# iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is iContact the right Email Marketing solution for you? Explore 604 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/221118/iContact/reviews --- iContact 4.5 (604) [View alternatives](https://www.capterra.com/p/221118/iContact/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of iContact Ease of use 4.4 Customer Service 4.6 ## Pros and Cons in Reviews AA Adegboyega A Ticketing AgentLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads.“ July 15, 2024 Ilysse R Project ManagerComputer Networking, 11 - 50 employeesUsed the software for: More than 2 years. “We had some challenges with proving that our email list was all customers who had opted in.“ January 2, 2025 FI Folukemi I Head, Social MediaNon-Profit Organization Management, 201 - 500 employeesUsed the software for: More than 2 years. “iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates.“ August 18, 2024 CH Chloe H MarketerInsurance, 11 - 50 employeesUsed the software for: More than 2 years. “Sometimes the tracking can be thrown off when it comes to the analytics“ March 27, 2024 NL Nicholas L Operations ManagerConsumer Goods, 2 - 10 employeesUsed the software for: More than 2 years. “Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years.“ October 15, 2024 MK Maura K Communications CordinatorReligious Institutions, 2 - 10 employeesUsed the software for: More than 2 years. “Having difficulty managing old e-mails that are in the data base. “ August 17, 2022 GG George G Sales and Marketing SpecialistHospital & Health Care, 51 - 200 employeesUsed the software for: More than 2 years. “I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price.“ September 12, 2024 Sunitha H NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR Program Development, 51 - 200 employeesUsed the software for: 1-2 years. “I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets.“ February 28, 2023 ## Showing most helpful reviews Showing 1-25 of 604 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ilysse R. Project Manager Computer Networking Used the software for: 2+ years ### "Strong platform for email marketing" January 2, 2025 5.0 iContact is overall a very strong marketing platform for those looking to stay in contact with their customers. Pros iContact was easy to set up and create campaigns. Cons We had some challenges with proving that our email list was all customers who had opted in. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We need a platform that was less expensive Review Source NL Nicholas L. Operations Manager Consumer Goods Used the software for: 2+ years ### "A User-Friendly Service with All the Features We Need" October 15, 2024 5.0 Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years. We use it for DTC and B2B communications and find it to fulfill just about everything we need. Pros iContact is extremely easy to use from uploading contacts & creating contact segments to composing emails & monitoring their performance metrics. Cons The selection of available fonts for the drag & drop email composer is very limited and I don't believe you can upload your own fonts either. Alternatives considered [Ecomail](https://www.capterra.com/p/215118/Ecomail/) Reason for choosing iContact iContact gave us a better open rate for emails and seemed to be more accepted by email providers as "not spam." Review Source DL Dawn L. Coach Education Management Used the software for: 2+ years ### "Horrible exit " April 29, 2026 1.0 It was ok for a while. At this point I am very frustrated with the exit process. I can still hardly believe they would not help me retire out by collecting my newsletters, drafts and graphics into a zip file. I asked numerous time and was told it could only be done one by one. Pros For years they were pretty good and had good customer service by phone, email and chat. I stayed with them a long time. Then other services started to provide more options Cons After 20 years with iContact, I had a very disappointing experience when canceling. I was required to download 1,200 newsletters and 600 drafts one by one, with no bulk export option available. I contacted support multiple times and was told the platform is “not a storage service,” yet I was also unable to delete sent emails, which made the process more difficult. To work around this, I sent materials to myself using test emails, but encountered sending limits (15 emails per 15 minutes, later adjusted to 14), which repeatedly interrupted the process. While my sending ability was restored within a day, this added unnecessary complexity. Graphics I had paid for also had to be downloaded individually, though a workaround was eventually provided after several attempts to get assistance. In total, it took me and my assistant over 20 hours and nearly 2 months to retrieve my materials. After paying more than $17,000 over 20 years, I expected a far smoother and more respectful offboarding process. In addition, the platform no longer offers the flexibility and tools available in other services today. Review Source JP James P. Director Information & Communication Technology Non-Profit Organization Management Used the software for: 2+ years ### "Good solid Email Marketing Product" October 3, 2023 5.0 We had great support from our account managers (3 of them over almost 15 years) and it met our email marketing needs very well. Pros We were able to deploy this to over 200 offices around the country and recommended it to many of our international organizations. We could manage all those accounts from a central office and deploy centrally designed email templates to all our offices. We could easily segment data to target email marketing. Cons The most challenging situation we encountered was we had to split our 200+ accounts into two separate enterprise level accounts, making us have to login to each one separately to locate and update certain things from our central office. I don't believe this is really an issue any longer with the product, but we encountered some issue early on they felt would be handled by splitting into two. It just made management of the whole account structure more challenging. Switched from [NetSuite](https://www.capterra.com/p/135757/NetSuite/) NetSuite was not delivering our emails well and tracking was not easy. Also our offices needed more direct control of the emails they sent out and this was not easy to do in NetSuite. Review Source Response from iContact October 11, 2023 Thank you very much for the great review. We appreciate your works and having you as a customer! VS Var S. Vice President, Sales and Marketing Management Consulting Used the software for: 2+ years ### "icontact rev" March 28, 2024 4.0 It is a good product, easy to use, user friendly and allows us flexibility to do most things, Pros Ease in using the product - launching, etc., maybe we hasve been tamed to use this product and have gotten used to it; maybe there are other better products on the market, but the fear, cost, time of leaving icontact to explore another one, shudders me. Cons Customer contact support, working remotely, not that very interested in helping. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing iContact constant contact never responded to our request. We felt we were too small for them. Review Source MK Meghann K. Marketing Administrator Legal Services Used the software for: 2+ years ### "For Small Businesses ONLY" July 14, 2022 4.0 Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm. Pros It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform. Cons I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective. Alternatives considered [Higher Logic Thrive](https://www.capterra.com/p/86198/Higher-Logic-Online-Community/) Reason for choosing iContact Ultimately the price point is what led our small business to choose iContact Review Source Response from iContact July 15, 2022 Meghann, thank you for your review! It is possible to edit a template. If you need assistance, our support team can help. CG Charles G. Owner Retail Used the software for: 2+ years ### "A good service that is no longer worth the price" April 15, 2025 3.0 My business used iContact for over 15 years, from 2009 until early 2025. Pros iContact was generally very straightforward to use, which I really liked. Adding new contacts, creating and sending emails, and reviewing reports was all very simple. Cons In the span of two years, iContact increased their monthly price for the same plan from $45 in early 2022 to $73 in early 2024. This meant our yearly cost for the service increased by $336. In the same time, iContact did add a handful of new features, but nothing to justify the significant increase. Aside from the price, iContact's user interface did not receive many updates and increasing looked more and more out of date. The site also would not keep you logged in, and sometimes had issues that required multiple attempts to login to the website. Review Source GG George G. Sales and Marketing Specialist Hospital & Health Care Used the software for: 2+ years ### "iContact is easy and reliable" September 12, 2024 5.0 I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price. Pros I like that icontact streamlines marketing through automation.I love how easy it is to create an email,template add graphics, including video links and more.Also the interface is extremely thought out and easy to navigate and very reliable. Cons No downside at all.Everything works perfectly. Review Source SM Serene M. Head of Production and Development Retail Used the software for: 2+ years ### "My Great Adventure with iContact" September 14, 2024 5.0 Pros iContact allocates a wide range of free email templates which makes it a breeze to create, customize and send high volume outbound emails. Cons I have not experienced drawbacks when using iContact on my end. Review Source PC Peter C. Photographer Photography Used the software for: 2+ years ### "Email Marketing Automation GURU" September 2, 2024 4.0 Pros iContact has improved the SEO ranking of my brand online through marketing campaigns and email marketing automation. Cons I slightly like that iContact lack website builder capabilities. Review Source WA Wilcox A. Managing Solicitor Legal Services Used the software for: 1-2 years ### "iContact does it well" September 14, 2024 4.0 icontact has been perfect for our organization,we needed quick and simple email campaign creation platform where visual appeal is a priority. Pros With iContact we can quickly launch ad-hoc email marketing campaigns,It is very intuitive and easy to use interface with quick campaign creation process plus hundreds of attractive email templates. Cons The subscriber based pricing gets high really fast as our subscriber grows. Review Source FI Folukemi I. Head, Social Media Non-Profit Organization Management Used the software for: 2+ years ### "Contacting Customers via Outbound Emails made Easy by iContact" August 18, 2024 5.0 Email marketing automation is what I yearn most from iContact. Pros iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates. Cons I do not have any aspect that I dislike on iContact. Review Source JS Judith S. Corresponding Secretary Religious Institutions Used the software for: 2+ years ### "IContact is an Essential Tool for Communicating with Our Congregation" May 18, 2022 5.0 My experience had been very positive. Customer Support, when needed, is very responsive and helpful. Pros I enjoy its ease of use and the ability to use graphics to add interest to our newsletter. The Dashboard is a wonderful tool. I love being able to schedule the publication date and time (with the time zone verification) and the feature that lets me see how the newsletter will appear on a PC and on a smart phone. Cons The unsubscribe button is located on the left top corner of the email. Subscribers who are closing the message have sometimes inadvertently unsubscribed. It is also not obvious to some readers when the message has been clipped. If the reader’s newsletter is clipped and they don’t see the entire message, the Dashboard does not register that as an “open.” The clipped message should be located in a more visible location. It would be great if these issues could be corrected. Review Source Response from iContact May 19, 2022 Judith, Thank you for your review! It means a lot to us. JM Jonathan M. Business Development and Marketing Lead Real Estate Used the software for: 2+ years ### "Email Marketing Optimization Tool" November 27, 2023 4.0 Pros Traditional marketing strategies are tedious, expensive and time consuming. iContact makes it easy to create, customize, send and manage email deliverability. Cons Unlike alternatives such as Constant Contact, iContact lack website builder tools. Review Source Response from iContact November 29, 2023 Thank you for your great review. We will pass along your feedback to our product team to help make iContact better! VR Verified Reviewer National Sales & Project Manager Hospitality Used the software for: 2+ years ### "Best Customer Service out there" May 27, 2022 5.0 Excellent. But as good as the software is, the customer service is even better. I have a dedicated account rep who takes care of all our needs, is just an email or phone call away and is incredibly responsive. You can't ask for more than that. Pros For me it had to be easy. We use iContact not only for our own email marketing but also for dozens of clients who we do newsletters for. That means, we can be managing 50+ accounts at one time. That is a feature that was non negotiable. We had to make sure that the data wasn't commingled among clients and that each client could have their own account access info and get their own reports, etc. Ease was critical as we have different aged clients with different levels of technology knowledge. Cons I don't have any pet peeves with this product. I've been using it for 10 years so I'm coming up with zero cons. Review Source Response from iContact May 27, 2022 Thank you for your kind word and being an iContact customer for 10 years! CB Collin B. Enterprise Account Executive Information Technology and Services Used the software for: 1-2 years ### "Email Marketing Optimization Program" June 3, 2023 4.0 iContact allows me to save time by creating personalized emails for marketing via drag and drop. Pros iContact streamlines the entire process of email marketing by allowing me to create and send high volume personalized marketing emails. Cons iContact mobile application has deficiencies in features compared to it’s cloud based solution for mobile and PC. Review Source Response from iContact June 13, 2023 Thank you for the great review! We will be sure to share your feedback with our team. EO Esther O. Head Operations and Sales Financial Services Used the software for: 2+ years ### "iContact Review by Head Operations & Sales" April 26, 2024 5.0 Pros I am able to create, customize and send high volume outbound marketing emails with iContact. Cons It has been way too good that I have never come across any challenge. Review Source VR Verified Reviewer Freelance Copywriter & Communications Used the software for: 2+ years ### "iContact lets businesses manage multiple mailing lists and social media accounts with relative ease." April 10, 2018 4.0 Pros I appreciate the ability to maintain a large number of segmented mailing lists. It's easy to view and compare engagement at a glance through open and click through rates. AB testing is easy and efficient. Cons Email builder can be a little restrictive, I'd prefer more freedom and flexibility. Support are US based and support for premium users is restricted to relatively limited times for those of us based in Central Europe. Unsure yet whether iContact are GDPR compliant/ Review Source Response from iContact May 4, 2018 Thank you for your review! It's great to hear that you have been utilizing segments. This is the best way to separate out your contacts for mailings. The feature is so popular that we are working on adding even more segmentation options. We care about our customers throughout Europe, and have worked hard to ensure we will be fully GDPR complaint before the deadline. We have a dedicated team that has made this transition their first priority, and continue to work out all of the details as we speak. We hope that you continue to use iContact for years to come! VR Verified Reviewer Senior Sales Executive Computer Software Used the software for: 6-12 months ### "A run for your money (for SMB)" February 17, 2023 4.0 Pros So, my client was trying to decide between iContact, Mailchimp and other SMB email tools and decided to start the project with iContact -iContact has a really user-friendly interface that's easy to navigate, even for people who aren't super tech-savvy.-They offer decent customer support, and we were able to get in touch with a real human whenever we needed help or had questions (we've put them to the test) -The reporting and analytics features are really robust, and it was easy to track our email campaigns and see how they were performing.The pricing was pretty parred with other SMB email tools so we felt like we were getting good value for our money. Cons 1)While the interface is user-friendly, there are some limitations when it comes to design customization2) We weren't able to make our emails look quite as polished as we might have liked.3) It can take a little while to get used to the platform if you're used to more visual ones 4) if you're after a marketing automation syle hubspot , iContact won't offer that level of sophistication Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source Response from iContact February 21, 2023 Thank you taking the time to write a review and let us know what you like and also for the product feedback. We will be sure to pass that along! VR Verified Reviewer VIce-President Used the software for: 2+ years ### "This product brings you from the 1980"s to the year 2017 in a flash!" December 19, 2017 5.0 It is helping me make more money with less Employees. Pros This product is very easy to use. Upload an excel file or files and GO! It is easily organized by any criteria you decide and uploaded so you can start using immediately. I love being able to email a 1000 or a 100 clients in one email blast. It is making me money. :) Cons The DO NOT CONTACT feature. We should receive at least one email asking us to remove from a database before being placed on DNC. Review Source Response from iContact March 20, 2018 Thank you for the review! We love helping you grow your business and be successful. Ease of use is one of our top priorities, so we appreciate the feedback. Regarding the Do Not Contact process, we have a very strict anti-spam policy and a part of that is enabling contacts to opt-out of emails at any point. This allows us to provide excellent inbox placement and be in accordance with CAN-SPAM regulations. Thank you again, and have a great day! CD Christine D. Digital Media Specialist Health, Wellness and Fitness Used the software for: 1-2 years ### "Helps to Simplify Email Marketing " December 20, 2022 4.0 My overall experience with this product has been positive. The customer support is good, and the product is fairly easy to use. While it lacks some of the features of Pardot, it adequately meets our needs as a mid-size company. Pros IContact is a program that I use to create email templates. It is easy to create and modify templates using this program. It also integrates relatively well with Salesforce and is a much less expensive option than Pardot. The platform is easy to use and metrics are clearly displayed. The ease of use (meaning creating templates is much faster and more streamlined) is what I like most. Cons Templates are created with lots of extra lines and blank spaces, meaning I often have to remove those before I'm able to use iContact with Salesforce to send to effectively send an email to a list. Reason for choosing iContact The price was a factor, and it had the features we needed. I also appreciated the customer service. Review Source Response from iContact January 4, 2023 Thank you for your honest review. We will be sure to pass along your feedback to our product team. VR Verified Reviewer Senior Account Manager Used the software for: 1-2 years ### "Good and bad, depends on what I need to do " April 10, 2018 4.0 Pros For the most part, it is easy to navigate. I like that it is compatible with almost any type of HTML code. Cons I don't like how it's set up to tag contacts. My company never uses the feature because it's way too complicated and frustrating. The HTML designers also do an okay job of creating templates from scratch. The most recent one I received had too much coding and took me hours to add in content. Review Source Response from iContact May 23, 2018 Thank you for taking the time to write this review! We're glad to hear that you find the system easy to navigate. Our goal is to ensure new customers can quickly learn how to use iContact, while still giving more experienced customers the flexibility and customization that they want. We are also thankful for your feedback about tagging contacts. At this time tagging is only available in our iContact Pro product, but we do plan to make this feature available to all of our accounts in the future. This has been forwarded on to our Product Management team so that it can be reviewed for possible updates. VR Verified Reviewer Digital Marketing Product Manager Financial Services Used the software for: 1-2 years ### "Friendly customer service folks, quick to create emails" March 29, 2018 5.0 Pros Makes responsive emails quickly, once you create your basic template/style Customer Service & Account reps are friendly Good value I used MailChimp elsewhere before iContact and I think iContact's pretty good. They updated the email designer this past year with a responsive drag and drop format that makes our emails easier to view on mobile devices and easier for the less digital-savvy members of the team to use. We send a lot of emails to a lot of people and really don't pay that much to do it. Other services may offer more bells and whistles --I don't know, I haven't looked -- but for where we are now, we're satisfied. For perspective, our usual list has <70,000 emails on it, and we send a couple times a month. Cons Creating list segments is tough without planning ahead Bullets don't center with the text Not 100% customizable, but hey, it's responsive! Integrate social sending with Hootsuite or Nuvi (<-- wishlist item) Review Source Response from iContact April 18, 2018 Thank you for taking the time to leave such a detailed review. We're happy to hear that you're enjoying the drag-and-drop editor and that you're finding our customer service so helpful. We also appreciate the suggestions you mentioned and will keep them in mind as we continue to enhance our offering. Thanks for being such a loyal customer. VR Verified Reviewer Family Travel Advisor Used the software for: 2+ years ### "IContact makes it easy to manage subscribers and create emails. Support team is very helpful." March 19, 2018 4.0 Pros Multiple email templates. Easy to set up automated workflows and new campaigns. List segmenting. Social media integration Cons Can't be integrated with PPC. Lacking some basic capabilities overall. Image upload quality isn't great. Review Source Response from iContact April 6, 2018 Thank you so much for sharing your feedback! It sounds like you are signed up for one of our iContact Pro accounts. We are happy to hear that you're easily able to set up automated workflows. We like this feature so much that we are bringing automation to our iContact accounts as well! We are always looking for new ways to improve our product, and we would love to hear some of your ideas. Please let our helpful support team know what capabilities you would like to see incorporated, so that we can ensure they are taken into account while we plan future releases. VR Verified Reviewer Social Media & Digital Promotions Coordinator Entertainment Used the software for: 6-12 months ### "Perfect Platform For Our Email Marketing Needs!" April 5, 2018 5.0 We received a great deal of assistance and support from our Pro Strategic Advisor. She has been with us diligently every step of the way and we are very thankful for all of the help she has provided to our team! We are very fond of the workflow automation capabilities and the audience metrics. We are also looking forward to taking advantage of the Salesforce integration capabilities in the near future! Pros Our marketing team has been using iContact for about a year now and we are very impressed with customer support! We love the accessibility of being able to direct our inquiries to a friendly and extremely helpful rep. All of our questions are answered and resolved in a timely manner, which has made for a very smooth learning curve. We are big fans of the custom workflows, which has had a huge impact on our campaign execution and efficiency. Cons The templates can seem limited at first, but the more time you spend with the platform, the more apt you are to find ways customize layouts and design. Review Source Response from iContact May 10, 2018 Thank you for writing this review! It is wonderful to know that you have been so impressed with our customer support. They truly are a fantastic group of people who are dedicated to giving our customers the best experience possible. We also appreciate your feedback regarding templates seeming limited at first. Though we are happy that you have learned how to better customize templates, we will also pass this feedback along to our Product Management team so that it can be reviewed for possible updates in a future release. Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.