# Kantar Marketplace Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Kantar Marketplace Software - reviews, pricing plans, popular comparisons to other Market Research products and more. Source: https://www.capterra.com/p/218641/Kantar-Marketplace --- # Kantar Marketplace Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Kantar Marketplace ## What is Kantar Marketplace? Kantar Marketplace is an automated market research platform designed for insights professionals, marketers, and agencies who want to test, learn, and move faster. The platform is built on a foundation of industry-leading expertise and proven methodologies, delivering decision-worthy results in hours, not days via best-in-class intuitive dashboards. It features a comprehensive suite of consumer insights tools, including survey and AI-based research solutions, validated to predict sales and brand growth. The platform enables brands to make informed, data-driven decisions to stay ahead of the competition, better understand their consumers and launch impactful campaigns. Kantar Marketplace is the go-to platform for brands seeking to adapt, optimise, and stand out in a competitive landscape. Don't miss out—explore everything Kantar Marketplace has to offer and grow your marketing and foster innovation today! ## What is Kantar Marketplace used for? [Market Research](https://www.capterra.com/market-research-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[Innovation Management](https://www.capterra.com/innovation-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price £250 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Kantar Marketplace?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://kantar.com/marketplace&name=Kantar Marketplace) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Kantar Marketplace 4.0 (1) VS. [4.9 (29)](https://www.capterra.com/p/10015098/Ideally/reviews/) Starting Price £250 Other Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (1) Ease Of Use 4.9 (29) Value For Money 4.0 (1) Value For Money 4.7 (28) Customer Service 4.0 (1) Customer Service 5.0 (29) ## Kantar Marketplace alternatives [4.7 (2,904)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.9 (24)](https://www.capterra.com/p/10018215/SurveyJS/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.8 (501)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (971)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars ## FAQs about Kantar Marketplace Overview ### What company size and specific industries is Kantar Marketplace built for? Kantar Marketplace is designed for insights professionals, marketers, and agencies that need fast, reliable feedback. It is best suited to mid-market and enterprise teams across any industry that depends on market research, customer insight, and campaign testing rather than to very small businesses with limited research needs. Features and Usability ### What are the key features of Kantar Marketplace? Kantar Marketplace offers survey builder tools, customizable questions, skip logic, and question piping for research design. It also includes mobile survey, multi-language support, and support for audio, images, and video. Reporting and analytics features include dashboard, data visualization, visual analytics, statistical analysis, and benchmarking. Getting Started and Support ### What training and onboarding options does Kantar Marketplace offer? Kantar Marketplace offers in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online formats support guided instruction, webinars provide scheduled learning sessions, and documentation gives written reference material for self-paced review and feature lookup. Getting Started and Support ### What customer support options does Kantar Marketplace offer? Kantar Marketplace provides email/help desk support, FAQ/forum resources, and 24/7 live rep assistance. These channels give users multiple ways to get help, though no reviewer feedback is available to describe response speed, agent helpfulness, or common support frustrations. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Benchmarking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Compare key metrics for the business against prominent players in the industry Reporting/Analytics 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Survey Sample Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage sample of audience for conducting market research surveys Collaboration Tools Provides a channel for team members to share AI models, media files, communicate, and work together Customer Segmentation Process of dividing customers into groups based on common characteristics Customizable Questions Tailored or customizable questions for more targeted and relevant data collection Kantar Marketplace 19 features Compare key metrics for the business against prominent players in the industry Provides a channel for team members to share AI models, media files, communicate, and work together Process of dividing customers into groups based on common characteristics Tailored or customizable questions for more targeted and relevant data collection Assembly of graphs and charts for visualizing and tracking statistics/metrics Graphical representation of data Process of exploring and evaluating new ideas as well as composing solutions and tracking progress in order to bring them to market Distribute a survey via mobile devices Manage and support multiple languages Randomize the displayed order of questions and answer options Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Allow users to access multiple services after entering their login credentials once Apply statistical/mathematical models to sets of data Allow media to be embedded in the question or answer options Create and manage surveys Manage sample of audience for conducting market research surveys Gauge satisfaction and receive information for improvement and success Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.0 (1) 4.0 Based on 1 reviews ## Pricing Value for money 4.0 (1) Free Version Basic £250.00 Other, Value for money 4.0 (1) 4.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (1) 4.0 Based on 1 reviews ## User reviews Overall rating 4.0 Based on 1 reviews Filter by rating 5(0) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent KR Katalin R. Head of CMI Coffee SBU and NDG GBU Food & Beverages ### "Agile but not very deep" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 4, 2022 Positive experience, helped us to prioritize our global initiatives Pros Cost efficient and quick way to validate ideas Cons standardization is limiting and does not allow deeper understanding Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.