# Optinly Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Optinly the right Lead Capture solution for you? Explore 11 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/218021/Optinly/reviews --- Optinly 4.4 (11) [View alternatives](https://www.capterra.com/p/218021/Optinly/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Optinly Ease of use 4.6 Customer Service 4.5 ## Showing most helpful reviews Showing 1-11 of 11 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric B. Founder Consumer Goods Used the software for: 1-2 years ### "Easy solution to collect leads on your websites" June 30, 2022 4.0 I like the way you can easily create forms, popup and link them to other services. Pros This is the very good pop-up tool I've found so far. It's the perfect tool for marketers because it is so easy to use and it is loaded with a ton of features for the price. I love that I can add text, images, and links to my pop-ups and that I can create my own designs for my opt-ins. I love that I can track my conversions with the analytics dashboard and I don't need to worry about my website going down or my pop-ups not being loaded on my website. Cons I tried to add some contacts received in some forms but i had to submit them twice for them to be added to my campain. I still don't understand why and hope i didn't lose some prospective clients. Review Source JJ Joseph J. Project Manager Non-Profit Organization Management Used the software for: 2+ years ### "Optinly FTW" June 30, 2024 5.0 I purchased Optinly using a LTD on Appsumo so for me I got a great deal. Because I’ve use the service for so many years and my clients all generally appreciate the way displayed on their sites. I would definitely keep using it if I had to pay full retail. Pros Easy to set up and distribute to sites. Decent template options also. Works as advertised on my WordPress sites. Cons Font style and button options are limited. Switched from [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) Cost and variety of templates that worked well with my sites Review Source Kemar I. CMO Online Media Used the software for: 1-2 years ### "Shady Business" May 29, 2023 1.0 Had them for awhile now and made everything work despite the lack of integrations but the moment they decided to change there terms, for lifetime users, meaning your deal is set and not to be changed as per the agreement for which I paid them they changed it anyway to solicit my customers! DO NOT TRUST THEM! Pros I invested into their plan to get a lifetime deal with set terms and then all of a sudden after getting my money they decided to change the deal terms and of course won't refund you the money you put into it. Don't trust companies like this who are so desperate for customers they'd stab there current customers in the back to try to get more customers. Cons Them changing there deal terms and there lack of integrations. Switched from [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) Because I had a lifetime deal with a product that I thought could be trusted to invest in for the long haul. Review Source MJ Milan J. CEO Marketing and Advertising Used the software for: 1-2 years ### "Simple and powerful at the same time" January 31, 2024 5.0 I discovered Optinly two yrs ago and it has quickly become my go-to tool for collecting emails from visitors for me and my clients. This lead generation assistant is simple to use yet incredibly effective. The user interface is intuitive, making it easy to set up and customize opt-in forms that match my brand's aesthetics. I appreciate the various targeting options available, allowing me to display the right message to the right audience at the right time. Optinly has significantly increased my email subscriber list, and I'm impressed with the results it has delivered. If you're looking for a reliable and user-friendly solution to boost your lead generation efforts, I highly recommend giving Optinly a try. Pros Many integrations, Pabbly connect / Zapier, good targeting options Cons Some fine tuning could be better in order to display some forms Review Source Ivan N. Marketing Director Marketing and Advertising Used the software for: 6-12 months ### "No frills lead generation software" June 7, 2022 5.0 Good - the customer service is decent and I haven't had any bugs or errors to report. Pros Optinly is easy to use and has lots of lead generation templates and widgets that make engaging forms that increase the chances of generating leads. The dashboard is decent and provides all the necessary analytics on the performance of the widgets. Cons Not too much to complain about - the software does what it says. Review Source DC Dunia C. Content Creator Marketing and Advertising Used the software for: 6-12 months ### "Optinly still far behind its competitors" August 5, 2021 3.0 I was using Optinly for a while until the limitations of the platform made me look for other solutions. Optinly is a good solution for people looking for a low-priced popup creator. In the future, maybe the platform will improve and become a great alternative, but currently I think there are better options on the market. Pros Optinly is a popup creator that serves to capture leads on your website. It is a very easy to use platform and in a few minutes you can have a popup ready to be displayed on your website. That is one of the things I liked the most about the platform, it is very easy to use, plus it can be integrated with almost any platform thanks to the webhooks. Unfortunately, in practice the platform has many limitations. Cons In my opinion Optinly has a long way to go before becoming a serious competitor to Optinmonster or Convertful. In my particular case, the integration with WordPress never worked well and caused usability problems on my website. The predesigned templates that the platform has are not aesthetically appealing to me, in addition, many of the templates do not incorporate the acceptance box of the privacy policy, something essential if you work in the European environment. Review Source Vimal G. Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Optinly is great to increase conversions on your site!" January 29, 2022 5.0 Pros improves my website's conversion rate. You can create a rule-based full-page, exit intent, slide-in, and many other types of popups. They have created 50+ native integrations with almost all popular CRMs and Email tools which is awesome as I don't have to choose an integration platform like Zapier to pay each time for task completion. Cons I wish they build a drag and drop builder to create pop-ups and I hope they'll add it to their roadmap. Review Source David D. Artistic Director Arts and Crafts Used the software for: Less than 6 months ### "I had always been shy about using popups until I found this!" March 15, 2022 5.0 So far I have been very impressed with all the support provided by their team, on every corner they have been there to support and answer my questions. Pros the integrations capabilities ara amazing and it almost allows me to share information all across my digital realm Cons I would really love to have the ability to conduct A/B testing Review Source CA Chris A. CEO E-Learning Used the software for: Less than 6 months ### "Easy to set up and use!" January 13, 2024 5.0 Pros Optinly is easy to set up and use. I also love that they have plenty of templates to choose from. Cons I can't think of any. It's a pretty decent product for me. Review Source DK Deyan K. Manager Media Production Used the software for: Less than 6 months ### "Powerful tool for effective lead gen and convesion" July 21, 2023 5.0 Pros Optinly is an amazing tool that offers a variety of features to help businesses grow their email lists. The pre-designed opt-in templates make it easy to create eye-catching pop-ups and forms that capture the attention of website visitors. The targeting options are really neat, allowing users to display personalized messages to specific audiences based on their behavior or location. Cons The limited number of templates available definitely aren't enough to suit every business's unique needs. Review Source PN Pascal N. manager Business Supplies and Equipment Used the software for: Less than 6 months ### "Excellent product" January 17, 2024 5.0 Pros Simplicity. It is very straight forward to create your first optin Cons nothing yet. Support is cool professional Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.