# Customer Loyalty Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Customer Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more. Source: https://www.capterra.com/p/218685/Piggy --- # Customer Loyalty Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Customer Loyalty ## What is Customer Loyalty? Piggy is the all-in-one platform for increasing customer loyalty. Our loyalty software helps more than 8.000 businesses worldwide to grow, by turning first-time interactions into lifelong relationships. Build the reward program you want, collect valuable data and automate your marketing in all your channels - from email to SMS. Get started with Piggy today - no development costs, a monthly subscription, no coding required, and fully integrated with all your systems. ## What is Customer Loyalty used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) Top alternative Featured Overall rating Based on 35 user reviews Reviews sentiment Positive 89% Neutral 3% Negative 9% Starting price €40 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Customer Loyalty?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.piggy.eu&name=Customer Loyalty) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Customer Loyalty 4.4 (35) VS. [4.9 (3,441)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price €40 Usage Based, Per Month Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (35) Ease Of Use 4.9 (3,441) Value For Money 4.3 (33) Value For Money 4.9 (3,078) Customer Service 4.3 (34) Customer Service 4.9 (3,135) ## Customer Loyalty alternatives [4.9 (248)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (96)](https://www.capterra.com/p/10002488/Owner/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.5 (1,470)](https://www.capterra.com/p/170673/SumUp-Air/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/) [4.4 (190)](https://www.capterra.com/p/10009042/RepeatMD/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009042/RepeatMD/) [View all alternatives](https://www.capterra.com/p/218685/Piggy/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Loyalty Cards 4.8 (5) 0.00% of 5 reviewers that rated this feature as important or highly important Manage loyalty cards that hold rewards and promotions to incentivize customers to return Rewards Management 4.8 (5) 0.00% of 5 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Gift Card Management 5.0 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Loyalty Program 5.0 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Multi-Channel Marketing 4.8 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Point of Sale (POS) 4.8 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Accept and process customer payments for products or services using hardware and software Customer Loyalty 35 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Private online space that lets businesses securely share documents and provide information access to clients Manage and track all internal and external communication conducted via calls, email, text, or chat Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Access previous interactions or concerns to maintain customer relationships Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Track products that are for sale at a reduced price or part of coupon promotions Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Games or game-like elements to track progress and reward accomplishments Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Manage loyalty cards that hold rewards and promotions to incentivize customers to return Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Online gateway through which members can access/update personal information Database of members to track personal information of individuals and families Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Accept and process customer payments for products or services using hardware and software Design, communicate, and distribute incentives to perform a specific action Strategize and implement rewards for returning customers, employees and other members Send promotional campaigns or transactional messages via text messages Create and administer polls and surveys Set up connections to third-party platforms to improve business processes Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Features 4.3 (35) 4.3 Based on 35 reviews ## Pricing Value for money 4.3 (33) Free Trial Free Version Basic €40.00 Usage Based,Per Month Value for money 4.3 (33) 4.3 Based on 33 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[ Adyen](https://www.capterra.com/p/165680/Adyen/)[ Shopware](https://www.capterra.com/p/145605/Shopware/)[ Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/)[ Lightspeed eCommerce](https://www.capterra.com/p/211850/Lightspeed-eCommerce/)[ CashDesk](https://www.capterra.com/p/178604/CashDesk/) ## Support, customer service and training options Customer Service 4.3 (34) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (34) 4.3 Based on 34 reviews ## User reviews Overall rating 4.4 Based on 35 reviews Filter by rating 5(23) 4(8) 3(1) 2(2) 1(1) Mentioned topic Sorted by most recent NL Nickis L. Marketing Director Leisure, Travel & Tourism ### "Impressive Customer Relations Assisting App" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 30, 2024 Pros Customer Loyalty has created valuable gifts for loyal customers, and there are impressive support. Cons Customer Loyalty makes every clients information manageable and their happiness is well stipulated. Switched from [SilverBlaze Customer Portal](https://www.capterra.com/p/154122/Capricorn/) [Netcore Customer Engagement](https://www.capterra.com/p/231034/Netcore-Cloud/) [Salesforce Customer360](https://www.capterra.com/p/10017314/Salesforce-Customer360/) [Customer's Canvas](https://www.capterra.com/p/173237/Customer-s-Canvas/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RM Roberto M. Marketing Director Food & Beverages ### "Enhances Cooperation with Customer through the Loyalty Program" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 29, 2024 Customer Loyalty has been an excellent tool for both our firm and our clients as it has enhanced the relationship that we have. In addition, rewards and gift card management has resulted in increased customer base for our firm. Pros I liked both Loyalty cards and Loyalty program the most as they make customers see their value for belonging to a particular program. Cons I gave no dislikes for Customer Loyalty since it has enhanced our relationship and trust with our customers Switched from [Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GR Giovanni R. Finance Manager Financial Services ### "The Impressive and Useful Customer Loyalty Solution " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 25, 2024 Pros Customer Loyalty has an inclusive and reliable customer assistance, and it brings a solid way of managing gifts. Cons Customer Loyalty has no challenging option in managing customers Switched from [tfg Loyalty](https://www.capterra.com/p/184082/TravelFlo-Plarform/) [Loyal DMS](https://www.capterra.com/p/171135/Loyal-DMS/) [Loopy Loyalty](https://www.capterra.com/p/160859/Loopy-Loyalty/) [LoyaltyGator](https://www.capterra.com/p/131517/LoyaltyGator/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GL Garlasco L. Digital Marketer Health, Wellness and Fitness ### "Excellent Customer Loyalty Management Approach " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 18, 2024 Pros Customer Loyalty offers customers gift-cards, where loyalty are well managed. Cons Customer Loyalty is impressive, and there are no security concerns. Switched from [Netcore Customer Engagement](https://www.capterra.com/p/231034/Netcore-Cloud/) [Customer Thermometer](https://www.capterra.com/p/133435/Customer-Thermometer/) [Skilljar Customer Education](https://www.capterra.com/p/136412/Skilljar/) [Custellence](https://www.capterra.com/p/166696/Custellence/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. YD Yvonne D. Eigenaresse Retail ### "Ideaal spaarsysteem" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 15, 2022 Pros Gebruiksvriendelijk, veel opties en fijn dat je met 1 pasje bij veel winkeliers terecht kunt Cons Het maken van een nieuwsbrief zou iets gebruiksvriendelijker mogen zijn Reasons for choosing Customer Loyalty Door het gebruikersgemak Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RR Roel R. Zaakvoerder Hospitality ### "Super service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 7, 2022 Mijn ervaring zijn positief. Contact verliep vlot zoals het hoort. Pros Het is een makkelijk systeem om klanten te belonen voor hun loyaliteit. Cons Op dit moment zijn er nog geen minpunten. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HP Harry P. eigenaar Farming ### "Ervaringen" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 3/10 May 6, 2022 Evaluatie van de behaalde resultaten mis ik. Als ondernemer zouden we meer ondersteuning mogen verwachten van Piggy over de behaalde resultaten van de software en hoe dit nog verder te verbeteren is. Dus de software acties nog optimaliseren per bedrijf. De ondernemer hier zelf ook wel verantwoordelijk voor, maar door gebrek aan tijd komt ik er meestal niet toe om ea te evalueren. Pros Geeft inzicht in klant gedrag. De software helpt wel met het opbouwen van contact met nieuwe klanten. Cons De prijs wordt vastgesteld bij aankoop ,op basis van de hoeveelheid emailadressen die je hebt opgebouwd . Maar data die ouder dan bv 1 jaar is is niet meer relevant voor de klant. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TG Tebbo G. Online Marketing Manager Hospitality ### "Prima product" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 5, 2022 Pros Erg gemakkelijk en laagdrempelig in gebruik. Gemakkelijk uit te rollen naar meerdere locaties Cons Het opzoeken van cadeaubonnen dmv de code zou gemakkelijker moeten kunnen Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HL Hilly L. Mede eigenaar Food Production ### "Klant verbindend. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 28, 2022 Pros Wij profiteren het meest van de e-mail templates. Werkt echt klant verbindend. Is ook fijn programma om mee te werken. Cons Kan zo gauw geen enkel nadeel bedenken. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GV Guus v. Eigenaar Hospitality ### "Fantastich spaarsysteem!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 28, 2022 Goede oplossingen, denken graag mee en leggen alles goed uit! Pros Gemakkelijk te gebruiken. Veel functionaliteiten. Cons Je moet er even voor gaan zitten om het te begrijpen en er ook tijd in stoppen om alles eruit te halen wat mogelijk is. Maar is zeker de moeite waard! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/218685/Piggy/reviews/) Popular comparisons [Guusto vs Customer Loyalty](https://www.capterra.com/compare/186209-218685/Guusto-vs-Piggy) [RepeatMD vs Customer Loyalty](https://www.capterra.com/compare/218685-10009042/Piggy-vs-RepeatMD)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)