# Page 15 | iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 15 - Is iContact the right Email Marketing solution for you? Explore 603 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/221118/iContact/reviews

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iContact

4.5 (603)

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Last updated March 13th, 2026

# Page 15 - Reviews of iContact

## Showing most helpful reviews

Showing 351-375 of 603 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SD

Sarah D.  
  
Design  
Used the software for: 2+ years

### "Its OK"

March 27, 2018

3.0

Pros

It does work and for a beginner is probably fairly straightforward to learn. You can copy previous campaigns to make new ones.

Cons

It seems old fashioned and sometimes is, like Word, over-eager to do things for you. If you are already using it it may not be worht moving away but those setting up a mailing list I would not recommend this as it simply isn't very up to date - this is at the time of writing in 2018.

Review Source

Garin K.  
Founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great Looking Form Templates and a Powerful Email Marketing Tool"

November 25, 2018

4.0

Overall my experience with iContact was very positive. I even learned about iContacts young founder via an awesome slide show he created with 1285 slides sharing "lessons from my 20s"where he shared a ton of value. I highly recommend looking that up.

Pros

What I liked most about iContact are the form templates, which are an essential ingredient to growing a healthy email list. Specifically I used a template for a client in the real estate niche that he was quite happy with.

Cons

What I like least about the tool is the price point. For my client who has a very small list the price was an issue for him and a robust free plan offering would have helped me retain my client for a longer period of time.

Review Source

MP

Marcelo P.  
COO  
  
Used the software for: 2+ years

### "Great software to increase web page visits and interaction"

April 10, 2018

5.0

Pros

Ease of use: It's very easy to create a design using the pre-existing layouts or by creating your own. A lot of functionality.

Cons

It's a bit glitchy when working with code. The html spam detector goes off all the time, even though I seemingly don't have an issue.

Review Source

Response from iContact

May 22, 2018

Hello Marcelo. We are excited to hear that you are happy with our functionality! Our team works to regularly add new and improved functions to our product. We also appreciate your feedback about glitches when working in the HTML code. This will be passed along to our Product Management team so that it can be reviewed for possible updates in a future release. Thank you for being our customer!

MW

Mike W.  
Marketing Director  
  
Used the software for: 2+ years

### "icontact is a pretty solid broadcast email service. We've been using them for a couple years."

April 11, 2018

4.0

Pros

The icontact interface is pretty straightforward and easy to use. Support is decent. List management is easy enough to manage.

Cons

We don't send a ton of emails each month, but have a decent sized subscriber list. It would be nice to get some better pricing based on the number of sends instead of list size. It would also be nice to remove the "iContact - Try it for Free" icon at the bottom of the messages for paid accounts like you can do with other mail service providers. It looks like we're freeloaders, but we're paying its price per year for the service.

Review Source

JK

Joanna K.  
Director of PR & Marketing  
Non-Profit Organization Management  
Used the software for: 2+ years

### "If you need to send marketing emails - will get the job done, but . . . "

October 10, 2017

3.0

Really the ease of access to old emails to use as templates for new ones and the open rate data.

Pros

Very easy to load and resuse prior emails. Like the data presented, showing open rates, what device customers are using to look at emails, and clicks.

Cons

Could be much more user friendly in setting up emails and more templates and customization available. I do not like how much iContact limits the size of your image library or email subscribers for each price place. I just don't feel it is enough for the price.

Review Source

Response from iContact

March 20, 2018

Hello Joanna, It¿s great to hear that you enjoy the ease of re-using old emails as templates! We would like to ensure that our customers find our new email editor user friendly. We are continually working on improvements to the editor and new template offerings. However, we would love to hear from you on any specific improvements or templates that you would like to see added. Please leave your feedback for us using any of the contact methods here https://www.icontact.com/support. Thank you so much for your time and responses!

VR

Verified Reviewer  
Senior Director - Product Design  
  
Used the software for: Less than 6 months

### "Good customer service, nice people, disappointing platform user experience"

December 15, 2017

3.0

Pros

I really like the WYSIWYG email builder. Its very easy to use and allows for a wide variety of email designs.

Cons

Everything about the platform except for the WYSIWYG builder is pretty terrible. It's very hard to add people to lists, create forms, view reports of multiple emails...

Review Source

VR

Verified Reviewer  
Bookkeeper Administrative Assistant  
  
Used the software for: 2+ years

### "I use this quarterly to create our company newsletter as well announcements to customers annually."

April 11, 2018

4.0

Pros

Features are great to make our newsletters look interesting to customers. Support responds very quickly to requests. Newsletters are very easy to send out. Being able to test the email is a good feature and the pop up view is very helpful.

Cons

Ease of use could be improved a bit. I find that I have to contact support more often than I think I should because I am not sure how to do something.

Review Source

aN

ally N.  
Digital Marketing Assistant  
  
Used the software for: 1-2 years

### "Great Software. Really worked well for our company. Great customer service!!"

April 10, 2018

4.0

Pros

Very easy to navigate through the pages. Loved all the analytics and statistics that the site offered. Our clients had access to the program and it was easy to use for them as well.

Cons

The software was a little slow at times. We had to wait a few minutes for it to load from tab to tab. Sometimes it would freeze and we would lose the changes we made.

Review Source

LW

Lauren W.  
Owner/Geriatric Care Manager  
Consumer Services  
Used the software for: 2+ years

### "I have been a long time customer of I Contact and delight in supporting a local company."

April 10, 2018

5.0

Reach my clients and more with weekly emails and posts to social media.

Pros

Ease of use, exceptional value, great customer support. I especially like the link to social media sites which reaches not only my clients but potential clients as well.

Cons

The only thing is that the occasional inability to post to one of the social media sites...usually LinkedIn is the culprit.

Review Source

Danny M. G.  
Founder/Owner  
Accounting  
Used the software for: 2+ years

### "Easy to use, professional marketing email software for any size company"

April 10, 2018

5.0

Pros

Easy to use, from loading email lists to templates for your emails, this is an efficient and effective use of time and money for a small or any size business.

Cons

None that I have found; the screens at previous times were choppy and the spelling review is difficult as the pop up screen can have issues at times.

Review Source

AK

Ann K.  
Director of Communications & Website  
  
Used the software for: 2+ years

### "User-friendly & customer service is really helpful. Recent improvements make my emails look great!"

April 10, 2018

5.0

Pros

User-friendly, new software updates make it easier for me to create professional-looking emails, available and helpful customer service.

Cons

I'd like an easier way to wrap text around an image. I'd like to be able to embed a video. That's all

Review Source

Response from iContact

May 22, 2018

Hello Ann. We are excited to hear that you are so happy with the new software updates! We encourage customer feedback so that we can ensure we are building the updates that our customers will use. Thank you for the feedback about wrapping text around an image. This has been passed along to our Product Management team so that it can be reviewed for possible updates in a future release.

VR

Verified Reviewer  
Account Manager  
  
Used the software for: 2+ years

### "I use this product to send our e-mail campaigns for our company. "

December 19, 2017

4.0

Pros

The ability to customize e-mail campaigns for our monthly newsletter and other e-mail marketing we use.

Cons

There isn't much that I would say here because iContact has worked for our company but I would say the lists can be a bit confusing to manage when you have different subscribers on multiple lists.

Review Source

CS

Crystal S.  
Associate  
  
Used the software for: 2+ years

### "The help chat people are very easy to talk to and understand my questions."

March 29, 2018

5.0

Pros

I think its great because its something anyone can use and the tutorials make everything so much easier.

Cons

I think the only thing I did not like was the older version very complicated and no help. I had to watch so many videos and couldn't find my answers.

Review Source

Response from iContact

April 16, 2018

Hi Crystal, It is great to know that you have found iContact so easy to use! It is our goal to ensure we have a product that is easy enough for new users to quickly create beautiful emails with, while also allowing the flexibility that our more experienced users want. We appreciate your feedback on the old version of our platform, and are very happy to hear that you are enjoying the recent upgrade.

FF

Fernanda F.  
marketing assistant  
Automotive  
Used the software for: 6-12 months

### "Easy to use! "

March 29, 2019

3.0

It's a great tool and very easy to use. Affordable.

Pros

I was not familiar with email marketing when I first started using this product, and I was able to learn pretty quickly since it's so user friendly.

Cons

Sometimes there are errors and it doesn't show you where it comes from. The copy and paste image feature is not available in their new layout, which makes things harder. Also wish it had more features and fresh layouts.

Review Source

Response from iContact

November 18, 2020

Hello Fernanda, Thank you for taking the time to leave this feedback for us, we love hearing that you find our product to be user friendly. We will also most certainly have an in depth look into the other items that you raised here. All the best, Carlos, Customer Marketing Manager

VR

Verified Reviewer  
Owner  
  
Used the software for: 2+ years

### "Great email marketing for reaching customers"

June 27, 2018

5.0

Pros

Constant Contact is relatively easy to use for sending out mass email marketing. There are plenty of templates to choose from to help you design the perfect email for your customers.

Cons

Sometimes I have difficulty changing the content within a template but most templates are user friendly.

Review Source

CS

Corrymella S.  
Owner  
  
Used the software for: 2+ years

### "Safe and secure email mailing service. "

April 10, 2018

5.0

Pros

Time efficient way of contacting users on my mailing list and keeping them informed of upcoming events.

Cons

Due to the time difference between UK and USA (where IContact is based) it is sometimes difficult to get a quick response to a question about the software.

Review Source

Response from iContact

May 4, 2018

Hello Corrymella. We are so glad to hear that you find iContact to be a safe, secure, and efficient way to communicate with your contacts! We certainly do our best to provide this to our customers. Thank you for the feedback regarding the time differences leading to difficulty with questions to support. We are happy to take this feedback into consideration as we look toward the future.

BP

Brad P.  
Partner & Principal  
Financial Services  
Used the software for: 2+ years

### "Surprisingly Powerful"

September 9, 2018

4.0

Pros

While not as intuitive as I might have hoped (and this could just be my way of thinking) I am continually impressed by the depth of the system. There is nothing that I have needed to do that the program doesn't do, and do well. It just may take me a little bit of time (not a long time) to figure out how to do it. 9/10

Cons

Things are never where I expect them to be.

Review Source

DB

Dan B.  
Director of Operations  
Financial Services  
Used the software for: 2+ years

### "I really like icontact"

December 15, 2017

5.0

Pros

Very easy initial setup. I like how it integrates with twitter and other social media. The click and drag email creation tool is also very helpful

Cons

The only real issue i have is that the integration with linkedIn often does not work. it used to work but if they could get that back up and running i would feel much better.

Review Source

WB

Wendy B.  
Office Admin  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Great tool for reaching the masses"

September 10, 2018

4.0

Pros

It is very easy to add lists and to have segments within the lists

Cons

The email formats are not the easiest to add photos, etc.

Review Source

VR

Verified Reviewer  
Account Manager  
Wholesale  
Used the software for: 6-12 months

### "email marketing at its best"

April 10, 2018

5.0

Easy to use email marketing and time saving!

Pros

When I need to use it, it's a breeze to do. I don't use it enough but it's worth the money when I do.

Cons

I forget to use it and could use a reminder and help. If a customer service rep would reach out once a month, I would use the system monthly.

Review Source

VR

Verified Reviewer  
Executive Director  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "iContact misses the mark"

September 7, 2018

3.0

Customer service can be angry. Only one did this but It only takes one to give a very negative vibe about your service.

Pros

The look of your email is good. Setting up time for release is easy

Cons

Wrapping text around a picture or graphic is very hard if not impossible.

Review Source

TA

TL A.  
Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "iContact"

September 8, 2018

5.0

Our employees appreciate communications via iContact.

Pros

Ease of use, and excellent support staff.

Cons

There is nothing that I would cite as disappointing about this software.

Review Source

VR

Verified Reviewer  
Founder  
  
Used the software for: Less than 6 months

### "Simple to use and focused"

July 10, 2018

5.0

Pros

Simple drag and drop editor and easy split testing makes it simple to properly send emails and keep them engaged.

Cons

Definitely add more templates to choose from and slow down the constant changes in the platform. It gets confusing.

Review Source

RA

Ryan A.  
Communications and Programming Manager  
Religious Institutions  
Used the software for: 2+ years

### "iContact gets the job done"

April 20, 2017

5.0

We use iContact for our mailing lists, and it does the job. The built-in message builder leaves something to be desired in terms of ease of use and functionality, and their image size is incredibly small, but it works for what we need it for. If you're more technically skilled, they do allow you to upload HTML messages, so that's one way to get your message more to your liking. Overall, it does what we need it to, so can't complain too much.

Pros

Great access to analytics, easy to re-use message templates

Cons

Not the easiest to navigate, build-in message builder can be a little difficult at times

Review Source

SJ

Sherry J.  
Business owner, licensed massage therapist  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Great for Small businesses "

June 30, 2022

5.0

Pros

Ease of use and ability to set up quickly.

Cons

Designing efforts sometimes seem limited.

Review Source

Response from iContact

July 1, 2022

Sherry, Thank you for your great review!

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