--- title: "UTM.io Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about UTM.io Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more." source_url: "https://www.capterra.com/p/214568/UTM-io/" page_type: "product" language: "en" --- # UTM.io Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) UTM.io ## What is UTM.io? Build, share and sync your UTMs with your team. Stop using messy spreadsheets and get good campaign data in your analytics. ## What is UTM.io used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $69 Other, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for UTM.io?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://web.utm.io&name=UTM.io) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### UTM.io 4.8 (4) VS. [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting Price $69 Other, Per Month Starting Price $79 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (4) Ease Of Use 4.5 (158) Value For Money 5.0 (4) Value For Money 4.5 (143) Customer Service 5.0 (3) Customer Service 4.6 (147) ## UTM.io alternatives [4.5 (284)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (712)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.6 (6,089)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/214568/UTM-io/alternatives/) ## FAQs about UTM.io Overview ### What company size and specific industries is UTM.io built for? UTM.io is designed for B2B and B2C marketers across company sizes, including small businesses, mid-market teams, and larger enterprises. It is built for marketing teams that manage campaign tracking and attribution in business-to-business and business-to-consumer environments. Features and Usability ### What are the key features of UTM.io? UTM.io offers attribution modeling, conversion tracking, cross-channel attribution, and audience targeting. These core features support campaign performance measurement across channels, link campaign activity to conversions, and organize targeting by audience segments. Talk to an expert ### More questions? Ask our experts Integrations ### Which third-party tools and platforms does UTM.io integrate with? UTM.io integrates with Google Analytics 360 for tracking campaign performance and attribution data. The integration list in the catalog is limited to this analytics platform, so Google Analytics 360 is the key third-party connection available for UTM.io. Getting Started and Support ### What training and onboarding options does UTM.io offer? UTM.io provides live online sessions, webinars, and documentation for team training. Live online sessions support guided setup and direct instruction, webinars cover topics in a group format, and documentation offers written reference material for self-paced review and feature lookup. Getting Started and Support ### What customer support options does UTM.io offer? UTM.io provides Email/Help Desk, FAQ/Forum, and Knowledge Base support. These channels give users direct help and self-service information for common questions, setup guidance, and troubleshooting, but no reviewer feedback is available to describe response speed, helpfulness, or recurring support frustrations. ## Features AI summary Based on 360 Marketing Attribution reviews Capterra reviewers highlight these as the top features buyers look for in Marketing Attribution software: - **Conversion Tracking** (**65%** of reviewers rated this feature as critical) - **Campaign Analytics** (**52%**) - **Performance Metrics** (**61%**) UTM.io supports **Conversion Tracking**. However, it does not include **Campaign Analytics** or **Performance Metrics**. Its support for **Conversion Tracking** helps businesses connect marketing efforts to outcomes, track which campaigns drive conversions, and make better decisions about where to invest budget, allowing teams to measure results more accurately and improve attribution visibility. Cross Channel Attribution 5.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Track user conversions from all digital sources Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads UTM.io 4 features ### All Features - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Cross Channel Attribution: Track user conversions from all digital sources --- Get Advice We can help you find the software with the features you need. Features 4.8 (4) 4.8 Based on 4 reviews ## Pricing Value for money 5.0 (4) Free Version Basic $69.00 Other,Per Month Value for money 5.0 (4) 5.0 Based on 4 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (3) 5.0 Based on 3 reviews ## User reviews Overall rating 4.8 Based on 4 reviews Filter by rating 5(3) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AG Amy G. Owner Marketing and Advertising ### "Great Product, Highly Recommended" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 28, 2021 Love this product and use it daily! Pros I love how UTM.io is so easy to use and how I can use my Google login to access it. This website offers so much at such a great price! We love how we can track our website traffic more efficiently by creating bitly links so that we can see how each campaign is performing. Cons The main thing I wish you could do is expand the view to see more than 10 links at a time without having to page scroll at the bottom of the screen. Reasons for choosing UTM.io Ease of use, pricing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Tal M. Head of Marketing Health, Wellness and Fitness ### "Such a great tool!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 28, 2021 Pros Super easy to use, fast, and helpful especially when working in a team and you need to collaborate. Cons Some small bugs with the Chrome add-on but nothing we can work with. Switched from [Bitly](https://www.capterra.com/p/172575/Bitly/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BK Branko K. Director of Content & Analytics Marketing and Advertising ### "Stellar alternative to the semi-automated UTM spreadsheets we used before" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 20, 2021 Pros The narrow focus on managing UTMs show in how deep you can go with the tagging thanks to this tool. Then, the features for team workflows are incredible. You can tell the people building the tool use UTMs daily. Cons Not so much to say here. The features are ahead of what we could ask for. Or I should say, the one time we put in a feature request, the team actually built it. We're mostly just impressed with the tool. Alternatives considered [Terminus](https://www.capterra.com/p/158147/Terminus/) Reasons for choosing UTM.io Better UX, deeper analytics expertise by the team who builds the product. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Connar O. Marketing and Campaigns Manager Real Estate ### "I couldn't live without UTM.IO" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 19, 2021 You login and just take control of your UTM links like never before. Pros It's so easy for an entire team to use. The free version has all of the basic features a small marketing team would want to use as part of campaign tracking and conversion tracking. The fact that it's not packed full of bloated features and integrations probably makes it more usable. Cons Nothing! UTM.io does what it says on the tin. Alternatives considered [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Reasons for choosing UTM.io It made creating UTM a more collaborative process and just works straight out of the box. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.