--- title: "KPI6 Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about KPI6 Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/219822/KPI6/" page_type: "product" language: "en" --- # KPI6 Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) KPI6 ## What is KPI6? KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy. ## What is KPI6 used for? [Market Research](https://www.capterra.com/market-research-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Qualitative Data Analysis](https://www.capterra.com/qualitative-data-analysis-software/) Overall rating Based on 27 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 0% Starting price €15000 Usage Based, Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for KPI6?[Manage this product listing](https://www.g2.com/products/kpi6/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### KPI6 4.5 (27) VS. [### Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) [4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting Price €15000 Usage Based, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (27) Ease Of Use 4.1 (252) Value For Money 4.4 (24) Value For Money 3.8 (187) Customer Service 4.9 (27) Customer Service 4.4 (219) ## KPI6 alternatives Highest Rated [Clootrack](https://www.capterra.com/p/10004460/Clootrack/) [5.0 (16)](https://www.capterra.com/p/10004460/Clootrack/#reviews) Starting price $25000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10004460/Clootrack/) [Onclusive Social](https://www.capterra.com/p/221928/Digimind/) [4.4 (16)](https://www.capterra.com/p/221928/Digimind/reviews/) Starting price $15000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/221928/Digimind/) [Atribus](https://www.capterra.com/p/182881/Atribus/) [4.8 (5)](https://www.capterra.com/p/182881/Atribus/#reviews) Starting price $3900.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/182881/Atribus/) [YouScan](https://www.capterra.com/p/173036/YouScan/) [4.9 (124)](https://www.capterra.com/p/173036/YouScan/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/173036/YouScan/) ## FAQs about KPI6 Overview ### Which roles and teams benefit most from KPI6? KPI6 is most used by data analysts, consumer intelligence teams, and digital marketing leaders who need to monitor online conversations, measure brand perception, and extract actionable insights. Brand managers, communications teams, and executives use it to track campaigns, identify trends, support strategic decisions, and report performance clearly. Answer based on 27 reviews Overview ### What company size and specific industries is KPI6 built for? KPI6 is designed for large brands, media agencies, and organizations that rely on market analysis and research. It fits market analysts, researchers, advertising planners, and strategic managers who need support for advertising and planning work in data-driven business settings. Features and Usability ### What are the key features of KPI6? KPI6 offers real-time analytics, data visualization, and dashboard reporting for monitoring performance. It includes forecasting, benchmarking, trend analysis, and statistical analysis for decision making, plus alerts/notifications and email reminders. Core administration features include access controls/permissions, single sign on, API access, and third-party integrations. Integrations ### Which third-party tools and platforms does KPI6 integrate with? KPI6 connects natively to Google Data Studio, Google Docs, SAS-STAT Software, and Tableau. These integrations cover reporting, document handling, statistical analysis, and data visualization, giving KPI6 four third-party platform connections for analytics and presentation workflows. Answer based on 2 reviews Getting Started and Support ### What training and onboarding options does KPI6 offer? KPI6 provides in person training, live online sessions, documentation, and videos for teams getting started. In person training supports face-to-face guidance, live online sessions offer remote instruction, documentation serves as written reference, and videos provide visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does KPI6 offer? KPI6 provides email/help desk, a knowledge base, and chat support. Reviewers describe the customer care as timely, professional, and helpful for setup and learning the platform, though some note gaps in self-service guidance for new users and occasional difficulty when exploring more advanced filtering. Answer based on 3 reviews ## Features AI summary Based on 1,563 Marketing Analytics reviews Capterra reviewers point to the following as the most important reputation management features to look for: - **Review Request** (**55%** of reviewers rated this feature as critical) - **Negative Feedback Management** (**65%**) - **Review Monitoring** (**51%**) KPI6 focuses on other reputation management capabilities within its platform. While coverage data does not list these top-priority features for this product, KPI6 is designed around broader reputation analysis and tracking functions that support brand visibility and public perception work. These capabilities can help businesses keep up with how their brand is being discussed and giving teams a clearer view of reputation trends over time. Benchmarking 3.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Compare key metrics for the business against prominent players in the industry Panel Management 3.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Conduct and manage panel discussions for the purpose of market research Statistical Analysis 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Apply statistical/mathematical models to sets of data Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges KPI6 37 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automation: Automates manual tasks such as visitor arrival and departure notifications, guest badge printing and contact information autofilling. - Benchmarking: Compare key metrics for the business against prominent players in the industry - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Decision Making: Makes informed choices based on available data and objectives - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Reminders: Reminders sent via email - Forecasting: Form predictions based on past and present data/trends - Integration: Integrate with a variety of data sources, such as guest wifi, customer data platforms, visitor counters, POS systems, and third-party data sources. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Language: Manage and support multiple languages - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Panel Management: Conduct and manage panel discussions for the purpose of market research - Phone-Based: Market research conducted via telephone - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Statistical Analysis: Apply statistical/mathematical models to sets of data - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.5 (27) 4.5 Based on 27 reviews ## Pricing Value for money 4.4 (24) Basic €15,000 Usage Based,Per Year Value for money 4.4 (24) 4.4 Based on 24 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[ SAS-STAT Software](https://www.capterra.com/p/121765/SAS-Statistics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (27) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (27) 4.9 Based on 27 reviews ## User reviews Overall rating 4.5 Based on 27 reviews Filter by rating 5(14) 4(12) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent SP Serena P. Assegnista di Ricerca Research ### "Tool davvero utile" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 12, 2022 Pros KPI6 è uno strumento davvero facile da utilizzare, le dashboard che produce sono intuitive e restituiscono risultati di qualità. Cons Non ho riscontrato particolari criticità nell'uso del software. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 20, 2022 Thank you so much Serena for your interesting review! Keep in touch with us if you are going to encounter any problems. PV Pierluigi V. Docente universitario e Social Media Analyst Research ### "Un ottimo strumento" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 12, 2022 Pros Il prodotto restituisce analisi molto raffinate e non esclusivamente relative ai contenuti. Ci sono alcune funzioni molto evolute per ciò che concerne la rilevazione dell'audience e buone possibilità di supervisione dei risultati. Cons Non ho particolari inconvenienti da segnalare. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 20, 2022 Hi Pierluigi. Thank you so much for your interest in our product and above all in the audience detection technology! we are always working in it to improve. GF Giovanni F. PARTNER Management Consulting ### "Piattaforma sempre in evoluzione" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 12, 2022 ottima piattaforma Pros Facilità di uso e introduzione continua di nuove funzionalità Cons a volte le cose nuove non sono semplici da utilizzare Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 20, 2022 Thank you so much Giovanni for your interest in our suite of products! MC Marco C. Responsabile ICT Management Consulting ### "Ottimo Prodotto" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 12, 2022 Pros La facilità di utilizzo e la completezza dei dati forniti dalla piattaforma Cons Niente di particolare, alcuni intoppi nella configurazione iniziale del software risolti brillantemente dal team di KPI6 Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 20, 2022 Thank u so much Marco for your interest! In the next quarter we are going to release a lot of new features that could interest you! AR Andrea R. Web designer Marketing and Advertising ### "Tantissimi cambiamenti in pochi anni" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 3, 2022 Sono riuscito a esaminare l'audience di un mercato piccolissimo in cui la mia agenzia non si era mai misurata riuscendo a intraprendere delle collaborazioni che prima non avremmo pensato di portare avanti. Mi ha aiutato a conoscere in poco tempo le caeratteristiche e i pain di un segmento di consumatori che nemmeno io pensavo esistessero. Pros I cambiamenti più profondi si notano nella gestione degli insight delle audience, non sono ancora riuscito a trovare altro che a partire dal listening riesca a darmi informazioni su macro segmenti di pubblico o micro nicchie. Cons Si vede che stanno lavorando molto, ma la parte di listening di MarketEar presenta ancora i classici limiti di usabilità che ha caratterizzato nel tempo questo tipo di strumenti. Alternatives considered [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) [Lumen by Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Reasons for choosing KPI6 Per quella componente in più legata agli insight sulle audience che strumenti simili non trattano con la stessa profondità. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor August 23, 2022 Thank you so much for your review, we really appreciate your feedback. As you said, the audience insight management is become the focus and the center of the majority of our researches, processes and work. EM Elisa M. Data scientist Information Technology and Services ### "Servizi ottimi e Assistenza puntualissima" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 22, 2022 Pros Varietà dei servizi, qualità e celerità dell'assistenza, intuitività delle dashboard. Cons Mancanza di chiarezza su alcuni dati forniti (ad esempio solo dati relativi e non assoluti) oppure sulla metodologia per ottenere i dati. Le dashboard sono molto belle e intuitive ma magari una parte scritta di nota metodologica potrebbe aiutare a chiarire alcune parti. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 2, 2022 Thank you so much Elisa for your review and we really appreciate your advices. We are already working on the redifinition of the UX/UI of our dashboards in orde to offer to the client a lighter journey with more storytelling. CN cassandra N. account manager e data analyst Management Consulting ### "buon prodotto" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 21, 2022 Pros abbastanza intuitivo e restituisce risultati validi Cons limite nel monitoraggio degli hashtag a sole 7 keyword Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 28, 2022 Hello Cassandra, thank you so much for your review and for your interesting feedback! We are always working with our developer team to improve our data provider system and data source, in order to add so many operators as you need to get your analysis! FL Federico L. Digital Communication Consultant Public Relations and Communications ### "Uno strumento utile, immediato e completo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 21, 2022 Pros La profondità delle analisi e l'accuratezza dei dati Cons Non ho incontrato grosse criticità nell'utilizzo dello strumento Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 28, 2022 Hello Federico, thank you so much for your review and for your interesting feedback! We are fully glad that our digital market research suite has helped you into the reaching of your goals! AN Anonymous User COO Marketing and Advertising ### "KPI6: listen the word of mouth" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 November 16, 2021 In general, the tool allows you to carry out interesting analyzes on online conversations, with an excellent level of proficiency. The graphs that the tool creates have nice views and can be exported directly to be inserted into reports or other documents. Pros The tool is very efficient for listening to online discussions, especially those that take place on Twitter. Once the search has been set, the tool allows you to drill down on the data collected and to deepen your research. Cons The query setting, the keyword set up can be a bit cumbersome, especially at the beginning when you have little confidence with the tool. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Alessandra M. Communication Strategy Manager Online Media ### "Ormai inseparabili" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 27, 2021 Pros \- L'elevata personalizzazione delle ricerche e la possibilità di "giocare" con i filtri per poter andare in profondità nelle analisi - I referenti sono estremamente disponibili, sia nella fase di costruzione delle query, sia nella successiva analisi - La quantità di dati processabili utili per analisi approfondite sulle personas e sul target Cons \- I limiti relativi alle ricerche con meno di 100 utenti - La difficoltà nell'individuare facilmente le country nei filtri Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/219822/KPI6/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.