# Page 11 | iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 11 - Is iContact the right Email Marketing solution for you? Explore 603 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/221118/iContact/reviews

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iContact

4.5 (603)

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Last updated March 13th, 2026

# Page 11 - Reviews of iContact

## Showing most helpful reviews

Showing 251-275 of 603 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Sales and Marketing Coordinator  
  
Used the software for: 2+ years

### "iContact is used by my company to send thousands of emails. "

April 10, 2018

5.0

Pros

Customer service. Ease of use. Organization. Automoation & Customization. Great for marketing. Low cost solution.

Cons

Campaign reporting. Some design/layout functionalities - if possible a more detailed layout and sleeker buttons would go a long way.

Review Source

RM

Rachel M.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Excellent Message Builder & Affordable Service"

April 6, 2018

5.0

Pros

The best thing about I-Contact is their superior message builder, which was recently upgraded. It allows more flexibility if you know what you are doing. Everything is now mobile optimized, which is great compared to the old method where you had to choose.

Cons

The only thing I don't like about I-Contact is the limits on image size. Sometimes it can be hard to get my stunning images reduced enough to meet their requirements. But rarely is that a real problem.

Review Source

Response from iContact

April 24, 2018

Hello Rachel. We are happy to hear that you have been enjoying our mobile optimized templates! We strive to make your message look great in as many formats as possible. Thank you for the feedback about image size limits. Our goal when choosing this limit was to ensure messages were less likely to be viewed as spam by email providers. However, we can certainly understand the benefit in increasing the limit and will take that into consideration as we look toward the future.

David L.  
Webmaster  
  
Used the software for: 2+ years

### "iContact has preformed well for our e-mail needs over the past several years."

December 20, 2017

5.0

Pros

Their team is great to work with and the speed in which we can get an e-mail sent out to our customers is fantastic.

Cons

The interface to build the e-mails could be improved making it easier to design the e-mails without having to go into the HTML.

Review Source

Response from iContact

March 19, 2018

David, thank you for taking the time out of your day to provide us this valuable feedback. Factory Five is a stunning company, and even though you would smoke us on the racetrack, we are happy that we can provide fast, reliable support for your staff. We are taking all product improvement comments very seriously and are working to continually improve our email editor. Thanks again for your feedback, and good luck on your upcoming Winter Tour!

JV

Jillane V.  
Marketing Manager  
  
Used the software for: 1-2 years

### "Limited to what I could do - but haven't used the platform in a few years"

May 8, 2018

3.0

Ultimately ended up switching to ConstantContact.

Pros

Easy to navigate, sent emails out easily, and was able to generate reports good enough. Cost was affordable.

Cons

Templates were glitchy, and not very appealing. They were just ok looking. Lacked ability to customize as much as I wanted to.

Review Source

Response from iContact

May 24, 2018

Hi Jillane. We are happy to hear that you found iContact easy to navigate! One of our goals has always been to ensure new customers can quickly and easily learn how to use the system. We appreciate your feedback about templates as well. Since you have left we have released a new drag and drop email editor with a whole different set of templates. We'd love for you to give us another try and see how much more flexibility is available in email creation.

VR

Verified Reviewer  
IT Department  
  
Used the software for: 2+ years

### "Professional looking e-mailings"

April 10, 2018

5.0

Very professional looking mailings.

Pros

Ability to be somewhat creative. The software is flexible to my needs and my company's needs for marketing and informative mailings.

Cons

Each section flashes blue as the mouse moves over it. That drives me NUTZ!

Review Source

VR

Verified Reviewer  
Graphic Designer  
Marketing and Advertising  
Used the software for: 2+ years

### "Great email marketing software"

May 24, 2021

5.0

We send email marketing campaigns for multiple clients, I feel good and confident while using it

Pros

Í’ve been using icontact for a lot of time, maybe more than 10 years, so I know how that platform has evolved over the time, current features are great, you can even make landing pages in there, I love features like a/b testing and marketing automation

Cons

Sometimes, icontact blocks you when you upload new databases, I know they want to keep a good reputation and make sure users are not sending spam, but from a user side, sometimes it is really hard to wait for icontact validation before sending a campaign

Review Source

SS

Stephanie S.  
Customer Service  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Very easy to use and fast"

December 19, 2017

3.0

helped contact business associates faster than regular emails

Pros

I can contact a lot of people at one time, without having to contact them individually. It is fast and very user friendly.

Cons

i can think of anything at the moment that could be done differently or better. Except maybe when you need to move a person from one group to another you can never add them back to that group. so if something changes not sure how it can b e added back.

Review Source

VR

Verified Reviewer  
Co-Founder & Chief Growth Officer  
Computer Software  
Used the software for: Less than 6 months

### "Powerful email marketing solution with great built-in tools."

April 13, 2018

5.0

Pros

Simple and effective email marketing solution; offers a built-in service to advise you on how to best grow your company, which most other solutions would require third-party support for.

Cons

Lacks depth in terms of analytics and is reliant on already being connected with salesforce.com to get the most use out of it. Additionally, it lacks a free trial so you won't know what you are getting yourself into until you are already committed.

Review Source

Response from iContact

May 29, 2018

Thank you for taking the time to share your thoughts on iContact! We are excited that you are finding our service both simple and effective. It sounds like you are using our iContact for Salesforce product. This is an excellent option for customers who wish to utilize our sending capabilities, but track and send messages entirely in their Salesforce instance. At this time iContact for Salesforce is the only product that we are unable to offer a free trial for. We truly appreciate your feedback, and it will be taken into account as we continue to improve iContact.

Caleb O.  
Founder  
Internet  
Used the software for: Less than 6 months

### "iContact Review"

September 20, 2018

5.0

I've been able to scale up my email marketing profits since I started using iContact. The platform is very intuitive, which makes it easy for all level of users to create quality email marketing contents.

Pros

iContact is simply the best email marketing software I've ever used. It comes with comprehensive functionalities that allow you to create unique and profitable email marketing campaigns. What I love most is the exceptional customer care service.

Cons

In all sincerity, I don't have any dislike for the software. I only hope they improve in their excellent service.

Review Source

VR

Verified Reviewer  
Marketing Designer  
Retail  
Used the software for: 2+ years

### "Easy & Fun to Use"

April 9, 2018

5.0

We get great looking ecommerce emails & more sales because of it!

Pros

The pre-made templates are awesome. My email blasts always come out looking great on mobile & desktop! The analytics are insightful and let me know how effective our strategies are.

Cons

I can't really think of any negatives. It's a great program. I use two different email marketing programs and the emails the other software creates just don't hold a candle to iContact.

Review Source

Response from iContact

April 24, 2018

We are always glad to hear from a happy customer. It's fantastic that you find our analytics insightful, and have used them in your strategies. Thank you so much for your review!

VR

Verified Reviewer  
Digital Director  
International Affairs  
Used the software for: 6-12 months

### "The ease of use for iContact pro is amazing. "

December 20, 2017

5.0

Pros

They recently updated their email system so templates are fresh and easy to use. It also makes updating emails super easy.

Cons

Sometimes it's hard to customize an email template. Having the ability to drag and drop, the move around images would be ideal.

Review Source

Response from iContact

March 12, 2018

Thank you for your invaluable feedback. Using our editor's new drag-and-drop functionality does take a little practice to tackle tricky designs. Try adding rows and content blocks to accommodate your needs. If you would like a detailed demo for your specific message, please drop us a line at https://www.icontact.com/email-design-services.

PB

Philip B.  
Research Associate  
  
Used the software for: 2+ years

### "It's a solid service. I wish creating a message from scratch was a little easier to use. "

April 10, 2018

4.0

Pros

Being able to deliver newsletters to my subscriber lists. Being able to save multiple subscriber lists, and it is easy to add to the lists

Cons

The email creation isn't without issues. Sometimes font's automatically change and there are a lot of spacing issues that pop up. Once you get some templates saved you can kind of save your preferences but if you are starting a message from scratch it is kind of a pain.

Review Source

Response from iContact

May 22, 2018

Hi Philip! We're glad to hear that you have found adding contacts to lists so easy. We will be giving this section a bit of a facelift in the near future that should make it even easier to add and sort contacts. Thank you for your feedback about difficulties when creating messages. We would love the chance to look more closely into what may be causing this for you. The next time you experience these issues, please reach out to our support team here: https://www.icontact.com/support

VR

Verified Reviewer  
CEO  
  
Used the software for: 2+ years

### "Icontact has handled our email marketing since 2009 and have done an outstanding job."

December 15, 2017

5.0

A fantastic ROI!

Pros

Professional service, ease of use, deliverability. The product is well done and the support is fantastic. It will help you make sure that your email marketing is done properly and that you have the data to make changes as necessary.

Review Source

Karin S.  
Marketing Manager  
Design  
Used the software for: 1-2 years

### "My contacts with iContact"

December 13, 2018

4.0

iContact is a great solution for a US or American based company of medium size that needs to do email marketing. The steps to follow are simple, and templates and options provided are very helpful.

Pros

Reasonably simple to use which offers the best value for money solution for small to medium businesses. Sometimes less options are a blessing in disguise! The release of sends can be laborious, and duplicates efforts unnecessary.

Cons

The support for international customers is difficult due to time constraints. When we have an urgent issue, and need assistance, the other half of the world is sleeping! By the time they send a solution, it's weekend for us. The feed of information between SalesForce CRM and iContact isn't so great when updating contact information and segmenting lists.

Review Source

Reina P.  
Digital Marketing Specialist  
Hospital & Health Care  
Used the software for: Less than 6 months

### "Easy to Use Email Marketing Tool with Great Automation "

December 20, 2017

4.0

Pros

I like the Automation feature the most, it allows our company to deliver custom content consistently to our segmented audiences based on user behavior.

Cons

When using an iContact template, fonts and layout can appear differently when developed in the email builder and opened with Outlook.

Review Source

Response from iContact

March 12, 2018

Hi Reina! We're glad you like iContact's automation and find it easy to use! We know automation can be overwhelming that's why we try to make setting workflows as simple as possible. And we feel your pain on getting emails to display correctly across all platforms, especially Outlook. It's still a challenge to email marketers everywhere, so we test our themes and layouts extensively in order to minimize those glitches, and our team is always willing to help to make sure your emails reach the inbox the way you want them to look. Please feel free to reach out to us for help with email design tactics, we'll be glad to help you create the perfect email. https://www.icontact.com/email-design-services. Thanks for your response!

Jon B.  
Strategy Board Member  
  
Used the software for: 6-12 months

### "Simple to use yet all the tool kit you could ever need"

April 19, 2018

5.0

Can now manage all of our contacts in one place

Pros

Really straight forward, but if you want to expand and localise your communication, this has everything you could need.

Cons

We also have issues with images for LinkedIn.

Review Source

Response from iContact

May 29, 2018

Hi Jon. We are happy to hear that you are using iContact to expand and localize your communication! It is such a time saver to manage all of your contacts and emails in one place. Thank you for your feedback about posting images on LinkedIn. This will be sent over to our Product Management team so that it can be reviewed for possible updates in a future release. Thank you for being our customer!

Pat T.  
Owner of Business  
Entertainment  
Used the software for: 2+ years

### "If you send out emails this company is not for you"

September 4, 2018

3.0

Neutral. If I could find another company to do my emails easier I would change to it.

Pros

Listing my contacts. Still prefer the older edition.

Cons

The email software takes too much time. Too complicated. Not easy to use.

Review Source

AP

Alfred P.  
Editor  
  
Used the software for: 2+ years

### "Automates email campaigns"

April 6, 2018

5.0

Pros

reliable, flexible, and easy to use. I also love how easy and quick it is to set up A/B testing. You can sample part of a larger list, or you can split a mailing to your entire list.

Cons

There's not much I'd change, though I'd like to be able to embed a user field -- such as first name -- in the Subject of an email.

Review Source

Response from iContact

April 24, 2018

Hi Alfred. Thank you for your review! We're glad to hear that our split testing feature gives you the flexibility that you need to help send the most effective messages to your contacts. We appreciate the feedback about embedding user fields in subject lines. Fortunately this is a feature that we already offer! If you'd like to include your customer's first name in the subject line simply use \[fname\]. To see a list of all of our standard fields and their merge values check out our Help Portal here: https://app.icontact.com/icp/core/help/docs/guid/en-us/5fe3e55d-65a6-a887-1278-416d121ec82d

DB

Diane B.  
Founder  
  
Used the software for: 2+ years

### "Great!"

April 10, 2018

4.0

Pros

Constantly improving what they offer users including new templates (great) and many other cool features.

Cons

Occasionally small hiccups - but customer service always works with me to fix it. Appreciate them a lot!

Review Source

Response from iContact

May 22, 2018

Hi Diane! We are thrilled to hear that you have been enjoying our new templates. We will regularly add more as time goes on, so keep your eyes peeled. Thank you for the feedback about small hiccups. We will continue to work towards a completely seamless interaction with iContact.

TR

Tim R.  
President  
  
Used the software for: 2+ years

### "With iContact for several years. I send out at least one email blast a week. Quick and Easy!"

April 5, 2018

5.0

streamlined the process for sending out our weekly email marketing pieces, saving us time and money.

Pros

Simple and quick to use. Very intuitive. Able to import html from other editors easily. Works well for what we are trying to do which is send email offers to our customers.

Cons

We are very happy with it. Probably would like more templates that fit with who we are. I wish the testing feature would tell us more about what is wrong with the coding in our offer.

Review Source

Response from iContact

April 23, 2018

Hi Tim. The iContact team is so happy that we're continuing to deliver value to your company after all these years. Thank you for your loyalty! We're glad that you're finding the platform easy to use and intuitive. We strive to provide the best experience in the industry! We also appreciate the feedback about the template options. As we continue to roll out feature enhancements, we will keep your suggestion top of mind. Thanks!

WD

Wendy D.  
Director of Marketing  
  
Used the software for: 2+ years

### "It is easy to learn and use with a user friendly interface with many options to create custom emails"

April 10, 2018

5.0

Pros

I schedule a month of emails at a time and can customize the email and send to the different email lists that I have set up. I like the new drag and drop feature to insert graphics or text or the social media links.

Cons

I love the new templates to create emails from, but would like to see more. Sometimes it is difficult to cut and paste the text and have it formatted properly.

Review Source

Response from iContact

May 23, 2018

Hi Wendy! We are happy to hear that you are enjoying using the new drag and drop editor. It makes inserting text, social media, and images easier than ever before. Thank you so much for your feedback about templates as well. We continue to add new templates, and would love your thoughts on what kind of templates you would like to see next. Feel free to let any of our support agents know, or drop a quick like to support@icontact.com with your feedback. Thank you for being an iContact customer!

Nancy K.  
Owner/Founder  
Apparel & Fashion  
Used the software for: 2+ years

### "Easy to use"

May 24, 2022

5.0

Pros

I am a one woman show who is not tech savvy. Icontact is easy to use! I highly recommend it

Cons

24/7 phone help Would like a cheat sheet of best times to send a mass email

Reason for choosing iContact

My friend uses this product and I liked her emails

Review Source

Response from iContact

May 25, 2022

Nancy, Thank you for the great review! Thank you for the feedback. We will pass on your requests.

VR

Verified Reviewer  
Digital Marketing Specialist  
  
Used the software for: Less than 6 months

### "Easy to use!! I just started learning the ropes and it came pretty quick."

April 10, 2018

5.0

Getting to customize emails.

Pros

iContact allows my marketing firm to send off emails that I have collected in a safe platform. I used the easy message creator to start our message and I haven't had much of any issues editing it.

Cons

Some of our email have bounced back, so I have a feeling the spam detector might not be telling us about some things that we need to remove before sending off our message.

Review Source

Response from iContact

May 4, 2018

Thank you for your excellent review! We are so glad to hear that you have had such an easy time learning and using our message creator. We worked hard to ensure that our email editor would be easy to pick up for new customers, while still allowing you to customize professional emails for your contacts. We also appreciate the feedback about the spam detector. There are a number of reasons that emails can bounce, and though our spam detector is unable to see all of those outcomes, we are happy to look into improving upon this tool. We really appreciate you choosing iContact!

CM

Cheryle M.  
President  
  
Used the software for: 2+ years

### "Excellent service we have been using for years!"

April 6, 2018

5.0

Pros

iContact is convenient, professional and affordable. It allows us great flexibility in push our message.

Cons

Emails being treated as spam based on the IP address needs improvement, but that is the same for most email marketing services.

Review Source

Response from iContact

May 9, 2018

Hello Cheryle. Thank you for your review! We are happy to hear that you find iContact affordable. We work hard to keep our pricing fair for our customers. Thank you for your feedback about emails being treated as spam based on the IP address. You are correct, this is something that all email marketing companies struggle with simply due to the number of customers and messages going out through their systems. We have a dedicated Deliverability team on staff who maintains positive relationships with the major email providers because inbox delivery is a priority for us. I will pass this feedback along to them so that we can work to give you an even better deliverability rate.

SA

Steven A.  
President  
  
Used the software for: 2+ years

### "I've been a customer for two years, and I'm very pleased with it."

April 10, 2018

5.0

Pros

Ease of use, and professional looking end product. I'm happy with the way these communications represent my company.

Cons

I would look for ways to avoid spam filters more effectively. I feel like when using a list where people have "opted-in" previously, we should get a slightly higher open rate.

Review Source

Response from iContact

May 22, 2018

Hi Steve. Thank you so much for being an iContact customer for the last two years! We are happy to hear that you have been able to easily create professional emails. We know that our customers are busy, and work hard to ensure email marketing does not waste their valuable time. Thank you for your feedback about open rates as well. We believe that customer feedback is a valuable tool in creating an even better product. We also recommend taking a look at our blog post on how to increase your open rates here: https://www.icontact.com/blog/top-10-hacks-to-boost-email-open-rates-and-clicks

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