--- title: "iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is iContact the right Email Marketing solution for you? Explore 604 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/221118/iContact/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- iContact 4.5 (605) [View alternatives](https://www.capterra.com/p/221118/iContact/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of iContact Ease of use 4.4 Customer Service 4.6 ## Pros and Cons in Reviews AA Adegboyega A Ticketing AgentLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads.“ July 15, 2024 Ilysse R Project ManagerComputer Networking, 11 - 50 employeesUsed the software for: More than 2 years. “We had some challenges with proving that our email list was all customers who had opted in.“ January 2, 2025 AG Adam G Full Stack DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “iContact enables us to reach the targeted audience by creating, customizing and sending outbound marketing emails.“ February 6, 2024 CH Chloe H MarketerInsurance, 11 - 50 employeesUsed the software for: More than 2 years. “Sometimes the tracking can be thrown off when it comes to the analytics“ March 27, 2024 FI Folukemi I Head, Social MediaNon-Profit Organization Management, 201 - 500 employeesUsed the software for: More than 2 years. “iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates.“ August 18, 2024 Sunitha H NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR Program Development, 51 - 200 employeesUsed the software for: 1-2 years. “I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets.“ February 28, 2023 Ilysse R Project ManagerComputer Networking, 11 - 50 employeesUsed the software for: More than 2 years. “iContact is overall a very strong marketing platform for those looking to stay in contact with their customers.“ January 2, 2025 Yonatan W Senior Sales Executive Computer Software, 5,001 - 10,000 employeesUsed the software for: 6-12 months. “We weren't able to make our emails look quite as polished as we might have liked.3)“ February 17, 2023 ## Showing most helpful reviews Showing 1-25 of 605 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Anders J. Business Development & CRM Specialist Used the software for: 1-3 years ### "Easy Segmentation and Engagement Tracking That Keeps Outreach Organized" November 6, 2026 4.0 Before bringing iContact into my routine at GreenScape Environmental Solutions, all prospect emails went out through Outlook, paired with a clunky offline spreadsheet to track who I’d messaged. I’m the Business Development & CRM Specialist, so most of my core sales work sits inside Microsoft Relationship Sales, where I log environmental leads, track active projects and move prospects through our sales pipeline. Trying to manage outreach follow-ups on top of that created so many avoidable missteps. Earlier this quarter, we ran a limited soil testing promotion alongside our partner Terra Resource Consultants. I sent the notice to every contact on my list without filtering, and clients who only needed wetland permitting got flooded with irrelevant emails. My inbox filled up with frustrated replies, and a few long-term partners even said they were considering opting out of all our updates. That is exactly the messy scenario iContact helps me avoid. What makes the biggest difference is the list segmentation feature, which lets me target messages based on what each prospect actually needs. I can tag contacts by the environmental service they’re looking for, whether they run an industrial site, manage commercial property or work as a consulting partner. When we roll out a promotion, share new regulatory guidance or open slots for site assessments, only the matching group gets the alert. I can also schedule emails ahead of time and check engagement data right from the dashboard. Back before this tool, I had zero visibility once I hit send. I once sent out an announcement for discounted wetland delineation and assumed Terra Resource Consultants had seen it, but the email landed in their spam folder. Those limited slots filled with another client before they ever got a chance to respond. Now I can quickly spot contacts who never opened the message and adjust my approach. I also appreciate how fast I can pull basic performance snapshots for our leadership team. They often want a quick read on open rates and click activity for our service alerts, and I don’t have to piece together data from multiple spreadsheets or cross-reference CRM records for those simple updates. Our team is only 11–50 people, and there is no dedicated marketing staff to take this outreach work off my plate. It’s not without flaws, of course. The sync with Microsoft Relationship Sales is pretty shallow, its reporting can’t easily split results by lead source, and formatting technical tables with compliance details inside templates can be hit or miss. Even with those drawbacks, iContact fixes my biggest pain point: untargeted, blind mass emails to prospects. It keeps our client communications relevant, shows me which messages are resonating, and frees up my schedule to focus on core sales work, updating opportunity stages, logging new leads and nurturing promising prospects inside Microsoft Relationship Sales. Pros As the Business Development & CRM Specialist at GreenScape Environmental Solutions, I spend most of my working hours inside Microsoft Relationship Sales, logging environmental service leads, updating prospect records and mapping out follow-up plans for our site remediation and compliance projects. Even so, I rely on iContact to send out targeted email newsletters, project update alerts and service announcements to property managers, industrial facility leads and local consulting partners. Before switching over to iContact, I was running all my outreach through regular Outlook and a standalone spreadsheet to track recipients. That setup was messy and totally opaque, and I had no simple way to separate prospects by the type of environmental service they needed. What I appreciate most about iContact is its straightforward contact grouping and built-in engagement tracking, which keeps my outbound communications organized without forcing me to juggle endless tabs and offline logs. Earlier this quarter, we rolled out a special rate for soil testing services alongside our partner firm, Terra Resource Consultants. Back in my old Outlook workflow, I blasted that notice to every contact I had saved, including clients who only hire us for stormwater permitting. I got dozens of annoyed replies, and a few long-term partners even told me our messages were becoming noise in their inbox. With iContact, I can segment my lists ahead of time so only the right prospects receive these service-specific alerts. What makes a huge difference for my day-to-day work is how easy it is to build and schedule segmented campaigns. I can tag contacts based on their project interests, whether they are industrial site owners, municipal contacts or third-party environmental consultants. Whenever we launch a new service, share regulatory update news, or open limited slots for site assessments, I can target only the relevant audience. I can also schedule emails to send at a better time for busy facility managers, and the dashboard shows me who opened, who clicked the link back to our inquiry form, and who ignored the message entirely. Before this tool, I was completely blind to whether my emails landed. I once sent out a notice for discounted wetland delineation work and assumed my main contact at Terra Resource Consultants had seen it. I never followed up, and those slots filled up with another client before they even knew the opportunity existed. Now I can quickly review engagement metrics and reach out individually only to prospects who haven’t interacted yet. I also value how simple the reporting view is for quick check-ins with our leadership. Our owner regularly asks for a quick snapshot of how our outreach emails perform, including open rates and inquiry form clicks. I don’t need to stitch together multiple spreadsheets or cross-reference Microsoft Relationship Sales records just to pull those basic numbers. I can grab the summary report directly inside iContact in just a few minutes. Our team is only 11–50 people, and there isn’t a dedicated marketing coordinator to help manage this side of business development. iContact will never replace Microsoft Relationship Sales for lead tracking and full CRM management, but it fills this outbound communication gap really well. It cuts down on those misdirected mass emails that used to frustrate our clients, removes the guesswork from prospect outreach, and frees up more of my time to input new lead data, update opportunity stages and nurture high-value environmental service prospects inside our CRM. Cons One persistent headache is the weak native integration between iContact and Microsoft Relationship Sales. My goal is to keep prospect service interests, project status and source details synced automatically, so my email segments always line up with the latest CRM data. Earlier this quarter, we coordinated a soil testing promotion with our partner Terra Resource Consultants. I wanted to pull every prospect tagged for soil assessment work straight out of Microsoft Relationship Sales and push them into a dedicated iContact list. The sync only passes basic names and email addresses; none of my custom labels, like site type, service interest or project timeline, transfer over. I had to export the contact roster, clean up formatting errors and import the list manually. I was rushing to wrap up other lead updates that day and accidentally left out a small group of property manager contacts. They never received the promotion notice, and by the time they reached out, all discounted testing slots were fully booked. I also find the campaign analytics far too high-level for our sales review needs. Our leadership regularly asks me to break down outreach performance by lead source, such as referrals from Terra Resource Consultants, trade show contacts or inbound website inquiries. I carefully tag every contact when they join a list, but iContact’s built-in reports cannot filter opens and clicks by those custom tags side by side. Last month, I sent a regulatory update newsletter for stormwater compliance services. To calculate how many leads from each source engaged, I had to export two separate CSV files — one for iContact campaign activity and another contact list with source tags. Then I spent time matching email addresses in Excel to build the comparison. It’s tedious work, and it’s easy to skip a row when I’m already busy updating opportunity stages, logging new inquiry notes and following up with site clients inside Microsoft Relationship Sales. Review Source Coach Used the software for: 3-5 years ### "Horrible exit " May 5, 2026 1.0 It was ok for a while. At this point I am very frustrated with the exit process. I can still hardly believe they would not help me retire out by collecting my newsletters, drafts and graphics into a zip file. I asked numerous time and was told it could only be done one by one. Pros For years they were pretty good and had good customer service by phone, email and chat. I stayed with them a long time. Then other services started to provide more options Cons After 20 years with iContact, I had a very disappointing experience when canceling. I was required to download 1,200 newsletters and 600 drafts one by one, with no bulk export option available. I contacted support multiple times and was told the platform is “not a storage service,” yet I was also unable to delete sent emails, which made the process more difficult. To work around this, I sent materials to myself using test emails, but encountered sending limits (15 emails per 15 minutes, later adjusted to 14), which repeatedly interrupted the process. While my sending ability was restored within a day, this added unnecessary complexity. Graphics I had paid for also had to be downloaded individually, though a workaround was eventually provided after several attempts to get assistance. In total, it took me and my assistant over 20 hours and nearly 2 months to retrieve my materials. After paying more than $17,000 over 20 years, I expected a far smoother and more respectful offboarding process. In addition, the platform no longer offers the flexibility and tools available in other services today. Review Source Ilysse R. Project Manager Used the software for: 3-5 years ### "Strong platform for email marketing" January 3, 2025 5.0 iContact is overall a very strong marketing platform for those looking to stay in contact with their customers. Pros iContact was easy to set up and create campaigns. Cons We had some challenges with proving that our email list was all customers who had opted in. Switched from We need a platform that was less expensive Review Source Operations Manager Used the software for: 3-5 years ### "A User-Friendly Service with All the Features We Need" October 23, 2024 5.0 Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years. We use it for DTC and B2B communications and find it to fulfill just about everything we need. Pros iContact is extremely easy to use from uploading contacts & creating contact segments to composing emails & monitoring their performance metrics. Cons The selection of available fonts for the drag & drop email composer is very limited and I don't believe you can upload your own fonts either. Alternatives considered [Ecomail](https://www.capterra.com/p/215118/Ecomail/) Reasons for choosing iContact iContact gave us a better open rate for emails and seemed to be more accepted by email providers as "not spam." Review Source JP James P. Director Information & Communication Technology Used the software for: 3-5 years ### "Good solid Email Marketing Product" October 10, 2023 5.0 We had great support from our account managers (3 of them over almost 15 years) and it met our email marketing needs very well. Pros We were able to deploy this to over 200 offices around the country and recommended it to many of our international organizations. We could manage all those accounts from a central office and deploy centrally designed email templates to all our offices. We could easily segment data to target email marketing. Cons The most challenging situation we encountered was we had to split our 200+ accounts into two separate enterprise level accounts, making us have to login to each one separately to locate and update certain things from our central office. I don't believe this is really an issue any longer with the product, but we encountered some issue early on they felt would be handled by splitting into two. It just made management of the whole account structure more challenging. Switched from [NetSuite](https://www.capterra.com/p/135757/NetSuite/) NetSuite was not delivering our emails well and tracking was not easy. Also our offices needed more direct control of the emails they sent out and this was not easy to do in NetSuite. Review Source Response from Ziff Davis October 11, 2023 Thank you very much for the great review. We appreciate your works and having you as a customer! Vice President, Sales and Marketing Used the software for: 3-5 years ### "icontact rev" April 2, 2024 4.0 It is a good product, easy to use, user friendly and allows us flexibility to do most things, Pros Ease in using the product - launching, etc., maybe we hasve been tamed to use this product and have gotten used to it; maybe there are other better products on the market, but the fear, cost, time of leaving icontact to explore another one, shudders me. Cons Customer contact support, working remotely, not that very interested in helping. Switched from We were the first customer to sign up with icontact. We did not use other products; the one we tried to invent did not work ~ Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reasons for choosing iContact constant contact never responded to our request. We felt we were too small for them. Review Source Marketing Administrator Used the software for: 3-5 years ### "For Small Businesses ONLY" July 15, 2022 4.0 Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm. Pros It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform. Cons I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective. Alternatives considered [Higher Logic Thrive](https://www.capterra.com/p/86198/Higher-Logic-Online-Community/) Reasons for choosing iContact Ultimately the price point is what led our small business to choose iContact Review Source Response from Ziff Davis July 15, 2022 Meghann, thank you for your review! It is possible to edit a template. If you need assistance, our support team can help. Marketing Manager Used the software for: 3-5 years ### "A more frugal and efficient option than other competitive offerings." November 22, 2023 4.0 Good (cheaper) alternative option for email campaigns over competitors. Pros Ease-of-use, template design (copy/paste) was simple and straightforward, email/lead file management was easy, and good customer support. Cons Ability to change/edit existing templates required extra support. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Cost of product and support offered. Better all-round. Review Source Response from Ziff Davis November 21, 2023 Thank you for the great review. Glad you were able to get the support you needed. I can provide the product team with feedback if you can provide more detail around your experience. KC Karen C. Consultant Used the software for: 3-5 years ### "Works great for us" March 2, 2020 4.0 We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better. Pros When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails. Cons The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over. Switched from [ClickDimensions](https://www.capterra.com/p/120911/ClickDimensions/) We kept losing data with ClickDimensions, it wasn't stable for the 3+ years we used it. We tried to help them fix their software but spent more time resolving issues than using the product. Their support was terrible. It does no good to have all this functionality and not be able to reliably use it. Review Source Response from Ziff Davis November 19, 2020 Hello Karen, Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it! All the best, Carlos, Customer Marketing Manager CG Charles G. Owner Used the software for: 3-5 years ### "A good service that is no longer worth the price" April 16, 2025 3.0 My business used iContact for over 15 years, from 2009 until early 2025. Pros iContact was generally very straightforward to use, which I really liked. Adding new contacts, creating and sending emails, and reviewing reports was all very simple. Cons In the span of two years, iContact increased their monthly price for the same plan from $45 in early 2022 to $73 in early 2024. This meant our yearly cost for the service increased by $336. In the same time, iContact did add a handful of new features, but nothing to justify the significant increase. Aside from the price, iContact's user interface did not receive many updates and increasing looked more and more out of date. The site also would not keep you logged in, and sometimes had issues that required multiple attempts to login to the website. Review Source Lauren B. Marketing Coordinator Used the software for: 3-5 years ### "iContact helps me be successful at my job" December 21, 2017 5.0 Pros iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns. Cons Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title... Review Source Response from Ziff Davis March 19, 2018 Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day! Corresponding Secretary Used the software for: 3-5 years ### "IContact is an Essential Tool for Communicating with Our Congregation" May 19, 2022 5.0 My experience had been very positive. Customer Support, when needed, is very responsive and helpful. Pros I enjoy its ease of use and the ability to use graphics to add interest to our newsletter. The Dashboard is a wonderful tool. I love being able to schedule the publication date and time (with the time zone verification) and the feature that lets me see how the newsletter will appear on a PC and on a smart phone. Cons The unsubscribe button is located on the left top corner of the email. Subscribers who are closing the message have sometimes inadvertently unsubscribed. It is also not obvious to some readers when the message has been clipped. If the reader’s newsletter is clipped and they don’t see the entire message, the Dashboard does not register that as an “open.” The clipped message should be located in a more visible location. It would be great if these issues could be corrected. Review Source Response from Ziff Davis May 19, 2022 Judith, Thank you for your review! It means a lot to us. Business Development and Marketing Lead Used the software for: 3-5 years ### "Email Marketing Optimization Tool" November 28, 2023 4.0 Pros Traditional marketing strategies are tedious, expensive and time consuming. iContact makes it easy to create, customize, send and manage email deliverability. Cons Unlike alternatives such as Constant Contact, iContact lack website builder tools. Switched from [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) Review Source Response from Ziff Davis November 29, 2023 Thank you for your great review. We will pass along your feedback to our product team to help make iContact better! National Sales & Project Manager Used the software for: 3-5 years ### "Best Customer Service out there" May 27, 2022 5.0 Excellent. But as good as the software is, the customer service is even better. I have a dedicated account rep who takes care of all our needs, is just an email or phone call away and is incredibly responsive. You can't ask for more than that. Pros For me it had to be easy. We use iContact not only for our own email marketing but also for dozens of clients who we do newsletters for. That means, we can be managing 50+ accounts at one time. That is a feature that was non negotiable. We had to make sure that the data wasn't commingled among clients and that each client could have their own account access info and get their own reports, etc. Ease was critical as we have different aged clients with different levels of technology knowledge. Cons I don't have any pet peeves with this product. I've been using it for 10 years so I'm coming up with zero cons. Review Source Response from Ziff Davis May 27, 2022 Thank you for your kind word and being an iContact customer for 10 years! Sales and Marketing Specialist Used the software for: 3-5 years ### "iContact is easy and reliable" September 13, 2024 5.0 I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price. Pros I like that icontact streamlines marketing through automation.I love how easy it is to create an email,template add graphics, including video links and more.Also the interface is extremely thought out and easy to navigate and very reliable. Cons No downside at all.Everything works perfectly. Review Source Ticketing Agent Used the software for: 3-5 years ### "iContact: Robust and Iconic Email Marketing Automation Tool" July 16, 2024 4.0 Pros With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads. Cons I slightly dislike that iContact lack website builder tools. Review Source KC Kelsey C. Creative Lead - Digital Marketing Used the software for: 3-5 years ### "Why I Contact Prospective and Existing Customers with iContact" August 3, 2023 4.0 It automate email marketing by sending high volume outbound marketing emails. Pros I like how iContact eradicated traditional marketing strategies such as billboards, which were tedious and time consuming. Cons Unfortunately, iContact doesn’t have freemium version. Review Source Response from Ziff Davis August 3, 2023 Thank you for your review. iContact does have a freemium version. 250 contacts with 500 email sends! Data Administrator, Dir Communications Used the software for: 1-3 years ### "Very happy we moved to iContact" December 16, 2022 5.0 Love the systematic, logical, and flexible nature of it. Pros Many-to-many relationships of all entities (except subscription to one list). Very flexible. Also ability to select multiple segments or exclude them. Cons Would like to be able to insert an image with text scrolling around it. ((Captions do not do that.) MailChimp allows this! Switched from Always wanted to be on iContact but other parts of organisation already starting MailChimp. Ability to sync with NetSuite a deciding factor, aside from personal preference. Reasons for choosing iContact See above Review Source Response from Ziff Davis December 16, 2022 Charles, Thank you for your honest review! We will be sure to pass along your product feedback to our product team. Head, Social Media Used the software for: 3-5 years ### "Contacting Customers via Outbound Emails made Easy by iContact" August 26, 2024 5.0 Email marketing automation is what I yearn most from iContact. Pros iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates. Cons I do not have any aspect that I dislike on iContact. Review Source Brent C. Communications Manager Used the software for: 3-5 years ### "Our organization has been with I-Contact for 8 years-we love the impact of the communications!" April 11, 2018 5.0 Pros We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the platform with new templates/functions that add to the impact of each individual message. They are a SOLID email marketing solution for companies big and small. There price is in some cases lower than their competitors while offering the majority of the same features. Third, we have been extremely impressed with the level of customer service provided by their team. If you ever have an issue, they are quick to address and provide a solution! Cons Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages. Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc. Review Source Response from Ziff Davis May 17, 2018 Hi Brent. Thank you so much for being a long time iContact customer of 8 years! We are so pleased to hear that you love the upgrades we've made over the last few years. We believe that customer feedback is an extremely important tool in creating a better product, and will continue to reflect this feedback in future releases. Speaking of which, the feedback you provided is absolutely something that we will pass along to the Product Management team so that it can be reviewed for potential changes. The good news is that we are currently looking into integrating with other services and sites that will allow our customers even more options for bringing data into their iContact accounts. Customer Experience and Operations Manager Used the software for: 3-5 years ### "My Encounter with iContact" August 29, 2024 5.0 Pros iContact enables me to create, customize and send marketing emails with the help of lots of free email templates. Cons Thanks for asking but iContact suits all my needs at the moment. Review Source Founder Used the software for: 3-5 years ### "Amazing and feature-rich" November 9, 2018 5.0 iContact is great in terms of features, customer support, and ease of use. If you can afford it, go for it. It will eventually pay off. Pros I have been using iContact for over 3 years now and never had any major issues with them. Email marketing gets a whole lot easier with iContact's features and amazing tools. The best thing about iContact is the ease of use. You can get started without any training. They have kept things simple, user-friendly, and their interface is top-notch. Drag-and-drop builder is another reason why its hard to switch to other email marketing services. I have tried drag-and-drop email builders of other email marketing services as well (GetResponse, MailChimpl, Mailerlite, etc.) but I personally find iContact the best in the game. Subscriber management and ability to segment subscribers based on multiple variables is another advantage that has always helped me in understanding my subscribers and sending them relevant emails. Cons My only concern is price. It is expensive as compared to other email marketing services. Additionally, they don't have any free plan. Most of their competitors have like MailChimp and mailerlite. Review Source Senior Account Manager Used the software for: 1-3 years ### "Good and bad, depends on what I need to do " April 11, 2018 4.0 Pros For the most part, it is easy to navigate. I like that it is compatible with almost any type of HTML code. Cons I don't like how it's set up to tag contacts. My company never uses the feature because it's way too complicated and frustrating. The HTML designers also do an okay job of creating templates from scratch. The most recent one I received had too much coding and took me hours to add in content. Review Source Response from Ziff Davis May 23, 2018 Thank you for taking the time to write this review! We're glad to hear that you find the system easy to navigate. Our goal is to ensure new customers can quickly learn how to use iContact, while still giving more experienced customers the flexibility and customization that they want. We are also thankful for your feedback about tagging contacts. At this time tagging is only available in our iContact Pro product, but we do plan to make this feature available to all of our accounts in the future. This has been forwarded on to our Product Management team so that it can be reviewed for possible updates. Adventure Coordinator Used the software for: 3-5 years ### "Very happy customer of iContact Software and your overall service. Thank you!" April 6, 2018 5.0 Pros I'm very happy with all the great templates and designs! The navigation has also improved a great deal. It's easy to be creative and put out a great informational product to my guests. I also appreciate the information that I can see what worked best within the email I sent, by watching open, clicks, etc. Cons This software is a big improvement from the previous software, so it's difficult for me to say what I like least. I don't have any complaints. Review Source Response from Ziff Davis April 20, 2018 Hi Jessica! We are always excited to hear from a very happy customer. It is great that you appreciate the reporting information you can see after your message has been sent. Knowing who is opening and clicking in your messages can really help to target your marketing efforts. Thanks for being our customer! Director of Program Management for Marketing Used the software for: Less than 1 year ### "Simple, straight-forward and excellent support!" December 21, 2017 5.0 Pros The software makes it very easy to organize our templates and campaigns so we can continue to improve based on what we've done in the past. It also makes it collect all email for a certain department in a single folder and manage the access and sends for that folder. The best part about iContact though, is the people. We have an amazing rep who helps us with everything from template ideas to strategy and deliverability. They are always available as a resource and offer guidance on random areas that, as a fairly new email team, has proven invaluable. Cons The only thing I don't like is the requirement to include their footer on every message. It does help with ensuring each message has the required unsub and physical address etc. but our team builds those into our main template designs already and we end up needing to tweak templates before putting into iContact. Review Source Response from Ziff Davis March 12, 2018 Hi there and thanks for your review! We're so glad our product and our amazing support and services team are helping you to send out successful email marketing campaigns! As for the footer, we do our best to make sure we are complying with all the rules and regulations surrounding our industry and that requires us to include an unsubscribe link and a few other details in every message. We are happy to help you customize the footer to be a bit more to your liking - feel free to reach out to your rep or our support team to get started. https://www.icontact.com/email-design-services. Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.