--- title: "Voyado Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Voyado Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/215541/Voyado/" page_type: "product" language: "en" --- # Voyado Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Voyado ## What is Voyado? Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty, and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors' intentions on e-commerce websites and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences. Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world. For more information, visit voyado.com. ## What is Voyado used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Voyado?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.voyado.com&name=Voyado) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Voyado 4.5 (4) VS. [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price Contact vendor Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (4) Ease Of Use 3.8 (203) Value For Money 4.8 (4) Value For Money 3.8 (196) Customer Service 4.8 (4) Customer Service 3.9 (193) ## Voyado alternatives [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (6,079)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (712)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [NiceJob](https://www.capterra.com/p/142037/NiceJob/) [4.9 (203)](https://www.capterra.com/p/142037/NiceJob/reviews/) Starting price $75.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/142037/NiceJob/) [View all alternatives](https://www.capterra.com/p/215541/Voyado/alternatives/) ## FAQs about Voyado Overview ### What company size and specific industries is Voyado built for? Voyado is designed for retailers and retail brands in northern Europe, making it suitable for companies operating in the retail sector. The vendor description does not specify a particular company size, so the clearest target audience is retail businesses of any size across that regional market. Features and Usability ### What are the key features of Voyado? Voyado offers marketing automation, CRM, and campaign management, plus customer segmentation, audience targeting, and personalization tools. It also includes email marketing, SMS marketing, A/B testing, abandoned cart saver, loyalty program features, reporting and analytics, and multi-channel communication for tracking and managing customer journeys. Integrations ### Which third-party tools and platforms does Voyado integrate with? Voyado integrates with about 10 third-party platforms, including Shopify, Salesforce Commerce Cloud, Scayle, Centra, Dixa, Google Ads, OneSignal, Front Systems Mobile Point of Sale, and Sitoo. It also connects with Ingrid, Kindly, Lipscore, Orisha, and Reclaimit for commerce, support, messaging, and point-of-sale workflows. Getting Started and Support ### What training and onboarding options does Voyado offer? Voyado provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover group learning sessions, documentation offers written reference material, and videos provide self-paced learning support. Getting Started and Support ### What customer support options does Voyado offer? Voyado offers email/help desk, FAQ/forum, knowledge base, phone support, and 24/7 live rep support. These channels give users several ways to get help, find answers, or contact support directly. ## Features AI summary Based on 1,802 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**43%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**50%**) Voyado supports all three of the features reviewers rate most important: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses build repeat customer relationships, manage incentives more effectively, and connect loyalty data with other systems, allowing teams to deliver more consistent and relevant customer experiences. Abandoned Cart Saver Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Ad hoc Reporting Generate one-off reports that meet information requirements API Application programming interface that allows for integration with other systems/databases Voyado 82 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Reporting: Generate one-off reports that meet information requirements - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavioral Analytics: Track and analyse user behavior within a system or network - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Gamification: Games or game-like elements to track progress and reward accomplishments - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period - Website Personalization: Customize website features - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.5 (4) 4.5 Based on 4 reviews ## Pricing Value for money 4.8 (4) ### Starting price Free trial not available Value for money 4.8 (4) 4.8 Based on 4 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ OneSignal](https://www.capterra.com/p/163452/OneSignal/)[ Salesforce Commerce Cloud](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/)[ Centra](https://www.capterra.com/p/180966/Centra/)[ Dixa](https://www.capterra.com/p/159488/Dixa/)[ Ingrid](https://www.capterra.com/p/10012813/Ingrid/)[ Sitoo](https://www.capterra.com/p/187655/Sitoo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (4) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (4) 4.8 Based on 4 reviews ## User reviews Overall rating 4.5 Based on 4 reviews Filter by rating 5(2) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent PM Pierre M. CRM Retail ### "Easy to use CRM and communication tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 19, 2021 Pros It is very easy to: - Select relevant target groups and segment the customers - Build newletters and make sure that the prices are updated prior to the mailing - Create efficient automated flows based on customer behaviour Cons Unfortunately it is difficult to modify an existing automated flow without losing the history and statistics Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Max S. Marketing Manager Sporting Goods ### "Great CRM with endless possibilities " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 15, 2021 Handling our CRM with Voyado is a treat and we couldn't ask for more when it comes to contact with the team, help with implementation, and, of course, using the segmentation and e-mail tool. We also run our loyalty program through Voyado and haven't had any problems so far. Pros The interface is extremely intuitive and the insights gained from segmentation is invaluable for us while working with CRM. Cons The reports system can sometimes feel a bit overwhelming to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Shpresa S. Head of E-commerce Apparel & Fashion ### "Voyado review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 12, 2021 We use it mainly for our loyalty program and segmenting customers based on where they are in their customer journey with us. Pros The segmentation of customers and mapping of email flows and customers journeys. Cons There are still some improvements to make it a bit more seamless. Switched from [SmartFocus](https://www.capterra.com/p/141030/SmartFocus/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tobias F. Responsible market production at the CRM department Retail ### "A great platform for communication and marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 11, 2021 Voyado has simplified our internal process for sending out e-mails and sharpened our target groups for digital communication. Pros Voyado's platform has simplified and helped us sharpen our communication to our members in our loyalty program. Cons That it is not not a complete CRM-platform from our part. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.