# Serpwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Serpwatch the right SEO solution for you? Explore 17 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/216250/Serpwatch/reviews --- Serpwatch 3.9 (17) [View alternatives](https://www.capterra.com/p/216250/Serpwatch/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Serpwatch Ease of use 4.2 Customer Service 3.9 ## Showing most helpful reviews Showing 1-17 of 17 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ahmed A. Seo specialiste Marketing and Advertising Used the software for: 2+ years ### "Excellent search ranking tracker" February 4, 2023 5.0 Pros It's easy to set up, works well, and I love the daily automated emails so I don't have to login to the dashboard all the time. Cons \- add a technical SEO audit tool and a website auditor with more than 180 ranking factors (this is available in the Labrika service); Review Source VR Verified Reviewer Founder Internet Used the software for: 6-12 months ### "Hope it will be better in the future" August 20, 2021 4.0 Support is friendly and response-times are good. Experience with the software is that it is not used at all due to reporting. My clients would not like it. Pros The price at the time and the idea of using one tool just for rank tracking and reporting Cons Reporting, this part is designed very poorly and renders the solution useless for now. They are working on a new reporting module (they say) but the fact that they did not give this part a high priority and went for KW research instead seems to me they lost focus. Switched from [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) We wanted to have more client projects for tracking and reports, that is why we bough Serpwatch for. Review Source Response from Serpwatch September 8, 2021 Thank you for taking the time to write a review, we really appreciate your honest feedback! As you correctly mentioned, we are in the process of developing an advanced Reporting feature while also working on improving the Keyword Research tool. We understand that both of these features are extremely valuable to our customers and we intend on perfecting both. As far as the new Reporting system goes, we have already improved CSV reports after multiple users requested it and we are continuing our work on other advanced features. Rest assured that the new and improved Reporting system will be available soon and we will be looking forward to your feedback. If you have any other ideas or suggestions for improvement, don't hesitate to reach our customer support. You are also welcome to leave a feature request on our Roadmap and let us know how SerpWatch can match your business needs better. Thank you again for your review and happy tracking! DC Dunia C. Content Writer Marketing and Advertising Used the software for: Less than 6 months ### "A tool that shows promise but still has a long way to go. " July 22, 2021 3.0 Serpwatch could be a great tool if it were to work well. Unfortunately so far the only thing it has caused me is frustration and I can't recommend it to anyone. If in the future they manage to solve all the current problems, I have no doubt that it will be a great keyword tracking tool. Pros Serpwatch has very attractive functionalities in a keyword tracking tool. I especially like that you can add notes to the position graph and that supposedly, every time Google makes a big update, the Serpwatch graph shows it. This way you can know if the update affected you or not. Cons This tool has a lot of problems. I have spent days without updating the positions of my keywords even though I have established a daily frequency. The platform is extremely slow and many times it does not load the elements that it is supposed to load, such as the list of keywords or the position graph. Switched from [TrueRanker](https://www.capterra.com/p/227939/TrueRanker/) For financial reasons. Review Source Response from Serpwatch August 10, 2021 Hello Dunia, We really appreciate your honest review. We are especially glad that you liked our Notes and Google Algorithm update feature. This is because our goal is to build SerpWatch into a tool that answers all your questions about the WHY behind every rank movement and the features you mentioned are precisely for that. At the same time we are sorry for the slow load time on the app. It happened mainly due to sudden UI changes by Google which bogged our engines down. However we have fixed that now and the engine is 99% stable, and we are confident that such a situation will never arise again. Marco C. Web Designer and Developer Design Used the software for: Less than 6 months ### "Decent rank tracker, litimited in functionality, but useful for " April 26, 2022 4.0 It was decent, but we end up switching to True Ranker since we found a better fit with them. Pros It has an incredible UI and a smooth UX. It's really easy to set up, and great to share reports with clients. Concept wise is a solid tool. Cons It often didn't deliver precise results. It became time-consuming to update and maintain the keyword group. Alternatives considered [Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[TrueRanker](https://www.capterra.com/p/227939/TrueRanker/) Reason for choosing Serpwatch The UI was so clean that convinced us to go with them. The product is not bad, but we didn't find a perfect fit. Review Source CM Claudiu M. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Great Tool and Trustworthy Rank Tracking System" December 23, 2022 5.0 I own several sites, each with over 20,000 KW indexed in Google, and I find it very hard to keep track of them. I chose Serpwatch because it allows me to keep up with the most important ones and have confidence that the data I see is the real thing, without having to check the SERP myself. Pros I'm only using the Keyword Tracking Tool, which is all I need.- Easy to use- Nice interface- The dashboard on my mobile phone looks and works fantastic.- I'm a heavy Slack user, and I find the integration with this tool handy and time-saving. - The keyword tracking is accurate. I tried some open-source KW trackers, but if you want a helpful product, you need an established one, like Serpwatch. Cons \- I wish that the app would be a little faster. When I navigate thru all my projects, I feel it's slow. But this can be improved by the Devs.- The keywords calculator can sometimes misfire, showing you the wrong forecast for one of the projects. Alternatives considered [Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/) Review Source VR Verified Reviewer Founder Marketing and Advertising Used the software for: 1-2 years ### "Fantastic Rank Tracker for Agencies and SEO Gurus" April 30, 2021 5.0 I love the program and the community. The team is very responsive and the product does exactly what it says. Pros I love the daily checks and analytics for each keyword tracked. I can easily see a chart of my rank over time for each keyword and its comparison to competitors. The last thing I really like is that I can spread my checks out to once a day, once every couple days, or once a month. It makes the keywords go much farther without having to pay more. Cons I wish there was a slimmed down interface for mobile. It is mobile friendly, but if you have a lot of keywords, it's hard to get an easy glance through them all quickly. Review Source Response from Serpwatch May 18, 2021 Thanks for leaving this great review, it's great to know that you really enjoy using the tool. We appreciate it! Soon you can expect more new and improved features when SerpWatch Version 2 is released. VR Verified Reviewer Internet Marketing Specialist Internet Used the software for: 1-2 years ### "Easy, simple ranking tracker" May 15, 2022 5.0 I've been using Serpwatch for more than a year and I love it. It's easy to set up different projects for each website and add new keywords. It's also easy to adjust the search engines you want to track and the frequency. I like that I can quickly get a big picture view in the dashboard, and the daily emails notify me of important changes. Pros I appreciate the automated emails that notify me of important changes in my rankings. That way I don't have to log in and check every day but I can still stay on top of things. Cons I don't really have any criticisms but I really only use the basic features of rank tracking. Reason for choosing Serpwatch I chose Serpwatch primarily because it was on sale and I got a great deal, but I'm glad I tried it because it's worked very well for me. Review Source Sulham S. Digital Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Advanced Rank Tracker with Daily Update" October 30, 2021 5.0 I am really happy with SerpWatch, I use it daily. Pros First of all, I really like the UX/UI of SerpWatch. It is easy to use and navigate. Secondly, I love that we can manage how frequent we can see the keyword updated, for example, we can manage daily, every 3 days etc. Another part that I really like is the email notification for the updated keywords. Cons Sometimes it is a bit slow and I cannot add keywords. Sometimes the ranking is not accurate, but it is really rare. Review Source AP Alex P. SEO Professional Media Production Used the software for: 6-12 months ### "Loving it! Moz better watch out!" May 16, 2021 5.0 Using Serpwatch almost daily, I have really enjoyed my experience and sing its praises to anyone looking for a solid rank tracker. Pros Having been an early purchers of Serpwatch, I have enjoyed watching it grow and flourish. I love the clean easy to navigate UX and the stats are displayed in such a way that even clients and see what is going on at first glance. Cons It is still in its infancy, so as a lot of potential for growth in features and function down the road. Right now, it rocks as a serp rank tracker, but that is about as much as it can do - though it does it very well. Really hoping it develops to be an affordable competitor for Moz, but it is a long road ahead,. Review Source Response from Serpwatch June 14, 2021 Thank you Alex for sharing your experience using SerpWatch! Your point of view is really valuable for us. We are continuously inspired by customer feedback to keep growing and developing our product. ME Mike E. Director Marketing and Advertising Used the software for: 6-12 months ### "Not fit for purpose " January 28, 2022 1.0 Shocking! \[SENSITIVE CONTENT\] sold it to us after much conversation and promised us it would meet our needs as an enterprise level tool. The reality is that it didn't work, when I requested a refund his response was that they were aware of the issues but didn't want to refund us as they'd had to spend so much to fix the platform! Pros Daily rank tracking was the key feature which attracted us to try this service Cons It doesnt work. We were unable to export any rank tracking data, it just timed out every time. Data export is core to SEO activity. After a decade in the industry this platform is the first to fail to deliver this essential functionality! Review Source Tim K. Eigenaar & online marketeer Marketing and Advertising Used the software for: Less than 6 months ### "Slow & not reachable" December 17, 2021 2.0 I wouldn't recommend it to anyone. Pros Keyword tracking is allright: fill in the keywords, choose a period and auto checks begin. Cons The software is always slow or many times unreachable. Uptime is one of the most aspects of a keyword tracker. Also: no new additions in 4-5 months time (PDF report is still 'coming soon'). Review Source JN Jonathan N. Marketing Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Not Bad But Not Great" April 29, 2022 4.0 We were initially interested in Serpwatch's rank tracking features. It was okay... did the job, but we did face some issues with the platform: slow loading dashboard and inconsistent update schedules. Pros Loved Serpwatch's UI - very clean and easy to use. Getting everything set up was a breeze. Cons There were some inconsistencies with how frequently the data was updated. We had set up daily rank tracking, but it seemed like the keyword ranking data didn't update for every single keyword we had. We had to manually figure out which ones had updated successfully and which ones hadn't. The dashboard was also very slow at times. Alternatives considered [Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[Nozzle](https://www.capterra.com/p/238519/Nozzle/)[TrueRanker](https://www.capterra.com/p/227939/TrueRanker/) Review Source PB Pranami B. Digital Marketing Associate Internet Used the software for: 6-12 months ### "Serpwatch- review" March 9, 2023 5.0 Pros The most effective features are keyword rank tracking and keyword research tools, as these features helps me with the work I perform in my SEO marketing field and these features has helped me alot. Cons All the features are good and there is n need for any change. Review Source VR Verified Reviewer SEO Marketing and Advertising Used the software for: Less than 6 months ### "One of the many rank tracking tools" October 30, 2021 3.0 Pros Extremely easy to use, minimal time to be spent on setting up Cons Not enough SERP Analysis features, with Google now rolling out the unlimited scroll in mobile. SERP Analysis becomes even more important. Alternatives considered [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) Reason for choosing Serpwatch Inexpensive when compared to Accuranker Review Source RA Rohit A. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Disappointed" June 16, 2021 1.0 I bought the highest tier from their Appsumo offer but highly disappointed because the main purpose of the tool is to report rankings and they aren't doing a good job in that. Pros The interface is good however, they need to provide a feature to mobile users to sort the rankings according to positions in SERP. Cons Most of the SERP rankings reported aren't correct. Review Source Response from Serpwatch June 29, 2021 Thank you Rohit for your honest review. We appreciate your input as we're constantly trying to improve SerpWatch with each new iteration. We'll contact you further about resolving these issues and do our best to make your experience with SerpWatch a positive one. Best regards, SerpWatch Team. TS Toby S. Marketing Consultant Marketing and Advertising Used the software for: 1-2 years ### "Not Really Bad But Things To Improve" November 18, 2021 4.0 Pros SerpWatch has a nice interface to track all keywords of your clients. You can configure various update frequencies and alerts if there are any major position changes. Cons Sometimes the position updating gets stuck for several days. Although the SERP screenshots are not available since a while ago. These things need to get fixed to get 5-stars. Review Source VR Verified Reviewer Founder Marketing and Advertising Used the software for: Less than 6 months ### "Solid serp software at a solid price" November 4, 2021 5.0 Overall not bad and for keyword tracking pretty good value for the plan. Pros Clean and simple UI/UX and easy to set up plus implement. Cons Lack of backlink building and other SEO features most other SAAS provide with their service. Review Source Similar Products Featured ## Related categories [SEO](https://www.capterra.com/seo-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.