---
title: "Omeda Platform Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Omeda Platform Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more."
source_url: "https://www.capterra.com/p/218783/Omeda/"
page_type: "product"
language: "en"
---

# 

 Omeda Platform Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 22, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Omeda Platform

## What is Omeda Platform?

Build multiple campaigns, touchpoints, and rich customer profiles to reach your audience in the right place and time. Omeda's email platform enables you to send personalized, preference driven content to your customers. The email sending engine allows you to automate triggered, targeted messages based on your customers' behavior. Utilize the rich reporting and turn data into insights through the cohesive reporting tool, allowing you to explore campaigns and compare them against each other.

## What is Omeda Platform used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Subscription Management](https://www.capterra.com/subscription-management-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)

Top alternative

Featured

Overall rating

Based on 14 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$3000

Usage Based, Per Month

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Omeda Platform?[Manage this product listing](https://www.g2.com/products/omeda-platform/claim_requests/new?auto=true)

## Omeda Platform Overview

Updated September 2026

AI summary

Omeda offers cloud-based tools for businesses of all sizes to manage email marketing, customer data, and subscription workflows. It enables campaign creation, audience segmentation, analytics, and compliance features, while supporting multi-channel marketing, automation, personalization, and integrations. With a range of customization options and an accessible web interface, Omeda addresses diverse marketing and data management needs.

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Omeda Platform

4.8 (14)

VS.

[4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Starting Price

$3000

Usage Based, Per Month

Starting Price

$20

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (14)

Ease Of Use

4.5 (10)

Value For Money

4.6 (12)

Value For Money

4.3 (9)

Customer Service

4.8 (12)

Customer Service

4.3 (9)

## Omeda Platform alternatives

[Saleoid](https://www.capterra.com/p/10002381/EQUP/)

[4.6 (10)](https://www.capterra.com/p/10002381/EQUP/#reviews)

Starting price

$5.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10002381/EQUP/)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)

[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/153508/Omnisend/)

[Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)

[4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/132996/brevo/)

Highest Rated

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)

[5.0 (306)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/168153/ContactPigeon/)

[View all alternatives](https://www.capterra.com/p/218783/Omeda/alternatives/)

## FAQs about Omeda Platform

Overview

### Which roles and teams benefit most from Omeda?

Omeda is most used by audience development, digital media, and marketing leaders who manage subscriber data, segmentation, and campaign performance. Editorial and product executives use it to understand audience behavior and shape content or offerings, while account and event marketers rely on it to support targeting, engagement, and database-driven outreach.

Answer based on 14 reviews

Overview

### What company size and specific industries is Omeda built for?

Omeda is designed for organizations where content and experiences are the core product, especially media companies, publishers, and associations. It is best suited to mid-sized and larger organizations in these sectors that need to manage audience connections and support long-term growth.

Features and Usability

### What are the key features of Omeda?

Omeda offers audience targeting, campaign management, and campaign scheduling for segmented outreach. It also includes email marketing, autoresponders, drip campaigns, and dynamic content, plus analytics tools such as activity dashboards, conversion tracking, behavioral analytics, and reporting. Additional features include landing pages, web forms, subscription management, and third-party integrations.

Integrations

### Which third-party tools and platforms does Omeda integrate with?

Omeda integrates with tools for marketing, analytics, ecommerce, and payments, including Adobe Analytics, BlueConic, Marketo Engage, Meta for Business, Shopify, Snowflake, Stripe, Zapier, and PayPal Checkout. It also connects with Ad Roll, Drupal, Lytics Customer Data Platform, Vindicia, CredSpark, Chamaileon, and LaunchPad.

Getting Started and Support

### What training and onboarding options does Omeda offer?

Omeda provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide on-demand walkthroughs.

Getting Started and Support

### What customer support options does Omeda offer?

Omeda provides email/help desk, FAQ/forum, knowledge base, and phone support. These channels give users multiple ways to find answers or contact support, depending on the issue. No reviewer feedback on support experience is available here, so no claims can be made about response times or helpfulness.

## Features

AI summary

Based on 20,574 Email Marketing reviews

Capterra data shows that buyers of email marketing software rank the following features as their top priorities:

-   **Email Campaign Management** (**50%** of reviewers rated this feature as critical)
-   **Campaign Scheduling** (**45%**)
-   **Contact Management** (**40%**)

Omeda supports all three features that reviewers rate highest: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and keep subscriber data organized, allowing teams to run more targeted email programs and maintain stronger audience relationships.

Email Campaign Management

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

List Management

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Manage contacts across multiple mailing lists

A/B Testing

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Campaign Planning

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Plan and strategize marketing campaigns

Customer Surveys

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Tool to send questionnaires to customers to gauge feedback

Drip Campaigns

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Send automated marketing emails based on user actions over a predetermined period

Omeda Platform 89 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
- Autoresponders: Create and automatically send premade copy in response to customer messages
- Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content
- Behavioral Analytics: Track and analyse user behavior within a system or network
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Planning: Plan and strategize marketing campaigns
- Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates
- Campaign Segmentation: Group campaigns by project, client, or campaign for better management.
- CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act
- Cancellation Management: Allow customers to cancel their subscription remotely.
- Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance
- Click Tracking: Track the amount of clicks on individual products to measure campaign results
- Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc.
- Contact Management: Manage, organize, and store contact information
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- Customer Activity Tracking: A report showing what actions customers perform
- Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc.
- Customer Profiles: Record customer information, purchase history, and other notes
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customer Surveys: Tool to send questionnaires to customers to gauge feedback
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Forms: Customize contracts and forms to collect specific information
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Customization: Create labels for products that contain required information such as colors, sizes, dates, etc.
- Data Import/Export: Import and export data to and from software applications
- Data Integration: Combining data from different sources and providing a unified view
- Discount Management: Track products that are for sale at a reduced price or part of coupon promotions
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period
- Dunning Management: Process of automatically notifying clients when payments fail to ensure invoices are paid
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- Email Campaign Management: Plan, execute, and analyze email marketing campaigns
- Email Management: Manage, store and organize emails within the system or via third-party apps
- Email Marketing: Create and send email blasts/campaigns
- Email Templates: Pre-made examples and templates for emails
- Email Tracking: Track delivered, received, and opened emails
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Enrollments/Onboarding: Manage the enrollment and onboarding of all new members and accepted applications
- Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events
- GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols
- Image Library: Store and manage images
- Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects
- Lead Capture: Automatically identify and save contact information of potential customers
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process
- Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors
- List Management: Manage contacts across multiple mailing lists
- Marketing Automation: Automate workflows and trigger campaigns based on customer actions
- Marketing Calendar: See past and upcoming campaigns and communications in a calendar view
- Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users
- Multi-Campaign: Manage multiple campaigns in one system
- Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective
- Personalization: Adjust communications based on previous interactions or personal preferences
- Predictive Analytics: Predict future data based on historical data sets
- Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes.
- Product Catalog: Present a catalog of inventory that customers can view
- Recurring/Subscription Billing: Automated process of charging customers at regular intervals for repeated access or use of a product or service
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Revenue Recognition: An accounting principle that identifies the specific conditions in which revenue is recognized and determines how to account for it.
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)
- Search Marketing: Track visibility and traffic from search engines
- Segmentation: Group leads or contacts based on their specific characteristics
- Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information
- Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Subscriber Management: Add or remove subscribers from mailing lists
- Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product
- Subscription Plan Management: Manage the subscription plans of all active members
- Surveys & Feedback: Gauge satisfaction and receive information for improvement and success
- Tax Management: Implementation of various strategies to manage tax obligations via planning and maintaining compliance
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Usage Tracking/Analytics: Track and interpret metrics on the usage of company resources
- Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data
- Website Analytics: Track and analyze information regarding website visitors
- Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies
- WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

---

Get Advice

We can help you find the software with the features you need.

Features

4.4 (14)

4.4

Based on 14 reviews

## Pricing

Value for money

4.6 (12)

Basic

$3,000

Usage Based,Per Month

Value for money

4.6 (12)

4.6

Based on 12 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[

Drupal](https://www.capterra.com/p/119594/Drupal/)[

Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (12)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (12)

4.8

Based on 12 reviews

## User reviews

Overall rating

4.8

Based on 14 reviews

Filter by rating

5(11)

4(3)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AA

Ade A.

Online Digital Marketer

Information Services

### "I highly recommend Omeda for Newsletters and Email marketing Management "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

December 25, 2021

Pros

The support team made the on-boarding and use of the platform look seamless. They engaged with us constantly to ensure we are getting the best out of the system as related to our business and audience.

Cons

There is so much to learn, it gets clumsy for me sometimes

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TM

Terence M.

Editor-in-Chief

Publishing

### "Omeda is ideal for email newsletter building and management"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 30, 2021

Reaching thousands of subscribers in seconds.

Pros

It has a simple design that can be modified based on the structure of email to be designed. It's a speedy program. Changes are recorded very quickly. The testing and deployment are flawless.

Cons

There is nothing I seek to improve. You can't improve upon perfection.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

LC

Luis C.

Strategic Account Manager

Information Services

### "Omeda makes managing clients easier"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 25, 2021

Pros

the ability to search across several different parameters and build custom leads is great. Something seemingly overlooked with our previous software partner

Cons

integration with our business was delayed a few times which caused minor issues. That's about it though.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

KL

Kasey L.

Marketing Communications Specialist

Automotive

### "10/10 Approve"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

August 25, 2021

Pros

The ease of finding reports and analytics. I use those a lot in my role, so knowing where everything is and seeing how deep into the analytics you can get it awesome

Cons

it's a lot to learn, I sometimes feel there's too much stuff

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

TB

Taylor B.

event marketing specialist

Publishing

### "Use Omeda for all your hosting needs!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 25, 2021

I would be lost without Omeda! Hosting our images is so quick and easy and i need this software daily!

Pros

I use Omeda to host all the images in my email marketing eblasts. I love how easy it is and that all our images are saved so i can use them again in the future without uploading again.

Cons

Sometimes when i upload an image it doesnt appear to the right where i can click the link. It just appears blank and then i have to go below and search for the image.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

PD

Paul D.

Director of Audience

Publishing

### "Randall Reilly Omeda Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 10, 2021

Despite the items listed in "cons", our overall experience has been very positive. One area Omeda excels is in client service. We love \[SENSITIVE CONTENT HIDDEN\], our account rep. When \[SENSITIVE CONTENT HIDDEN\] was our account rep it was the same. Omeda is very responsive and always willing to show us how to use the product to achieve our business goals. When we hit the pause button on an initiative, or pursue an alternate solution, Omeda is very flexible with us. We truly feel like we have a partner who wants to help us succeed and who is always pushing us forward.

Pros

The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business. Additionally, Omeda's previous management of our print fulfillment eased the integration of our magazine subscribers into our known audience. Omeda gives us the ability to handle all the key elements of our business. We can deploy our editorial products and track engagement. We can conduct audience development campaigns using Odyssey, personalizations, and standalone campaigns. We can provide continually refreshed audiences to activate on other platforms like Google and Facebook. Lastly, the sheer amount of data Omeda is able to store gives us access to insights on our audience we've never had until now.

Cons

The UI of accessing standard reports does not compare to that available from many competitors. It is cumbersome to pull reports and often involves complex queries in Audience Builder. Outputs often need to go into another piece of software for visualization or manipulation. Additionally, while we know you are a customer-centric database, it has been challenging for us to get basic information on subscriber growth and attrition. We feel that with so Omeda having so many publisher clients we can't be alone in this request. Anyone managing a newsletter or digital subscription product needs to know how many subscribers they are adding or losing on a regular basis. Lastly, while we have heard that improvements are on the horizon for Dragon Forms, their sole benefit right now is the immediacy of information passthrough into Omeda. Their UI and ability to be customized lags behind other free options and frequently forces the question of whether user experience or CDP convenience is more important on a project.

Switched from

[BlueConic](https://www.capterra.com/p/148284/BlueConic/)

The strategic and cost-saving benefit of having our audience data and activation mechanisms live with one vendor instead of numerous vendors we had previously stitched together to try and achieve the same outcome.

Reasons for choosing Omeda Platform

Nobody else had all the pieces integrated in the same way. We felt Omeda gave us a singular solution to replace many others.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

RE

Rick E.

Director of Audience Management

Publishing

### "Omeda Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 8, 2021

From the initial data conversion into their Customer Data Platform, through the training and ongoing support in our weekly meetings, Omeda has been a great business partner. The subscription fulfillment systems and personnel are solid, and the email tool is highly functional. Additionally, the Customer Data Platform and query tools are a powerful combination that allow me to acquire more new subscribers from our websites, while collecting and analyzing any data point I can think of for our audience. Omeda is constantly adding enhancements to their existing tools to give more insight into audience behavior and improve response on the audience-facing functionality such as marketing automation, personalized experience based on audience segments. I love that they also do a great job of communicating examples of tactics that are being used successfully by their customers. Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions.

Pros

Their query and customer data platform tools are powerful and relatively easy to use. Their support team is great at helping you learn and use the software.

Cons

Their form builder is powerful but complex and you'll probably need help from their team or an experienced HTML/CSS person on your team if you go the self-service method. Luckily they help with initial setup and integration and can build all the forms to your specs if you need to.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

KS

Kyle S.

Director of Digital Media

Publishing

### "Why Omeda? The better question is why not Omeda?"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 18, 2021

We've been with Omeda for 18 months now and it has been great to work with a company in the publishing and marketing space that understands the business and understands our business, B2B, specifically. We have a team at Omeda that works very closely with our Audience Development and Digital departments and I don't think there is a day that goes by where we don't ask our reps a question or they are responding to our tickets in a timely fashion.

Pros

The overall feature set is impressive. From list management to the built-in Customer Data Platform and the email marketing / sending platform to creating customized journeys for readers that push content depending on action to Social Media, web sites and additional email sends. Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately... makes the decision to purchase that much easier knowing that its under one roof.

Cons

There's always a need for iteration when software is involved. User interface oddities here and there come to mind, however, these oddities can be overcome just by learning the software and understanding why things are the way they are. Can it be improved? Absolutely! Omeda constantly pushes out new builds throughout the year that address things and are open to putting your requests into the build sequence.

Reasons for choosing Omeda Platform

We chose Omeda over other platforms because they "get it" when it comes to publishing. It was evident from the beginning that we were talking with kindred spirits. The also brought a big toolbox to the table. What we needed them to be... they were. Helping us to not only replace the traditional 'circ' system but also replaced our CDP and ESP vendors. They also have an amazing conference they put on every year that is a meeting of like minds in the industry and very informative on where the platform is going and how others are using it... we are also included in their Client Advisory Board and are able to ask direct questions to Omeda's executive team and our industry peers.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

KD

Kay D.

Director of Audience Marketing and Data

Publishing

### "I love working with the Omeda team!"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 1, 2021

Omeda has been an integral part of our business for over 5 years. We love working with the Omeda team!

Pros

I love how all the features are integrated to minimize our marketing tech stack. Omeda allows us to centralized our CDP, email deployment, form builder, marketing automation, circulation management all in one platform.

Cons

I have often wished the Form Builder was more intuitive but have recently gained better understanding of the tool and have seem consistent releases to continue to improve the feature.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

KW

Kristine W.

Audience Marketing Director

Media Production

### "A Full Stack Marketing Tool Kit"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

March 1, 2021

I'd recommend Omeda to any team that's looking to manage their martech end-to-end in one place. For those who run a lean team or just want to get the most out of their tech stack without some of the high-end bells and whistles (that often just collect dust anyway), look no further.

Pros

Omeda has built a powerful marketing program that is driven by your own database, creating an almost seamless workflow and relationship management system. It really gives you the opportunity to create process efficiencies and optimize your investment by maximizing your usage of marketing tools. Their corporate culture shines through from day to-day tasks to new projects and implementations. The client-facing teams, as well as those behind the scenes, bring an extra-mile element that you just don't find other places.

Cons

Some elements can be a bit clunky, albeit functional. The form builder program could use an upgrade.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

[View all Reviews](https://www.capterra.com/p/218783/Omeda/reviews/)

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