---
title: "Visual Produce Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Visual Produce Software - reviews, pricing plans, popular comparisons to other Food Service Management products and more."
source_url: "https://www.capterra.com/p/21586/Visual-Produce/"
page_type: "product"
language: "en"
---

# 

 Visual Produce Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)

Visual Produce

## What is Visual Produce?

Visual Produce is a Windows-based ERP software program designed to address the business needs of fresh produce Wholesalers, Distributors, Packers, Shippers, Processors, Brokers and Growers. It handles sales orders, purchase orders, inventory control, accounts receivable, accounts payable, payroll, general ledger and brokerage management.

## What is Visual Produce used for?

[Food Traceability](https://www.capterra.com/food-traceability-software/)[Food Service Management](https://www.capterra.com/food-service-management-software/)[Food Service Distribution](https://www.capterra.com/food-service-distribution-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$299

Flat Rate, Per Month

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for Visual Produce?[Manage this product listing](https://www.g2.com/products/visual-produce/claim_requests/new?auto=true)

## Visual Produce Overview

Updated September 2026

AI summary

Visual Produce provides cloud-based solutions for small and midsize businesses seeking food traceability and distribution capabilities. It covers inventory, lot tracking, order, and production management, along with quality control and traceability features. Optional tools like recipe management and traceback & traceforward functions support detailed monitoring and compliance across food service distribution operations.

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Visual Produce

0.0

VS.

[4.6 (5,315)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting Price

$299

Flat Rate, Per Month

Starting Price

$29

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.7 (5,315)

Value For Money

0.0 (0)

Value For Money

4.5 (5,072)

Customer Service

0.0 (0)

Customer Service

4.6 (5,086)

## Visual Produce alternatives

[4.1 (554)](https://www.capterra.com/p/136301/Toast-POS/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

79%

of reviewers

rated it above 4 stars

[4.5 (2)](https://www.capterra.com/p/86872/Dietary-Manager/#reviews)

Starting price

$375.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

Highest Rated

[Marketman](https://www.capterra.com/p/136439/Marketman-Restaurant-Inventory/)

[4.7 (112)](https://www.capterra.com/p/136439/Marketman-Restaurant-Inventory/reviews/)

Starting price

$199.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/136439/Marketman-Restaurant-Inventory/)

[Cassa In Cloud](https://www.capterra.com/p/230839/Cassa-In-Cloud/)

[3.6 (69)](https://www.capterra.com/p/230839/Cassa-In-Cloud/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

57%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/230839/Cassa-In-Cloud/)

## FAQs about Visual Produce

Overview

### What company size and specific industries is Visual Produce built for?

Visual Produce is designed for fresh produce businesses of many sizes, especially wholesalers, distributors, packers, shippers, processors, brokers, and growers. It fits companies operating in the produce supply chain that need software tailored to handling, moving, and selling fresh fruits and vegetables.

Features and Usability

### What are the key features of Visual Produce?

Visual Produce offers accounting and lot tracking as core features, along with cost management, inventory management, order management, and production management. It also includes purchasing and receiving, quality control, recipe management, traceability, traceback and traceforward, vendor management, warehouse management, and import/export management.

Getting Started and Support

### What training and onboarding options does Visual Produce offer?

Visual Produce provides in-person training, live online sessions, and documentation to help teams get started. In-person training supports direct instruction, live online sessions allow guided remote setup, and documentation offers written reference material for self-paced review and feature lookup.

Getting Started and Support

### What customer support options does Visual Produce offer?

Visual Produce provides 24/7 live rep support for customers who need help at any time. No reviewer feedback is available about support experiences, so there is no documented user sentiment on response speed, helpfulness, or common frustrations.

## Features

AI summary

Based on 147 Food Service Management reviews

Capterra reviewers highlight these features as the top priorities when choosing food traceability software:

-   **Traceability** (**61%** of reviewers rated this feature as critical)
-   **Quality Control** (**60%**)
-   **Compliance Management** (**64%**)

Visual Produce supports **Traceability** and **Quality Control**, giving food businesses the tools to track products across the supply chain and monitor standards that affect freshness and safety. However, it does not include **Compliance Management**. Instead, it offers **Inventory Management** (**56%**), which can help teams keep stock levels accurate and reduce waste while maintaining better visibility into available products, helping businesses improve oversight and day-to-day operational control.

Accounting

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Cost Management

Manage budgets, track and optimize spending and align capacity to workload demand

Customer Management

Store and organize information about customers and previous interactions

Import/Export Management

Management of inbound and outbound shipments in the context of international trade

Inventory Management

Track and manage inventory levels to maintain proper supply

Lot Tracking

Track product batches using identification labels or lots

Visual Produce 16 features

### All Features
- Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.
- Cost Management: Manage budgets, track and optimize spending and align capacity to workload demand
- Customer Management: Store and organize information about customers and previous interactions
- Import/Export Management: Management of inbound and outbound shipments in the context of international trade
- Inventory Management: Track and manage inventory levels to maintain proper supply
- Lot Tracking: Track product batches using identification labels or lots
- Order Management: Manage and track customer orders for goods, investments, or any other purchases
- Picking & Routing: Pick and route items from inventory locations to their designated destinations
- Production Management: Manage the end-to-end production process for manufacturing operations
- Purchasing & Receiving: Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity
- Quality Control: Ensure that quality requirements and standards are met across production processes
- Quotes/Estimates: Generate quotes or estimates for customers
- Recipe Management: Store recipes, enable recipe modification, and generate data required for production records
- Traceability: Track and document the history, application, or location of an item or activity
- Vendor Management: Ability to track and store all vendor-related information, such as contacts, services offered, terms, etc.
- Warehouse Management: Manage and track operations and inventory within warehouses

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## Pricing

Basic

$299.00

Flat Rate,Per Month

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## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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