--- title: "Smart.pr Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Smart.pr Software - reviews, pricing plans, popular comparisons to other Public Relations products and more." source_url: "https://www.capterra.com/p/218989/Smart-pr/" page_type: "product" language: "en" --- # Smart.pr Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Smart.pr ## What is Smart.pr? Smart.pr is a an all-in-one PR management platform, trusted by more than 500 organizations. Our PR software helps communication teams find the right journalists and media, manage relationships, distribute press releases, and track campaign performance. All from one central platform. The platform combines a PR-focused CRM, a media database with more than 17,000 journalists, and outreach tools to support the full PR workflow. Users can store and manage journalist contacts, keep track of communication history, collaborate with team members, and build and manage a branded newsroom to share press materials and updates. Key Features: - Centralized PR CRM: manage contacts, notes & history - Media database: 17,000+ journalists & outlets - Press distribution: targeted, personalized outreach - Team collaboration: shared workspace & context - Analytics: track opens, clicks & engagement - AI Matcher: find the most relevant journalists for your story - Newsroom: share press materials & updates ## What is Smart.pr used for? [Public Relations](https://www.capterra.com/public-relations-software/) Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Smart.pr?[Manage this product listing](https://www.g2.com/products/smart-pr/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Smart.pr 4.5 (2) VS. [### MediaHQ](https://www.capterra.com/p/196943/MediaHQ/) [4.6 (81)](https://www.capterra.com/p/196943/MediaHQ/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (2) Ease Of Use 4.7 (81) Value For Money 4.5 (2) Value For Money 4.3 (75) Customer Service 5.0 (2) Customer Service 4.8 (81) ## Smart.pr alternatives Highest Rated [Press Ranger](https://www.capterra.com/p/10020491/Press-Ranger/) [5.0 (35)](https://www.capterra.com/p/10020491/Press-Ranger/#reviews) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10020491/Press-Ranger/) [Prezly](https://www.capterra.com/p/143167/Prezly/) [4.7 (67)](https://www.capterra.com/p/143167/Prezly/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143167/Prezly/) [Brand24](https://www.capterra.com/p/149054/Brand24/) [4.7 (255)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149054/Brand24/) [Cision](https://www.capterra.com/p/129611/Cision/) [3.8 (89)](https://www.capterra.com/p/129611/Cision/reviews/) Starting price $1.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 72% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/129611/Cision/) ## FAQs about Smart.pr Overview ### What company size and specific industries is Smart.pr built for? Smart.pr is designed for PR and communication teams, PR agencies managing multiple clients, marketing teams that include public relations work, and freelance PR professionals. It fits organizations of any size that need PR workflow support, especially agencies and in-house teams handling communications across multiple accounts or campaigns. Features and Usability ### What are the key features of Smart.pr? Smart.pr includes media monitoring and press monitoring, along with a press release builder for campaign management and campaign planning. It also offers article author database, contact management, clippings management, scheduling, reporting & statistics, search/filter, real-time data, and data import/export for PR and communication workflows. Getting Started and Support ### What training and onboarding options does Smart.pr offer? Smart.pr provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars provide scheduled group learning, documentation offers written reference material, and videos support self-paced review of product features and setup steps. Getting Started and Support ### What customer support options does Smart.pr offer? Smart.pr provides email/help desk, FAQ/forum, phone support, and chat. No reviewer feedback about support is available here, so support quality, response times, and common user frustrations cannot be assessed from the catalog data alone. ## Features AI summary Based on 255 Public Relations reviews Capterra data shows that buyers of Public Relations software rank the following features as their top priorities: - **Contact Management** (**36%** of reviewers rated this feature as critical) - **Scheduling** (**42%**) - **Search/Filter** (**46%**) Smart.pr supports all three features that reviewers consider most important: **Contact Management**, **Scheduling**, and **Search/Filter**. Together, these capabilities help businesses keep media and stakeholder information organized, plan outreach and follow-up activities on time, and quickly find the right contacts or records, allowing teams to manage PR work more efficiently and respond faster to opportunities. Scheduling 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Plan availability and assign specific time slots for tasks and resources Data Visualization 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Graphical representation of data Campaign Analytics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Monitoring 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user Auto Update Automatic update of information / software Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Smart.pr 15 features ### All Features - Auto Update: Automatic update of information / software - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Management: Manage, organize, and store contact information - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Media Monitoring: Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Scheduling: Plan availability and assign specific time slots for tasks and resources - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks --- Features 4.0 (2) 4.0 Based on 2 reviews ## Pricing Value for money 4.5 (2) Value for money 4.5 (2) 4.5 Based on 2 reviews ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 4.5 Based on 2 reviews Filter by rating 5(1) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent CP Carolijn P. PR Director Public Relations and Communications ### "Gebruiksvriendelijk programma" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 31, 2026 Ik gebruik Smart.pr al jaren met grote tevredenheid. Het programma werkt makkelijk, is stabiel en geeft veel informatie. Mailings zien er netjes uit en berichten opmaken is makkelijk. Verzendinformatie achteraf is ook erg prettig en helpt toekomstige mailings optimaliseren. Pros Fijne up to date database met contactgegevens van journalisten en gebruiksvriendelijk programma waar iedereen mee kan werken. Prettige feedback na het versturen van mailings. Cons Beperkte creatieve vrijheid in het opmaken van mailings. Dit wel met als reden dat mailings bij alle mailprogramma's goed binnen komen. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ES Ellen S. Communicatiemedewerker Sports ### "Slimmer en gerichter media bereiken met Smart PR" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 28, 2026 Smart PR is voor de NTFU een waardevol platform dat niet alleen helpt bij het verspreiden van persberichten, maar ook bij het slimmer opbouwen van mediarelaties en het monitoren van relevante publicaties. Vooral de combinatie van een sterke journalistendatabase, duidelijke mailinginzichten en bruikbare nieuwsalerts maakt het tot een belangrijk onderdeel van onze PR-activiteiten. Pros Vooral de uitgebreide journalistendatabase helpt ons om vanuit verschillende invalshoeken relevante contacten te vinden die we anders niet snel hadden bereikt. Ook de mailinginzichten zijn zeer waardevol: we zien direct welke journalisten een bericht hebben geopend, gelezen of genegeerd, waardoor we steeds gerichter kunnen communiceren. Daarnaast bieden de dagelijkse nieuwsalerts een handig overzicht van relevante publicaties, zodat we snel kunnen inspelen op actuele onderwerpen. Cons Het is even je weg zoeken in de journalistendatabase met de hoeveel filters die je kunt instellen. Een mogelijke verbetering zou zijn dat je aan de hand van een aantal vragen snel resultaten krijgt, die je daarna nog met wat filters kunt finetunen. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.