# KPI6 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is KPI6 the right Reputation Management solution for you? Explore 27 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/219822/KPI6/reviews --- KPI6 4.5 (27) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of KPI6 Ease of use 4.4 Customer Service 4.9 ## Pros and Cons in Reviews MR Marco R Data & Analytics ManagerInternet, 11 - 50 employeesUsed the software for: 1-2 years. “The tool offers more insights than the standard platform, and we can analyze better all the data thanks to the data visualization part.“ July 8, 2021 Daniele G COOMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “The query setting, the keyword set up can be a bit cumbersome, especially at the beginning when you have little confidence with the tool.“ November 16, 2021 LP Luca P Senior managerManagement Consulting, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Kpi6 support is costant, professional and timely.“ June 30, 2021 ## Showing most helpful reviews Showing 1-25 of 27 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AZ Andrea Z. Product Manager Internet Used the software for: 2+ years ### "Powerful tool offering a wide array of insights" June 30, 2021 5.0 KPI6 is a valid tool to get information I need as a support to make decisions about product development. You are 99% of the times able to get valuable drivers in absolutely no time. For instance, I often run research on both social networks and forums to understand people's frustrations or value points when they talk about a certain product. It's faster and less expensive than an institutional survey and it lets you get more granular on details of interest or to find new topics to explore. Once you learn how to use it, the only limit is your fantasy and approach. You can really get data about possibly every topic in every part of the world. Pros Offers more insights than the standard platform, especially the Audience/Lookalike part which is something really unique. Granular data, with a powerful dataviz and a rock-solid methodology. Ability to filter for countries and languages, which is really valuable. Its UX too is a core strength: flexible, customizable and functional. It saves you a lot of time. Cons The filtering system could be improved, it's sometimes a bit difficult to get an accurate deep-dive. No learning center, which can be limiting for new customers, but it's a non-problem given the quality of the 1-to-1 academy and customer support. Review Source RA Roberta A. Innovation Manager Management Consulting Used the software for: 1-2 years ### "Innovative and flexible tool NLP - AI - Sentiment Analysis" June 30, 2021 4.0 With KPI6 we worked on building several use cases on different industries. We collaborated to create the C-Trust Index, an index to measure the impact of the pandemic in terms of people's trust and propensity to buy. We worked on the creation of Custom Machine Learning to analyse the city's main issues of interest (safety, health, etc.) and we are continuously working on new areas of development. Pros The tool is easy to use and has a very good UX/UI. The support is also always there and above all the team and the tool are very flexible and always ready for new technological and business experiments. The tool has excellent features related not only to sentiment and emotion analysis, but it is a great tool for analysing audiences and building key business personas. Furthermore, with the Custom Machine Learning feature, it is possible to build ad hoc algorithms to specialise the tool in new sectors. Cons Some limitations related to the social pages to be included or the maximum number of keywords for queries and filters can be improved. Review Source VR Verified Reviewer COO Marketing and Advertising Used the software for: 6-12 months ### "KPI6: listen the word of mouth" November 16, 2021 3.0 In general, the tool allows you to carry out interesting analyzes on online conversations, with an excellent level of proficiency. The graphs that the tool creates have nice views and can be exported directly to be inserted into reports or other documents. Pros The tool is very efficient for listening to online discussions, especially those that take place on Twitter. Once the search has been set, the tool allows you to drill down on the data collected and to deepen your research. Cons The query setting, the keyword set up can be a bit cumbersome, especially at the beginning when you have little confidence with the tool. Review Source AM Antonio M. Senior Data Strategy Media Production Used the software for: 1-2 years ### "Powerful and customizable product" July 27, 2021 4.0 we develop togheter a lot of amazing project and research for important brand with ad hoc analysis report and live dashboard. a strong point was the collaburation with the kpi6 team that permited to develop and refine the analysis in a very relevant way. Pros This sw rapresent an important starting point to make meaningful focus on what people say, think and feel about a brand, a person or a topic. the opportunity to analize each of this element on two side: analytics (trend, frequence, sentiment, emotions) and audience is a powerful features Cons the opportunity to analize each of this element on two side: analytics (trend, frequence, sentiment, emotions) and audience is a powerful features Alternatives considered [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Review Source GP Giulia P. Brand Manager Financial Services Used the software for: 1-2 years ### "Not just social listening" June 23, 2021 5.0 We use it for everything. I think it is very useful in the decision-making process to avoid having to manage bad choices later. It prevents, for example, from publishing or making changes based on the personal taste of a few, but from looking at trends and accompanying us in a parallel binary to what is the mainstream. Pros The possibility of social listening not only on a superficial level, but to work on data by investigating the nuances and interests of users is priceless for a company's communication strategy. Our strategy has totally changed since using the platform. We have more precision, of course, but also more questions and more creativity. Cons Perhaps the possibility of directly downloading graphic reports with impactful infographics based on our data. Review Source LP Luca P. Senior manager Management Consulting Used the software for: 1-2 years ### "Reliable insights" June 30, 2021 5.0 I have used kpi6 to extract strategic insight on different issues and to study audiences behaviour and purchase intent on several indistry. Kpi6 support is costant, professional and timely. It was also useful to highlight strategic trends and new topic of discussion within audiences of interest. Pros Easy of use and modularity of the solution. Allows to design useful insights on audiences and on relevant topics. Cons Minor improvements could be implemented to allow to flexibly adapt researches after they have streamed data Review Source KT Karla T. Data Analyst & Programmatic Activation Mgr Consumer Goods Used the software for: 1-2 years ### "Brands through KPI6" June 9, 2021 5.0 The tool has provided me with a broader understanding of the consumers for each brand Has helped me identify different behaviors from same brand but in different countries All this has allowed me to identify the consumer behavior of some of the main brands in order to provide the correct content message during online activations Pros \- Ability to get a large amount of data available, with a minimum of effort - Easy to understand UX - Precise and granular data collection - Data visualization clean and clear - Possibility to create your own dashboard - Access to panel data - Ease of obtaining overlap analysis between the different searches / audiences created - All Insights can be actionable in digital campaigns Cons \- Possibility to link audiences directly to some other platforms for digital activations Review Source AD Angelo D. Consultant Public Relations and Communications Used the software for: Less than 6 months ### "Great analytical capacity" July 23, 2021 4.0 Pros The tool offers a high degree of insight into the data, especially in the Audience/Lookalike section. It also has a high degree of customisation to meet specific needs. Cons Important limitation is to take data from Facebook and Instagram. To do this, you have to manually identify the pages. Review Source AD Axel D. Head of digital Public Policy Used the software for: 2+ years ### "UTOPIA" May 24, 2021 4.0 Great Pros I do use and I like very much Market Ear Cons Actually for my job I don't use Audience feature Review Source GM Gianluca M. Business Developer Market Research Used the software for: Less than 6 months ### "IZI'S Thoughts" June 23, 2021 4.0 Pros Speed of the execution process Customer service Possibility to create dashboard and export it Visibility of the main metrics Cons Number of additional sources (Facebook and Instagram): the minimum number should be at least 20 for each. Limited functionality about Facebook and Instagram: i'd like to analyse not only the business page. We'd like to have the possibility to download the dataset without making a request internally Possibility to create a query starting from a file excel with all details Alternatives considered [TableAir](https://www.capterra.com/p/185585/TableAir/)[BlogMeter](https://www.capterra.com/p/209087/BlogMeter/) Review Source MF Massimo F. Giornalista, Editor Marketing and Advertising Used the software for: 2+ years ### "Il dato che diventa notizia grazie a Kpi6" September 1, 2021 5.0 Esperienza complessivamente ottima, qualità delle analisi fornite all'altezza delle mie aspettative per creare prodotti editoriali divulgati su media online e tv, di portata nazionale. Pros La visualizzazione degli aggregati di dati è molto semplice, traducendo la complessità delle analisi in immagini e letture accessibili e chiare. Ho apprezzato la grande versatilità della piattaforma, non avendo mai riscontrato problemi tecnici. Grazie a Kpi6 sono nelle condizioni di creare contenuti editoriali di alto valore apprezzabili e comprensibili da un vasto pubblico di utenti, partendo dal dato messo servizio della notizia, oppure trasformando il dato stesso in notizia. Ottimo il supporto del customer care per il settaggio e per capire le funzioni e le potenzialità dello strumento. Cons La piattaforma è già abbastanza accessibile e customizzabile, si possono ulteriormente sviluppare questi ambiti di utilizzo, sebbene siamo già ad ottimi livelli. Review Source AR Andrea R. Web designer Marketing and Advertising Used the software for: 6-12 months ### "Tantissimi cambiamenti in pochi anni" August 3, 2022 5.0 Sono riuscito a esaminare l'audience di un mercato piccolissimo in cui la mia agenzia non si era mai misurata riuscendo a intraprendere delle collaborazioni che prima non avremmo pensato di portare avanti. Mi ha aiutato a conoscere in poco tempo le caeratteristiche e i pain di un segmento di consumatori che nemmeno io pensavo esistessero. Pros I cambiamenti più profondi si notano nella gestione degli insight delle audience, non sono ancora riuscito a trovare altro che a partire dal listening riesca a darmi informazioni su macro segmenti di pubblico o micro nicchie. Cons Si vede che stanno lavorando molto, ma la parte di listening di MarketEar presenta ancora i classici limiti di usabilità che ha caratterizzato nel tempo questo tipo di strumenti. Alternatives considered [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Reason for choosing KPI6 Per quella componente in più legata agli insight sulle audience che strumenti simili non trattano con la stessa profondità. Review Source Response from KPI6.com August 23, 2022 Thank you so much for your review, we really appreciate your feedback. As you said, the audience insight management is become the focus and the center of the majority of our researches, processes and work. AM Alessandra M. Communication Strategy Manager Online Media Used the software for: 6-12 months ### "Ormai inseparabili" October 27, 2021 4.0 Pros \- L'elevata personalizzazione delle ricerche e la possibilità di "giocare" con i filtri per poter andare in profondità nelle analisi - I referenti sono estremamente disponibili, sia nella fase di costruzione delle query, sia nella successiva analisi - La quantità di dati processabili utili per analisi approfondite sulle personas e sul target Cons \- I limiti relativi alle ricerche con meno di 100 utenti - La difficoltà nell'individuare facilmente le country nei filtri Review Source MR Marco R. Data & Analytics Manager Internet Used the software for: 1-2 years ### "It is not just a social listening tool" July 8, 2021 5.0 We use it for everything and we worked on building several use cases on different industries using KPI6. We can understand consumers, identify their needs, and define audience segments. Pros It's a very user-friendly tool. It has a lot of features related to sentiment and emotion analysis, but also it is a great tool to design useful insights on audiences and on relevant topics. The tool offers more insights than the standard platform, and we can analyze better all the data thanks to the data visualization part. Cons there are no features I like less then others Review Source FL Federico L. Digital Communication Consultant Public Relations and Communications Used the software for: 6-12 months ### "Uno strumento utile, immediato e completo" July 21, 2022 5.0 Pros La profondità delle analisi e l'accuratezza dei dati Cons Non ho incontrato grosse criticità nell'utilizzo dello strumento Review Source Response from KPI6.com July 28, 2022 Hello Federico, thank you so much for your review and for your interesting feedback! We are fully glad that our digital market research suite has helped you into the reaching of your goals! cN cassandra N. account manager e data analyst Management Consulting Used the software for: 2+ years ### "buon prodotto" July 21, 2022 4.0 Pros abbastanza intuitivo e restituisce risultati validi Cons limite nel monitoraggio degli hashtag a sole 7 keyword Review Source Response from KPI6.com July 28, 2022 Hello Cassandra, thank you so much for your review and for your interesting feedback! We are always working with our developer team to improve our data provider system and data source, in order to add so many operators as you need to get your analysis! DC Diego C. Responsabile IT Research Used the software for: Less than 6 months ### "Buona l'idea e tanta disponibilitá" August 4, 2021 5.0 Grazie alla collaborazione con KPI6 ci siamo affacciati all'analisi dei big data ed in particolare dei social network. Una grande disponibilità e serietà lavorativa. Pros Grazie alla grande disponibilità del team di assistenza e sviluppo siamo riusciti ad integrare con semplicità i grafici riassuntivi delle estrazioni dai social network sul nostro portale. Bene fatta la parte di analisi sugli autori e la clusterizzazione degli stessi Cons L'AI ha alcuni problemini con la sentiment relativa al contenuto politico ma il team ha predisposto dei sistemi di rinforzo di apprendimento per ovviare a tali problemi grazie al feedback degli utenti. Review Source PV Pierluigi V. Docente universitario e Social Media Analyst Research Used the software for: 1-2 years ### "Un ottimo strumento" September 12, 2022 5.0 Pros Il prodotto restituisce analisi molto raffinate e non esclusivamente relative ai contenuti. Ci sono alcune funzioni molto evolute per ciò che concerne la rilevazione dell'audience e buone possibilità di supervisione dei risultati. Cons Non ho particolari inconvenienti da segnalare. Review Source Response from KPI6.com September 20, 2022 Hi Pierluigi. Thank you so much for your interest in our product and above all in the audience detection technology! we are always working in it to improve. EM Elisa M. Data scientist Information Technology and Services Used the software for: Less than 6 months ### "Servizi ottimi e Assistenza puntualissima" July 22, 2022 4.0 Pros Varietà dei servizi, qualità e celerità dell'assistenza, intuitività delle dashboard. Cons Mancanza di chiarezza su alcuni dati forniti (ad esempio solo dati relativi e non assoluti) oppure sulla metodologia per ottenere i dati. Le dashboard sono molto belle e intuitive ma magari una parte scritta di nota metodologica potrebbe aiutare a chiarire alcune parti. Review Source Response from KPI6.com August 2, 2022 Thank you so much Elisa for your review and we really appreciate your advices. We are already working on the redifinition of the UX/UI of our dashboards in orde to offer to the client a lighter journey with more storytelling. CS Cecilia S. CRM & Data activation sr. manager - CENTRAL europe Food & Beverages Used the software for: 1-2 years ### "The most advanced Social Listening tool" June 9, 2021 5.0 The platform allows to get insights coming from real time interests instead of past behaviors, this helps to better identify the Consumers DNA. Pros The platform is not only related to Social Listening, it is a suite that includes also many advanced tools such as images recognition, polygon for overlapping analysis and a powerful panel as Global Web Index Cons there are no tools or features I like less then others Review Source GF Giovanni F. PARTNER Management Consulting Used the software for: 2+ years ### "Piattaforma sempre in evoluzione" September 12, 2022 4.0 ottima piattaforma Pros Facilità di uso e introduzione continua di nuove funzionalità Cons a volte le cose nuove non sono semplici da utilizzare Review Source Response from KPI6.com September 20, 2022 Thank you so much Giovanni for your interest in our suite of products! SP Serena P. Assegnista di Ricerca Research Used the software for: 1-2 years ### "Tool davvero utile" September 12, 2022 5.0 Pros KPI6 è uno strumento davvero facile da utilizzare, le dashboard che produce sono intuitive e restituiscono risultati di qualità. Cons Non ho riscontrato particolari criticità nell'uso del software. Review Source Response from KPI6.com September 20, 2022 Thank you so much Serena for your interesting review! Keep in touch with us if you are going to encounter any problems. FG Francesca G. Managing Director Marketing and Advertising Used the software for: 1-2 years ### "Very deep analysis" June 8, 2021 4.0 Perfect tool for getting to know and better understand the audience Pros Great depth of analysis it is able to carry out Cons Difficulty in finding innovative insights Reason for choosing KPI6 Analysis id definitely deeper and the tool is more customizable according to client's needs Review Source MC Marco C. Responsabile ICT Management Consulting Used the software for: 6-12 months ### "Ottimo Prodotto" September 12, 2022 5.0 Pros La facilità di utilizzo e la completezza dei dati forniti dalla piattaforma Cons Niente di particolare, alcuni intoppi nella configurazione iniziale del software risolti brillantemente dal team di KPI6 Review Source Response from KPI6.com September 20, 2022 Thank u so much Marco for your interest! In the next quarter we are going to release a lot of new features that could interest you! AV Ambra V. Data Analyst Market Research Used the software for: Less than 6 months ### "IZI review" June 23, 2021 4.0 web & social monitoring Pros Easy of use, Dashboard, Graphics, Customer service Cons the integration of social media Facebook and Instagram into the platform, the functionality of some filters Reason for choosing KPI6 it seemed to us the best in terms of price and functionality, the presentation was very convincing Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.