# Adriel Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Adriel Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/218851/Adriel --- # Adriel Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Adriel ## What is Adriel? Adriel is the chosen Ad Operations (AdOps) platform for top brands and agencies globally, offering a robust solution for marketing analytics. With Adriel, businesses can eliminate manual data collection and processing, allowing them to make data-driven decisions faster. Adriel empowers companies to focus on the strategic aspects of their marketing efforts, rather than being bogged down by data management. Invest in Adriel for a streamlined marketing analytics solution that delivers results. ## What is Adriel used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 25 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $299 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Adriel?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://adriel.com&name=Adriel) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Adriel 4.8 (25) VS. [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $299 Usage Based, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (25) Ease Of Use 4.5 (43) Value For Money 4.8 (24) Value For Money 4.3 (38) Customer Service 4.7 (22) Customer Service 4.4 (39) ## Adriel alternatives [4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [5.0 (3)](https://www.capterra.com/p/239899/Reaktion/#reviews) Starting price $75.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Performance Metrics 4.8 (17) 64.71% of 17 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Dashboard 4.7 (14) 71.43% of 14 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics ROI Tracking 4.6 (10) 40.00% of 10 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Campaign Tracking 4.7 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Ad hoc Reporting 4.0 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Generate one-off reports that meet information requirements Campaign Management 4.7 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Adriel 115 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Informs of any account changes and notifications Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems One-off queries made on an as-needed basis Generate one-off reports that meet information requirements Manage advertising space and its sales within your network or publication Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws Track visitors'/audience's responses across web pages and other optimized content Compare key metrics for the business against prominent players in the industry Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Track the amount of clicks on individual products to measure campaign results Analytics that breaks the data in a data set into related groups/categories. Provides a channel for team members to share media files, communicate, and work together Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Alter the layout and content of dashboards Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Collect, process and structure data from multiple sources for further analysis Merge data from multiple sources to a single data set Connect to big data sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Track the management and flow of data throughout the organization AI method of discovering or extracting data patterns from larger volumes of data Connect to big data sources Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Translate EDI formats into data suitable for use with company applications. Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Generate reports to assess the financial performance of an organization To be used for PPC specific marketing campaigns Form predictions based on past and present data/trends Perform various mathematical calculations using the data Geographic location of visitors determines behavior of the software Establish measurable goals and objectives and track their progress over a specific period of time Edit and personalize data view as needed Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Reports specific to marketing and associated campaigns Collect and maintain structured information that describes data or content Access software remotely via mobile devices View and present dashboard on mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allows users to manage data from a number of sources Create many versions of emails, forms, or actions and gauge which is most effective Process and analyze human language in text or audio form Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Share dashboard screen within private user groups Evaluate the degree to which business operations bring monetary gains Publish dashboard publicly on various platforms Share pre-configured sets of data organized and presented in a specific manner with the organization Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Receive system updates as soon as any changes are made Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Reports specific to sales analysis for trends and strategies Set a time to generate routine reports automatically Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Access, combine, transform, and store data without the help of an IT department Optimize and manage the search engine optimization efforts for a website or digital content Display aggregated data points on one page for a bird's eye view assessment Allow users to access multiple services after entering their login credentials once Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Generate or append custom campaign parameters to URLs Create, save, and re-purpose templates for emails, forms, etc. Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Visually identify direction of development and areas that require attention Interact with data visualization elements, such as charts and graphs, to drill down into data Monitor the IP addresses of the incoming traffic Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies An extended application or connector that enables users to perform additional services with their current set of tools Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.6 (25) 4.6 Based on 25 reviews ## Pricing Value for money 4.8 (24) Free Trial Pro $299.00 Usage Based,Per Month Value for money 4.8 (24) 4.8 Based on 24 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (22) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (22) 4.7 Based on 22 reviews ## User reviews Overall rating 4.8 Based on 25 reviews Filter by rating 5(19) 4(6) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent YJ Yoon Jeong C. Marketing manager Information Technology and Services ### "Adriel Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 February 18, 2023 Pros It was easy to integrate accounts to this tool and analyse campaigns. Cons I would like to monitor my campaigns better, hope they have more functions regarding monitoring. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Amanda D. Social Media Manager Entertainment ### "Gamechanger!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 14, 2023 \[sensitive content hidden\] have been so helpful in setting us up for success, and they are always there to help me visualize an idea I have. Pros Having one place to see all of my paid social campaigns by multiple platforms has been a gamechanger! I love that I can also make updates to daily spends directly there rather than having to jump from one Ads Manager to the next. Cons Our SEM manager has not found it to be as helpful as he was hoping but still uses it to visualize monthly results. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CB Christopher B. CEO Utilities ### "Supernova Energy Adriel" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2023 Pros We are connecting data all in one place around the globe. Reasons for choosing Adriel We are connecting data all in one place around the globe. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TA Timothee A. SEO/SEA Consultant Marketing and Advertising ### "A great tool to simplify the management of your advertising campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2023 Pros I save a lot of time by aggregating data from my ad campaigns across different platforms like Facebook, Instagram, Pinterest, Tiktok Cons The tool is a bit expensive, but compared to the time it saves me, it's well worth it Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Manager Commercial Real Estate ### "\[sensitive content hidden\], Adriel's experience " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 8, 2023 Professionnel idea to optimize and englobing many supports of social media and website, and making a good supply chain to track the product into the payement. Pros The dashboard englobing many social medias so we can save time to do other activities and making journey optimized. Cons absence direct agent In North of Africa how know business in this area and it can be a solution to develop commercial issues quickly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ninos M. Director Information Technology and Services ### "A marketing product with good potential" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 8, 2023 overall we're happy with the product for when we need it , thank you Pros A good option to maximize return on ads, where its mostly useful (IMO)another good feature is a great overview of all marketing channels and monitoring performance.good intelligence tool Cons Didn't seem to be super user-friendly, probably the dashboard could use some attention.. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Avi D. Marketing director Marketing and Advertising ### "The easy solution my clients were looking for" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 7, 2023 Very positive, although I have a couple issues like previewing some of the copy and I think some of the logic of the chart breakdowns could be a little stronger, for the most part it works really well with some minor inconveniences Pros It's relatively easy to set up, just connect your data sources and set what type of graph you want them to be. It is reasonably flexible, and the ability to export the reports are nice. The software is responsive and the limits are generous Cons I feel like it could be stronger in the areas of automation, it would be nice to automatically export the report every month and have it send to your clients, also the dashboard is a little janky when you're trying to redesign it Reasons for choosing Adriel Really good price and excellent layout Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JN Jeremy N. President Graphic Design ### "Adriel Makes Our Business Lives Easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 7, 2023 Adriel has helped us take our business data analysis process and streamline it to maximize the speed, efficiency, and effectiveness of the entire process. We have all our data at our fingertips. Business is good. Pros The ability to integrate Adriel into our existing business intelligence workflow was a real game changer. Cons I can't think of a con at the moment, it's just that helpful. Alternatives considered [BusyPaws](https://www.capterra.com/p/231681/BusyPaws/) Reasons for choosing Adriel It appeared that the pricing and the function mix was too good to pass up with Adriel. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JS Joseph S. YouTuber Broadcast Media ### "Adriel is great " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 February 7, 2023 They are the best I ever used Pros Everything about it I like it helps with a lot of my wirk Cons Nonething at all I dislike about it it helps with my work Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VS Vidhi S. Paid Ads Specialist Marketing and Advertising ### "Soccialy Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 7, 2023 Overall good, would like to have more personalized design options Pros Multi-platform accurate data unlimited dashboards Cons User Experience can be better, and it also hangs a bit Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/218851/Adriel/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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