--- title: "iContact Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about iContact Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/221118/iContact/" page_type: "product" language: "en" --- # iContact Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) iContact ## What is iContact? Unlimited sending. Phone, email, and chat support. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support. ## What is iContact used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 604 user reviews Reviews sentiment Positive 90% Neutral 8% Negative 1% Pros & cons Responsive, knowledgeable support team Streamlined email campaign management Higher cost and limited plans Challenging formatting and editing Starting price $14 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - Email Tracking / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... - Email Management / 2025 Do you work for iContact?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://kickbox.com&name=iContact) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### iContact 4.5 (604) VS. [4.3 (2,942)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $14 Flat Rate, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (596) Ease Of Use 4.3 (3,500) Value For Money 4.4 (546) Value For Money 4.1 (3,077) Customer Service 4.6 (546) Customer Service 4.2 (3,076) ## iContact alternatives [4.5 (6,251)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,512)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,673)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,516)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/221118/iContact/alternatives/) ## FAQs about iContact Overview ### What problems does iContact solve? iContact helps teams solve slow, manual email outreach, disorganized contact lists, and weak campaign visibility by making it easy to build newsletters, segment audiences, automate sends, and track opens and engagement. Small business marketers, nonprofits, agencies, sales teams, and fundraisers benefit most when managing high-volume communications and recurring promotions. Answer based on 337 reviews Overview ### Which roles and teams benefit most from iContact? iContact is most used by marketing teams, small-business owners, and executive leaders who need a straightforward way to create campaigns, manage subscriber lists, and track email performance. Marketing coordinators and digital specialists handle promotions and newsletters, while founders, presidents, and operations managers use it to support customer outreach and brand communication. Answer based on 591 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is iContact built for? iContact is built primarily for small businesses, which make up 84% of reviewers, especially in marketing and advertising at 8%. It also fits entrepreneurs, marketers, agencies, and high-volume senders with 25K-500K subscribers, with additional use in nonprofit organizations at 6%, computer software at 4%, midsize companies at 10%, and enterprises at 6%. Answer based on 604 reviews Features and Usability ### What are the key features of iContact? iContact includes core email marketing features like email sending, list management, segmentation, and campaign scheduling, plus drag-and-drop and WYSIWYG tools for building email templates. Differentiators include marketing automation with workflows and autoresponders, landing pages and sign-up forms, campaign analytics, A/B testing, and Salesforce integration. Answer based on 227 reviews Integrations ### Which third-party tools and platforms does iContact integrate with? iContact integrates with NetSuite, Zapier, and Meta for Business, with NetSuite appearing most often in reviewer feedback. It also connects to over 50 integrations across forms, e-commerce, and scheduling, including Google Sheets, Google Forms, Google Contacts, Eventbrite, BigCommerce, Adobe Commerce, Calendly, and ClickFunnels. Answer based on 35 reviews Getting Started and Support ### How easy is it to onboard and train a team on iContact? iContact is generally quick to onboard for nontechnical users creating emails, with an intuitive editor and clear metrics. Teams can train through in-person sessions, live online training, webinars, videos, and documentation. Admins or users handling custom templates, landing pages, or setup may need more time, though support helps shorten the learning curve. Answer based on 53 reviews Getting Started and Support ### What customer support options does iContact offer, and how do users rate the experience? iContact offers FAQ/forum resources, a knowledge base, phone support, and chat. Users often describe support as responsive, knowledgeable, and easy to reach, with helpful reps and dedicated advisors. Some report uneven experiences, including slower responses for certain technical issues, limited hours, and occasional difficulty getting complex problems fully resolved. Answer based on 204 reviews Features and Usability ### How easy is it to create and send emails with iContact? iContact makes email creation and sending straightforward for most marketing teams and small businesses. Many users like the visual builder, templates, scheduling, segmentation, and quick campaign setup, while some mention slow loading, basic workflow automation, limited advanced reporting, and a more difficult experience when exporting or managing stored email assets. Answer based on 227 reviews Features and Usability ### Is iContact easy to use for beginners? iContact feels easy to learn for beginners, especially for creating emails, managing contacts, and checking campaign results. Small business teams and first-time email marketers often find the interface clear and approachable, though some users say the editor, landing pages, mobile experience, and certain settings can feel confusing or awkward at first. Answer based on 159 reviews ## Pros and Cons Responsive, knowledgeable support team 93% positive reviews out of 168 Most reviewers find customer support accessible, proactive, and effective at resolving issues and offering guidance. Higher cost and limited plans 35% negative reviews out of 68 Some reviewers describe pricing as expensive, with key features requiring upgrades and limited value for cost. Streamlined email campaign management 92% positive reviews out of 39 Most reviewers report email campaigns are simple to launch, automate, track, and analyze with robust tools. Marina C. President, 2 - 10 employees. "I have seen a noticeable increase in the effectiveness of my campaigns and in the interaction with my audience that is great." Challenging formatting and editing 71% negative reviews out of 52 Most reviewers indicate text and HTML formatting is inconsistent, with frequent spacing, font, and editor issues. Efficient newsletter creation tools 93% positive reviews out of 30 Most reviewers describe newsletters as easy to design, schedule, and personalize with helpful templates and previews. ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) iContact supports all three features that reviewers rate highest: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach and make better marketing decisions. Email Campaign Management 4.7 (28) 78.57% of 28 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 4.9 (16) 93.75% of 16 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Campaign Analytics 4.4 (19) 68.42% of 19 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Mobile Optimization 4.8 (21) 80.95% of 21 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Contact Management 4.6 (26) 80.77% of 26 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Email Marketing 4.9 (26) 88.46% of 26 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns iContact 70 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Monitoring: Ability to oversee and optimize the operations of a mail server - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.2 (595) 4.2 Based on 595 reviews ## Pricing Value for money 4.4 (546) Free Version [View pricing plan details](https://www.capterra.com/p/221118/iContact/pricing/) Basic $14.00 Flat Rate,Per Month Value for money 4.4 (546) 4.4 Based on 546 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (546) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (546) 4.6 Based on 546 reviews ## User reviews Overall rating 4.5 Based on 604 reviews Filter by rating 5(359) 4(186) 3(50) 2(6) 1(3) Mentioned topic Sorted by most recent DL Dawn L. Coach Education Management ### "Horrible exit " 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 29, 2026 It was ok for a while. At this point I am very frustrated with the exit process. I can still hardly believe they would not help me retire out by collecting my newsletters, drafts and graphics into a zip file. I asked numerous time and was told it could only be done one by one. Pros For years they were pretty good and had good customer service by phone, email and chat. I stayed with them a long time. Then other services started to provide more options Cons After 20 years with iContact, I had a very disappointing experience when canceling. I was required to download 1,200 newsletters and 600 drafts one by one, with no bulk export option available. I contacted support multiple times and was told the platform is “not a storage service,” yet I was also unable to delete sent emails, which made the process more difficult. To work around this, I sent materials to myself using test emails, but encountered sending limits (15 emails per 15 minutes, later adjusted to 14), which repeatedly interrupted the process. While my sending ability was restored within a day, this added unnecessary complexity. Graphics I had paid for also had to be downloaded individually, though a workaround was eventually provided after several attempts to get assistance. In total, it took me and my assistant over 20 hours and nearly 2 months to retrieve my materials. After paying more than $17,000 over 20 years, I expected a far smoother and more respectful offboarding process. In addition, the platform no longer offers the flexibility and tools available in other services today. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Charles G. Owner Retail ### "A good service that is no longer worth the price" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 April 15, 2025 My business used iContact for over 15 years, from 2009 until early 2025. Pros iContact was generally very straightforward to use, which I really liked. Adding new contacts, creating and sending emails, and reviewing reports was all very simple. Cons In the span of two years, iContact increased their monthly price for the same plan from $45 in early 2022 to $73 in early 2024. This meant our yearly cost for the service increased by $336. In the same time, iContact did add a handful of new features, but nothing to justify the significant increase. Aside from the price, iContact's user interface did not receive many updates and increasing looked more and more out of date. The site also would not keep you logged in, and sometimes had issues that required multiple attempts to login to the website. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ilysse R. Project Manager Computer Networking ### "Strong platform for email marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 January 2, 2025 iContact is overall a very strong marketing platform for those looking to stay in contact with their customers. Pros iContact was easy to set up and create campaigns. Cons We had some challenges with proving that our email list was all customers who had opted in. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We need a platform that was less expensive Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NL Nicholas L. Operations Manager Consumer Goods ### "A User-Friendly Service with All the Features We Need" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2024 Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years. We use it for DTC and B2B communications and find it to fulfill just about everything we need. Pros iContact is extremely easy to use from uploading contacts & creating contact segments to composing emails & monitoring their performance metrics. Cons The selection of available fonts for the drag & drop email composer is very limited and I don't believe you can upload your own fonts either. Alternatives considered [Ecomail](https://www.capterra.com/p/215118/Ecomail/) Reasons for choosing iContact iContact gave us a better open rate for emails and seemed to be more accepted by email providers as "not spam." Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. WA Wilcox A. Managing Solicitor Legal Services ### "iContact does it well" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 14, 2024 icontact has been perfect for our organization,we needed quick and simple email campaign creation platform where visual appeal is a priority. Pros With iContact we can quickly launch ad-hoc email marketing campaigns,It is very intuitive and easy to use interface with quick campaign creation process plus hundreds of attractive email templates. Cons The subscriber based pricing gets high really fast as our subscriber grows. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SM Serene M. Head of Production and Development Retail ### "My Great Adventure with iContact" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 14, 2024 Pros iContact allocates a wide range of free email templates which makes it a breeze to create, customize and send high volume outbound emails. Cons I have not experienced drawbacks when using iContact on my end. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GG George G. Sales and Marketing Specialist Hospital & Health Care ### "iContact is easy and reliable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 12, 2024 I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price. Pros I like that icontact streamlines marketing through automation.I love how easy it is to create an email,template add graphics, including video links and more.Also the interface is extremely thought out and easy to navigate and very reliable. Cons No downside at all.Everything works perfectly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Designer Apparel & Fashion ### "Ease of use and you can save money " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 September 7, 2024 It has evolved into a great program on par with competitors in all my functions. Pros I can create, customize, and send many outbound marketing emails that produce quality leads. Contact management is easy to use, adding and deleting contacts and creating groups. Cons I also hope that support for solving email problems will be expanded to various platforms and viewers. Also, I would like to connect multiple social media accounts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PC Peter C. Photographer Photography ### "Email Marketing Automation GURU" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 2, 2024 Pros iContact has improved the SEO ranking of my brand online through marketing campaigns and email marketing automation. Cons I slightly like that iContact lack website builder capabilities. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LS Leticia S. Customer Experience and Operations Manager Retail ### "My Encounter with iContact" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 25, 2024 Pros iContact enables me to create, customize and send marketing emails with the help of lots of free email templates. Cons Thanks for asking but iContact suits all my needs at the moment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/221118/iContact/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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