--- title: "Adriel Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Adriel Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/218851/Adriel/" page_type: "product" language: "en" --- # Adriel Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 31, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Adriel ## What is Adriel? Adriel is the chosen Ad Operations (AdOps) platform for top brands and agencies globally, offering a robust solution for marketing analytics. With Adriel, businesses can eliminate manual data collection and processing, allowing them to make data-driven decisions faster. Adriel empowers companies to focus on the strategic aspects of their marketing efforts, rather than being bogged down by data management. Invest in Adriel for a streamlined marketing analytics solution that delivers results. ## What is Adriel used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 25 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $299 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Adriel?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://adriel.com&name=Adriel) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Adriel 4.8 (25) VS. [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price $299 Usage Based, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (25) Ease Of Use 3.8 (44) Value For Money 4.8 (24) Value For Money 3.8 (39) Customer Service 4.7 (22) Customer Service 3.9 (40) ## Adriel alternatives [4.6 (6,082)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [5.0 (3)](https://www.capterra.com/p/239899/Reaktion/#reviews) Starting price $75.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.4 (3,033)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars ## FAQs about Adriel Overview ### Which roles and teams benefit most from Adriel? Adriel is most used by marketing teams, paid media specialists, agency leaders, and executives who need centralized campaign oversight. Marketing managers and analysts use it to track performance and optimize ads, while agency owners, account managers, and C-suite leaders rely on dashboards and reporting to monitor spend, results, and client-facing outcomes. Answer based on 25 reviews Overview ### What company size and industries is Adriel built for? Adriel serves CEOs, CMOs, Digital Marketing Managers, and Marketing Agencies, primarily at small businesses, which make up 84% of reviewers, with Marketing and Advertising the top industry at 36%. It also appears in midsize businesses at 12%, enterprises at 4%, and sectors like Information Technology and Services at 8%. Answer based on 25 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Adriel? Adriel offers dashboard creation, real-time reporting, and KPI monitoring for campaign and website analytics. It includes data blending, data connectors, and data synchronization for multi-source reporting, plus audience segmentation, conversion tracking, ROI tracking, and A/B testing for marketing analysis and optimization. Integrations ### Which third-party tools and platforms does Adriel integrate with? Adriel integrates with Instagram, Meta for Business, Snapchat, and Snapchat for Business, and reviewer mentions also point to Facebook, Pinterest, TikTok, Amazon Ads, and Twitter Ads. These connections span social and advertising platforms, helping Adriel bring campaign data from multiple channels into one place. Answer based on 8 reviews Getting Started and Support ### What training and onboarding options does Adriel offer? Adriel provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide self-paced walkthroughs for learning key features and setup steps. Getting Started and Support ### What customer support options does Adriel offer? Adriel provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users report that support is fast and helpful when API issues affect displayed data, with fixes often delivered within a few hours. Some mention occasional inaccuracies tied to network integrations. Answer based on 2 reviews ## Features AI summary Based on 2,720 Marketing Analytics reviews Capterra data shows that buyers of Marketing Analytics rank the following features as their top priorities: - **Reporting & Statistics** (**42%** of reviewers rated this feature as critical) - **Performance Metrics** (**46%**) - **Conversion Tracking** (**42%**) Adriel supports all three of the features reviewers rate most highly: **Reporting & Statistics**, **Performance Metrics**, and **Conversion Tracking**. Together, these capabilities give teams a clear view of campaign results, make it easier to measure marketing performance, and track which efforts lead to conversions, helping businesses make better budget decisions and improve return on ad spend. Performance Metrics 4.8 (17) 64.71% of 17 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Dashboard 4.7 (14) 71.43% of 14 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics ROI Tracking 4.6 (10) 40.00% of 10 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Campaign Tracking 4.7 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Ad hoc Reporting 4.0 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Generate one-off reports that meet information requirements Campaign Management 4.7 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Adriel 116 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Account Alerts: Informs of any account changes and notifications - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Query: One-off queries made on an as-needed basis - Ad hoc Reporting: Generate one-off reports that meet information requirements - Advertising Management: Manage advertising space and its sales within your network or publication - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Audit Management: Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Benchmarking: Compare key metrics for the business against prominent players in the industry - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Dashboard: Alter the layout and content of dashboards - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Aggregation: Collect, process and structure data from multiple sources for further analysis - Data Blending: Merge data from multiple sources to a single data set - Data Connectors: Connect to big data sources - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Mapping: Track the management and flow of data throughout the organization - Data Mining: AI method of discovering or extracting data patterns from larger volumes of data - Data Source Connectors: Connect to big data sources - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Financial Reporting: Generate reports to assess the financial performance of an organization - For PPC Campaigns: To be used for PPC specific marketing campaigns - Forecasting: Form predictions based on past and present data/trends - Functions/Calculations: Perform various mathematical calculations using the data - Geotargeting: Geographic location of visitors determines behavior of the software - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Interactive Reports: Edit and personalize data view as needed - Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Marketing Reports: Reports specific to marketing and associated campaigns - Metadata Management: Collect and maintain structured information that describes data or content - Mobile Access: Access software remotely via mobile devices - Mobile Dashboards: View and present dashboard on mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Natural Language Processing: Process and analyze human language in text or audio form - OLAP: Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Private Dashboards: Share dashboard screen within private user groups - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Public Dashboards: Publish dashboard publicly on various platforms - Publishing/Sharing: Share pre-configured sets of data organized and presented in a specific manner with the organization - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Sales Reports: Reports specific to sales analysis for trends and strategies - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Scorecards: Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions - Search Marketing: Track visibility and traffic from search engines - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Single Page View: Display aggregated data points on one page for a bird's eye view assessment - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Tag Management: Generate or append custom campaign parameters to URLs - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Trend/Problem Indicators: Visually identify direction of development and areas that require attention - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Traffic Monitoring: Monitor the IP addresses of the incoming traffic - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.6 (25) 4.6 Based on 25 reviews ## Pricing Value for money 4.8 (24) Free Trial Pro $299.00 Usage Based,Per Month Value for money 4.8 (24) 4.8 Based on 24 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (22) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (22) 4.7 Based on 22 reviews ## User reviews Overall rating 4.8 Based on 25 reviews Filter by rating 5(19) 4(6) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent YJ Yoon Jeong C. Marketing manager Information Technology and Services ### "Adriel Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 February 18, 2023 Pros It was easy to integrate accounts to this tool and analyse campaigns. Cons I would like to monitor my campaigns better, hope they have more functions regarding monitoring. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Amanda D. Social Media Manager Entertainment ### "Gamechanger!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 14, 2023 \[sensitive content hidden\] have been so helpful in setting us up for success, and they are always there to help me visualize an idea I have. Pros Having one place to see all of my paid social campaigns by multiple platforms has been a gamechanger! I love that I can also make updates to daily spends directly there rather than having to jump from one Ads Manager to the next. Cons Our SEM manager has not found it to be as helpful as he was hoping but still uses it to visualize monthly results. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CB Christopher B. CEO Utilities ### "Supernova Energy Adriel" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2023 Pros We are connecting data all in one place around the globe. Reasons for choosing Adriel We are connecting data all in one place around the globe. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TA Timothee A. SEO/SEA Consultant Marketing and Advertising ### "A great tool to simplify the management of your advertising campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2023 Pros I save a lot of time by aggregating data from my ad campaigns across different platforms like Facebook, Instagram, Pinterest, Tiktok Cons The tool is a bit expensive, but compared to the time it saves me, it's well worth it Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Manager Commercial Real Estate ### "\[sensitive content hidden\], Adriel's experience " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 8, 2023 Professionnel idea to optimize and englobing many supports of social media and website, and making a good supply chain to track the product into the payement. Pros The dashboard englobing many social medias so we can save time to do other activities and making journey optimized. Cons absence direct agent In North of Africa how know business in this area and it can be a solution to develop commercial issues quickly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ninos M. Director Information Technology and Services ### "A marketing product with good potential" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 8, 2023 overall we're happy with the product for when we need it , thank you Pros A good option to maximize return on ads, where its mostly useful (IMO)another good feature is a great overview of all marketing channels and monitoring performance.good intelligence tool Cons Didn't seem to be super user-friendly, probably the dashboard could use some attention.. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Avi D. Marketing director Marketing and Advertising ### "The easy solution my clients were looking for" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 7, 2023 Very positive, although I have a couple issues like previewing some of the copy and I think some of the logic of the chart breakdowns could be a little stronger, for the most part it works really well with some minor inconveniences Pros It's relatively easy to set up, just connect your data sources and set what type of graph you want them to be. It is reasonably flexible, and the ability to export the reports are nice. The software is responsive and the limits are generous Cons I feel like it could be stronger in the areas of automation, it would be nice to automatically export the report every month and have it send to your clients, also the dashboard is a little janky when you're trying to redesign it Reasons for choosing Adriel Really good price and excellent layout Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JN Jeremy N. President Graphic Design ### "Adriel Makes Our Business Lives Easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 7, 2023 Adriel has helped us take our business data analysis process and streamline it to maximize the speed, efficiency, and effectiveness of the entire process. We have all our data at our fingertips. Business is good. Pros The ability to integrate Adriel into our existing business intelligence workflow was a real game changer. Cons I can't think of a con at the moment, it's just that helpful. Alternatives considered [BusyPaws](https://www.capterra.com/p/231681/BusyPaws/) Reasons for choosing Adriel It appeared that the pricing and the function mix was too good to pass up with Adriel. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JS Joseph S. YouTuber Broadcast Media ### "Adriel is great " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 February 7, 2023 They are the best I ever used Pros Everything about it I like it helps with a lot of my wirk Cons Nonething at all I dislike about it it helps with my work Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VS Vidhi S. Paid Ads Specialist Marketing and Advertising ### "Soccialy Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 7, 2023 Overall good, would like to have more personalized design options Pros Multi-platform accurate data unlimited dashboards Cons User Experience can be better, and it also hangs a bit Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/218851/Adriel/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.