--- title: "OptiKPI Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about OptiKPI Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/218020/OptiKPI/" page_type: "product" language: "en" --- # OptiKPI Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) OptiKPI ## What is OptiKPI? OptiKPI is the #1 CRM and marketing automation platform for iGaming operators, designed to increase FTD conversion rates, build player loyalty through smart engagement, and maximize revenue. With real-time targeting, automated retention campaigns, and data-driven segmentation, OptiKPI helps casinos, sportsbooks, and gaming platforms drive higher engagement and reduce churn. Easily reactivate dormant players with timely, automated campaigns while keeping VIPs engaged with personalized offers. Our seamless integration requires minimal setup, and our Customer Success team ensures a smooth onboarding process. Trusted by 50+ top gaming brands across Europe, Asia, LATAM, and Africa to boost conversions, retain more players, and maximize revenue. ## What is OptiKPI used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €999 Usage Based, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for OptiKPI?[Manage this product listing](https://www.g2.com/products/optikpi/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### OptiKPI 0.0 VS. [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price €999 Usage Based, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (6,068) Value For Money 0.0 (0) Value For Money 4.3 (4,685) Customer Service 0.0 (0) Customer Service 4.4 (4,478) ## OptiKPI alternatives [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/31898/Constant-Contact/) [JIRA Service Management](https://www.capterra.com/p/227102/JIRA-Service-Management/) [4.5 (778)](https://www.capterra.com/p/227102/JIRA-Service-Management/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/227102/JIRA-Service-Management/) [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178819/EngageBay-Marketing/) ## FAQs about OptiKPI Overview ### What company size and specific industries is OptiKPI built for? OptiKPI is designed for online casino, sportsbook, poker, and sweepstake operators, including businesses that need real-time marketing campaigns across push notifications, email, SMS, and bonuses APIs. It is best suited to gaming operators focused on retention and revenue management. Features and Usability ### What are the key features of OptiKPI? OptiKPI offers campaign management and marketing automation features such as A/B testing, multivariate testing, drip campaigns, and workflow management. It also includes CRM, lead management, segmentation, and customer database tools, plus campaign analytics, ROI tracking, real-time data, and visual analytics for tracking performance across email, SMS, and multi-channel campaigns. Pricing ### How much does it cost and what fees or limitations are included? OptiKPI starts at €999 per month for the Starter plan, billed on a usage-based basis. The Starter plan is designed for startups and small teams and includes Bonus Engine Integration, Campaigns, Customer Profiles, Dashboards, Data Pipeline, and Worfklows. Integrations ### Which third-party tools and platforms does OptiKPI integrate with? OptiKPI integrates with 6 third-party tools for email, messaging, and app notifications, including SendGrid, Twilio, Acumbamail, Elastic Email, Firebase, and OneSignal. These catalog integrations cover email delivery, SMS messaging, push notifications, and related customer communication workflows. Getting Started and Support ### What training and onboarding options does OptiKPI offer? OptiKPI provides in person training, live online sessions, webinars, documentation, and videos. In person training and live online sessions support guided instruction, webinars cover shared topic sessions, documentation offers written reference material, and videos provide visual guidance for users getting started. Getting Started and Support ### What customer support options does OptiKPI offer? OptiKPI provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. No reviewer feedback about support experience is available, so user sentiment on response times, helpfulness, or common frustrations cannot be summarized from the catalog data. ## Features AI summary Based on 6,612 Marketing Automation reviews Not all Marketing Automation products cover every feature buyers care about most. Here is what Capterra reviewers highlight as essential when choosing a solution: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) OptiKPI includes **Email Marketing** and **Lead Capture**, giving marketing teams the tools to run campaigns and collect prospect information in one place. However, it does not offer **Event Triggered Actions**. Instead, it provides other important capabilities that reviewers also value, including **CRM** (**54%**), **Data Import/Export** (**48%**), and **Landing Pages/Web Forms** (**47%**). These features help businesses manage customer data, move information between systems, and build conversion paths, allowing teams to organize outreach and support lead generation more effectively. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads OptiKPI 39 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Forms: Customize contracts and forms to collect specific information - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mobile Access: Access software remotely via mobile devices - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Real-Time Data: Receive data and information in real time - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. ## Pricing [View pricing plan details](https://www.capterra.com/p/218020/OptiKPI/pricing/) Starter €999.00 Usage Based,Per Month It includes: - Customer Profiles - Dashboards - Campaigns - Worfklows - Data Pipeline - Bonus Engine Integration ## Integrations [ Firebase](https://www.capterra.com/p/160941/Firebase/)[ SendGrid](https://www.capterra.com/p/204113/SendGrid/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[ Acumbamail](https://www.capterra.com/p/195838/Acumbamail/)[ OneSignal](https://www.capterra.com/p/163452/OneSignal/)[ Elastic Email](https://www.capterra.com/p/148326/Elastic-Email/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.