and support multiple languages

Manage and track customer orders for goods, investments, or any other purchases

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

A repository of content that has been approved for sharing with current and prospective clients

Tools designed to streamline the process of lead generation and management for sales teams

Log and store the source of contacts/leads

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Reports specific to sales analysis for trends and strategies

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Features

4.6 (31)

4.6

Based on 31 reviews

## Pricing

Value for money

4.7 (29)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/214460/Penny/pricing/)

Essential

$0.00

It includes:

-   Chat Support
-   Content Library
-   Customer Care Cycle
-   Customer Orders
-   Language Selection
-   Mobile Contacts Import

Thrive

$8.99

Flat Rate,Per Month

It includes:

-   Chat Support
-   Content Library
-   Customer Care Cycle
-   Customer Orders
-   Language Selection
-   Mobile Contacts Import
-   Multi Message

Value for money

4.7 (29)

4.7

Based on 29 reviews

## Support, customer service and training options

Customer Service

4.9 (30)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (30)

4.9

Based on 30 reviews

## User reviews

Overall rating

4.6

Based on 31 reviews

Filter by rating

5(20)

4(10)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MW

Melisa W.

Independent Consultant

Health, Wellness and Fitness

### "Thank you for all you do!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 20, 2021

From the very beginning I have always had the most pleasant experience with Penny and the entire staff! Everyone is extremely friendly and always willing to help me have a BIG DAY!

Pros

This software has been such an integral part of working efficiently and effectively! The level of detail that has been put into the software that is specific to our company/industry’s needs has been an incredible asset to my business and to those in my team!

Cons

A little nuance is going through hundreds contacts that I follow on platforms such as Instagram that get rolled up in my contact list that are celebrities or companies. These are not true contacts and it’s a little time consuming to weed them out rather than approving them being added to my list.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 25, 2021

Hi Melisa! Thank you so much for appreciating the thoughtfulness of our developers work in order to customize Penny to suit your company and consultants needs! If you're finding categorizing and filtering through your contacts time consuming, I'd recommend you focus solely on completing tasks on your Daily screen as those are the contacts Penny has determined are hot leads and who're most likely to respond positively to your reach out! If you'd like more tips on that, reach out to us via our chat and we'll be happy to provide you with more tips on how to utilize Penny to maximize her tools for your business workflow! Hope to hear from you soon, have a great #BIG day and keep up the great work!

TL

Terri L.

Independent Consultant

Cosmetics

### "What's your time worth? "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 5, 2021

I'm a busy mom of 3 with a husband that travels a bit for work. Before I started using Penny I would stress myself out and have to sacrifice time with my kids just to work my business to make the money to pay for the activities we wanted to do - which makes no sense. The two greatest values Penny gives me is time & organization. In direct sales you have to work your business in pockets of time, so when I had a 20 minute window to work I'd waste 10 minutes just trying to get organized to start work. That is not productive. I started my direct sales business so I could have a second stream of income, and time to enjoy that income with my family. Using Penny actually gives me both. It helps me be more focused and productive, which means I am better at serving my customers, and I when I am with my kids I can put my mind at ease because I know Penny has it all sorted.

Pros

I am not a tech-savvy person but I absolutely love how simple Penny is to use. It connects directly with my back office so it's always up to date and tells me what I should do.

Cons

Honestly, whoever is behind Penny is on top of it. They are constantly updating and releasing new features. They're always a few steps ahead of what i need.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

January 13, 2021

Hi Terri! Thank you for this thorough and well thought out response! You pointed out so many amazing tidbits that make up Penny, especially the part about her organizational tools to save and give you more time to be able to spend with your family. In our eyes, that's priceless! Juggling 3 kids on top of your business is hard work so we're so happy to hear that Penny's able to help you manage it all and relieve you of some of those responsibilities so you can focus on getting more done. We love hearing from our amazing users on ways to continuously improve Penny, so if you have any other great feedback, ideas or suggestions don't hesitate to reach out to us via our chat and we'll always look forward to hearing from you! Great job and keep up the hard work! -Team Penny

YB

Yvonne B.

Isagenix Associate

Health, Wellness and Fitness

### "Must have for your Home based Business"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 5, 2021

Penny has allowed me to focus on connecting with contacts without worrying about who or where I should start each day.

Pros

The ease in setting it up, downloading my contacts and using Penny

Cons

Duplication of some contacts, coming up with my own scripts

Switched from

[Teamzy](https://www.capterra.com/p/197005/Teamzy/)

Isagenix as a company formed a corporate sponsorship with Penny

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 13, 2021

Hi Yvonne! We couldn't agree with you more! Sometimes, the hardest part of anything is simply starting, so we're happy to hear that Penny's doing a fantastic job of eliminating that step so that you can just jump right in! Nice work downloading your contacts and getting Penny up so quickly, way to go! -Team Penny

JR

Jenny R.

Independent Consultant

Cosmetics

### "Game Changer!!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 3, 2021

I have absolutely nothing but positive experience with Penny. Customer service is EXCELLENT!! If I have ever had a small problem, I use the IM feature and get a response very quickly!!

Pros

Penny makes my life so much easier!! Before using Penny, I kept all my contacts on a google spreadsheet. It was a nightmare to keep straight who to reach out to, follow up with, and how long I needed to wait in between. I am now able to log into Penny (either from my phone or computer) and see exactly what tasks I need to accomplish each day. I also appreciate that resources from our company are all loaded into my app.

Cons

Sometimes Penny takes longer than I would like to load on my computer.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 14, 2021

Hi Jenny! We're so happy to hear that you were easily able to transition from your spreadsheet method to Penny as your virtual personal assistant! We also love her abilities in helping you set up your day with her pre-made tasks so you can be more productive with your time! I'll also be sure to pass along your nice comment to our amazing Customer Success team, glad to hear how great of a job they're doing to help you with any issues you run into! Thanks again Jenny, excellent job so far! -Team Penny

LS

Lorraine S.

Prosperity Mentor

Health, Wellness and Fitness

### "Great System"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 2, 2021

Keeping all of my contacts in one place and having a system.

Pros

It's going to keep me organized and in control of my contacts.

Cons

Nothing so far It seems to be doing what I need.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 14, 2021

Hi Lorraine! We're thrilled to hear that she's able to provide you with the ability to not only stay organized but feeling like you're in control of your contacts and your business, fantastic! -Team Penny

LC

Lori C.

Level 2 Executive Consultant

Consumer Goods

### "Love Penny"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 2, 2021

It’s a great tool to help you grow your business

Pros

It’s very easy to use. I love that Penny keeps me organized. I love that it tells me what to do each day.

Cons

I don’t like that you need to use a laptop or desktop computer to sync your contacts rather than using your tablet or phone.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 14, 2021

Hi Lori! We're delighted to hear how easy it is for you to use Penny! Syncing your Facebook contacts does require a computer or laptop because it uses a tool that only those systems can support but you can sync your Instagram and mobile contacts straight from your phone! Feel free to reach out to us at our chat if you'd like more information on how to do that! Thanks Lori! -Team Penny

MH

Michelle H.

LV Executive Consultant

Cosmetics

### "Your virtual assistant, done right!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 1, 2021

This was the piece of my business that was missing. I was using antiquated spreadsheets that I spent hours sorting through...which was better than most people were using - hand written notes! As an engineer by trade I am so grateful this software was developed to maximize my time and increase my productivity!

Pros

I love that Penny sorts out my day so I don’t have to spend time figuring out who needs attention!

Cons

So far all of the functionality I felt was missing has been integrated into the software (because I left regular feedback)!

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 14, 2021

Hi Michelle! Maximizing your time and productivity is our goal so we're thrilled to hear how well Penny is able to help you with that! Amazing job on transitioning from your spreadsheet method on to Penny! If you have any suggestions, ideas or feedback you'd like to give us on how we can continuously improve Penny, reach out to us from our chat! We'd love to hear from you! Thank you again Michelle! -Team Penny

GK

Giselle K.

Executive Consultant

Cosmetics

### "Penny"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

December 31, 2020

It has helped my business tremendously by increasing follow up activity, organization of contacts and reach outs which in turn has helped me to grow my business during the past 9 months

Pros

The simplicity of the program engages me to use it daily for reminders, follow-ups and reach outs to potential customers. It is the best virtual assistant !

Cons

Sometimes I find that Penny is not up to date with current customer status on my company website.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 14, 2021

Hi Giselle! Super great job at being so diligent and consistent with your work. We're happy to hear that Penny is engaging and helps motivate you with the ins and outs of your daily business responsibilities! Penny syncs with your back office nightly so any new changes will be updated in Penny no longer than the next day, but please don't hesitate to reach out to us if this isn't the case and we'll be happy to look into that for you! Thank you Giselle! -Team Penny

AJ

Anna J.

business owner

Cosmetics

### "penny review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 31, 2020

It has been a game changer for my business, and has resulted in more consistency and more sales.

Pros

It keeps me on track in contacting new prospects and my customers.

Cons

It would be nice to have the face id for log in for app on my phone.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 14, 2021

Hi Anna! Thank you for that great feedback on face ID log ins, I'll be happy to share that suggestion to my team! Congratulations on consistently maintaining more sales since starting with Penny! That was our goal for our users so it's so nice to hear you're crushing it and doing an amazing job! Keep it up Anna! -Team Penny

CM

Cameron M.

Distributor

Health, Wellness and Fitness

### "Penny- Worth every Penny"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 31, 2020

Penny has been a big impact on the expansion and productivity of my business. It's a great tool and has the great potential.

Pros

The ability to keep social media contacts synchronized is another time saver. Recommendations and reminders keep you on track. Notification when customers or clients have reviewed content is a great business tool.

Cons

The ability to import customized packs or deals directly from company website would be a super asset. Also to be able a manually add or edit social media contacts when they have duplicate names, but are 2 different people almost needs to be added.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 14, 2021

Hi Cameron! Your "Penny- Worth every Penny" line is fantastic! Thank you for that really great and valuable feedback, I'll be happy to bring that back to my team to look into that! Feedback plays a huge role in Penny's progression so keep those good ideas coming! Bravo on doing your due diligence in researching other products, we're so happy to hear Penny is your #1 choice when comparing her to her competitors! Superb job Cameron! -Team Penny

[View all Reviews](https://www.capterra.com/p/214460/Penny/reviews/)

Popular comparisons

[Cloud MLM Software vs Penny](https://www.capterra.com/compare/170827-214460/Cloud-MLM-Software-vs-Penny) 

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