---
title: "Customer Loyalty Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Customer Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more."
source_url: "https://www.capterra.com/p/218685/Piggy/"
page_type: "product"
language: "en"
---

# 

 Customer Loyalty Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 9, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Customer Loyalty

## What is Customer Loyalty?

Piggy is the all-in-one platform for increasing customer loyalty. Our loyalty software helps more than 8.000 businesses worldwide to grow, by turning first-time interactions into lifelong relationships. Build the reward program you want, collect valuable data and automate your marketing in all your channels - from email to SMS. Get started with Piggy today - no development costs, a monthly subscription, no coding required, and fully integrated with all your systems.

## What is Customer Loyalty used for?

[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)

Top alternative

Featured

Overall rating

Based on 35 user reviews

Reviews sentiment

Positive

89%

Neutral

3%

Negative

9%

Starting price

€40

Usage Based, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Customer Loyalty?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.piggy.eu&name=Customer Loyalty)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Customer Loyalty

4.4 (35)

VS.

[4.9 (3,832)](https://www.capterra.com/p/186209/Guusto/reviews/)

Starting Price

€40

Usage Based, Per Month

Starting Price

$4.8

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (35)

Ease Of Use

4.9 (3,832)

Value For Money

4.3 (33)

Value For Money

4.9 (3,455)

Customer Service

4.3 (34)

Customer Service

4.9 (3,515)

## Customer Loyalty alternatives

[4.9 (257)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.8 (543)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/)

[4.4 (192)](https://www.capterra.com/p/10009042/RepeatMD/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10009042/RepeatMD/)

[Smile.io](https://www.capterra.com/p/169446/Smile-io/)

[4.9 (67)](https://www.capterra.com/p/169446/Smile-io/reviews/)

Starting price

$199.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169446/Smile-io/)

[View all alternatives](https://www.capterra.com/p/218685/Piggy/alternatives/)

## FAQs about Customer Loyalty

Overview

### Which roles and teams benefit most from Customer Loyalty?

Customer Loyalty is most used by small business owners, co-owners, and executives who need to drive repeat purchases and strengthen customer retention. Marketing directors and digital marketing teams use it to run targeted campaigns, manage promotions, and track engagement, while store and finance managers support day-to-day loyalty operations and performance monitoring.

Answer based on 35 reviews

Overview

### What company size and specific industries is Customer Loyalty built for?

Customer Loyalty is designed for B2C and B2B companies of all sizes that want to grow customer and employee loyalty. It fits large franchise chains and retailers, as well as restaurants, food stores, gyms, and web stores seeking a loyalty program for their business.

Features and Usability

### What are the key features of Customer Loyalty?

Customer Loyalty offers membership management, rewards management, loyalty cards, and gift card management for loyalty programs. It also includes SMS marketing, email marketing, campaign segmentation, campaign analytics, and multi-channel communication, plus CRM tools, customer profiles, transaction history, reporting, and real-time analytics.

Integrations

### Which third-party tools and platforms does Customer Loyalty integrate with?

Customer Loyalty integrates with 9 third-party platforms, including Shopify, WooCommerce, BigCommerce, Shopware, Lightspeed eCommerce, Adyen, CashDesk, Slice, and Online Auction System. These catalog integrations cover ecommerce, payments, and retail systems for connecting loyalty workflows across commerce environments.

Getting Started and Support

### What training and onboarding options does Customer Loyalty offer?

Customer Loyalty provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live sessions support guided instruction, webinars cover topic-based learning, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review.

Getting Started and Support

### What customer support options does Customer Loyalty offer?

Customer Loyalty provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Support appears to be viewed positively, with users describing customer service cooperation as satisfying and helpful. The available resources suggest multiple ways to get assistance and find answers when questions come up.

Answer based on 1 reviews

## Features

AI summary

Based on 1,860 Customer Loyalty reviews

Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities:

-   **Loyalty Program** (**45%** of reviewers rated this feature as critical)
-   **Rewards Management** (**39%**)
-   **Third-Party Integrations** (**49%**)

Customer Loyalty supports all three of the features reviewers rate most highly: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses build repeat purchase programs, manage incentives more effectively, and connect loyalty data with other systems, allowing teams to deliver more consistent customer experiences and strengthen retention efforts.

Loyalty Program

5.0 (4)

0.00% of 4 reviewers that rated this feature as important or highly important

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Rewards Management

4.8 (5)

0.00% of 5 reviewers that rated this feature as important or highly important

Strategize and implement rewards for returning customers, employees and other members

Gift Card Management

5.0 (4)

0.00% of 4 reviewers that rated this feature as important or highly important

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Loyalty Cards

4.8 (5)

0.00% of 5 reviewers that rated this feature as important or highly important

Manage loyalty cards that hold rewards and promotions to incentivize customers to return

Multi-Channel Marketing

4.8 (4)

0.00% of 4 reviewers that rated this feature as important or highly important

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Point of Sale (POS)

4.8 (4)

0.00% of 4 reviewers that rated this feature as important or highly important

Accept and process customer payments for products or services using hardware and software

Customer Loyalty 37 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Private online space that lets businesses securely share documents and provide information access to clients

Manage and track all internal and external communication conducted via calls, email, text, or chat

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A report showing what actions customers perform

A collection of customer information such as contact details, demographics, previous interactions, etc.

Access previous interactions or concerns to maintain customer relationships

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Track products that are for sale at a reduced price or part of coupon promotions

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Create and send email blasts/campaigns

Tracks metrics that provide insight into how a user interacts with any interface or product

Games or game-like elements to track progress and reward accomplishments

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Manage loyalty cards that hold rewards and promotions to incentivize customers to return

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Online gateway through which members can access/update personal information

Manages monthly memerbships and associated exclusive benefits and discounts that can be redeemed at your facility.

Database of members to track personal information of individuals and families

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Accept and process customer payments for products or services using hardware and software

Design, communicate, and distribute incentives to perform a specific action

Provide rewards, monetary or non-monetary, based on incentive programs

Strategize and implement rewards for returning customers, employees and other members

Send promotional campaigns or transactional messages via text messages

Create and administer polls and surveys

Set up connections to third-party platforms to improve business processes

Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period

Features

4.3 (35)

4.3

Based on 35 reviews

## Pricing

Value for money

4.3 (33)

Free Trial

Free Version

Basic

€40.00

Usage Based,Per Month

Value for money

4.3 (33)

4.3

Based on 33 reviews

## Integrations

[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[

BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[

Adyen](https://www.capterra.com/p/165680/Adyen/)[

Shopware](https://www.capterra.com/p/145605/Shopware/)[

Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/)[

Lightspeed eCommerce](https://www.capterra.com/p/211850/Lightspeed-eCommerce/)[

CashDesk](https://www.capterra.com/p/178604/CashDesk/)

## Support, customer service and training options

Customer Service

4.3 (34)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (34)

4.3

Based on 34 reviews

## User reviews

Overall rating

4.4

Based on 35 reviews

Filter by rating

5(23)

4(8)

3(1)

2(2)

1(1)

Mentioned topic

Sorted by most recent

NL

Nickis L.

Marketing Director

Leisure, Travel & Tourism

### "Impressive Customer Relations Assisting App"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 30, 2024

Pros

Customer Loyalty has created valuable gifts for loyal customers, and there are impressive support.

Cons

Customer Loyalty makes every clients information manageable and their happiness is well stipulated.

Switched from

[SilverBlaze Customer Portal](https://www.capterra.com/p/154122/Capricorn/)

[Netcore Customer Engagement](https://www.capterra.com/p/231034/Netcore-Cloud/)

[Salesforce Customer360](https://www.capterra.com/p/10017314/Salesforce-Customer360/)

[Customer's Canvas](https://www.capterra.com/p/173237/Customer-s-Canvas/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RM

Roberto M.

Marketing Director

Food & Beverages

### "Enhances Cooperation with Customer through the Loyalty Program"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 29, 2024

Customer Loyalty has been an excellent tool for both our firm and our clients as it has enhanced the relationship that we have. In addition, rewards and gift card management has resulted in increased customer base for our firm.

Pros

I liked both Loyalty cards and Loyalty program the most as they make customers see their value for belonging to a particular program.

Cons

I gave no dislikes for Customer Loyalty since it has enhanced our relationship and trust with our customers

Switched from

[Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/)

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GR

Giovanni R.

Finance Manager

Financial Services

### "The Impressive and Useful Customer Loyalty Solution "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 25, 2024

Pros

Customer Loyalty has an inclusive and reliable customer assistance, and it brings a solid way of managing gifts.

Cons

Customer Loyalty has no challenging option in managing customers

Switched from

[tfg Loyalty](https://www.capterra.com/p/184082/TravelFlo-Plarform/)

[Loyal DMS](https://www.capterra.com/p/171135/Loyal-DMS/)

[Loopy Loyalty](https://www.capterra.com/p/160859/Loopy-Loyalty/)

[LoyaltyGator](https://www.capterra.com/p/131517/LoyaltyGator/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GL

Garlasco L.

Digital Marketer

Health, Wellness and Fitness

### "Excellent Customer Loyalty Management Approach "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 18, 2024

Pros

Customer Loyalty offers customers gift-cards, where loyalty are well managed.

Cons

Customer Loyalty is impressive, and there are no security concerns.

Switched from

[Netcore Customer Engagement](https://www.capterra.com/p/231034/Netcore-Cloud/)

[Customer Thermometer](https://www.capterra.com/p/133435/Customer-Thermometer/)

[Skilljar Customer Education](https://www.capterra.com/p/136412/Skilljar/)

[Custellence](https://www.capterra.com/p/166696/Custellence/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

YD

Yvonne D.

Eigenaresse

Retail

### "Ideaal spaarsysteem"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

August 15, 2022

Pros

Gebruiksvriendelijk, veel opties en fijn dat je met 1 pasje bij veel winkeliers terecht kunt

Cons

Het maken van een nieuwsbrief zou iets gebruiksvriendelijker mogen zijn

Reasons for choosing Customer Loyalty

Door het gebruikersgemak

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

RR

Roel R.

Zaakvoerder

Hospitality

### "Super service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 7, 2022

Mijn ervaring zijn positief. Contact verliep vlot zoals het hoort.

Pros

Het is een makkelijk systeem om klanten te belonen voor hun loyaliteit.

Cons

Op dit moment zijn er nog geen minpunten.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

HP

Harry P.

eigenaar

Farming

### "Ervaringen"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

2.0

2.0

Likelihood to Recommend

3/10

May 6, 2022

Evaluatie van de behaalde resultaten mis ik. Als ondernemer zouden we meer ondersteuning mogen verwachten van Piggy over de behaalde resultaten van de software en hoe dit nog verder te verbeteren is. Dus de software acties nog optimaliseren per bedrijf. De ondernemer hier zelf ook wel verantwoordelijk voor, maar door gebrek aan tijd komt ik er meestal niet toe om ea te evalueren.

Pros

Geeft inzicht in klant gedrag. De software helpt wel met het opbouwen van contact met nieuwe klanten.

Cons

De prijs wordt vastgesteld bij aankoop ,op basis van de hoeveelheid emailadressen die je hebt opgebouwd . Maar data die ouder dan bv 1 jaar is is niet meer relevant voor de klant.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

TG

Tebbo G.

Online Marketing Manager

Hospitality

### "Prima product"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

May 5, 2022

Pros

Erg gemakkelijk en laagdrempelig in gebruik. Gemakkelijk uit te rollen naar meerdere locaties

Cons

Het opzoeken van cadeaubonnen dmv de code zou gemakkelijker moeten kunnen

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

HL

Hilly L.

Mede eigenaar

Food Production

### "Klant verbindend. "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

April 28, 2022

Pros

Wij profiteren het meest van de e-mail templates. Werkt echt klant verbindend. Is ook fijn programma om mee te werken.

Cons

Kan zo gauw geen enkel nadeel bedenken.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

GV

Guus V.

Eigenaar

Hospitality

### "Fantastich spaarsysteem!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 28, 2022

Goede oplossingen, denken graag mee en leggen alles goed uit!

Pros

Gemakkelijk te gebruiken. Veel functionaliteiten.

Cons

Je moet er even voor gaan zitten om het te begrijpen en er ook tijd in stoppen om alles eruit te halen wat mogelijk is. Maar is zeker de moeite waard!

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

[View all Reviews](https://www.capterra.com/p/218685/Piggy/reviews/)

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Popular comparisons

[Guusto vs Customer Loyalty](https://www.capterra.com/compare/186209-218685/Guusto-vs-Piggy)