# Optinly Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Optinly Software - reviews, pricing plans, popular comparisons to other Lead Capture products and more. Source: https://www.capterra.com/p/218021/Optinly --- # Optinly Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Optinly ## What is Optinly? Optinly is a powerful goal-based lead capturing tool that helps businesses & eCommerce stores to capture, engage and convert website audience. The ready to use 75+ popup templates and the built-in popup editor allows you to customize popups and create campaigns on the go - no design/development skills needed. Optinly comes with an in-depth analytics dashboard and can be integrated with 15+ top ESPs seamlessly. Theres a forever free version available and the paid plan starts at $25 per month! ## What is Optinly used for? [Lead Capture](https://www.capterra.com/lead-capture-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price ₹25 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Optinly?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://optinly.com/&name=Optinly) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Optinly 4.4 (11) VS. [4.5 (524)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price ₹25 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (11) Ease Of Use 4.5 (524) Value For Money 4.5 (11) Value For Money 4.3 (499) Customer Service 4.5 (11) Customer Service 4.4 (494) ## Optinly alternatives [4.5 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.7 (954)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [MailerFind](https://www.capterra.com/p/10001468/MailerFind/) [4.7 (512)](https://www.capterra.com/p/10001468/MailerFind/reviews/) Starting price $97.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10001468/MailerFind/) [LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) [4.6 (177)](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/reviews/) Starting price $79.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) [View all alternatives](https://www.capterra.com/p/218021/Optinly/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Online Forms 3.9 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Create new forms and/or use ready-made online form templates Dashboard 4.2 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Extraction 3.8 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Lead Distribution 3.5 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Route and distribute your leads to third party buyers Email Marketing 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Lead Generation Manage the process of attracting and converting business prospects into leads Optinly 6 features Assembly of graphs and charts for visualizing and tracking statistics/metrics Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Create and send email blasts/campaigns Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Create new forms and/or use ready-made online form templates Get Advice We can help you find the software with the features you need. Features 4.1 (11) 4.1 Based on 11 reviews ## Pricing Value for money 4.5 (11) Free Trial Basic ₹25.00 Flat Rate,Per Month Value for money 4.5 (11) 4.5 Based on 11 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (11) 4.5 Based on 11 reviews ## User reviews Overall rating 4.4 Based on 11 reviews Filter by rating 5(8) 4(1) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent JJ Joseph J. Project Manager Non-Profit Organization Management ### "Optinly FTW" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 30, 2024 I purchased Optinly using a LTD on Appsumo so for me I got a great deal. Because I’ve use the service for so many years and my clients all generally appreciate the way displayed on their sites. I would definitely keep using it if I had to pay full retail. Pros Easy to set up and distribute to sites. Decent template options also. Works as advertised on my WordPress sites. Cons Font style and button options are limited. Switched from [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) Cost and variety of templates that worked well with my sites Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MJ Milan J. CEO Marketing and Advertising ### "Simple and powerful at the same time" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 31, 2024 I discovered Optinly two yrs ago and it has quickly become my go-to tool for collecting emails from visitors for me and my clients. This lead generation assistant is simple to use yet incredibly effective. The user interface is intuitive, making it easy to set up and customize opt-in forms that match my brand's aesthetics. I appreciate the various targeting options available, allowing me to display the right message to the right audience at the right time. Optinly has significantly increased my email subscriber list, and I'm impressed with the results it has delivered. If you're looking for a reliable and user-friendly solution to boost your lead generation efforts, I highly recommend giving Optinly a try. Pros Many integrations, Pabbly connect / Zapier, good targeting options Cons Some fine tuning could be better in order to display some forms Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PN Pascal N. manager Business Supplies and Equipment ### "Excellent product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2024 Pros Simplicity. It is very straight forward to create your first optin Cons nothing yet. Support is cool professional Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CA Chris A. CEO E-Learning ### "Easy to set up and use!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 13, 2024 Pros Optinly is easy to set up and use. I also love that they have plenty of templates to choose from. Cons I can't think of any. It's a pretty decent product for me. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DK Deyan K. Manager Media Production ### "Powerful tool for effective lead gen and convesion" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 July 21, 2023 Pros Optinly is an amazing tool that offers a variety of features to help businesses grow their email lists. The pre-designed opt-in templates make it easy to create eye-catching pop-ups and forms that capture the attention of website visitors. The targeting options are really neat, allowing users to display personalized messages to specific audiences based on their behavior or location. Cons The limited number of templates available definitely aren't enough to suit every business's unique needs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kemar I. CMO Online Media ### "Shady Business" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 29, 2023 Had them for awhile now and made everything work despite the lack of integrations but the moment they decided to change there terms, for lifetime users, meaning your deal is set and not to be changed as per the agreement for which I paid them they changed it anyway to solicit my customers! DO NOT TRUST THEM! Pros I invested into their plan to get a lifetime deal with set terms and then all of a sudden after getting my money they decided to change the deal terms and of course won't refund you the money you put into it. Don't trust companies like this who are so desperate for customers they'd stab there current customers in the back to try to get more customers. Cons Them changing there deal terms and there lack of integrations. Switched from [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) Because I had a lifetime deal with a product that I thought could be trusted to invest in for the long haul. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Eric B. Founder Consumer Goods ### "Easy solution to collect leads on your websites" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 30, 2022 I like the way you can easily create forms, popup and link them to other services. Pros This is the very good pop-up tool I've found so far. It's the perfect tool for marketers because it is so easy to use and it is loaded with a ton of features for the price. I love that I can add text, images, and links to my pop-ups and that I can create my own designs for my opt-ins. I love that I can track my conversions with the analytics dashboard and I don't need to worry about my website going down or my pop-ups not being loaded on my website. Cons I tried to add some contacts received in some forms but i had to submit them twice for them to be added to my campain. I still don't understand why and hope i didn't lose some prospective clients. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ivan N. Marketing Director Marketing and Advertising ### "No frills lead generation software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 7, 2022 Good - the customer service is decent and I haven't had any bugs or errors to report. Pros Optinly is easy to use and has lots of lead generation templates and widgets that make engaging forms that increase the chances of generating leads. The dashboard is decent and provides all the necessary analytics on the performance of the widgets. Cons Not too much to complain about - the software does what it says. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. David D. Artistic Director Arts and Crafts ### "I had always been shy about using popups until I found this!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 15, 2022 So far I have been very impressed with all the support provided by their team, on every corner they have been there to support and answer my questions. Pros the integrations capabilities ara amazing and it almost allows me to share information all across my digital realm Cons I would really love to have the ability to conduct A/B testing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Vimal G. Marketing Manager Information Technology and Services ### "Optinly is great to increase conversions on your site!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 29, 2022 Pros improves my website's conversion rate. You can create a rule-based full-page, exit intent, slide-in, and many other types of popups. They have created 50+ native integrations with almost all popular CRMs and Email tools which is awesome as I don't have to choose an integration platform like Zapier to pay each time for task completion. Cons I wish they build a drag and drop builder to create pop-ups and I hope they'll add it to their roadmap. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/218021/Optinly/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)