--- title: "iContact Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about iContact Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/221118/iContact/" page_type: "product" language: "en" --- # iContact Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) iContact ## What is iContact? Unlimited sending. Phone, email, and chat support. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support. ## What is iContact used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 604 user reviews Reviews sentiment Positive 90% Neutral 8% Negative 1% Pros & cons Responsive customer support team Efficient email campaign management Higher pricing and limited plans Inconsistent formatting and editing Starting price $14 Flat Rate, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - Email Tracking / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... - Email Management / 2025 Do you work for iContact?[Manage this product listing](https://www.g2.com/products/icontact/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### iContact 4.5 (604) VS. [4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $14 Flat Rate, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (596) Ease Of Use 4.3 (3,511) Value For Money 4.4 (546) Value For Money 4.2 (3,088) Customer Service 4.6 (546) Customer Service 4.4 (3,087) ## iContact alternatives [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.8 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/221118/iContact/alternatives/) ## FAQs about iContact Overview ### What problems does iContact solve? iContact helps teams solve slow, manual email outreach, disorganized contact lists, weak newsletter design, and poor campaign visibility. It centralizes list management, segmentation, automation, templates, and performance tracking so small businesses, nonprofits, marketers, fundraisers, and multi-client agencies can send professional campaigns faster and keep customers, donors, and prospects engaged. Answer based on 337 reviews Overview ### Which roles and teams benefit most from iContact? iContact is most used by marketing teams, business owners, and executives who need to create campaigns, manage contact lists, and track email performance. Marketing managers and coordinators handle promotions and audience segmentation, while founders, presidents, and operations leaders use it to support customer communication, brand outreach, and growth. Answer based on 591 reviews Overview ### What company size and industries is iContact built for? iContact is built primarily for small businesses, which make up 84% of reviewers, and it most often serves Marketing and Advertising at 8%. It also fits entrepreneurs, marketers, agencies, and high-volume senders, with additional use among nonprofits at 6%, computer software companies at 4%, midsize businesses at 10%, and enterprises at 6%. Answer based on 604 reviews Features and Usability ### What are the key features of iContact? iContact includes core email marketing features like email sending, contact management, list segmentation, and campaign scheduling. Reviewers often highlight its drag-and-drop WYSIWYG editor, reusable email templates, and reporting dashboards. Differentiator features include marketing automation with workflows, landing pages and web forms, plus Salesforce and other third-party integrations. Answer based on 227 reviews Integrations ### Which third-party tools and platforms does iContact integrate with? iContact integrates with NetSuite, Meta for Business, and Zapier, and supports over 50 integrations overall. Official catalog connections also include Google Sheets, Google Forms, Google Contacts, Eventbrite, BigCommerce, and Calendly, covering CRM, ecommerce, forms, scheduling, social media, and workflow automation. Answer based on 35 reviews Getting Started and Support ### How easy is it to onboard and train a team on iContact? iContact is fairly easy to onboard for most teams, especially nontechnical users creating emails with the drag-and-drop editor. Training is available through in-person sessions, live online sessions, webinars, videos, and documentation. Reviewers say everyday users learn quickly, while admins, template builders, and landing page setup often need more guided training and support. Answer based on 53 reviews Getting Started and Support ### What customer support options does iContact offer, and how do users rate the experience? iContact offers FAQ/forum resources, a knowledge base, phone support, and chat. Users often describe support as responsive, knowledgeable, and easy to reach, with some highlighting dedicated reps for ongoing guidance. A smaller group reports slower help for certain issues, limited off-hours availability, and occasional inconsistency depending on the representative. Answer based on 204 reviews Features and Usability ### How easy is it to create and send emails with iContact? iContact makes email creation and sending straightforward for many marketing teams and small businesses. It supports templates, scheduling, segmentation, and basic performance tracking, which helps users move quickly. Some users still run into editor limitations, slow loading, sending restrictions, or fewer advanced workflow and export options than competing platforms. Answer based on 227 reviews Features and Usability ### Is iContact easy to use for beginners? iContact works well for beginners who need a clear email marketing tool without heavy technical setup. Many small business teams find contact management, campaign creation, and reporting easy to learn, especially with support help. Some users mention a learning curve in certain editors, confusing instructions, or interface quirks during more detailed tasks. Answer based on 159 reviews ## Pros and Cons Responsive customer support team 92% positive reviews out of 169 Most reviewers indicate customer support is accessible, knowledgeable, and provides timely, thorough assistance for issues. Higher pricing and limited plans 35% negative reviews out of 68 Some reviewers feel pricing is high, with essential features locked behind upgrades and no free trial available. Efficient email campaign management 92% positive reviews out of 39 Most reviewers describe email campaigns as simple to launch, automate, track, and analyze for audience engagement. Inconsistent formatting and editing 71% negative reviews out of 52 Most users report text and HTML formatting is unpredictable, with frequent spacing, font, and alignment challenges. Flexible newsletter creation tools 93% positive reviews out of 30 Most users report newsletters are easy to design, schedule, personalize, and send using helpful templates. ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) iContact supports all three features that reviewers consider most important: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and manage campaigns, plan sends at the right time, and keep subscriber information organized, allowing teams to run more consistent email marketing programs and communicate more effectively with their audiences. Email Campaign Management 4.7 (28) 78.57% of 28 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 4.9 (16) 93.75% of 16 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Contact Management 4.6 (26) 80.77% of 26 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.6 (10) 70.00% of 10 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 4.8 (21) 80.95% of 21 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Email Marketing 4.9 (26) 88.46% of 26 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns iContact 70 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Monitoring: Ability to oversee and optimize the operations of a mail server - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.2 (595) 4.2 Based on 595 reviews ## Pricing Value for money 4.4 (546) Free Version [View pricing plan details](https://www.capterra.com/p/221118/iContact/pricing/) Basic $14.00 Flat Rate,Per Month Value for money 4.4 (546) 4.4 Based on 546 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (546) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (546) 4.6 Based on 546 reviews ## User reviews Overall rating 4.5 Based on 604 reviews Filter by rating 5(359) 4(186) 3(50) 2(6) 1(3) Mentioned topic Sorted by most recent DL Dawn L. Coach Education Management ### "Horrible exit " 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 29, 2026 It was ok for a while. At this point I am very frustrated with the exit process. I can still hardly believe they would not help me retire out by collecting my newsletters, drafts and graphics into a zip file. I asked numerous time and was told it could only be done one by one. Pros For years they were pretty good and had good customer service by phone, email and chat. I stayed with them a long time. Then other services started to provide more options Cons After 20 years with iContact, I had a very disappointing experience when canceling. I was required to download 1,200 newsletters and 600 drafts one by one, with no bulk export option available. I contacted support multiple times and was told the platform is “not a storage service,” yet I was also unable to delete sent emails, which made the process more difficult. To work around this, I sent materials to myself using test emails, but encountered sending limits (15 emails per 15 minutes, later adjusted to 14), which repeatedly interrupted the process. While my sending ability was restored within a day, this added unnecessary complexity. Graphics I had paid for also had to be downloaded individually, though a workaround was eventually provided after several attempts to get assistance. In total, it took me and my assistant over 20 hours and nearly 2 months to retrieve my materials. After paying more than $17,000 over 20 years, I expected a far smoother and more respectful offboarding process. In addition, the platform no longer offers the flexibility and tools available in other services today. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Charles G. Owner Retail ### "A good service that is no longer worth the price" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 April 15, 2025 My business used iContact for over 15 years, from 2009 until early 2025. Pros iContact was generally very straightforward to use, which I really liked. Adding new contacts, creating and sending emails, and reviewing reports was all very simple. Cons In the span of two years, iContact increased their monthly price for the same plan from $45 in early 2022 to $73 in early 2024. This meant our yearly cost for the service increased by $336. In the same time, iContact did add a handful of new features, but nothing to justify the significant increase. Aside from the price, iContact's user interface did not receive many updates and increasing looked more and more out of date. The site also would not keep you logged in, and sometimes had issues that required multiple attempts to login to the website. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ilysse R. Project Manager Computer Networking ### "Strong platform for email marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 January 2, 2025 iContact is overall a very strong marketing platform for those looking to stay in contact with their customers. Pros iContact was easy to set up and create campaigns. Cons We had some challenges with proving that our email list was all customers who had opted in. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NL Nicholas L. Operations Manager Consumer Goods ### "A User-Friendly Service with All the Features We Need" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2024 Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years. We use it for DTC and B2B communications and find it to fulfill just about everything we need. Pros iContact is extremely easy to use from uploading contacts & creating contact segments to composing emails & monitoring their performance metrics. Cons The selection of available fonts for the drag & drop email composer is very limited and I don't believe you can upload your own fonts either. Alternatives considered [Ecomail](https://www.capterra.com/p/215118/Ecomail/) Reasons for choosing iContact iContact gave us a better open rate for emails and seemed to be more accepted by email providers as "not spam." Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. WA Wilcox A. Managing Solicitor Legal Services ### "iContact does it well" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 14, 2024 icontact has been perfect for our organization,we needed quick and simple email campaign creation platform where visual appeal is a priority. Pros With iContact we can quickly launch ad-hoc email marketing campaigns,It is very intuitive and easy to use interface with quick campaign creation process plus hundreds of attractive email templates. Cons The subscriber based pricing gets high really fast as our subscriber grows. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SM Serene M. Head of Production and Development Retail ### "My Great Adventure with iContact" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 14, 2024 Pros iContact allocates a wide range of free email templates which makes it a breeze to create, customize and send high volume outbound emails. Cons I have not experienced drawbacks when using iContact on my end. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GG George G. Sales and Marketing Specialist Hospital & Health Care ### "iContact is easy and reliable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 12, 2024 I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price. Pros I like that icontact streamlines marketing through automation.I love how easy it is to create an email,template add graphics, including video links and more.Also the interface is extremely thought out and easy to navigate and very reliable. Cons No downside at all.Everything works perfectly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Designer Apparel & Fashion ### "Ease of use and you can save money " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 September 7, 2024 It has evolved into a great program on par with competitors in all my functions. Pros I can create, customize, and send many outbound marketing emails that produce quality leads. Contact management is easy to use, adding and deleting contacts and creating groups. Cons I also hope that support for solving email problems will be expanded to various platforms and viewers. Also, I would like to connect multiple social media accounts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PC Peter C. Photographer Photography ### "Email Marketing Automation GURU" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 2, 2024 Pros iContact has improved the SEO ranking of my brand online through marketing campaigns and email marketing automation. Cons I slightly like that iContact lack website builder capabilities. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LS Leticia S. Customer Experience and Operations Manager Retail ### "My Encounter with iContact" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 25, 2024 Pros iContact enables me to create, customize and send marketing emails with the help of lots of free email templates. Cons Thanks for asking but iContact suits all my needs at the moment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/221118/iContact/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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