# Hotmart Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Hotmart Software - reviews, pricing plans, popular comparisons to other Course Authoring products and more.

Source: https://www.capterra.com/p/219169/Hotmart

---

# 

 Hotmart Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Hotmart

## What is Hotmart?

Hotmart is a tool for professionals from various areas to transform their knowledge into digital products that can be sold, such as courses, video lessons, and e-books. The platform features a secure area for members to create their own virtual classrooms and interact with students. Influencers can refer audiences to Hotmart and get commissions for selling their digital products.

## What is Hotmart used for?

[Course Authoring](https://www.capterra.com/course-authoring-software/)

Top alternative

Featured

Overall rating

Based on 77 user reviews

Reviews sentiment

Positive

92%

Neutral

0%

Negative

8%

### Starting price

Free trial not available

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Do you work for Hotmart?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.hotmart.com/en&name=Hotmart)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Hotmart

4.5 (77)

VS.

[4.6 (1,765)](https://www.capterra.com/p/124358/iSpring-Suite/reviews/)

Starting Price

Contact vendor

Starting Price

$970

Per User, Per Year

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (77)

Ease Of Use

4.6 (1,765)

Value For Money

4.3 (72)

Value For Money

4.5 (1,542)

Customer Service

4.0 (69)

Customer Service

4.9 (1,713)

## Hotmart alternatives

Highest Rated

[4.7 (696)](https://www.capterra.com/p/156978/Articulate-360/reviews/)

Starting price

$1749.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.7 (503)](https://www.capterra.com/p/230567/360Learning/reviews/)

Starting price

$8.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.7 (596)](https://www.capterra.com/p/132935/TalentLMS/reviews/)

Starting price

$149.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.7 (192)](https://www.capterra.com/p/143513/LearnWorlds/reviews/)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/219169/Hotmart/alternatives/)

## FAQs about Hotmart

Overview

### What problems does Hotmart solve?

Hotmart solves the friction of selling, delivering, and accessing digital courses in one place. It reduces scattered course management, manual payment handling, and device-specific access issues with hosted content, checkout, reports, and mobile viewing. Course creators, affiliates, educators, and students benefit most from simpler administration and learning workflows.

Answer based on 37 reviews

Overview

### Which roles and teams benefit most from Hotmart?

Hotmart is most used by business owners, executives, and digital product teams that sell online courses, memberships, and downloadable content. Administrative, support, and commercial staff benefit from its payment processing, affiliate management, customer service workflows, and sales tracking, while creators and educators use it to launch, deliver, and monetize digital products.

Answer based on 77 reviews

Overview

### What company size and industries is Hotmart built for?

Hotmart is built primarily for small businesses and marketing-focused users, with 91% of reviewers from small companies and 25% from Marketing and Advertising. It also serves professionals in E-Learning at 9% and Facilities Services at 4%, mainly for creating and distributing digital content through course authoring.

Answer based on 77 reviews

Features and Usability

### What are the key features of Hotmart?

Hotmart includes core course authoring and course publishing tools, plus a content library and content management for hosting online courses. Reviewers often highlight affiliate marketing, payment processing, sales tracking, and reporting & statistics. Differentiating features include customizable branding, API access, and third-party integrations for selling digital products.

Answer based on 37 reviews

Overview

### How good is Hotmart for affiliate marketing?

Hotmart works well for affiliate marketing by giving sellers access to many digital products, payment handling, and promotion tools. Content creators, affiliates, and digital marketers often find it easy to start and manage offers, though some want clearer product information, better onboarding, and a more intuitive affiliate area.

Answer based on 18 reviews

Overview

### Can you make money with Hotmart?

Hotmart supports earning from digital products, courses, subscriptions, and affiliate sales, and many small business owners and creators find payouts and sales tracking straightforward. Still, some users report withdrawal issues, delayed access to funds, or transfer problems in certain regions, so earnings depend on setup and payment availability.

Answer based on 18 reviews

Integrations

### Which third-party tools and platforms does Hotmart integrate with?

Hotmart integrates with 8 third-party tools and platforms, including Google Ads and Shopify for advertising and tracking, PayPal and Mercado Pago for payments, and ActiveCampaign, AWeber, RD Station, and Zapier for email marketing and automation. These integrations cover sales, payment processing, and lead management.

Answer based on 11 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Hotmart?

Hotmart is generally easy to onboard for course creators, affiliates, and learners, with a practical, intuitive interface that many nontechnical users grasp quickly. Teams using its online courses, affiliate resources, and annual learning events can ramp up fast, while admins setting up memberships or course structures may need more time.

Answer based on 14 reviews

Getting Started and Support

### What customer support options does Hotmart offer, and how do users rate the experience?

Hotmart offers email/help desk, FAQ/forum, a knowledge base, and phone support. Users often describe support as attentive and quick to answer questions, but experiences are mixed. Some report slow or missing responses, especially around refunds or during platform instability, while others say the platform is easy enough that support is rarely needed.

Answer based on 20 reviews

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Customizable Branding

4.5 (49)

40.82% of 49 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Content Library

4.5 (41)

31.71% of 41 reviewers that rated this feature as important or highly important

Centralized repository to store content and assets

Course Authoring

4.6 (41)

36.59% of 41 reviewers that rated this feature as important or highly important

Developing custom training courses for educating employees or for teachers to create courses for their students

Content Management

4.5 (40)

32.50% of 40 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Reporting & Statistics

4.3 (38)

36.84% of 38 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Data Import/Export

4.5 (35)

25.71% of 35 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Hotmart 9 features

Application programming interface that allows for integration with other systems/databases

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Developing custom training courses for educating employees or for teachers to create courses for their students

Add customized logos and colors to align with company branding

Import and export data to and from software applications

Allow the audience to interact or engage with the content

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Set up connections to third-party platforms to improve business processes

Get Advice

We can help you find the software with the features you need.

Features

4.4 (77)

4.4

Based on 77 reviews

## Pricing

Value for money

4.3 (72)

### Starting price

Free trial not available

Value for money

4.3 (72)

4.3

Based on 72 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.0 (69)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.0 (69)

4.0

Based on 69 reviews

## User reviews

Overall rating

4.5

Based on 77 reviews

Filter by rating

5(53)

4(18)

3(0)

2(1)

1(5)

Mentioned topic

Sorted by most recent

RG

Ralf G.

HSM

Construction

### "ich bin am Ende"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

1/10

October 4, 2025

keine kann mich nicht einloggen

Pros

Gut , soweit aber Deutsch fehlt was will ich mit Spanisch , daher fehlt mir der Zugang, bis jetzt kann ich nichts dazu sagen.

Cons

Deutsch fehlt

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Forona V.

Teacher

Alternative Dispute Resolution

### "Stay away from Hotmart"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

December 19, 2024

Disappointed, dissatisfied, I don't trust them.

Pros

I liked absolutely nothing. They send you round in circles, not listening to your story, not planning to do anything.

Cons

They have excuses to not return my money, because they want what they can get :(

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

IT

Ivonete T.

Empreendedora

Consumer Goods

### "Venda no Digital "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

October 23, 2024

Eu faço uso da plataforma tem uns meses e até o momento a experiência tem sido agradável é fácil de usar...

Pros

Hotmart é uma plataforma de infoprodutos que oferece vantagens para afiliados e produtores. É de fácil acesso, seguro. Muitas opções de produtos digitais para afiliados vender e ganhar comissão

Cons

Mesmo ela oferecendo muitas ferramentas de marketing e uma rede de afiliados não há uma garantia de vendas acontecerem

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SF

Samara F.

owner

Marketing and Advertising

### " online shopping"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

October 4, 2024

Pros

There are many product options for us to buy to improve learning, business, health, and very complete.

Cons

Customer service is sometimes very time-consuming, chargeback also takes time sometimes.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SA

simone A.

auxiliar

Accounting

### "Hotmart product"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

April 4, 2024

Ah, well over two years that I've been registered with Hotmart, both as a seller and a buyer, only once have I had the experience of the product not working, but everything else has been fine.

Pros

You are always informed by email of any movement in the account, which is very good. And the most important thing is a solid company.

Cons

I've already bought some products at Hotmart and they came correctly, but the last one I bought came with a title and the content was different, but I returned the product and I got a refund, all right.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Prof. Dr. Werner K.

CEO

Research

### "Be careful"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 31, 2024

Difficult to set up the course. I set up a membership subscription. That worked. I earned money. But it was never paid out.

Pros

I like the setup and people told me that it does also work in Latin America, where we have a lot of restrictions and many similar systems do not work. So I set it up, it worked, I connected my bank account .... and (please see the cons- section)

Cons

I never received my money. It was not possible to transfer the money to my bank account here in Latin America, the money was sent back and customer support sent me a weird message. They don't care too much.

Switched from

[Kartra](https://www.capterra.com/p/184946/Kartra/)

It was easier to use. Kartra is too complex.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Administrador

Arts and Crafts

### "Una plataforma completa"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

January 18, 2024

Muy satisfactoria, totalmente recomendable sobre todo para generar una marca personal

Pros

Es una plataforma sencilla e intuitiva, fácil de usar y comprender.

Cons

En ocasiones no sé si se explotan y aprovechan al máximo sus capacidades

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Sofia L.

Escritor de reseña

Consumer Goods

### "Espacio seguro y confiable "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

January 9, 2024

Pros

Lugar donde puedo comprar o vender cursos con total confianza. Nunca tuve problemas y si necesité me hicieron reembolsos, hasta el día de hoy lo uso sin problemas

Cons

Solo ventas y compras de cursos no de otras cosas

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Carolina P.

Administrativa

Management Consulting

### "Plataforma de cursos para criadores "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

December 26, 2023

Pros

Ter uma plataforma onde consiga entregar os cursos gravados da empresa de forma de fácil utilização para os utilizadores.

Cons

Poder por vezes ser mais intuitivo na parte da faturação (interno para criadores de conteúdo).

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

FD

Felipe D.

Comprador

Retail

### "Plataforma Maravilhosa"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

October 16, 2023

Platafoma com diversas possibilidades, de aprender, vender, muito boa.

Pros

podemos ganhar dinheiro com a plataforma.

Cons

Ainda não vi nada ruim, esta superando as expectativas.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/219169/Hotmart/reviews/)

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