# iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is iContact the right Email Marketing solution for you? Explore 604 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/221118/iContact/reviews --- iContact 4.5 (604) [View alternatives](https://www.capterra.com/p/221118/iContact/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of iContact Ease of use 4.4 Customer Service 4.6 ## Pros and Cons in Reviews AA Adegboyega A Ticketing AgentLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads.“ July 15, 2024 Ilysse R Project ManagerComputer Networking, 11 - 50 employeesUsed the software for: More than 2 years. “We had some challenges with proving that our email list was all customers who had opted in.“ January 2, 2025 FI Folukemi I Head, Social MediaNon-Profit Organization Management, 201 - 500 employeesUsed the software for: More than 2 years. “iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates.“ August 18, 2024 CH Chloe H MarketerInsurance, 11 - 50 employeesUsed the software for: More than 2 years. “Sometimes the tracking can be thrown off when it comes to the analytics“ March 27, 2024 NL Nicholas L Operations ManagerConsumer Goods, 2 - 10 employeesUsed the software for: More than 2 years. “Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years.“ October 15, 2024 MK Maura K Communications CordinatorReligious Institutions, 2 - 10 employeesUsed the software for: More than 2 years. “Having difficulty managing old e-mails that are in the data base. “ August 17, 2022 GG George G Sales and Marketing SpecialistHospital & Health Care, 51 - 200 employeesUsed the software for: More than 2 years. “I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price.“ September 12, 2024 Natalia G Graphic DesignerMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Sometimes, icontact blocks you when you upload new databases, I know they want to keep a good reputation and make sure users are not sending spam, but from a user side, sometimes it is really hard to wait for icontact validation before sending a campaign“ May 24, 2021 ## Showing most helpful reviews Showing 1-25 of 604 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ilysse R. Project Manager Computer Networking Used the software for: 2+ years ### "Strong platform for email marketing" January 2, 2025 5.0 iContact is overall a very strong marketing platform for those looking to stay in contact with their customers. Pros iContact was easy to set up and create campaigns. Cons We had some challenges with proving that our email list was all customers who had opted in. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We need a platform that was less expensive Review Source NL Nicholas L. Operations Manager Consumer Goods Used the software for: 2+ years ### "A User-Friendly Service with All the Features We Need" October 15, 2024 5.0 Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years. We use it for DTC and B2B communications and find it to fulfill just about everything we need. Pros iContact is extremely easy to use from uploading contacts & creating contact segments to composing emails & monitoring their performance metrics. Cons The selection of available fonts for the drag & drop email composer is very limited and I don't believe you can upload your own fonts either. Alternatives considered [Ecomail](https://www.capterra.com/p/215118/Ecomail/) Reason for choosing iContact iContact gave us a better open rate for emails and seemed to be more accepted by email providers as "not spam." Review Source CG Charles G. Owner Retail Used the software for: 2+ years ### "A good service that is no longer worth the price" April 15, 2025 3.0 My business used iContact for over 15 years, from 2009 until early 2025. Pros iContact was generally very straightforward to use, which I really liked. Adding new contacts, creating and sending emails, and reviewing reports was all very simple. Cons In the span of two years, iContact increased their monthly price for the same plan from $45 in early 2022 to $73 in early 2024. This meant our yearly cost for the service increased by $336. In the same time, iContact did add a handful of new features, but nothing to justify the significant increase. Aside from the price, iContact's user interface did not receive many updates and increasing looked more and more out of date. The site also would not keep you logged in, and sometimes had issues that required multiple attempts to login to the website. Review Source JP James P. Director Information & Communication Technology Non-Profit Organization Management Used the software for: 2+ years ### "Good solid Email Marketing Product" October 3, 2023 5.0 We had great support from our account managers (3 of them over almost 15 years) and it met our email marketing needs very well. Pros We were able to deploy this to over 200 offices around the country and recommended it to many of our international organizations. We could manage all those accounts from a central office and deploy centrally designed email templates to all our offices. We could easily segment data to target email marketing. Cons The most challenging situation we encountered was we had to split our 200+ accounts into two separate enterprise level accounts, making us have to login to each one separately to locate and update certain things from our central office. I don't believe this is really an issue any longer with the product, but we encountered some issue early on they felt would be handled by splitting into two. It just made management of the whole account structure more challenging. Switched from [NetSuite](https://www.capterra.com/p/135757/NetSuite/) NetSuite was not delivering our emails well and tracking was not easy. Also our offices needed more direct control of the emails they sent out and this was not easy to do in NetSuite. Review Source Response from iContact October 11, 2023 Thank you very much for the great review. We appreciate your works and having you as a customer! VS Var S. Vice President, Sales and Marketing Management Consulting Used the software for: 2+ years ### "icontact rev" March 28, 2024 4.0 It is a good product, easy to use, user friendly and allows us flexibility to do most things, Pros Ease in using the product - launching, etc., maybe we hasve been tamed to use this product and have gotten used to it; maybe there are other better products on the market, but the fear, cost, time of leaving icontact to explore another one, shudders me. Cons Customer contact support, working remotely, not that very interested in helping. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing iContact constant contact never responded to our request. We felt we were too small for them. Review Source MK Meghann K. Marketing Administrator Legal Services Used the software for: 2+ years ### "For Small Businesses ONLY" July 14, 2022 4.0 Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm. Pros It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform. Cons I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective. Alternatives considered [Higher Logic Thrive](https://www.capterra.com/p/86198/Higher-Logic-Online-Community/) Reason for choosing iContact Ultimately the price point is what led our small business to choose iContact Review Source Response from iContact July 15, 2022 Meghann, thank you for your review! It is possible to edit a template. If you need assistance, our support team can help. GG George G. Sales and Marketing Specialist Hospital & Health Care Used the software for: 2+ years ### "iContact is easy and reliable" September 12, 2024 5.0 I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price. Pros I like that icontact streamlines marketing through automation.I love how easy it is to create an email,template add graphics, including video links and more.Also the interface is extremely thought out and easy to navigate and very reliable. Cons No downside at all.Everything works perfectly. Review Source SM Serene M. Head of Production and Development Retail Used the software for: 2+ years ### "My Great Adventure with iContact" September 14, 2024 5.0 Pros iContact allocates a wide range of free email templates which makes it a breeze to create, customize and send high volume outbound emails. Cons I have not experienced drawbacks when using iContact on my end. Review Source PC Peter C. Photographer Photography Used the software for: 2+ years ### "Email Marketing Automation GURU" September 2, 2024 4.0 Pros iContact has improved the SEO ranking of my brand online through marketing campaigns and email marketing automation. Cons I slightly like that iContact lack website builder capabilities. Review Source WA Wilcox A. Managing Solicitor Legal Services Used the software for: 1-2 years ### "iContact does it well" September 14, 2024 4.0 icontact has been perfect for our organization,we needed quick and simple email campaign creation platform where visual appeal is a priority. Pros With iContact we can quickly launch ad-hoc email marketing campaigns,It is very intuitive and easy to use interface with quick campaign creation process plus hundreds of attractive email templates. Cons The subscriber based pricing gets high really fast as our subscriber grows. Review Source LS Leticia S. Customer Experience and Operations Manager Retail Used the software for: 2+ years ### "My Encounter with iContact" August 25, 2024 5.0 Pros iContact enables me to create, customize and send marketing emails with the help of lots of free email templates. Cons Thanks for asking but iContact suits all my needs at the moment. Review Source VR Verified Reviewer Designer Apparel & Fashion Used the software for: Less than 6 months ### "Ease of use and you can save money " September 7, 2024 4.0 It has evolved into a great program on par with competitors in all my functions. Pros I can create, customize, and send many outbound marketing emails that produce quality leads. Contact management is easy to use, adding and deleting contacts and creating groups. Cons I also hope that support for solving email problems will be expanded to various platforms and viewers. Also, I would like to connect multiple social media accounts. Review Source MT Marek T. CEO Financial Services Used the software for: 2+ years ### "iContact Review" May 13, 2023 5.0 Overall, my experience with iContact was highly satisfactory. The robust email marketing features and automation capabilities made it a powerful tool for executing effective email campaigns. The intuitive interface and user-friendly design made it easy to navigate and utilize the platform's functionalities. The analytics and reporting features provided valuable insights that helped me optimize my email marketing strategies. While there were some limitations in terms of integration options, it did not significantly impact the overall experience. I found iContact to be a reliable and efficient solution for my email marketing needs, and I would recommend it to others seeking a comprehensive email marketing platform. Pros One of the things I liked most about iContact was its robust email marketing features. The platform offered a wide range of tools for designing, creating, and managing email campaigns. I particularly enjoyed the drag-and-drop editor, which made it easy to customize and personalize email templates. The automation capabilities were also impressive, allowing me to set up automated workflows and targeted campaigns based on user behavior. Additionally, the analytics and reporting features provided valuable insights into campaign performance and audience engagement. Cons While iContact had many positive aspects, one thing I liked least was the limited integration options with third-party platforms. Although it had some popular integrations available, there were certain specific applications or systems that I wished I could seamlessly connect with iContact. Having more integration options would have made it easier to synchronize data and streamline processes across different platforms. Review Source Response from iContact May 22, 2023 Marek, Thank you so much for you awesome review! We will pass along your feedback to our product team. SW Samuel W. Agribusiness Manager Insurance Used the software for: 2+ years ### "iContact for Email Marketing Optimization " August 26, 2023 5.0 iContact enables me to save time by creating marketing emails via drag and drop functionality. Pros Through iContact, I am able to automatically create, personalize and send high volume outbound marketing emails.Managing email deliverability is another great thing that I like about iContact. Cons It’s been years with iContact and I face zero errors when using it. Review Source Response from iContact August 28, 2023 Thank you for the awesome review! OR Oyanene R. Sales Executive Computer Software Used the software for: 2+ years ### "iContact for Email Marketing Automation " March 6, 2024 5.0 Pros Ever since ai started using iContact, it has never been daunting to carry out marketing strategies by creating, customizing and sending high volume outbound marketing emails. Cons I can’t complain since iContact accomplishes all my needs everyday I use it. Review Source AG Adam G. Full Stack Developer Information Technology and Services Used the software for: 2+ years ### "iContact: Email Marketing Program with an Eye Catching and Intrusive UI/UX" February 6, 2024 4.0 Pros iContact enables us to reach the targeted audience by creating, customizing and sending outbound marketing emails. Cons To create and design websites and landing pages, I mist integrate with external digital experience programs. Review Source Response from iContact February 21, 2024 Thank you for the review! We offer the ability to build and publish Landing Pages. If you have questions about this, our support team would be happy to help. JR Jason R. Digital Content Specialist Research Used the software for: 2+ years ### "I Contact Customers for 24/7 with iContact " January 28, 2024 5.0 Email marketing optimization has been at breeze with iContact. Pros I like that it is easy to create and personalize marketing emails with iContact. Cons iContact has a robust backend integration capability but it lack website builder tools. Review Source VR Verified Reviewer Advertising & Analytics Coordinator Architecture & Planning Used the software for: 1-2 years ### "My experience working with iContact has been extremely positive!" March 31, 2018 5.0 Pros Building workflows is incredibly easy. They take the mystery out of building comprehensive automated workflows that make a marketer's life easier. And the support is amazing. My company's Strategic Advisor is helpful and eager to answer any questions she can. If she doesn't have the answer, she always takes the time to think it through and get back to me with solutions. Cons We're having some issues with open/click discrepancies, which is frustrating, but Strategic Advisor assures me the support team is working on a solution. I'd like access to more comprehensive analytics. Strategic Advisor pulls monthly reports for me, but I'd love the ability to pull these reports myself. Review Source Response from iContact April 19, 2018 Thank you for taking time to leave a review. We're happy to hear that your overall experience has been extremely positive. It's also exciting to hear that your Strategic Advisor has been meeting or exceeding your expectations. Thank you for your reporting feedback and suggestions, as well. We're actively working on a new reporting experience and will keep your comments in mind as we're making enhancements. Thank you for being a loyal customer! CF Chris F. Web Communications Specialist Government Administration Used the software for: 2+ years ### "Easy product to use" January 4, 2023 4.0 iContact is fairly easy to use and tracks what we need to track for analytics. Pros We were able to create our own in-house templates to use for different divisions within the department. We are a government agency with an eclictic group of stakeholders we communicate with regularly. This product allows us to do that with minimal effort. Cons iContact recently changed their analytics graphics and I'm not wild about the "improvements." In the past, I could screenshot the graphics to put in my quarterly reports, but now I have to set up my own charts to present the analytics to my internal metrics groups. Review Source Response from iContact March 9, 2023 Thank you for your review! We will make sure to pass on your feedback to help make iContact better. Sorry to hear about your need to create your own charts. We hope you can easily export the data to make the necessary charts. VR Verified Reviewer Founder Marketing and Advertising Used the software for: 2+ years ### "Amazing and feature-rich" November 7, 2018 5.0 iContact is great in terms of features, customer support, and ease of use. If you can afford it, go for it. It will eventually pay off. Pros I have been using iContact for over 3 years now and never had any major issues with them. Email marketing gets a whole lot easier with iContact's features and amazing tools. The best thing about iContact is the ease of use. You can get started without any training. They have kept things simple, user-friendly, and their interface is top-notch. Drag-and-drop builder is another reason why its hard to switch to other email marketing services. I have tried drag-and-drop email builders of other email marketing services as well (GetResponse, MailChimpl, Mailerlite, etc.) but I personally find iContact the best in the game. Subscriber management and ability to segment subscribers based on multiple variables is another advantage that has always helped me in understanding my subscribers and sending them relevant emails. Cons My only concern is price. It is expensive as compared to other email marketing services. Additionally, they don't have any free plan. Most of their competitors have like MailChimp and mailerlite. Review Source Jason L. Director, Zero.Dot.Two Initiative Used the software for: 2+ years ### "Powerful tool to send messages and manage lists. Also the iContact for Salesforce instance is great." November 9, 2017 5.0 Pros Lots of templates, easy to use, and very easy to train users on emails/lists/template management. I've used it in three organizations and highly recommend it for small businesses. Cons I'd like an add-on for basic marketing automation -- e.g. if an email is not opened after 5 days, set up a campaign to send a follow-up v if an email is opened and the transaction isn't completed, send a separate follow-up message. Review Source Response from iContact March 20, 2018 Hello Jason, Thanks so much for the review, we're thrilled to hear that iContact is working so well for you in multiple organizations and that you've had an easy time training users on our product. We have some great news for you, as part of our 2018 plan, we're working on adding several automation features. We can¿t wait to make these features available to our customers, and we hope that you will continue to give us your feedback along the way! Sunitha H. NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR Program Development Used the software for: 1-2 years ### "Review of iContact" February 28, 2023 4.0 Pros IContact is great for creating and managing email campaigns. It has an easy-to-use drag and drop editor which makes it easy to create engaging emails. You can also set up automated emails to send at certain times or to certain groups of people. I also like the analytics it provides, so I can see who opened my emails and track the performance of each one. IContact also has support options which make it easy to get help with any issues I may have. Cons I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets. Review Source Response from iContact March 9, 2023 Thank you for your review. We sill be sure to pass your feedback on to help make iContact better. Jessica H. Adventure Coordinator Used the software for: 2+ years ### "Very happy customer of iContact Software and your overall service. Thank you!" April 5, 2018 5.0 Pros I'm very happy with all the great templates and designs! The navigation has also improved a great deal. It's easy to be creative and put out a great informational product to my guests. I also appreciate the information that I can see what worked best within the email I sent, by watching open, clicks, etc. Cons This software is a big improvement from the previous software, so it's difficult for me to say what I like least. I don't have any complaints. Review Source Response from iContact April 20, 2018 Hi Jessica! We are always excited to hear from a very happy customer. It is great that you appreciate the reporting information you can see after your message has been sent. Knowing who is opening and clicking in your messages can really help to target your marketing efforts. Thanks for being our customer! VR Verified Reviewer Director of Program Management for Marketing Used the software for: 6-12 months ### "Simple, straight-forward and excellent support!" December 20, 2017 5.0 Pros The software makes it very easy to organize our templates and campaigns so we can continue to improve based on what we've done in the past. It also makes it collect all email for a certain department in a single folder and manage the access and sends for that folder. The best part about iContact though, is the people. We have an amazing rep who helps us with everything from template ideas to strategy and deliverability. They are always available as a resource and offer guidance on random areas that, as a fairly new email team, has proven invaluable. Cons The only thing I don't like is the requirement to include their footer on every message. It does help with ensuring each message has the required unsub and physical address etc. but our team builds those into our main template designs already and we end up needing to tweak templates before putting into iContact. Review Source Response from iContact March 12, 2018 Hi there and thanks for your review! We're so glad our product and our amazing support and services team are helping you to send out successful email marketing campaigns! As for the footer, we do our best to make sure we are complying with all the rules and regulations surrounding our industry and that requires us to include an unsubscribe link and a few other details in every message. We are happy to help you customize the footer to be a bit more to your liking - feel free to reach out to your rep or our support team to get started. https://www.icontact.com/email-design-services. VR Verified Reviewer CEO Used the software for: 2+ years ### "We have had an excellent experience with iContact" December 20, 2017 5.0 The helped greatly with our list hygiene. Pros The personal representatives are really good and have really helped us a lot. The meetings are very informative and were come away with good tips on which to follow up. Cons The costs of this software is very high for us. Unfortunately we do not have a great engagement rate so this is an out of pocket cost that does not earn as much as we spend. Review Source Response from iContact March 12, 2018 Thanks for reviewing iContact. We're happy to hear that you're enjoying your calls with your strategist. And our dedication to maintaining the industry's best deliverability rate means that we're always helping our customers maintain great list hygiene - it's a key ingredient to effective email marketing. It sounds like there is room to either grow your list or explore other strategies to generate additional ROI, and we look forward to supporting you in your efforts. We've also found that there are often a wide range of benefits from email marketing which sometimes don't show up in directly attributable ROI: brand health, retention of customers, the lift on direct traffic to your website after email sends, and the ability to continuously test and refine messages that impact the rest of your marketing. Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.