# BookNow Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about BookNow Software - reviews, pricing plans, popular comparisons to other Ticketing products and more. Source: https://www.capterra.com/p/214764/BookNow-Software --- # BookNow Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) BookNow Software ## What is BookNow Software? BookNow Software is more than just an online booking system. BookNow Software provides leisure & hospitality businesses everything they need to manage their business including: • Booking/Ticketing • Membership • POS • Salesforce CRM Included • Reporting & Analytics • Gift Cards/Promo • Marketing • Self Service Food & Drink Ordering • Self Service Check-In • Web Store • Waivers Thanks to our unique setup, customers can further build and mould the solution to suit their exact requirements. ## What is BookNow Software used for? [Ticketing](https://www.capterra.com/ticketing-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BookNow Software?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://booknowsoftware.com&name=BookNow Software) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BookNow Software 4.3 (8) VS. [4.2 (146)](https://www.capterra.com/p/164715/ROLLER/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (8) Ease Of Use 4.3 (146) Value For Money 3.2 (5) Value For Money 4.0 (126) Customer Service 4.3 (8) Customer Service 4.2 (143) ## BookNow Software alternatives [4.9 (303)](https://www.capterra.com/p/133885/Purplepass-Ticketing/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.7 (406)](https://www.capterra.com/p/153637/Showpass/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.9 (782)](https://www.capterra.com/p/147664/EventCreate/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.9 (593)](https://www.capterra.com/p/112510/Ticket-Tailor/reviews/) Starting price $0.28 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/214764/BookNow-Software/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Event Management 3.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Schedule and manage the logistics of activities and other gatherings Barcode/Ticket Scanning 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Scan barcodes to ensure accurate pricing and label tracking Customer Data Management 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Searchable repository of information about clients Employee Management 4.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Track employee schedules, availability, and performance across projects and tasks Event Calendar 4.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important A list of events with their respective dates Mobile Access 3.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Access software remotely via mobile devices BookNow Software 34 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Manage attendance for classes, shifts, meetings, or events Scan barcodes to ensure accurate pricing and label tracking Track and manage schedules and meetings via an integrated calendar Searchable repository of information about clients Add customized logos and colors to align with company branding Customize contracts and forms to collect specific information Alter the layout and content of reports Import and export data to and from software applications Track products that are for sale at a reduced price or part of coupon promotions Create and send email blasts/campaigns Track employee schedules, availability, and performance across projects and tasks A list of events with their respective dates Schedule and manage the logistics of activities and other gatherings Obtain tickets via Kiosk upon arrival at event Access software remotely via mobile devices Allowing users to order, pay for, obtain, and validate tickets using mobile devices Allow users to buy and sell tickets online, register for events, and collect buyer information Allows event organizers to sell and manage tickets directly on-site Accept and process customer payments for products or services using hardware and software The ability to print tickets before arriving Design, communicate, and distribute incentives to perform a specific action Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc. View and track pertinent metrics to find patterns and gain insights from data Specify type/number of reserved tickets based on seating selected during booking Reports specific to sales analysis for trends and strategies Grants the users access to all events for one season For selection of seat at booking or check-in Market event via social media tools Gauge satisfaction and receive information for improvement and success Set up connections to third-party platforms to improve business processes Create and manage ticket reservations for various events Includes all operations and activities associated with a physical space or location that is used for hosting events Features 4.4 (8) 4.4 Based on 8 reviews ## Pricing Value for money 3.2 (5) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.2 (5) 3.2 Based on 5 reviews ## Support, customer service and training options Customer Service 4.3 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (8) 4.3 Based on 8 reviews ## User reviews Overall rating 4.3 Based on 8 reviews Filter by rating 5(5) 4(1) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent AB Amanda B. Assistant Hospitality ### "More than meets the eye" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 1, 2025 Pros All the extra features I had no idea were possible to include in one system! It was surprising to see all the things you can do with this software. Cons It does take a bit of time to acclimate and adjust to all the intricacies of the software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Andre R. Director Entertainment ### " Exceptional Booking Management with Responsive Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 15, 2024 My overall experience with BookNow Software has been highly positive. It has streamlined our booking process, reduced administrative workload, and enhanced our customers' experience. The software’s reliability and the exemplary support from the BookNow team have been instrumental in our business's operational success. Pros The aspect I liked most about BookNow Software is the user-friendly interface, which made setting up and managing our bookings seamless and efficient. The customization options are comprehensive, allowing us to tailor the software to meet the unique needs of Turn1 Sim Racing. Additionally, the customer support team is highly responsive and proactive, providing assistance whenever needed and ensuring our operations run smoothly. Cons The only area for improvement would be offering more advanced analytics and reporting features. While the current reporting functions are adequate, having deeper insights into customer behavior and booking trends could further optimize our business strategy. Alternatives considered [Setmore](https://www.capterra.com/p/122035/SetMore/) [SimplyBook.me](https://www.capterra.com/p/140086/Simplybook-me/) Reasons for choosing BookNow Software We chose BookNow Software over the alternatives because it provided the ideal combination of flexibility, ease of use, and strong customer support. The software's ability to handle complex booking scenarios and customization options made it a standout choice for meeting the unique requirements of Turn1 Sim Racing. Additionally, the responsiveness of the BookNow support team and their commitment to assisting with setup and ongoing needs offered a level of confidence that other options couldn't match. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DJ Derek J. Owner Recreational Facilities and Services ### "Potential to be the Best Out There" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 October 30, 2024 The system is GREAT when it works, but there's issues. I've been exhausted from needing to come up with work arounds to various issues that arise, but I see the vision and the potential. Pros BookNow has the potential to be an everything app with booking, reporting, customer management, inventory tracking/management, POS, email messaging, automations, a responsive team, and so much more. Being based within Salesforce, you get access to a hugely powerful tool. There are a lot of features and the app continues to improve and grow in it's capabilities. Cons The app recently started rolling out an updated version of it's main POS system. We ended up being a guinea pig for the new update because the rollout was so close to our go live date, and it was disastrous. So many systems rely on the old version or breakdown, requiring workarounds on the fly, lost revenue with missed or glitched payments, and long load time for the staff POS page and the customer facing booking page. Support is helpful but is mainly based in the UK, so US Eastern businesses (especially weekend focused recreation businesses... their clientele) don't have 24/7 support with them. We're on our own throughout the weekend, or simply after 3pm EST with an issue for it to be resolved at 3am the following actual business day. Switched from [Checkfront](https://www.capterra.com/p/99249/Checkfront/) Checkfront didn't have an integrated point of sale system, so we had to double charge customers for the booking then any additional items they purchased. With BookNow, it's all one "order" and get's charged at once. Alternatives considered [Peek Pro](https://www.capterra.com/p/142459/Peek-PRO-Tour-Operator-Software/) [Checkfront](https://www.capterra.com/p/99249/Checkfront/) [SevenRooms](https://www.capterra.com/p/165480/SevenRooms/) [Waitwhile](https://www.capterra.com/p/152494/Waitwhile/) [Bookeo](https://www.capterra.com/p/117299/Bookeo/) Reasons for choosing BookNow Software The potential the BookNow showed to do everything we needed was too great. At the time, it seemed like an easy win that would boost our sales considerably. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC James C. Salesforce admin and general manager Leisure, Travel & Tourism ### "Great software!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 5, 2024 Pros The customer support team was really helpful, friendly and fast. The software is very easy to use, and very customisable. Cons Sometimes, salesforce got very techie, and you needed someone with a lot of experience to customise this properly. And often if freelance, these cost a lot of money. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LH Lewis H. Digital Marketing Manager Leisure, Travel & Tourism ### "Massive Room for Improvement" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 3/10 February 9, 2024 Where to begin really... BookNow easily has one of the worst customer service teams of any company I've ever interacted with, and I'm not just counting ticketing software. Initially our BookNow support requests were almost exclusively dealt with an individual called \[sensitive content hidden\] - easily the shining star at BookNow. He always responded promptly, knew the system inside out, created detailed videos to explain issues and how to fix them, etc etc But as time went on, our requests would be sent to other members of the team, and that's when the service took a huge dive. We would go days, sometimes weeks without responses to requests, almost every time we spoke to a member of the support team they didn't know how to fix it or really even how the system work, I had to actually explain how features in their own system worked on several occasions. We knew BookNow's standard had hit rock bottom when they started blaming our staff by name for things going wrong with their system whenever we would report something. We'd say something wasn't working and without even looking into it, we'd literally get something along the lines of "Well it must have been something Lewis has done" or "Lewis was the last person to look at it so he must have changed something" - no explanation of what the issue was, or how to fix it, just passing blame. Imagine phoning Google to report a problem and their response was to tell you a member of your team by name had broken it. Not only were they extremely unprofessional, but most of the time they were inaccurate - I remember once they blamed me personally for breaking something when I wasn't even in the country at the time. Appalling service aside, BookNow as a system started out okay but just declined over the 3 years we used it. There seemed to be major issues every week and certain features were so complicated to learn how to use. The problems got so bad that we informed BookNow we were going to have to leave because the mounting issues were impacting our bookings, our payments and overall our business. They told us a new version of their online booking system was launching (V3) and that moving over to this would solve all of our issues. A member of the BookNow team was assigned to us to help us set up V3. We immediately began building our new checkout until we encountered a problem. I spoke to the member of the team in charge of V3 and asked how to resolve it... but they didn't reply... ever. We emailed repeatedly over a period of months and they just continued to ignore us. We asked if anybody else on the team could help us and they told us only this person knew how to set V3 up. That was the final straw really, the system was unworkable and the person in charge of the one saving grace to rescue us from leaving couldn't even be bothered to reply to us. Thankfully we've switched to a different booking system now and the amount of time wasted on resolving issues has drastically been cut. I can't speak for anybody who has signed up with BookNow post-V3 launched as their experience may be a lot more positive, but I personally would never recommend BookNow to somebody. Pros Of all the ticketing software I've used, BookNow is without question the best for reporting and email customisation. Almost any metric I needed a report for whilst using BookNow, it was possible to do so. Same with building custom emails - while complicated and far too easy to break, the ability to customise email templates and triggers were definite highlights. I also really liked the mass scheduling system, it made planning schedules for the year across multiple products very simple. Cons \- Appalling customer service - Terrible knowledge of their own system from the support team - System broke on an almost daily basis towards the end of our time with BookNow - Difficult to deal with when we tried to leave - Ignored support tickets for weeks, at times months on end - It was possible to break the entire system by literally typing an apostrophe (not an exaggeration) Switched from [GymRunner](https://www.capterra.com/p/195556/GymRunner/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RQ Richard Q. General Manager Leisure, Travel & Tourism ### "Excellent Leisure Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2023 Pros Integration into current systems excellent. Cons The software is excellent however for small businesses can be quite expensive Switched from [ROLLER](https://www.capterra.com/p/164715/ROLLER/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LH Lee H. Head of Marketing and IT Hospitality ### "Software that changed the game completely" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2022 The team at Book Now software are phenomenal. Firstly, \[SENSITIVE CONTENT\] was the catalyst from the start to finish, delivering the demonstration, deployment and being on hand to this day providing a very professional yet caring attitude towards a business to business relationship with with of the most extensive knowledge of the industry I've ever witnessed. The support team, in particular \[SENSITIVE CONTENT\], are absolutely brilliant and one of the most efficient teams I have worked with Pros The customer experience and employee user experience is paramount and Book Now has hit the nail on the head with both Cons the only downside at times can be Book now's reliance on utilising Salesforce as that brings limitations however, they do a fantastic job of constantly pushing the boundaries of their limitations Alternatives considered [ROLLER](https://www.capterra.com/p/164715/ROLLER/) Reasons for choosing BookNow Software Both were very appealing, a similar price and it was a tough choice. \[SENSITIVE CONTENT\] from Roller was absolutely fantastic and a good competitor. I would have to say the defining choice was made due to \[SENSITIVE CONTENT\] from Book Now. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AP Abbie P. Head of Customer Service Leisure, Travel & Tourism ### "Great system for a Trampoline Park" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 22, 2020 Being able to adjust the session times, capacity and price so easily is absolutely an game changer vs our previous booking system provider. The reporting aspect is much more personalised and detailed than what was previously available to us, so overall we are happy using BookNow Software Pros Coming into my third year of using BookNow Software and it has left our previous booking system in the dust. We are using it as the main booking system in a Trampoline Park and it works well for multiple ticketed areas, and also to manage our Birthday Parties. I have seen some tasks that have previously been quite tedious, made much faster using the BookNow Software's widgets in SalesForce (ie. Updating session times, creating new products etc) I must say the team are always happy to help, but also ensure that I have a good understanding of the system to ensure independence which is to vital when working in a time sensitive industry. Cons Updates can occasionally cause slight issues, but the team work hard to get these rectified quickly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/214764/BookNow-Software/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)