# Omeda Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Omeda Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/218783/Omeda

---

# 

 Omeda Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Omeda

## What is Omeda?

Build multiple campaigns, touchpoints, and rich customer profiles to reach your audience in the right place and time. Omeda's email platform enables you to send personalized, preference driven content to your customers. The email sending engine allows you to automate triggered, targeted messages based on your customers' behavior. Utilize the rich reporting and turn data into insights through the cohesive reporting tool, allowing you to explore campaigns and compare them against each other.

## What is Omeda used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Subscription Management](https://www.capterra.com/subscription-management-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)

Top alternative

Featured

Overall rating

Based on 14 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$3000

Usage Based, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Omeda?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://main.omeda.com&name=Omeda)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Omeda

4.8 (14)

VS.

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$3000

Usage Based, Per Month

Starting Price

$16

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (14)

Ease Of Use

4.6 (10)

Value For Money

4.6 (12)

Value For Money

4.5 (9)

Customer Service

4.8 (12)

Customer Service

4.6 (9)

## Omeda alternatives

[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting price

$19.00

Per User, Per Month

[4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/)

Starting price

$100.00

Per User, Per Month

[Saleoid](https://www.capterra.com/p/10002381/EQUP/)

[4.6 (10)](https://www.capterra.com/p/10002381/EQUP/#reviews)

Starting price

$5.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/10002381/EQUP/)

Highest Rated

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)

[5.0 (282)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/168153/ContactPigeon/)

[View all alternatives](https://www.capterra.com/p/218783/Omeda/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Email Campaign Management

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

A/B Testing

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Campaign Planning

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Plan and strategize marketing campaigns

Customer Surveys

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Tool to send questionnaires to customers to gauge feedback

Drip Campaigns

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Send automated marketing emails based on user actions over a predetermined period

Event Triggered Actions

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Predefined actions automatically performed on the occurance of specific events

Omeda 84 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Create and automatically send premade copy in response to customer messages

Track visitors'/audience's responses across web pages and other optimized content

Track and analyse user behavior within a system or network

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Allow customers to cancel their subscription remotely.

Manage various distribution channels, build relations with channel partners, and track their performance

Track the amount of clicks on individual products to measure campaign results

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

A report showing what actions customers perform

A collection of customer information such as contact details, demographics, previous interactions, etc.

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Combining data from different sources and providing a unified view

Track products that are for sale at a reduced price or part of coupon promotions

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Process of automatically notifying clients when payments fail to ensure invoices are paid

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Manage the enrollment and onboarding of all new members and accepted applications

Predefined actions automatically performed on the occurance of specific events

Ensure compliance with the General Data Protection Regulation protocols

Store and manage images

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Manage contacts across multiple mailing lists

Automate workflows and trigger campaigns based on customer actions

See past and upcoming campaigns and communications in a calendar view

Optimize content to ensure it is easily accessible for mobile users

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create many versions of emails, forms, or actions and gauge which is most effective

Adjust communications based on previous interactions or personal preferences

Predict future data based on historical data sets

Analyzing historical and current data and generating a model to help predict future outcomes.

Present a catalog of inventory that customers can view

Automated process of charging customers at regular intervals for repeated access or use of a product or service

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

An accounting principle that identifies the specific conditions in which revenue is recognized and determines how to account for it.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Track visibility and traffic from search engines

Group leads or contacts based on their specific characteristics

Online portal through which end users can access the system, manage tasks, or obtain information

Manage campaigns and track engagement for marketing efforts across social media channels

Add or remove subscribers from mailing lists

Process of managing customer subscription lifecycle for a recurring service or a product

Manage the subscription plans of all active members

Gauge satisfaction and receive information for improvement and success

Implementation of various strategies to manage tax obligations via planning and maintaining compliance

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Track and interpret metrics on the usage of company resources

Interact with data visualization elements, such as charts and graphs, to drill down into data

Monitor activity of individuals who visit your website using cookies

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.4 (14)

4.4

Based on 14 reviews

## Pricing

Value for money

4.6 (12)

Basic

$3,000

Usage Based,Per Month

Value for money

4.6 (12)

4.6

Based on 12 reviews

## Integrations

[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[

Drupal](https://www.capterra.com/p/119594/Drupal/)[

Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[

AdRoll](https://www.capterra.com/p/179140/AdRoll/)[

CredSpark](https://www.capterra.com/p/151515/CredSpark/)[

Lytics Customer Data Platform](https://www.capterra.com/p/175294/Lytics-Customer-Data-Platform/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (12)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (12)

4.8

Based on 12 reviews

## User reviews

Overall rating

4.8

Based on 14 reviews

Filter by rating

5(11)

4(3)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AA

Ade A.

Online Digital Marketer

Information Services

### "I highly recommend Omeda for Newsletters and Email marketing Management "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

December 25, 2021

Pros

The support team made the on-boarding and use of the platform look seamless. They engaged with us constantly to ensure we are getting the best out of the system as related to our business and audience.

Cons

There is so much to learn, it gets clumsy for me sometimes

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TM

Terence M.

Editor-in-Chief

Publishing

### "Omeda is ideal for email newsletter building and management"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 30, 2021

Reaching thousands of subscribers in seconds.

Pros

It has a simple design that can be modified based on the structure of email to be designed. It's a speedy program. Changes are recorded very quickly. The testing and deployment are flawless.

Cons

There is nothing I seek to improve. You can't improve upon perfection.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LC

Luis C.

Strategic Account Manager

Information Services

### "Omeda makes managing clients easier"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 25, 2021

Pros

the ability to search across several different parameters and build custom leads is great. Something seemingly overlooked with our previous software partner

Cons

integration with our business was delayed a few times which caused minor issues. That's about it though.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KL

Kasey L.

Marketing Communications Specialist

Automotive

### "10/10 Approve"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

August 25, 2021

Pros

The ease of finding reports and analytics. I use those a lot in my role, so knowing where everything is and seeing how deep into the analytics you can get it awesome

Cons

it's a lot to learn, I sometimes feel there's too much stuff

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TB

Taylor B.

event marketing specialist

Publishing

### "Use Omeda for all your hosting needs!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 25, 2021

I would be lost without Omeda! Hosting our images is so quick and easy and i need this software daily!

Pros

I use Omeda to host all the images in my email marketing eblasts. I love how easy it is and that all our images are saved so i can use them again in the future without uploading again.

Cons

Sometimes when i upload an image it doesnt appear to the right where i can click the link. It just appears blank and then i have to go below and search for the image.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PD

Paul D.

Director of Audience

Publishing

### "Randall Reilly Omeda Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 10, 2021

Despite the items listed in "cons", our overall experience has been very positive. One area Omeda excels is in client service. We love \[SENSITIVE CONTENT HIDDEN\], our account rep. When \[SENSITIVE CONTENT HIDDEN\] was our account rep it was the same. Omeda is very responsive and always willing to show us how to use the product to achieve our business goals. When we hit the pause button on an initiative, or pursue an alternate solution, Omeda is very flexible with us. We truly feel like we have a partner who wants to help us succeed and who is always pushing us forward.

Pros

The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business. Additionally, Omeda's previous management of our print fulfillment eased the integration of our magazine subscribers into our known audience. Omeda gives us the ability to handle all the key elements of our business. We can deploy our editorial products and track engagement. We can conduct audience development campaigns using Odyssey, personalizations, and standalone campaigns. We can provide continually refreshed audiences to activate on other platforms like Google and Facebook. Lastly, the sheer amount of data Omeda is able to store gives us access to insights on our audience we've never had until now.

Cons

The UI of accessing standard reports does not compare to that available from many competitors. It is cumbersome to pull reports and often involves complex queries in Audience Builder. Outputs often need to go into another piece of software for visualization or manipulation. Additionally, while we know you are a customer-centric database, it has been challenging for us to get basic information on subscriber growth and attrition. We feel that with so Omeda having so many publisher clients we can't be alone in this request. Anyone managing a newsletter or digital subscription product needs to know how many subscribers they are adding or losing on a regular basis. Lastly, while we have heard that improvements are on the horizon for Dragon Forms, their sole benefit right now is the immediacy of information passthrough into Omeda. Their UI and ability to be customized lags behind other free options and frequently forces the question of whether user experience or CDP convenience is more important on a project.

Switched from

[BlueConic](https://www.capterra.com/p/148284/BlueConic/)

The strategic and cost-saving benefit of having our audience data and activation mechanisms live with one vendor instead of numerous vendors we had previously stitched together to try and achieve the same outcome.

Reasons for choosing Omeda

Nobody else had all the pieces integrated in the same way. We felt Omeda gave us a singular solution to replace many others.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RE

Rick E.

Director of Audience Management

Publishing

### "Omeda Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 8, 2021

From the initial data conversion into their Customer Data Platform, through the training and ongoing support in our weekly meetings, Omeda has been a great business partner. The subscription fulfillment systems and personnel are solid, and the email tool is highly functional. Additionally, the Customer Data Platform and query tools are a powerful combination that allow me to acquire more new subscribers from our websites, while collecting and analyzing any data point I can think of for our audience. Omeda is constantly adding enhancements to their existing tools to give more insight into audience behavior and improve response on the audience-facing functionality such as marketing automation, personalized experience based on audience segments. I love that they also do a great job of communicating examples of tactics that are being used successfully by their customers. Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions.

Pros

Their query and customer data platform tools are powerful and relatively easy to use. Their support team is great at helping you learn and use the software.

Cons

Their form builder is powerful but complex and you'll probably need help from their team or an experienced HTML/CSS person on your team if you go the self-service method. Luckily they help with initial setup and integration and can build all the forms to your specs if you need to.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KS

Kyle S.

Director of Digital Media

Publishing

### "Why Omeda? The better question is why not Omeda?"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 18, 2021

We've been with Omeda for 18 months now and it has been great to work with a company in the publishing and marketing space that understands the business and understands our business, B2B, specifically. We have a team at Omeda that works very closely with our Audience Development and Digital departments and I don't think there is a day that goes by where we don't ask our reps a question or they are responding to our tickets in a timely fashion.

Pros

The overall feature set is impressive. From list management to the built-in Customer Data Platform and the email marketing / sending platform to creating customized journeys for readers that push content depending on action to Social Media, web sites and additional email sends. Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately... makes the decision to purchase that much easier knowing that its under one roof.

Cons

There's always a need for iteration when software is involved. User interface oddities here and there come to mind, however, these oddities can be overcome just by learning the software and understanding why things are the way they are. Can it be improved? Absolutely! Omeda constantly pushes out new builds throughout the year that address things and are open to putting your requests into the build sequence.

Reasons for choosing Omeda

We chose Omeda over other platforms because they "get it" when it comes to publishing. It was evident from the beginning that we were talking with kindred spirits. The also brought a big toolbox to the table. What we needed them to be... they were. Helping us to not only replace the traditional 'circ' system but also replaced our CDP and ESP vendors. They also have an amazing conference they put on every year that is a meeting of like minds in the industry and very informative on where the platform is going and how others are using it... we are also included in their Client Advisory Board and are able to ask direct questions to Omeda's executive team and our industry peers.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KD

Kay D.

Director of Audience Marketing and Data

Publishing

### "I love working with the Omeda team!"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 1, 2021

Omeda has been an integral part of our business for over 5 years. We love working with the Omeda team!

Pros

I love how all the features are integrated to minimize our marketing tech stack. Omeda allows us to centralized our CDP, email deployment, form builder, marketing automation, circulation management all in one platform.

Cons

I have often wished the Form Builder was more intuitive but have recently gained better understanding of the tool and have seem consistent releases to continue to improve the feature.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KW

Kristine W.

Audience Marketing Director

Media Production

### "A Full Stack Marketing Tool Kit"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

March 1, 2021

I'd recommend Omeda to any team that's looking to manage their martech end-to-end in one place. For those who run a lean team or just want to get the most out of their tech stack without some of the high-end bells and whistles (that often just collect dust anyway), look no further.

Pros

Omeda has built a powerful marketing program that is driven by your own database, creating an almost seamless workflow and relationship management system. It really gives you the opportunity to create process efficiencies and optimize your investment by maximizing your usage of marketing tools. Their corporate culture shines through from day to-day tasks to new projects and implementations. The client-facing teams, as well as those behind the scenes, bring an extra-mile element that you just don't find other places.

Cons

Some elements can be a bit clunky, albeit functional. The form builder program could use an upgrade.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/218783/Omeda/reviews/)

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