--- title: "Smark CRM Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Smark CRM Software - reviews, pricing plans, popular comparisons to other SPC products and more." source_url: "https://www.capterra.com/p/216819/Smark-CRM/" page_type: "product" language: "en" --- # Smark CRM Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Smark CRM ## What is Smark CRM? Smark CRM is a complete platform for managing the sales team and the routine of post-sales relationships with customers. The system has been in constant innovation and has been consolidated in the Brazilian market for over 15 years, with a strong share in the healthcare, facilities, security and technology markets. In an intuitive and objective way, Smark organizes the day-to-day of salespeople, automates the generation of proposals and contracts with electronic signatures. ## What is Smark CRM used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)[Sales Performance Management](https://www.capterra.com/sales-performance-management-software/) Top alternative Featured Overall rating Based on 62 user reviews Reviews sentiment Positive 90% Neutral 10% Negative 0% Starting price R$160 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Smark CRM?[Manage this product listing](https://www.g2.com/products/smark-crm/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Smark CRM 4.5 (62) VS. [4.5 (1,260)](https://www.capterra.com/p/131735/PandaDoc/reviews/) Starting Price R$160 Per User, Per Month Starting Price $19 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (62) Ease Of Use 4.4 (4,388) Value For Money 4.4 (53) Value For Money 4.3 (3,517) Customer Service 4.7 (61) Customer Service 4.3 (3,527) ## Smark CRM alternatives Highest Rated [4.7 (466)](https://www.capterra.com/p/245800/Monday-CRM/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.2 (1,331)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.4 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars ## FAQs about Smark CRM Overview ### Which roles and teams benefit most from Smark CRM? Smark CRM is most used by sales teams, commercial managers, and sales coordinators who need to track leads, organize pipelines, and improve follow-up. Sales consultants and representatives rely on it for daily prospecting and customer management, while administrative staff and executives use it to support reporting, workflow visibility, and commercial decision-making. Answer based on 62 reviews Overview ### What company size and industries is Smark CRM built for? Smark CRM serves small businesses first, with 55% of reviewers, especially in Health, Wellness and Fitness at 23%. It is built for health plan operators, health cooperatives, occupational medicine, facilities, collective meals, security, industry, technology, and services, with additional adoption in Facilities Services at 16% and IT and Services at 8%. Answer based on 62 reviews Features and Usability ### What are the key features of Smark CRM? Smark CRM includes core sales tools like contact management, sales pipeline management, lead qualification, and opportunity tracking. Reviewers also highlight calendar and reminder features for follow-ups, dashboards and sales reports for team oversight, plus mobile app access and customizable fields for managing client information in one place. Answer based on 21 reviews Integrations ### Which third-party tools and platforms does Smark CRM integrate with? Smark CRM integrates with TOTVS ERP for connecting customer data and back-office processes. The catalog lists this single integration, so no broader integration count is provided. Answer based on 9 reviews Getting Started and Support ### What training and onboarding options does Smark CRM offer? Smark CRM provides in person training, live online sessions, webinars, and videos to help teams get started. In person training supports direct instruction, live online sessions allow guided remote setup, webinars cover group learning, and videos offer self-paced reference for reviewing features and steps. Answer based on 1 reviews Getting Started and Support ### What customer support options does Smark CRM offer? Smark CRM provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users describe the support team as fast, helpful, and easy to reach, with direct help inside the platform when needed. Some also note that training materials could be more practical. Answer based on 8 reviews Features and Usability ### Is Smark CRM easy to use every day? Smark CRM keeps daily work simple with an intuitive layout, practical tools, and quick access to common sales tasks. Sales teams often find it easy to learn and use for follow-ups, account tracking, and reporting, though some users mention a dated interface, limited customization, and differences between mobile and desktop. Answer based on 21 reviews Features and Usability ### How well does Smark CRM manage clients and prospects? Smark CRM helps teams organize client and prospect records in one place, with reminders, activity history, and account tracking. Sales reps and account managers value the visibility into conversations and next steps, while some teams want clearer relationship timelines, less duplicate data, and more flexibility for deleting or customizing records. Answer based on 19 reviews Features and Usability ### How well does Smark CRM handle the sales funnel? Smark CRM gives sales teams a clear view of pipeline stages, open opportunities, and next actions across the sales process. Small and mid-sized teams often like the simple funnel management, task scheduling, and reporting support, though companies with more complex workflows may find customization, integrations, and multi-pipeline needs harder to handle. Answer based on 13 reviews ## Features AI summary Based on 14,838 SPC reviews Capterra data shows that buyers of CRM software rank the following features as their top priorities: - **Data Security** (**51%** of reviewers rated this feature as critical) - **Customer Database** (**52%**) - **Real-Time Data** (**56%**) Smark CRM includes **Customer Database**, which gives teams a central place to store and organize customer information. However, it does not offer **Data Security** or **Real-Time Data**. Instead, it provides other features that reviewers also consider important, including **Contact Database** (**47%**) and **Contact Management** (**44%**), helping businesses keep contact records organized and maintain day-to-day customer interactions more efficiently. Contact Database 4.5 (13) 61.54% of 13 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Contact Management 4.5 (18) 44.44% of 18 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Sales Pipeline Management 4.6 (18) 38.89% of 18 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status Data Import/Export 3.9 (15) 26.67% of 15 reviewers that rated this feature as important or highly important Import and export data to and from software applications Activity Dashboard 4.2 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Email Management 4.3 (12) 25.00% of 12 reviewers that rated this feature as important or highly important Manage, store and organize emails within the system or via third-party apps Smark CRM 27 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Calendar/Reminder System: Notifications/alerts for upcoming events or tasks - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Electronic Signature: Digitally sign online documents - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Forecasting: Form predictions based on past and present data/trends - Goal Management: Allows employees to set and manage work or career related goals - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Mobile App: Access the system via a mobile application - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Segmentation: Group leads or contacts based on their specific characteristics - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.4 (62) 4.4 Based on 62 reviews ## Pricing Value for money 4.4 (53) Free Trial Basic R$160.00 Per User,Per Month Value for money 4.4 (53) 4.4 Based on 53 reviews ## Integrations [ TOTVS ERP](https://www.capterra.com/p/191104/TOTVS-BI/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (61) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (61) 4.7 Based on 61 reviews ## User reviews Overall rating 4.5 Based on 62 reviews Filter by rating 5(39) 4(17) 3(6) 2(0) 1(0) Mentioned topic Sorted by most recent MT Matheus T. Comercial Transportation/Trucking/Railroad ### "Melhor ferramente para área comercial " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 October 21, 2022 São inúmeros os beneficios que este CRM nos proporciona, o mesmo auxilia a controlarmos nosso clientes porspects e base. Pros Este software nos auxilia diariamente, sendo em agendas, prospecções, deixei a parte fisica de lado e migrei toda para o software, sem burocrácias. Não viveria sem o mesmo. Cons Até o momento não identifiquei algum tipo de contras no uso do software, está perfeito. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. NL Nathaly L. ASSISTENTE COMERCIAL Information Technology and Services ### "Opinião do sistema " 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 20, 2022 atualização de informação bem rápido e pratica Pros O smark crm e bem pratico e fácil de aprender a usar, informações bem claras e objetivas se você estive procurando uma plataforma onde consiga visualizar atividades por minutos ou hora esse e um bem avaliado nesses requisitos. Tem alguns problemas quando vai puxar relatórios mas nada muito grave, Atendimento bem rápido. Cons Não gosto da forma que tem que registrar os e-mail e tem opção de todos apaga Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DA danilo augusto F. VENDEDOR Consumer Services ### "aquisição sistema smark" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 20, 2022 ótima experiencia. Pros facilidade de utilização, excelente gerenciamento de negócios. Cons não há nada que não goste, todos os acessos são de ótima qualidade e viabiliza o atendimento ao cliente. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LO luana O. administrativo Telecommunications ### "analise do sistema" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 18, 2022 Pros praticidade com as propostas e contratos Cons o sistema as vezes apresenta bugs na hora de cadastrar Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. FM Fabricio M. Gerente Comercial Information Technology and Services ### "Smark simples, funcional perfeito para seu dia a dia." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 17, 2022 Tenho muita experiencia em CRM, já atuei e comercializei diversos, na minha opinião Smark é um CRM completo e funcional que ajuda de forma simples a gestão e gerenciamento do seu time comercial Pros Solução de fácil utilização que possui funcionalidades que impactam positivamente no dia a dia do colaborar e ajuda a gerencias suas atividade e metas. Cons Falta de conexão com solução de e-mail empresarias, dessa forma conseguíamos definir quais os e-mails que gostaríamos de inserir dentro do CRM colocando um código em copia oculta e quais são gatilhos para ativação ou evolução. Reasons for choosing Smark CRM Pela facilidade na gestão do dia a dia do colaborador, funcionalidades que permite a gestão da equipe é um excelente custo x beneficio. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. IE ianne E. vendedora Research ### "Eu não trocaria o Smark CRM por nenhum outro CRM." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 13, 2022 Gosto de todas as ferramentas que o sistema possui. Muito completo! Sem dificuldades para gerar propostas, anexar, baixar, muito prático e excelente visualização. Pros Gosto principalmente da forma de visualização do CRM, claro, objetivo e tudo na tela. Você precisa de algo, você já visualiza e tem, não precisa procurar muito. Cons Só a parte de integração com demais sistemas, que poderia ter no caso de uma integração na empresa, para não ter que ser feito manualmente ou exportado via Excel, que acaba sendo uma integração manual do mesmo jeito. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. EG Everson G. ASSISTENTE ADMINISTRATIVO Facilities Services ### "Smark Avaliação." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 October 10, 2022 O software melhorou muito a execução das minhas atividades, na agilidade do recebimento e entrega das informação. Os clientes não precisam aguardar mais do que os prazos negociados. Pros A análise dos produtos em formatação em PDF, recurso ao qual o software permite, agiliza muito o processo. Cons O software tem suas instabilidades aos quais atrasa os prazos de entrega. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AA Andre A. CEO Information Technology and Services ### "Um sistema muito bom" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 5, 2022 Boa Pros Fácil de utilizar a maioria dos recursos Cons Poucas integrações relevantes para o nosso negócio. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. HX Hugo X. Executivo de vendas Food & Beverages ### "Ferramenta necessária para todos os seguimentos de vendas " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 5, 2022 Muito boa, sem reclamções. Pros Facilidade de utilização do mesmo, possibilidade de adequação a qualquer área. Cons Até hoje não tive problema com a ferramenta, pois a mesma pode ser personalizada. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Líder Comercial Facilities Services ### "CRM Smark" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 5, 2022 Necessitávamos de uma ferramenta que auxiliasse no controle diário dos nossos SDR, consultores e relacionamento com o cliente, e desde a implantação fomos bem atendidos. Um CRM completo e que esta sempre em desenvolvimento com melhorias para nós usuários. Pros A facilidade com que conseguimos utilizar a ferramenta, pois é muito didática. Possui diversas opções de registro e acompanhamento de contas de clientes e prospect. A ferramenta disponibiliza relatórios gerenciais, seja de equipe ou individual. Cons A principio a ferramenta nos atende muito bem atualmente, e conforme as necessidades de inclusão ou ajuste vão surgindo, o suporte nos auxilia de maneira ágil. Reasons for choosing Smark CRM Pelo excelente atendimento e qualidade. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/216819/Smark-CRM/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.