# Page 12 | iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 12 - Is iContact the right Email Marketing solution for you? Explore 603 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/221118/iContact/reviews

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iContact

4.5 (603)

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Last updated March 13th, 2026

# Page 12 - Reviews of iContact

## Showing most helpful reviews

Showing 276-300 of 603 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Membership Associate  
  
Used the software for: 1-2 years

### "Simple e-mail platform"

May 15, 2018

3.0

Pros

For me this was a very basic e-mail platform it performed and did just about everything i needed it to do for a reasonable price

Cons

I wish the actual templates and design could've been more interactive and functional for what I wanted it to look like

Review Source

Response from iContact

May 24, 2018

Thank you so much for your review! We're glad to hear that you were able to accomplish your email goals at a good price with iContact. Email marketing is an important component to any business, and we want to ensure our customers aren't asked to pay more than what is fair. Thank you as well for your feedback about wanting more functionality with templates. We believe customer feedback is an valuable tool in creating an even better product, and would love to hear more about what you would like to see included. Feel free to reach out to our support team with any further details you could provide.

Moises C.  
Senior Web Application Developer  
Information Technology and Services  
Used the software for: 2+ years

### "Easy to use"

November 20, 2018

4.0

We needed an email marketing platform that could be used in our industry (natural supplements) and icontact allowed us to have an account with them. Other places do not want to bother with us. I do like that our rep is always there to help us with whatever problems that may arise.

Pros

I like the reporting of emails that I have sent out. I also like how easy it is to create an email and schedule or sent it out the email. I like that I am able to preview the email in different screen sizes. Very easy to use.

Cons

The new home dashboard I am not a fan of. It has changed to just show quick stats of a single email campaign. I like the way it was setup before. Where you could see the stats of multiple email campaigns at once. I also do not like the image upload portion. I feel you should be able to upload an image directly from the email editor.

Review Source

CY

Carlos Y.  
Founder  
Internet  
Used the software for: 1-2 years

### "Icontact review "

December 19, 2022

5.0

Pros

The icontact emailing software is very easy to use and allows you to send thousands of emails as you wish.

Cons

No problem encountered in the use of this software I highly recommend

Review Source

Response from iContact

December 20, 2022

Thank you for your awesome review Carlose

VR

Verified Reviewer  
Franchise Marketing Manager  
Restaurants  
Used the software for: 1-2 years

### "I receive prompt response and support to any question I may have concerning the program."

December 20, 2017

5.0

I get access to tonnes of emails through my website. Icontact allows me to quickly archive and manage these emails to re-target my customer base.

Pros

I get access to tonnes of emails through my website. Icontact allows me to quickly archive and manage these emails to re-target my customer base.

Review Source

Response from iContact

March 12, 2018

Thank you for reviewing iContact. We are happy to hear that our email capture forms are helping you generate lots of new subscriptions and sign-ups through your website. That's such a critical part of email marketing success and our product aims to make it seamless to expand your list. We appreciate the shout-out to our support and services team - we pride ourselves on providing real, human support and expert services, so that our customers can be as successful as possible. We'll pass the feedback on to the team!

NW

Nilesh W.  
Director  
Education Management  
Used the software for: 2+ years

### "Quick & Easy email Marketing"

September 4, 2018

4.0

Pros

We like it's simplicity in creating email campaigns

Cons

1) Need more automation in creating email contact segments. Once we set the rule for a segment new campaigns should be able to take it automatically.

Review Source

BW

Brent W.  
VP Marketing  
Retail  
Used the software for: 2+ years

### "icontact"

May 18, 2022

4.0

good, with the above changes of cost, and list communication it would be great

Pros

Ease of use, good analytics, good website

Cons

Too expensive, need more contacts for less cost, need contacts across lists to communicate more effectively

Review Source

Response from iContact

May 19, 2022

Brent, Thank you for your honest review. We will make sure to pass along your feedback to help make iContact better in the future.

JV

Jerry V.  
Marketing/Sales Account Executive  
  
Used the software for: 1-2 years

### "iContact Pro has been a great tool for our basic marketing automation needs. "

December 15, 2017

4.0

Pros

The integration with Salesforce is a huge reason why our organization has chosen to invest in iContact Pro. The ability to track website visitors, create landing pages, and trigger emails is a keystone of our marketing strategy. It works for us when we are too busy to work on it. The new email WYSIWYG editor for creating emails is very easy to use, and easily creates new email templates.

Cons

The workflow functionality is foundationaly strong, but can become very convoluted when integrated with Salesforce and email capabilities. A new version of an email has to be created for each workflow email, and this can be annoying. Further, there is to ability to create email folders and sub-folders.

Review Source

LC

Lindsey C.  
Marketing  
  
Used the software for: 6-12 months

### "Favorite Email Marketing Program I've Used"

April 4, 2018

5.0

Email Marketing, Event Registrations, Database Management

Pros

The customer service is the best part of iContact. When you call, you talk to a real person. My customer service representative always knows the answers to my questions and on the rare occasion that she doesn't, she gets back to me very quickly with an answer.

Cons

When you upload a list into iContact and there are contacts who have unsubscribed or been listed as do not contact, you cannot tell who on that list won't receive the email.

Review Source

Response from iContact

April 20, 2018

Thank you, Lindsey! We're so happy that our customer services have been so responsive and helpful for you and your team. We also appreciate the feedback around managing contacts. Stay tuned, as we'll be evolving the user experience for contacts and lists in the near future! Thanks!

VR

Verified Reviewer  
Ecommerce Manager  
Retail  
Used the software for: 2+ years

### "Great email marketing solution"

September 11, 2018

5.0

We needed a robust solution for our email marketing needs. This offered us great options for features.

Pros

We like being able to use workflows to create automated emails.

Cons

We wish it were easier to create segments from lists.

Review Source

SC

Salina C.  
writer/blogger  
Writing and Editing  
Used the software for: 1-2 years

### "I was brand new to email marketing and was so grateful for the stellar support!"

April 6, 2018

5.0

It's my first experience with an EMS, and they are always very helpful explaining how things work and assisting me with accomplishing my objectives.

Pros

How easy it is to design an attractive email. Most of the emails I get from other email marketers aren't formatted in an appealing way, but with iContact I can format mine to duplicate the look and feel of my website and branding!

Cons

Buttons can only be used for links to URLs. This is not a big deal. It would just be nice to be able to use a button in an email to be able to download a file hosted by iContact.

Review Source

Response from iContact

May 10, 2018

Hi Salina! Thank you so much for your review. It's excellent to hear that you have easily been able to create such attractive emails using iContact. Our new email editor offers a good deal of flexibility in design, which can be used to wow your contacts. We appreciate the feedback regarding using buttons to download a file hosted by us. This feedback will be passed along to our Product Management team so that it can be reviewed for possible inclusion in a future release.

VR

Verified Reviewer  
Account Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "It's just an ok email tool"

April 5, 2019

3.0

iContact is just an ok email platform. If you want to build complex automations or campaigns, I would use something else.

Pros

I like that it's relatively easy to create an email in iContact.

Cons

The ability to create automations and campaigns is not what it should be. They created a WYSIWYG tool for creating automations but I find that it's more confusing than other methods.

Review Source

Response from iContact

November 18, 2020

Hello, Thank you for leaving this feedback for us, we very much appreciate that you took the time. All the best, Carlos, Customer Marketing Manager

AG

Arlin G.  
Director of Operations  
  
Used the software for: 2+ years

### "Increased customer engagement enabled by excellent technical support "

December 20, 2017

4.0

Pros

We've been assigned a personal rep who is more than happy to just on the phone with us to troubleshoot the platform, but more importantly strategize with us the best ways to implement it for our purposes

Cons

The user interface is not the most intuitive, nor are the analytics, but it's ok once you get your head around it.

Review Source

Response from iContact

March 12, 2018

Dear Arlin, We're grateful for your comments! Your increased customer engagement is our whole thing, as is ensuring that the iContact application is equally engaging for OUR customers. Our refreshed product interface aims to be as intuitive as possible. We are always open to integrating the ideas of our customers into our upcoming development and improvement cycles. If you have the time, please share how you would improve your interface and analytics issues at support@icontact.com. Thanks again for being an iContact customer!

CB

Charlie B.  
Owner  
  
Used the software for: 2+ years

### "I have been using iContact since 2008 and it has been great. Easy to use with great deliverability"

December 15, 2017

5.0

Pros

I am an agency with iContact and do lots of email blasts for my customers. iContact is very easy to use and setup for my different clients. I especially like the ability to manage the databases.

Cons

The social media posting needs some work but there isn't much that I don't like about iContact. Also, I would like to be able to add multiple single addresses to a list at one time.

Review Source

DN

Danielle N.  
Office Administrator  
Insurance  
Used the software for: 2+ years

### "So easy to use, layouts are amazing and easy to change to my liking. Been using it for years!"

April 5, 2018

5.0

I am able to reach my agents with eye popping emails that they are sure to read.

Pros

So easy to take an awesome layout and change it to my needs. No email has to be the same since their are so many layouts and you can create your own. Updating contact lists are super easy. Love that there is a chat button in case you need help.

Cons

You can not tab over in the columns and sometimes the font and style changes while typing , small issues though.

Review Source

Response from iContact

April 23, 2018

Hi Danielle. Thank you for taking the time to leave such a nice review. We're so glad that you continue to find value in our platform after all of these years. Thanks for being such a loyal customer! We also value your feedback, so we'll keep your suggestion around fonts and styling in mind as we continue to evolve the platform. In the meantime, keep sending those eye-popping emails!

LS

Luca S.  
Director  
  
Used the software for: 2+ years

### "We have used a couple different services over the years and iContact has been the best so far. "

March 31, 2018

5.0

Pros

Ease of use. The platform makes for easy sends, analytics and management of account. I like the ability to see all your sends and analytics on one page.

Cons

No automatic triggers to notify you if you have gone over your credit allotment. You need to monitor and manage your sends on your own.

Review Source

Response from iContact

April 19, 2018

Thank you for your review, Luca. We're thrilled that you're finding the platform so easy to use. We strive to provide the best user experience in the industry! We also appreciate your feedback around automatic notifications within your account. You'll be happy to hear that we've installed a limit alert banner within user accounts to help notify users. If for some reason you are not seeing this alert, feel free to reach out to your service representative or contact our support team and we'll be happy to provide a fix. Thanks for being a loyal customer!

VR

Verified Reviewer  
Director, Marketing Solutions  
Information Services  
Used the software for: 2+ years

### "Makes our campaigns a breeze"

December 19, 2018

5.0

Pros

Ease of use is great between team members.

Cons

Some features in the editor - I would like to see better functionality with the copy/paste feature

Review Source

RK

Raymond K.  
Web Director  
  
Used the software for: 2+ years

### "This is a great product"

April 10, 2018

5.0

Pros

It's easy to use and very robust, great HTML support...The design of the software is very modern and intuitive.

Cons

I wish there was better way to delete contacts. If there was a way to create a group view where a bunch of contacts can be deleted vs. doing it one at a time, it would be more efficient.

Review Source

Response from iContact

May 15, 2018

Hello Raymond. Thank you for writing this review! We are excited to hear that you find iContact to be very modern and intuitive. We have been able to update a good portion of the software over the last year, really giving it a more contemporary look and feel. Thank you for your feedback about deleting multiple contacts at once. Though you can select multiple contacts from a list to delete, you do not have the ability to upload a list of contacts to be deleted. We are happy to take this feedback into account as we plan out future releases.

MK

Mindy K.  
Dance Instructor  
  
Used the software for: 2+ years

### "I've been using Icontact for a long time, at least 7 or 8 years. I chose it for it's user friendly."

April 10, 2018

5.0

Pros

I love that I can create my own email templates and it's easy to use. My most favorite thing about Icontact and is why I always refer this program to friends and colleagues, is for it's superb customer service. That is so important to me.

Cons

I can't put a Paypal button. You can put a link to Paypal on your own writing or picture, but not an actual button.

Review Source

Response from iContact

May 17, 2018

Hello Mindy. Thank you so much for being a loyal iContact customer of at least 7 years! We are thrilled to hear that superb customer service is important to you. Our staff is truly dedicated to ensuring our customers have the best experience possible when using our product. We also appreciate your feedback about adding a PayPal button. We are happy to pass that along to our Product Management team so that it can be reviewed for possible updates in a future release.

ST

Sara T.  
Tap Room Manager  
  
Used the software for: 2+ years

### "Easy To Use & Quick Customer Service"

May 31, 2018

5.0

Pros

I love using iContact because of how easy it is to use. I am able to create great, mobile friendly email balsts so quickly. I do 8-10 different email blasts per week for my agency so having templates that are easy to use and mobile friendly is so helpful.

Cons

I would love to have a way to organize the images in my file folder. Because I do so many blasts it would be nice to be able to sort through those in an organized manor to make uploading quicker rather than searching through pages of images to find the one I want.

Review Source

SG

Stephanie G.  
PR & Marketing Director  
Media Production  
Used the software for: 2+ years

### "iContact works for me"

September 11, 2018

4.0

iContact helps me reach the audience I need and create and grow awareness of my brand.

Pros

iContact has very user-friendly editing features. It's simple to put together a marketing email that looks great, and gets results. The reporting features and custom export fields are great to help me track the information I need most.

Cons

I find the automations integration difficult to follow.

Review Source

Julia H. N.  
Realtor® | Home Buying & Selling Specialist  
Real Estate  
Used the software for:

### "Educated, Happy and Satisfied!"

March 22, 2018

5.0

Pros

What I like most about this software is the customer service! The staff are knowledgeable, professional and we always feel like they care about our needs!

Cons

We don't have any cons to list. We really enjoyed using this software and working with the product.

Review Source

Response from iContact

April 13, 2018

Hi Julia, It's always great to hear such positive feedback from one of our valued customers! We're glad you enjoy using the software, and even happier that you see the value in having a great customer service program. You hit the nail on the head, we value our customer service agents because they are our front line and truly leave a big impression on the customers they interact with. Our goal is to make that impression an exceptionally positive one, and it sounds like we succeeded!

Amy K.  
Owner/Travel Consultant  
Consumer Services  
Used the software for: 6-12 months

### " review for iContact"

September 4, 2018

5.0

I am getting my name and brand in front of my mailing list easier and more often with iContact. Hopefully that will help them think of me the next time they are planning a vacation.

Pros

It's very easy to use, and my open rates have gone way up since I began using this software. I believe that more of my emails are getting to my clients.

Cons

I wish it was a little easier to post to social media. I used to be able to post to Facebook, but I have been having issues with that lately.

Review Source

VR

Verified Reviewer  
Customer Success Manager  
  
Used the software for: 6-12 months

### "Great started email marketing platform "

June 1, 2018

4.0

Pros

It's pretty easy to use and you don't need to have technical knowledge. It also comes with various templates you an use to get started. Unlike big email marketing software tools, it doesn't cost nearly as much.

Cons

The templates are not the greatest and eventually your emails just look like template emails. It's also not the best UI. Other similar platforms too, offer better pricing for some of the basic features that they offer.

Review Source

Ben K.  
Project Manager  
  
Used the software for: 1-2 years

### "My experience with iContact has been almost all positive"

April 9, 2018

5.0

Pros

It is very easy to craft the type of emails I want. Their new email editor is amazing! The customer service is fantastic and I can hop on a chat anytime and talk to a real person. They are always helpful.

Cons

I don't have anything negative to say right now. Their old email editor was terrible and I hated it, but they recently upgraded it. So that's a non-issue.

Review Source

Response from iContact

April 24, 2018

Hi Ben! We really appreciate you sticking with iContact even though you weren't pleased with the old email editor. We designed this new editor to be easy enough for new customers to quickly learn, while giving our more advanced users the flexibility and customization that they want. We look forward to working with you for a long time to come!

AW

Andrea W.  
Director of Communications  
  
Used the software for: 2+ years

### "I have been using iContact for over seven years and I love it! "

April 5, 2018

5.0

Pros

What I love most is the user-friendly concept, I can reuse my emails from week-to-week, and the great templates provided. The system has improved a lot and the new features are great as well.

Cons

What I like least is that you can't easily copy and paste images and I usually have to do a lot to make my images smaller to be embedded into my email.

Review Source

Response from iContact

April 23, 2018

Andrea, thank you for being such a loyal customer! We greatly appreciate your business and your feedback. It's great to hear that you're enjoying how user-friendly and intuitive the platform has become. As you mentioned, we've made a bunch of enhancements over the years. So, the team is happy to know that they're resonating with users like yourself. We will also keep in mind your image-related suggestions as we continue to evolve the platform. Thanks!

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