---
title: "Carta Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Carta Software - reviews, pricing plans, popular comparisons to other Equity Management products and more."
source_url: "https://www.capterra.com/p/220278/Carta/"
page_type: "product"
language: "en"
publication_date: "2026-10-19"
---

# 

 Carta Software Review 2026: Features, Integrations, Pros & Cons

Last updated on October 19, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Carta

## What is Carta?

Carta is the leading, all-in-one equity management platform that drives the venture ecosystem forward. Since 2012, Carta has helped private companies efficiently manage their cap tables and issue securities electronically. Carta is always evolving and has built cutting edge tools that grow with your company and help with valuations, tax filings, and equity compliance. In 2021, Carta joined the fund administration space and proudly services investors and public markets. Since then, their offerings have expanded to include a host of solutions tailored to different entities and business needs. Today, Carta supports more than 40,000 companies and 2.3M+ equity holders. They have valued over $2.5T in private assets.

## What is Carta used for?

[Equity Management](https://www.capterra.com/equity-management-software/)[Compensation Management](https://www.capterra.com/compensation-management-software/)[Investment Management](https://www.capterra.com/investment-management-software/)

Top alternative

Featured

Overall rating

Based on 66 user reviews

Reviews sentiment

Positive

83%

Neutral

6%

Negative

11%

Contact vendor  
for pricing

Free trial  
not available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Carta?[Manage this product listing](https://www.g2.com/products/carta-equity-suite/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Carta

4.2 (66)

VS.

[4.4 (3,334)](https://www.capterra.com/p/120109/Xero/reviews/)

Starting Price

Contact vendor

Starting Price

$25

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (66)

Ease Of Use

4.4 (85)

Value For Money

3.7 (35)

Value For Money

4.2 (65)

Customer Service

3.8 (40)

Customer Service

4.0 (80)

## Carta alternatives

[4.3 (718)](https://www.capterra.com/p/76/Intacct/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[4.8 (130)](https://www.capterra.com/p/134106/Striven/reviews/)

Starting price

$35.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Certent](https://www.capterra.com/p/236476/Certent-Equity-Management/)

[4.6 (85)](https://www.capterra.com/p/236476/Certent-Equity-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/236476/Certent-Equity-Management/)

Highest Rated

[Vestd](https://www.capterra.com/p/207791/Vestd/)

[4.9 (109)](https://www.capterra.com/p/207791/Vestd/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/207791/Vestd/)

[View all alternatives](https://www.capterra.com/p/220278/Carta/alternatives/)

## FAQs about Carta

Overview

### Which roles and teams benefit most from Carta?

Carta is most used by founders, CEOs, CFOs, controllers, and operations leaders managing equity records, ownership changes, valuations, and board-ready reporting. People operations and recruiting teams administer employee equity grants, while legal and accounting staff maintain compliant documentation. Business development and sales teams can track equity information during fundraising and stakeholder discussions.

Answer based on 66 reviews

Overview

### What company size and industries is Carta built for?

Carta is built primarily for small businesses, which represent 70% of reviewers, especially in Computer Software at 33%. It manages cap tables, valuations, portfolio investments, and equity plans for companies of different sizes, with 27% midsize and 3% enterprise users. Financial Services (11%) and Internet (8%) are also common industries.

Answer based on 66 reviews

Features and Usability

### What are the key features of Carta?

Carta includes core cap table management, equity reporting, stock option and RSU tracking, and vesting management. Employees can view grants, vesting schedules, and option exercise details through a participant portal, while administrators use valuation management, scenario planning, and financial reporting for funding rounds, 409A valuations, and equity compensation.

Answer based on 28 reviews

Integrations

### Which third-party tools and platforms does Carta integrate with?

Carta integrates with Deel, QuickBooks Online Advanced, Rippling, and Xero for HR and accounting workflows. These catalog integrations connect Carta with payroll, finance, and back-office platforms commonly used to manage equity and company records.

Answer based on 5 reviews

Getting Started and Support

### What training and onboarding options does Carta offer?

Carta provides live online sessions, webinars, and documentation to help teams get started. Live online sessions support guided setup and direct instruction, webinars offer scheduled group learning, and documentation gives written reference material for self-paced review of features and steps.

Answer based on 5 reviews

Getting Started and Support

### What customer support options does Carta offer, and how do users rate the experience?

Carta offers email/help desk, a knowledge base, phone support, and chat. User experiences are mixed: some report helpful, responsive teams, quick chat waits, and timely fixes, while others describe slow responses to urgent issues, difficulty reaching support, unhelpful staff, and help content that does not match their software version.

Answer based on 16 reviews

Features and Usability

### How easy is Carta to use for equity management?

Carta makes equity information easier for employees and administrators to find, understand, and manage through a clean interface, grant details, vesting views, and guided explanations. Startup teams often describe setup and everyday navigation as straightforward, although organizations with unusual equity arrangements may face a learning curve and less intuitive workflows.

Answer based on 28 reviews

Features and Usability

### How well does Carta handle equity reporting?

Carta provides organized equity reports for cap tables, shareholder records, stock-based compensation, audits, and investor requests. Finance teams value entering equity data once and pulling updated reporting from the system, while some users find report selection confusing, want more customization or historical data, and experience slow exports for large files.

Answer based on 19 reviews

## Features

AI summary

Based on 314 Equity Management reviews

Capterra reviewers highlight these as the features buyers care about most when choosing equity management software:

-   **Vesting Management** (**49%** of reviewers rated this feature as critical)
-   **Client Portal** (**48%**)
-   **Reporting & Statistics** (**45%**)

Carta supports **Vesting Management**, which is a key requirement for businesses that need to track equity schedules accurately. However, it does not include **Client Portal** or **Reporting & Statistics**. Instead, it offers other highly rated capabilities, including **Cap Table Management** (**51%**), **Valuation Management** (**44%**), and **Deal Management** (**59%**). These features help companies maintain ownership records, monitor company value, and manage transactions more effectively, providing teams with clearer visibility into equity operations and decision-making.

Vesting Management

4.3 (9)

55.56% of 9 reviewers that rated this feature as important or highly important

Incentive program that allows employees to earn assets such as equity stocks or retirement plans in return for staying with the company

Cap Table Management

3.6 (7)

42.86% of 7 reviewers that rated this feature as important or highly important

Breakdown of all equity of the shareholders of a company

Valuation Management

3.0 (4)

25.00% of 4 reviewers that rated this feature as important or highly important

Assessment technique to estimate the current worth of an asset or company

Deal Management

2.5 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Defines specific deal parameters to negotiate and secure deals

Document Management

4.4 (5)

100.00% of 5 reviewers that rated this feature as important or highly important

Store, manage, and track all electronic documents in a centralized location

Accounting

4.3 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Carta 48 features

### All Features
- "What If" Scenarios: Method used in decision-making that allows businesses to input variables to forecast potential outcomes or possibilities
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.
- ACH Payment Processing: Accept electronic bank-to-bank transfers using a network called the Automated Clearing House (ACH)
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- API: Application programming interface that allows for integration with other systems/databases
- Approval Process Control: Manage the process of evaluating documents or requests submitted for approval
- Audit Trail: A record of all activities within the system, including user access, changes made, etc.
- Benchmarking: Compare key metrics for the business against prominent players in the industry
- Budgeting/Forecasting: Create budgets based on historical data and future projections
- Cap Table Management: Breakdown of all equity of the shareholders of a company
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Compensation Management: Manages compensation such as salary, bonus, and benefits processes, aligning with policies
- Compensation Plan Modeling: Performs calculations and analyzes how salary and equity should be awarded to employees across locations, performance levels
- Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier
- Compliance Tracking: Track and report regulatory data to either internal management or external stakeholders
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Import/Export: Import and export data to and from software applications
- Deal Management: Defines specific deal parameters to negotiate and secure deals
- Debt Management: Manage budgeting and financial planning operations to control and eliminate debt
- Document Management: Store, manage, and track all electronic documents in a centralized location
- Document Storage: Store and organize documents in a centralized system
- Electronic Signature: Digitally sign online documents
- Employee Reward Programs: Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs
- Financial Modeling: Decision-making process using businesses past, present and forecasted future operations.
- Financial Reporting: Generate reports to assess the financial performance of an organization
- Financial Risk Reporting: Qualitative or quantitative risk methodology to evaluate the risk for an individual account or portfolio, and identify problems
- Forecasting: Form predictions based on past and present data/trends
- Fund Management: Manage allocation and performance of financial assets
- General Ledger: Centralized accounting record which tracks all financial transactions
- Incentive Management: Manages incentive programs such as profit sharing, stock awards, and individual bonus plans
- Investments Tracking: Monitor capital allocation and asset prices over time
- Investor Reporting: Compile and report on all investor activities
- Meeting Management: Manage the process of planning and scheduling meetings, including agenda creation
- Member Directory: Comprehensive list that contains information and details of all the members associated with a particular organization or group
- Minutes Management: Keep an official record of all meeting discussions, including decisions made, actions assigned, deadlines set, etc.
- Operational Risk Management: Manage risk that occurs from systems failure or inadequate processes
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Portfolio Management: Overview of all programs that help compare initiatives, align projects with strategic goals and identify risk
- Private Equity: Shares and stocks owned by individuals in a company that is not trading publicly in the stock market
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Data: Receive data and information in real time
- Real-Time Reporting: Active reporting of data and metrics
- Risk Management: Process of identifying, evaluating, mitigating, addressing and reporting on potential risks or uncertainties
- Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals
- Scenario Planning: Develop potential scenarios to identify risks and opportunities
- Valuation Management: Assessment technique to estimate the current worth of an asset or company
- Vesting Management: Incentive program that allows employees to earn assets such as equity stocks or retirement plans in return for staying with the company

---

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Features

4.2 (66)

4.2

Based on 66 reviews

## Pricing

Value for money

3.7 (35)

Free Version

[View pricing plan details](https://www.capterra.com/p/220278/Carta/pricing/)

Launch

Custom quote available

It includes:

-   Cap table management
-   SAFE modeling
-   Automated onboarding
-   Fundraising benchmarks

Build

Custom quote available

It includes:

-   Everything in Launch
-   White glove onboarding
-   Premier support
-   Priced round modeling
-   Deal-ready Pro Forma

Grow

Custom quote available

It includes:

-   Everything in Build
-   409A valuations
-   83(b) electronic filing
-   Form 3921

Scale

Custom quote available

It includes:

-   Everything in Grow
-   GAAP Financial Reporting (ASC-718)
-   IFRS Financial Reporting

Value for money

3.7 (35)

3.7

Based on 35 reviews

## Integrations

[

Rippling](https://www.capterra.com/p/172127/Rippling/)[

Deel](https://www.capterra.com/p/205015/Deel/)[

Xero](https://www.capterra.com/p/120109/Xero/)[

QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.8 (40)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.8 (40)

3.8

Based on 40 reviews

## User reviews

Overall rating

4.2

Based on 66 reviews

Filter by rating

5(38)

4(17)

3(4)

2(1)

1(6)

Mentioned topic

Sorted by most recent

MR

Mohammed R.

Technical Engineer

Computer & Network Security

### "Easy Investor Tracking and Reporting"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

September 22, 2026

Pros

What I liked most about Carta is how it simplifies and makes it easier for investor management and reporting in one place.

Cons

I also feel the pricing could be more competitive, especially for smaller teams and customer support could be more responsive.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Freweini T.

Segreteria

Mechanical or Industrial Engineering

### "indispensabile per la gestione delle cap table"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

August 27, 2026

Carta è lo standard di fatto per le startup che devono gestire quote societarie, option pool e round di finanziamento. È un software potente che fa risparmiare migliaia di euro in spese legali, anche se richiede una curva di apprendimento non indifferente.

Pros

Semplifica radicalmente la gestione delle cap table, la valutazione 409A e l'emissione di equity. Automatizza processi legali complessi, offrendo la massima trasparenza sia per i fondatori sia per i dipendenti e gli investitori.

Cons

Il costo dei piani a pagamento cresce rapidamente con l'aumentare dei dipendenti o degli azionisti. L'interfaccia può risultare macchinosa per i non addetti ai lavori e il supporto clienti è talvolta lento.

Switched from

[Easy Captable](https://www.capterra.com/p/10033400/Easy-Captable/)

[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)

Per la gestione automatizzata delle valutazioni 409A, l'emissione legale di opzioni e l'esigenza di uno standard riconosciuto dagli investitori istituzionali.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Aleah H.

OSS

Food & Beverages

### "A great user friendly platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 7, 2026

Overall, I had a very positive experience with Carta. The platform felt reliable, professional, and easy to navigate, and it helped simplify information that might otherwise be overwhelming. I found it to be a valuable tool for staying informed and organized, and overall I really enjoyed using it.

Pros

What I liked most about Carta was how intuitive and streamlined the platform felt. It made managing equity information much easier to understand, and I appreciated having everything organized in one place. The interface was clean, user-friendly, and made what can sometimes feel like a complicated process much more approachable.

Cons

If I had to point to one downside, it would be that some features can take a little time to fully understand if you’re new to equity management. While the platform is overall very polished, there are moments where a bit more guidance or explanation within certain sections would make the experience even better.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Tyra O.

People Operations Specialist II

Computer Software

### "LOVE Carta!!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 20, 2026

Pros

What I love most about Carta is that it tells a comprehensive story about my growth in equity over time with my company. It's such a complex topic, but Carts breaks it down in a way that is so easy to understand. Their reporting, data management, and customer support are all outstanding.

Cons

Truly, I have yet to have a bad experience with Carta, and I don't expect I'll have one. I've been using them for 5.5 years, and they have cared for me with the same accuracy and security throughout. That dependability has earned them my trust.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LT

Luke T.

Engineer

Oil & Energy

### "Carta review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

January 18, 2026

Very positive, I would recommend this to other users looking for something similar to help out their organisation

Pros

Very useful tool for any kind of meeting management, the learning curve is present but not too demanding

Cons

Essentially, it is a very useful platform but the learning curve takes some getting used to, but help through the platform improves this

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SK

Sarah K.

People Ops Manager

Computer Software

### "Really thorough tool, but sometimes get lost in the weeds"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

July 10, 2025

Carta has been the only equity administration tool we've used as a startup for nearly 10 years, and our finance team and employees have been extremely satisfied.

Pros

The employee experience in Carta is really straightforward (and offers educational resources we love), and the reporting functionality for administrators is very thorough.

Cons

Equity administration can be very confusing, and I sometimes find myself getting lost in the admin portal. Additionally, the Rippling integration is helpful but not quite as flushed out as I think it could be.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SR

Samuel R.

Head of Business Development

Financial Services

### "Avoid Carta at all cost"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

May 14, 2025

Horrible experience - incompetent staff with no interest in trying to help

Pros

Nothing to like about this firm. Avoid at all cost. Toxic firm

Cons

Carta has the most disregard for their clients. They are the worst at client service, show no interest in providing reporting or answer any questions. Overall toxic firm that should be avoided at all cost

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JL

Joon L.

COO

Online Media

### "Great, but it can scale up more"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

March 10, 2025

Overall experience with Carta is great, but it would be great if Carta becomes more than just tracking stocks/stock options tool

Pros

As start up COO, Carta has been saving lots of time to grant stocks or stock options. Before using Carta, we always had to go through the attorney and it was hard to track.

Cons

It would be great if Carta has option to sell or exercise stock options directly. Then, it automatically sends the emails to existing shareholders and among them, if there are who are interested, they have options to purchase

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Recruiting Manager

Computer Software

### "Great tool, however one flaw"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 3, 2024

Pros

I love how we can get updates based on several other clients' comp data. This allows us to remain competitive.

Cons

I would love to see historical data. Ie: With existing employees who are brought in at an IC\_ or MGR\_ level, a couple of years ago, it would be helpful to see where they were brought in within the band (XX%ile) back when the market was showing that historical data.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

FD

Filippo D.

Tersicoreo

Performing Arts

### "Buono strumento "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 21, 2023

Nel complesso la mia esperienza con Carta è positiva e non riesco più a farne a meno

Pros

La semplicità di utilizzo e l’ intuitività sono sicuramente due dei punti forti di Carta!

Cons

Al momento non ho riscontrato nessun aspetto negativo (a mio riguardo e per l’uso che ne faccio)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/220278/Carta/reviews/)

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Popular comparisons

[Certent vs Carta](https://www.capterra.com/compare/220278-236476/Carta-vs-Certent-Equity-Management)

[Vestd vs Carta](https://www.capterra.com/compare/207791-220278/Vestd-vs-Carta)