# Alida Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Alida the right Survey solution for you? Explore 7 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/217258/Alida/reviews --- Alida 5 (7) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Alida Ease of use 4.9 Customer Service 4.7 ## Showing most helpful reviews Showing 1-7 of 7 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Marketing Director Consumer Goods Used the software for: 2+ years ### "Easy to use for this non-research expert" December 10, 2021 5.0 Pros The survey tools are easy to use. I like the drag and drop features, plus being able to save questions I use often as templates. We moved from Spark 1 to Spark 3 and I very much appreciate the ease of programming survey logic as well as adding images to questions within the newer system. Cons There are a few survey types I still need to go back to use the old Spark 1 system for, but I know these functions are on the road map in the future for Spark 3. Review Source JW Jessica W. Primary Research Specialist Retail Used the software for: 2+ years ### "A good tool for more than basic needs" December 14, 2021 5.0 Pros It's extremely powerful to have a community of members who can be reached with just a few clicks of a button. This allows the voice of the customer to be an easy inclusion in our business strategy. Cons I struggle to find a more generic way the software could be updated, or something I strongly dislike. Alternatives considered [Fuel Cycle](https://www.capterra.com/p/173743/FUEL-CYCLE/) Reason for choosing Alida When comparing a top tier tool to other top tier tools, it's admittedly difficult to find differentiators enough to select one over the other. A main deciding factor in continuing with Alida is the one stop shop offering - everything research, distribution related that we wanted to use was offered by one company (rather than a combination of partnerships). Review Source JR Jennifer R. Portfolio Manager Insurance Used the software for: 2+ years ### "Alida is an innovative company with top notch customer service." April 22, 2021 5.0 We are gaining valuable insights from healthcare consumers, employees, brokers, and provider partners though use of Alida SPARQ and Power Surveys. Pros The experience with Alida's customer success team has been excellent. They are very responsive and knowledgeable. We’ve worked with a couple over the 6 years of our partnership and have been pleased with all. Cons Navigating between two survey platforms is challenging for our programmers. Review Source MG Michelle G. Senior Analyst, Customer Insights Retail Used the software for: 2+ years ### "User friendly, effective way to gather insights!" December 13, 2021 5.0 Pros Alida's Sparq software is very easy to use and a great way to engage with a community of consumers. Programming and sending surveys is a quick and straightforward process and consistently provides rich insights. Cons The options for programming survey logic could be a bit more sophisticated. The basics are all there and very straightforward to program, but it would be nice to see some additional capabilities going forward. Review Source VB Vanessa B. Consumer Insight Manager Gambling & Casinos Used the software for: 2+ years ### "Alida's software has been a great help internally to understand our players better" April 23, 2021 5.0 Pros The product is very easy to use. It provides us with an efficient and easy way to answer critical business problems and bring everyone in the business closer to players Cons There isn't really anything we dislike with Alida Review Source CP Christina P. Insights Director Online Media Used the software for: 2+ years ### "Highly recommend " April 28, 2021 5.0 Pros User-friendliness - the functionality of Alida makes it simple to design surveys, use the data, onboard new team members, etc. Cons There could be a few more programming features, like enabling respondents to upload images/videos Review Source JH Jake H. Consumer Research Specialist Retail Used the software for: 6-12 months ### "Macy's User Review" December 10, 2021 5.0 Pros Ease of use with survey creation; very intuitive for someone who has not used it before. I started with Alida about six months ago and I feel proficient Cons The logic feature can feel weak at times in terms of its capabilities Review Source Similar Products Featured