# Page 13 | iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 13 - Is iContact the right Email Marketing solution for you? Explore 603 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/221118/iContact/reviews

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iContact

4.5 (603)

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Last updated March 13th, 2026

# Page 13 - Reviews of iContact

## Showing most helpful reviews

Showing 301-325 of 603 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Dennis B.  
Research Analyst  
Consumer Services  
Used the software for: 2+ years

### "iContact fulfills my needs"

September 7, 2018

4.0

good customer service

Pros

ease of use, intuitive controls, uploads of images.

Cons

inability to add email addresses without screening

Review Source

lR

lexi R.  
Marketing coordinator  
Marketing and Advertising  
Used the software for: 2+ years

### "Great, simple and secure way to create email campaigns"

April 10, 2018

5.0

Pros

Very simple to design eye-catching emails and I really love how they've updated their interface over the year and made it even easier to use. The templates are a great start but designing your own email is only a few clicks away!

Cons

Storage space for your images isn't a lot so you may want to delete items after the use and store them elsewhere.

Review Source

DC

Dave C.  
CEO  
  
Used the software for: 2+ years

### "Instrumental to growing out business"

April 10, 2018

5.0

Pros

Easy to use with many great features. iContact has incredible deliverability and has helped us reach our clients to both provide them with valuable industry information and offer products. And our contact has been a HUGE help!!

Cons

There are really no cons to iContact. We have used several email services over the years, and they are the best.

Review Source

VR

Verified Reviewer  
Administrative Assistant  
Food & Beverages  
Used the software for: 2+ years

### "Pretty good overall"

September 4, 2018

4.0

Pros

The new interface is much easier to use with better tools than the older version. The list building for different types of contacts is excellent and allows our business to easily target emails to certain groups of people.

Cons

Building emails based on "blocks" isn't the most intuitive system, which involves dragging your "type of content" box into each block. A wrap text around image function also isn't available, making emails longer than they need to be.

Review Source

SD

Sarah D.  
Marketing Manager  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "I contact for communication "

November 7, 2019

5.0

I contact is great for creating engaging content like newsletters or blogs and promos. The analytics also helps you track your content.

Pros

I contact is easy to use and great for emailing to different channels. It has many engaging features such as image, hyperlink, and video options.

Cons

When typing you do not know the font you used in a previous text box because it default to “font”. Not helpful.

Review Source

Response from iContact

November 18, 2020

Hello Sarah, Thank you for leaving this wonderful feedback for us, we greatly appreciate that you took the time. All the best, Carlos, Customer Marketing Manager

VR

Verified Reviewer  
Digital Marketing Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Affordable and effective for SMB"

August 5, 2019

4.0

Pros

Support is unbelievably quick and effective. Has a lot of features.

Cons

Seems to be trying to pack too many features in without first mastering the core programs. Platform is clunky and slow at times.

Review Source

Response from iContact

November 18, 2020

Hello, Thank you for leaving this feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager

ML

Mike L.  
Marketer  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for keeping in touch with our customers..."

October 24, 2018

5.0

We started with iContact about 7 years ago...when our list was 20,000 people strong. We've changed business models and our list is under 5,000 people now, but we've stuck with iContact because they've kept up with the times and made their product better along the way. Easy to jump into and build your marketing list if you know what you're doing - but iContact is there to help you each step of the way if you're a newbie.

Pros

iContact has made great improvements over the years. They did a big makeover about a year ago which was much needed - no complaints here. We manage our own list (which used to be nearly 20,000 strong) and a few small lists for our advertising clients - with great ease.

Cons

No complaints here, but there would have been before they did a big makeover a year ago. Their customer service was lacking - but now they've cleaned that up as well. They heard customer complaints and fixed them - that's Okay in my book!

Review Source

RG

Rachel G.  
Marketing Manager  
  
Used the software for: 2+ years

### "iContact is easy to use, and has been an integral tool in our email marketing efforts."

April 10, 2018

5.0

Pros

The design interface is very clean and is easy to configure - it definitely beats trying to write your own html, and is very mobile responsive.

Cons

There are no cons that I can think of - maybe only that my team would like to be able to utilize more of the features in the Pro package, but that's only a reflection of how robust the software really is!

Review Source

Response from iContact

May 4, 2018

Hi Rachel. Thank you so much for taking the time to write this review! We are delighted to hear that you find the interface clean, and emails very mobile responsive. Contacts are opening your messages not only on their desktops, but more and more often on their mobile devices. It has been a priority of ours to ensure your emails look professional no matter where contacts are viewing them. We appreciate having you as our customer!

TP

Tracy P.  
Marketing Communications  
Chemicals  
Used the software for: 2+ years

### "It is a great tool for us and our company."

April 5, 2018

4.0

Branding!! Also the visibility to who is opening our communications is great!

Pros

The ease of use. I like the new upgrade. The reports are great and allows me to show the open rates/success of my blast with my existing team.

Cons

That the survey feature has never worked. This was a huge reason why we signed up. The cost has also went up significantly.

Review Source

Response from iContact

May 11, 2018

Hi Tracy! We are so happy to hear that you are enjoying the new upgrade, and have really utilized the reporting feature. It is important to keep in communication with your contacts, but we believe it's equally important to understand what your contacts are doing with that communication. Thank you for your feedback regarding surveys. This will be passed along to our Product Management team so that it can be reviewed for possible updates in a future release.

RD

Ray D.  
Founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "iContact Review"

July 30, 2023

5.0

Overall it was positive

Pros

For the most part it was relatively easy to use and manage

Cons

Competitors are more widely used and seamlessly integrate with other services

Review Source

Response from iContact

August 3, 2023

Thank you for your feedback! We will pass along your feedback to help make iContact better.

VR

Verified Reviewer  
Marketing Specialist  
Wholesale  
Used the software for: 1-2 years

### "Effective and Helpful "

December 15, 2017

4.0

Pros

The ease of use so someone who is not so involved or experienced doing this type of work can pick it up quickly.

Cons

Reports could be visually more appealing and I think the dashboard could be set up differently instead of the scroll feature.

Review Source

VR

Verified Reviewer  
Corporate Communication Specialist  
Insurance  
Used the software for: Less than 6 months

### "iContact is really useful for marketers that are just getting into automation. "

December 15, 2017

3.0

Pros

The IT team at iContact is really responsive. Despite their busy schedules, they always respond in a timely manner. The interface for developing emails and landing pages are also pretty friendly and easy-to-use.

Cons

Sometimes the formatting has a few hiccups, but there are ways around that. Be sure to implement the SPF record and whitelist iContact to ensure all emails are sending properly.

Review Source

PB

Paul B.  
Special Projects Coordinator  
  
Used the software for: 2+ years

### "iContact makes it easy to put together an attractive email newsletter. "

April 4, 2018

4.0

Pros

The ability to customize the look of my newsletters with ease. The drag and drop feature to add text, images, etc. is great. I find all the tracking information to be useful.

Cons

It can sometimes be difficult to edit the spacing between paragraphs. I wish there were more font choices built in.

Review Source

Response from iContact

April 23, 2018

Hi Paul. We really appreciate you taking the time to leave a review. It's great to hear that you're enjoying the drag-and-drop email editor. The team at iContact takes a lot of pride in providing an easy-to-use solution that meets the needs of our customers. We also want to thank you for the feedback around the spacing controls and font choices. We will definitely keep this in mind as we continue to roll out new features and functionality. Thanks for being a loyal customer!

HW

Heather W.  
Marketing Coordinator  
Computer Networking  
Used the software for: 2+ years

### "Easy to use!"

April 10, 2018

4.0

It is easy to send emails to our customers when needed.

Pros

iContact is really easy to use and offers a lot of different options for the price. I especially like that customers can have segments attached to their email lists. This makes it easier to send emails to just a select group of people without creating a new list.

Cons

I wish the editor was a bit more user-friendly, and I wish it had a few more features. I also wish there was a way to send embedded videos with iContact, but I do understand why that isn't an option.

Review Source

VR

Verified Reviewer  
Director of Marketing & Events  
Retail  
Used the software for: 1-2 years

### "Simple, but just OK"

August 13, 2018

3.0

Pros

iContact was very easy to use. It provided very basic reporting. Great for beginners to email marketing!

Cons

It did not provide powerful reporting, and it did not integrate with my website to allow customer segmentation or remarketing.

Review Source

VR

Verified Reviewer  
Intuitive Reader  
  
Used the software for: 2+ years

### "A brilliant solution for email marketing. "

May 19, 2018

5.0

Pros

Includes all the bells and whistles you need to keep your subscriber base well informed of your business events and sales.

Cons

iContact is heads above the competition in many ways. Affordability and ease of use make it hard to beat.

Review Source

Response from iContact

May 29, 2018

Thank you for this excellent review! We are so grateful to have customers like you that appreciate both our quality and ease of use. We offer our customers the bells and whistles that our competitors provide, while continuing to remain affordable.

WO

Wilson O.  
Web Developer  
Consumer Services  
Used the software for: 1-2 years

### "iContact Email Marketing Review"

July 23, 2019

5.0

Pros

Easy setup, fast support and easy to use email/autoresponder marketing channel.

Cons

Their templates are good but there is a lot of room for improvement.

Review Source

Response from iContact

November 18, 2020

Hello Wilson, Thank you for leaving this wonderful feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager

VR

Verified Reviewer  
Director of Marketing  
Real Estate  
Used the software for: 2+ years

### "Easy To Use and Intuitive Email Platform for Business"

December 18, 2017

5.0

Easy to use and intuitive. Great software!

Pros

I like the fact that you get quality support and that the software is updated on a somewhat regular basis. I recommend iContact to anyone looking for an affordable email solution.

Cons

I do not like that they did away with the "preview text" line that people can see before they open up their emails, but that is pretty much the only thing that I don't like about this software currently.

Review Source

KS

Kathy S.  
Programmer / Analyst  
Mechanical or Industrial Engineering  
Used the software for: 1-2 years

### "Excellent product and support!!"

December 16, 2017

5.0

It is highly customizable and allows us to be more efficient and track our internal and external marketing material.

Pros

Our organization has used iContact Pro software for a number of years. It is highly customizable and allows us to be more efficient and track our internal and external marketing material. The software is very stable and we rarely need support but in those few instances that we do, we always receive excellent support and guidance. There are a number of features that are extremely useful. The Engagement Tracking and Integration options provides advanced manageability. The Email Notifications keep everyone in constant communications. Excellent product with excellent support staff!!!

Cons

For internal email communications, it would be helpful to remove the subscribe option at the bottom of the emails.

Review Source

AM

Amy M.  
Owner  
  
Used the software for: 2+ years

### "Have used iContact in a variety of positions/projects to send emails to opt-in lists."

May 9, 2018

4.0

Pros

iContact is very user-friendly, offers email templates to get you started, and has great customer service. If you're looking for a platform through which to send professional-looking emails to an opt-in list, iContact is a solid solution.

Cons

The biggest con about iContact is that their basic plan price. Not a huge expense, but other email platforms on the market offer a free version for businesses with smaller opt-in lists.

Review Source

Response from iContact

May 24, 2018

Hi Amy! We are excited to hear that you have enjoyed using our templates to send out professional-looking emails. We offer a variety of different templates to help inspire our customers. Thank you for your feedback about offering a free plan. We are happy to take this into account as work to make iContact even better.

VR

Verified Reviewer  
Communications & Marketing Director  
Biotechnology  
Used the software for: 6-12 months

### "From start to finish, iContact reanimated our e-marketing biz with great products and services"

December 19, 2017

5.0

Business & new ways to engage with our database. Thank you iContact!

Pros

The customer service is absolutely incredible! Their product lines and services were able to open up new ways to engage with clients, database. The continued ROI has been wonderful.

Cons

Seriously, they've been great. No complaints! We wish that more of our vendors offered such quality control calls and services.

Review Source

Heather M.  
Associate Director of Digital Communications  
Hospital & Health Care  
Used the software for: Less than 6 months

### "Easy to use and great customer service!"

April 10, 2018

5.0

Pros

I'm a huge fan of iContact's drag and drop feature within the email builder and the pre-built templates. The templates allow me to put together a great looking email in just a few minutes. The customer service team is AWESOME, and super helpful!

Cons

Would be helpful to have a source code option in the builder. Aside from that, I am really enjoying the platform.

Review Source

SM

Shawn M.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Get's the job done"

December 14, 2016

3.0

Very nice people, can pick up phone and talk to someone. Would like more options and backgrounds to choose from.

Pros

Can create my emails and look professional. Can get a link from the archive and use in texts and other things. Wonderful

Cons

Not enough background options.

Review Source

MB

Mike B.  
Customer Database Manager  
  
Used the software for: 2+ years

### "iContact has served us well for many years as we've grown and our needs have expanded."

April 10, 2018

5.0

Pros

Easy to use and manage. Easy to define and use multiple segments,. Excellent and responsive customer support - they respond quick via either email or phone call.

Cons

Would like to have the option to define segments via separate lists but doing so would increase subscriber count.

Review Source

AS

Anne S.  
Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Great support"

April 10, 2018

4.0

mailing list

Pros

It works well but could be improved for various features and fields, we maintain a very large mailing list on the this platform

Cons

not easily searchable, I find that I cannot search names etc. easily across all the lists could be improved, email set up could be better

Review Source

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