# Verfacto Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Verfacto Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/217234/Verfacto --- # Verfacto Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Verfacto ## What is Verfacto? Verfacto provides analysis for e-commerce websites to generate valuable marketing insights by combining behavioral and CRM data. Machine-learning distinguish segments that have the best performance and also offers: \* cross-sell opportunities \* user journey \* user segmentation \* detailed product performance \* marketing channels evaluation (Google, Facebook and others) by LTV \* behavioural data and insights for CRO ## What is Verfacto used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €99 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Verfacto?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.verfacto.com&name=Verfacto) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Verfacto 5.0 (5) VS. [4.5 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price €99 Per User, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (5) Ease Of Use 4.3 (6,111) Value For Money 5.0 (5) Value For Money 4.2 (5,072) Customer Service 4.8 (5) Customer Service 4.4 (5,238) ## Verfacto alternatives [4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) [4.7 (284)](https://www.capterra.com/p/249574/Jungle-Scout/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/249574/Jungle-Scout/) [View all alternatives](https://www.capterra.com/p/217234/Verfacto/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Ad hoc Reporting Generate one-off reports that meet information requirements Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Campaign Analytics Track and interpret campaign performance metrics Campaign Tracking Track the performance of marketing campaigns across multiple channels. Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Customer Segmentation Process of dividing customers into groups based on common characteristics Verfacto 14 features Generate one-off reports that meet information requirements Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Track the performance of marketing campaigns across multiple channels. Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Predict future data based on historical data sets Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.8 (5) 4.8 Based on 5 reviews ## Pricing Value for money 5.0 (5) Free Trial Free Version Basic €99.00 Per User,Per Month Value for money 5.0 (5) 5.0 Based on 5 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (5) 4.8 Based on 5 reviews ## User reviews Overall rating 5.0 Based on 5 reviews Filter by rating 5(5) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Vytautas T. SEO Cosmetics ### "Awesome feature " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 7, 2021 Pros Absolutely happy with it. We knew we have potentially high retention but didn't know what to do about it exactly. With verfacto insights we made our newsletters personalised and more effective and also improved retargeting a lot. Cons Another awesome feature is suggestions on what products to upsell and cross sell. They give a clear picture of how our products perform and what audience they fit best Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Business Analyst Internet ### "Helps to understand our customers better" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 3, 2021 Pros An incredibly useful tool, that helps to transform the data collected into useful insights in order to generate more leads. Cons I didn't note any significant disadvantages. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. IL Illia L. Community Manager Banking ### "Great insights gathered from data" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 3, 2021 We received our initial analysis for free and didn't expect much. Surprisingly, it was much more insightful than we thought. Subscribed for a longer period, will see how it goes. Pros Great insights from data, especially how specific products affect customers' behaviour and lifetime value in the long run Cons Initial data analysis took about a week, but it was wrapped into a nice custom presentation about our business Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Ana S. CEO, designer Design ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 23, 2021 No cons for me so far. Pros We are a small manufacture of exclusive dresses. Each customer is important for us as we can't afford expensive marketing. Verfacto helped us to understand what audience to approach. As a result, we lowered CPA for our ads by 20% and increased revenue by 34%. Cons Quick and remarkable results, affordable pricing, awesome communication, personal approach. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DA Dionizas A. CEO Information Technology and Services ### "Quick and affordable way to increase number of leads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 15, 2021 We've been working with Verfacto for more than 6 months already. Our goal was to decrease marketing budget as much as possible while keeping performance at the same level. As of today, we halved the budget and get even ~10% more leads than before. We have a stable positive progress, and although I'm quite happy with the results already, I assume it can even get better. Pros Easy integration + no need to analyze metrics on your own + unique behavioural tracker (we haven't seen anything alike anywhere else) + great support Cons Some features are tailored specifically for B2C e-commerce and do not apply for B2B. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)