# Dataslayer Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Dataslayer the right Reporting solution for you? Explore 88 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/218756/Dataslayer/reviews

---

Dataslayer

4.7 (88)

[View alternatives](https://www.capterra.com/p/218756/Dataslayer/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Reviews of Dataslayer

Ease of use

4.6

Customer Service

4.7

## Pros and Cons in Reviews

MF

Marcela F

LeadManagement Consulting, 201 - 500 employeesUsed the software for: 1-2 years.

“Dataslayer is a powerful tool for digital marketing professionals seeking to optimize the management and analysis of data from multiple sources, thereby enhancing the efficiency and accuracy of their strategies.“

June 4, 2024

NP

Neus P

Performance ManagerAlternative Medicine, 11 - 50 employeesUsed the software for: 1-2 years.

“Google Ads connector doesn't give me a metric that are in the Google Ads platform, but right now I don't need this metric“

May 17, 2024

AK

Aaron K

OwnerMarketing and Advertising, Self-employedUsed the software for: 1-2 years.

“The connectors are plentiful, including the usual suspects like Google Ads, Meta (Facebook) Ads, Google Analytics (Universal & GA4), Bing Ads, and others, but there are also reliable connectors for platforms like TikTok, MailChimp, Shopify, and more.“

June 14, 2024

BM

Brad M

FounderMarketing and Advertising, 2 - 10 employeesUsed the software for: I used a free trial.

“There are a few reporting metrics that are missing from Klaviyo (new connection at time of review)“

September 5, 2024

MA

Mateo A

Data AnalystMarketing and Advertising, 5,001 - 10,000 employeesUsed the software for: Less than 6 months.

“It significantly simplifies data collection, processing, and visualization, enabling even non-technical users to derive actionable insights quickly.“

June 4, 2024

MW

Marina W

Paid Media LeadInsurance, 501 - 1,000 employeesUsed the software for: 1-2 years.

“We cant have the data of sone plataforma which does not have the integration“

May 31, 2024

RA

Raquel A

CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: I used a free trial.

“I’m automating reports in Sheets so employees can have data available at all times, helping us save time on manual work.“

February 17, 2025

EP

Eynar P

Lead consultantMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years.

“Can sum up more tools as connectors, its hard to deploy“

May 31, 2024

## Showing most helpful reviews

Showing 1-25 of 88 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jose Luis S.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Very good tool for save reporting time. "

May 31, 2024

4.0

I think it's a very good tool for reporting teams, save a lot of time.

Pros

It's cheaper than others similar tools. The support team is very good (and in speak Spanish if you want.) It has lees limitations on their subscription plans than others. Good relation between price and quality.

Cons

Sometime connectors don't work. But in most cases it's a problem with data sources.

Review Source

Response from Dataslayer

August 5, 2024

Thank you for your detailed review, Jose Luis! We're glad you find our pricing, support, and subscription plans favorably. We're continuously working on improving connector reliability and appreciate your understanding.

RA

Raquel A.  
CEO  
Marketing and Advertising  
Used the software for: I used a free trial

### "I've been using it for a short time, and I absolutely love it!"

February 17, 2025

5.0

It has been a great experience. It was very easy to start and set up.

Pros

With Dataslayer, I can accomplish things that I couldn't with other connectors, allowing me to create more comprehensive reports in Looker Studio. I’m automating reports in Sheets so employees can have data available at all times, helping us save time on manual work.

Cons

I don't have any contra. It has been a great experience.

Alternatives considered

[Porter](https://www.capterra.com/p/211128/Porter/)

Reason for choosing Dataslayer

Easy to use. The person of the team already knew to use it

Switched from

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)

easy to use and to understand payment and invoices

Review Source

Response from Dataslayer

March 5, 2025

Thank you so much for your nice words, Raquel! We're glad to know that you can build comprehensive reports in Looker Studio and retrieve data in Google Sheets automatically.

CL

Charles L.  
Chargé d’acquisition  
Higher Education  
Used the software for: I used a free trial

### "Great tool"

March 30, 2026

4.0

Pros

It is very easy to use and the data sent is accurate and reliable. The setup process is straightforward and quick, making it simple to implement even without deep technical knowledge.

Cons

I haven’t encountered any major issues so far. If anything, there could be more advanced customization options or additional documentation for complex use cases, but overall the tool works very well.

Review Source

VR

Verified Reviewer  
Paid Media  
Marketing and Advertising  
Used the software for: 1-2 years

### "Sorry excuse for a software"

January 21, 2026

1.0

Pros

They are easy to find on a Google Search and have no problem taking your money without offering any form of support or resolution.

Cons

The platform is ineffective and lacks more qualities that other competitors provide. Customer service is severely lacking and they hide behind T&Cs with no care for their customers.

Alternatives considered

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)

Reason for choosing Dataslayer

I tried to cancel Dataslayer right away but they gave me a hard time and kept the payment

Switched from

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

It was too expensive for my needs. I really liked it though.

Review Source

BM

Brad M.  
Founder  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great Experience with Dataslayer"

September 5, 2024

4.0

Dataslayer and their team has been great! Their support team is quick to answer questions and assist.

Pros

Dataslayer is easy to use and connect to Looker Studio. This makes it simple to create well designed reports for clients.

Cons

There are a few reporting metrics that are missing from Klaviyo (new connection at time of review)

Alternatives considered

[DashThis](https://www.capterra.com/p/163170/DashThis/)

Reason for choosing Dataslayer

Chose Dataslayer because of pricing structure and the fact it connected to Looker Studio

Review Source

Response from Dataslayer

September 25, 2024

Thank you, Brad, for your fantastic review! We're delighted to hear that our tool makes it easy for you to create well-designed reports for your clients and that you've had a great experience with our customer support. We truly strive to provide the best support every day. If there are any metrics you feel are missing, don’t hesitate to let us know. We're always eager to hear your feedback and will consider your suggestions for future updates.

DK

Dan K.  
Associate Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Dataslayer over Supermetrics!"

August 7, 2024

5.0

Amazing service that I am completely happy with.

Pros

The customer service and ease of use. It is much more reliable then Supermetrics.

Cons

The integrations could use additions. They however are doing their best to add what we need.

Switched from

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

Cost and customer service. Supermetrics was clunky and always broke.

Review Source

Response from Dataslayer

September 2, 2024

Dan, we're delighted to know your insights about our tool and customer service! Thank you so much for taking the time to share your experience :)

AD

Alejandro D.  
Data Analyst  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for avoiding API connectors and just worry about data!"

May 31, 2024

5.0

Pros

Dataslayer compared with their competitors is cheaper, and not just that, they offer a great support and have a lot of API connectors.

Cons

Sometime ago, they did have a UI which I was not very fan of, but they modernized and changed it! It's great now.

Switched from

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

Supermetrics is expensive, and in contrast, Dataslayer works the same (or even better) for less price.

Review Source

Response from Dataslayer

July 1, 2024

Thank you for your kind words about us, Alejandro! We're glad to know that our new UI suits your expectations now, we focus on getting better every day.

nlF

nadia lucia F.  
Operative director  
Marketing and Advertising  
Used the software for: 6-12 months

### "a helpful tool"

May 31, 2024

4.0

easy to use, great support to fix tools.

Pros

the facility to use and the fast support via email.

Cons

the diferences between costs in platforms (like google ads) and dataslayer import (i think for the exchange rate USD-ARS).

Reason for choosing Dataslayer

pricing , quantity of users/queries at the similar time and support.

Switched from

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

Price. Supermetrics is better like general tool but too expensive.

Review Source

Response from Dataslayer

August 5, 2024

Nadia Lucia, we are delighted to know that Dataslayer is a helpful tool with a facility to use and quick support via email. We take into account your insights about discrepancies between costs to continue improving. Thank you for sharing your experience and for choosing us!

BEL

Blanca Ester L.  
PPC Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "I won't considerate other options"

May 20, 2024

5.0

They are very happy to help us in every need we might have

Pros

They have an amazing customer support, communication is so easy and they are always ready to help us to create the queries we aren't able to. In adition they are always happy to learn more about aur needs and to be propposed with new sources to be created.

Cons

It is not about Dataslayer bu about the change of KPIs names in the platforms, since they do the reporting more complicated

Switched from

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

It was cheaper and the solution they offer is quite the same but with better support.

Review Source

Response from Dataslayer

September 25, 2024

Thank you so much for your kind review, Blanca! We're thrilled to hear that you've had such a positive experience with our customer support and that our team has been able to assist you in creating queries and understanding your unique needs. We're always open to feedback and new ideas to improve the platform and make it even more valuable for you. Thank you again for choosing us!

JR

Jeremy R.  
Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great Value for the Money"

May 31, 2024

4.0

I love dataslayer. For the money, I wouldn't change a thing.

Pros

Dataslayer performs essential functions for managing my digital advertising campaigns.

Cons

It can be a little clunkier than the industry-leading tools.

Switched from

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

Supermetrics continued to increase its cost over time to the point that it didn't make sense.

Review Source

Response from Dataslayer

August 5, 2024

Thank you for your review, Jeremy! We're pleased that our tool meets your digital advertising needs. We appreciate your input on the tool's usability and are continuously making enhancements. We're glad you're satisfied with the value we offer!

NB

Noelia B.  
Marketing digital  
Marketing and Advertising  
Used the software for: 1-2 years

### "Dataslayer: Una Herramienta Imprescindible para Mi Trabajo"

May 31, 2024

4.0

Excelente, es una herramienta indispensable en mi trabajo. Me sirve para obtener información y analizar tendencias.

Pros

La rapidez de exportar los datos. La automatización. Las métricas y dimensiones disponibles. Y el soporte técnico.

Cons

Que las url de las imágenes de los posteos se venzan.

Alternatives considered

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

Reason for choosing Dataslayer

Porque me permite contar con varias cuentas a la vez.

Switched from

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

Porque Dataslayer me permite trabajar con varias cuentas, y ya tenía mayores conocimientos de esta plataforma, por eso deje de lado la otra.

Review Source

Response from Dataslayer

August 5, 2024

Noelia, we're delighted to know all your insights about our speed and automatization as well as our tech support and our list of metrics and dimensions available! Thank you for taking the time to share them. About the URLs of images, we encourage you to contact our Support Team to review the issue further.

AI

Adi I.  
PPC manager  
Commercial Real Estate  
Used the software for: I used a free trial

### "Best product for pulling data"

January 31, 2024

5.0

Pros

Easy to use Fast Best value for money I search a replacement for supermetrics and it is the best

Cons

Nothing it is really have no cons only pros

Switched from

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

Supermetrics was too expensive I needed more accounts

Review Source

Response from Dataslayer

October 15, 2024

Adi, thank you for your comments! We appreciate you've chosen us as the best product to extract data.

RP

Raul P.  
Data Tech Solutions Developer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Herramienta de extracción de datos para todos"

June 12, 2024

5.0

Pros

me parece que es una herramienta sumamente sencilla, he intuitiva y es accesible ya que tiene planes que se ajustan a todos.

Cons

creo que deberían tener una guiar donde expliquen que datos se pueden combinar y cuales no en una misma consulta.

Review Source

Response from Dataslayer

August 5, 2024

Thank you for your feedback, Raul! We're glad you find our tool intuitive and accessible. We appreciate your suggestion and will work on providing a guide for data combinations.

NP

Neus P.  
Performance Manager  
Alternative Medicine  
Used the software for: 1-2 years

### "Totally recommended"

May 17, 2024

5.0

100% recommended to work with paid and organic dashboards in Looker. They have a lot of connectors, the price is quite good, and customer support is excellent.

Pros

The number of connectors. The price. Easy to use, easy to connect and set up connectors and sources. Excellent, brilliant and fast customer support.

Cons

Google Ads connector doesn't give me a metric that are in the Google Ads platform, but right now I don't need this metric so i don't miss it.

Review Source

Response from Dataslayer

September 25, 2024

Neus, thank you for your kind words about our connectors and customer support! We’re delighted to hear you're enjoying our tool and finding it useful. Feel free to reach out to us through the live chat about the missing metric, so we can review if can be added in future improvements.

BT

Bautista T.  
Data and Tech specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Dataslayer review"

May 31, 2024

5.0

Pretty good. I have been using it for 2 years now

Pros

The select all accounts feature! It’s a life saver

Cons

When duplicating google sheets it isn’t essy to change account and not breaking the query

Review Source

Response from Dataslayer

September 25, 2024

Thanks for sharing your experience, Bautista! We’re glad you're pleased with our service and its performance. We'll take into account your comment about duplicating the query for future improvements.

IA

Ignacio A.  
Marketing Specialist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Dataslayer Review"

June 4, 2024

4.0

Pros

Its very usefull to connect diferent sources and create multiple dashboards for reporting and visualization

Cons

the refreshing proceses could be better, also if there are multiples users trying to refresh a google sheets

Review Source

Response from Dataslayer

June 10, 2024

Thank you for your honest words, Ignacio! We're glad that our tool is found useful for your reporting needs. We appreciate your feedback about the refreshing process, it helps us understand where we can improve.

FF

Fernanda F.  
Head of Marketing  
Information Technology and Services  
Used the software for: Less than 6 months

### "Good connector for our marketing campaigns"

May 31, 2024

5.0

Pros

\- Ease of use, integration with Google Sheets make us centralize everything in a single spreadsheet. - Reduced the time spent generating reports.

Cons

\- Maybe the pricing could be more affordable for countries that don't have USD as their main currency.

Review Source

Response from Dataslayer

June 14, 2024

Fernanda, thank you for sharing your thoughts about our tool! We're glad you find the ease of use and Google Sheets integration beneficial for streamlining operations and report efficiency. We appreciate your perspective on pricing, we strive to offer competitive pricing while considering various currencies. Your input helps us continually evaluate and improve our offerings to better meet our users' needs.

EP

Eynar P.  
Lead consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "A must have tool for data visualization"

May 31, 2024

5.0

Pros

Its solid as a rock, you can rely on getting your data everytime

Cons

Can sum up more tools as connectors, its hard to deploy

Review Source

Response from Dataslayer

June 13, 2024

Eynar, thank you so much for your kind words! We're thrilled to hear you're enjoying our tool. We’re always looking to improve and your input is valuable to us as we strive to enhance our services.

sA

salvador A.  
publicist  
Online Media  
Used the software for: Less than 6 months

### "Improvement in Data Collection and Linking"

May 31, 2024

5.0

Pros

The ease with which it collects and links data and accounts.

Cons

Sometimes the system is slow or doesn't provide the necessary data, but the next day, for example, it works fine again.

Review Source

Response from Dataslayer

June 13, 2024

We really appreciate your feedback, Salvador! It’s great to know our efforts are making a difference in data collection and accounts. We’re considering your thoughts as we plan our next steps and improvements for the system's matters.

AS

Ana S.  
PPC account manager junior  
Marketing and Advertising  
Used the software for: 6-12 months

### "Digital Marketing Reporting"

May 17, 2024

4.0

The overall experience of dataslayer is good, I would recommend it to more people who work in my same sector. It helps you a lot in your daily life to see clearer, more structured and visual data.

Pros

What I like best about Dataslayer is the simplicity and efficiency in the reporting.

Cons

What I liked least about dataslayer is that sometimes the connection loading is slow

Review Source

Response from Dataslayer

September 25, 2024

Ana, thank you! We're happy to know you find our tool useful and effective in your work. We're actively working on optimizing performance to provide a faster experience for all users.

JR

Julián R.  
Consulting Analyst  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Dataslayer review"

June 4, 2024

5.0

Pros

Easy to use and is a really practical way to extract data.

Cons

It can be sometimes slow when you need it the most.

Review Source

Response from Dataslayer

June 10, 2024

We really appreciate you taking the time to share your experience with us, Julián! We also understand that speed is crucial, especially during peak times. We’re continually working on improving our processing speed to serve your needs better.

DZ

Dylan Z.  
Marketing Analyst  
Marketing and Advertising  
Used the software for: I used a free trial

### "Straightforward and Easy to use"

March 25, 2023

5.0

Pros

Extremely straightforward setup, support was given immediately and very helpful and informative. Many sources to choose from and very thorough.

Cons

Would love to be able to make multiple schedules per Google Sheet document, currently it is only possible to do one per Google Sheet. A workaround can be easily found by using multiple Google Sheets, but it is slightly less convenient, unless I am missing something.

Review Source

Response from Dataslayer

October 15, 2024

Dylan, thank you for your nice words about our tool! We're glad it has an extremely straightforward setup and is easy to use. Regarding the multiple schedules, kindly note that we are looking at implementing this feature in the next few months!

IL

Ivan L.  
CEO  
Marketing and Advertising  
Used the software for: I used a free trial

### "A grate and useful tool "

August 2, 2023

5.0

It helps a lot in the task of generating reports to monitor digital paid media, which are usually frequent reports and you don't have so much time to spend getting the information from Meta Business Manager/Google Ads or downloading files to create graphs or reports.

Pros

I really liked the ease of using the tool, it is very intuitive and it is not limited by the number of users but by the API calls. This is quite good, as it allows other people in the agency to have the opportunity to use the tool without having to pay additional costs for new users, which are usually expensive.

Cons

You have to really think about what data you want to get to avoid consuming API calls trying to pick the right metrics. However, once you have them, everything flows great.

Review Source

Response from Dataslayer

October 15, 2024

Ivan, thank you for the time spent on sharing your insights and kind words about our tool! We're glad that it helps you with the task of generating reports to monitor paid media.

AS

Alexandre S.  
Entrepreneur  
Internet  
Used the software for: 6-12 months

### "Must have! Dataslayer is a great tool."

July 20, 2022

5.0

Great experience, awesome tool. Must have.

Pros

The price and ease of use. I have used Dataslayer before in an old job. Now, using it my company, and it is by far one of the best options in the market.

Cons

For my use, I can't see anything that is missing.

Review Source

Response from Dataslayer

October 15, 2024

Alexandre, thanks for your support! We're glad that the price and the ease of use are some highlights of our product.

JK

Jesse K.  
Paid Media Specialist  
Computer Software  
Used the software for: I used a free trial

### "Affordable reporting tool for marketers"

March 3, 2023

5.0

Pros

Easy to use, affordable and valuable for our company as it saves time from manual reporting.

Cons

Maybe adding more video tutorials would be nice.

Review Source

Response from Dataslayer

October 15, 2024

Jesse, thank you for your review! We appreciate your insights and we will take them into account for future improvements.

Similar Products

Featured

## Related categories

[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Reporting](https://www.capterra.com/reporting-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)