# Page 16 | iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 16 - Is iContact the right Email Marketing solution for you? Explore 603 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/221118/iContact/reviews

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iContact

4.5 (603)

[View alternatives](https://www.capterra.com/p/221118/iContact/alternatives/)

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Last updated March 13th, 2026

# Page 16 - Reviews of iContact

## Showing most helpful reviews

Showing 376-400 of 603 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

TM

Tara M.  
Program Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Much improved since previous version."

April 9, 2018

3.0

Great tool in general to reach large current population and provide timely welcome to those who have recently joined our organization.

Pros

delivery speed- Mass emails are sent and received very quickly and I appreciate the ability to schedule them based upon our audiences preferences.

Cons

Still glitchy- formatting does not respond to edits consistently and in some cases, will not take at all.

Review Source

Response from iContact

April 27, 2018

Hi Tara, and thank you for your review! We're glad to hear that you are happy with our quick delivery speed. Getting messages out to your audience in a timely manner can be key to a successful marketing campaign. We also appreciate your feedback regarding formatting in the editor. This is can be caused by copying and pasting content from a source outside of iContact. Not only is the text itself copied over, but also HTML on the backend, which results in formatting inconsistencies. We will take your feedback into consideration as we continue to improve upon the new email editor. Thank you for being a loyal customer!

VR

Verified Reviewer  
Co-founder and Executive Director  
  
Used the software for: 2+ years

### "iContact is an excellent product that continues to provide great service for their customers. "

April 10, 2018

5.0

Pros

It's easy to use and provides great resources needed to produce excellent communication pieces for our audience.

Cons

It would be great if Instagram could be added to the social media. This is a huge tool for us and it would be great to track it on iContact.

Review Source

LL

Lynda L.  
Director, Communications and Marketing  
Financial Services  
Used the software for: 2+ years

### "One in One Marketing Solution for Small Businesses"

September 5, 2018

5.0

I send out monthly newsletters to an audience of 5,000. iContact has the tools to create custom templates or offers pre-made templates. I use the same template over and over. It is very convenient. I also like the fact that my distribution list is managed for me (opt outs are removed) and I get helpful analytics after every communication is sent out.

Pros

I like the user friendly dashboard that helps me easily manage contact lists and create compelling communications.

Cons

It rarely happens, but on occasion my communications gets wronly tagged as containing "spam", which triggers a review process. Fortunately there is a iContact team of reviewers that responds quickly and releases my communication in a timely manner

Review Source

RB

Robyn B.  
Ministry Assistant  
Religious Institutions  
Used the software for: 1-2 years

### "Really enjoy using this product to keep our church congregation informed of upcoming events."

April 4, 2018

5.0

Timely messaging to our congregation & easy to copy & edit previous messages so I don't have to start from scratch every time.

Pros

It's pretty easy to use now that I've learned the basics; the help portal provides multiple options for getting my questions answered.

Cons

I wish the menus were a bit beefier -- like dropdowns with more information to find sections of their site a little easier.

Review Source

Response from iContact

April 23, 2018

Hi Robyn. Thank you for your review! We're so glad that you're enjoying the ease-of-use of our platform. We're also happy to know that our support options have proved helpful. Thank you for your feedback around the menu options within the platform, as well. We're constantly enhancing the solution, so we'll keep your feedback in mind as we continue to evolve. Thanks!

CC

Camilo C.  
Digital Marketing Manager  
Construction  
Used the software for: 2+ years

### "We have been using iContact for over 4 years. It has always delivered on value."

April 10, 2018

4.0

It gets the job done!

Pros

Our clients receive emails with our domain as the email, not some sequence of numbers and letters as seen in other services. The benefit of this is that our clients can add us to their approved email list 1 time and our image will always pop without a prompt to download.

Cons

It is a challenge to get a .gif to work in the email. We have tried, and without paying for additional support, you need to know some level of coding. That was my case the last time we tried.

Review Source

AR

Armand R.  
Owner  
Publishing  
Used the software for: Less than 6 months

### "iContact is a solid app for email lists"

March 26, 2021

5.0

Pros

I enjoy using IContact because it does what is set up to do and that is to send bulk emails to prospective buyers. I have been using this app for about 4 months now and the free version is similar to the paid one in the sense that it accomplishes the same but at a lower ratio. I recommend using this app for all those that send bulk emails to their customers.

Cons

IContact is a great app because it helps send out mass emails to prospective customers. I just wish that there would be a longer trial period for the free version so that one can determine if they want to commit to the app long term.

Review Source

DW

David W.  
Publisher  
Marketing and Advertising  
Used the software for: 2+ years

### "iContact Email Marketing Review"

September 7, 2018

4.0

Pros

If used to it's full potential, this program can be a game changer

Cons

Need to have several adjustments to help the user experience.

Review Source

KT

Kristen T.  
Graphic Design Coordinator  
Facilities Services  
Used the software for: Less than 6 months

### "Great support"

December 20, 2017

5.0

We are able to keep our companies name and brand out there by sending product updates, specials, information and more. iContact is helping us stay in front of our customers.

Pros

iContact's support has been tremendously helpful. She keeps in communication with me on a monthly basis and is making sure we are using the product to the fullest. There have been many things I have learned from my account support rep that I would not have known otherwise. I also like the updates that have been done since the last time I used the product.

Cons

What I like least is just that I use another marketing automation platform for another company and that one offers landing pages, automated program flows, scoring, and more features (unless iContact does that I do not know about yet). However, the company I am using iContact for has had all the features that I need.

Review Source

Response from iContact

March 19, 2018

Hi Kristen! Thank you so much for letting us know how we're doing. Our Strategic Advisor team cares greatly about giving you the fullest experience from your iContact marketing solution, and we love hearing great feedback about your account rep. Our new email editor and interface are the result of listening to valued customers like you, and we strive to continue to make improvements. We'll have your rep reach out to chat with you about iContact Pro, our marketing automation platform that includes all the features you need for your other company. It may be the perfect fit. Thanks again and have a great day!

Cameron D.  
Digital Marketing Manager  
  
Used the software for: 6-12 months

### "iContact Has the Ability to Be Amazing"

December 15, 2017

5.0

Pros

Once through the long set up process, we found that we were able to do many things when it came to integration with other companies that we use for e-commerce related goals. In addition their support has been very strong with scheduled calls with our dedicated account representative.

Cons

The onboarding was a bit cumbersome. We had to wait some time to get everything set up properly. Another opportunity for them is to grow their design team as it can take a considerable amount of time to have design tasks that are contracted for to be completed.

Review Source

HB

Heidi B.  
Sales Manager  
  
Used the software for: 1-2 years

### "Amazing platform for a small business! The ease of use to create and send emails is fantastic! "

April 10, 2018

5.0

Pros

I love the options you have for create sign up forms to add to your website! Also, every single email is fool proof and always looks amazing!

Cons

I wish there were more pre-made colorful templates in place. It's easy enough to add your own photos and adjust as needed though.

Review Source

Response from iContact

May 17, 2018

Hi Heidi! We are pleased to hear that you have been utilizing our sign-up forms. This is a great way to get people viewing your website to turn into email subscribers. Thank you for the feedback about adding additional templates. We are including new templates on a regular basis, but if you have any specific themes you would like to see feel free to reach out to us by submitting a ticket here: https://app.icontact.com/icp/core/help/en-us/contact.

PR

Patricia R.  
Manager  
E-Learning  
Used the software for: 2+ years

### "Great marketing tool"

September 5, 2018

5.0

Reaching potential customers; building name recognition of the business, and gaining new clientele.

Pros

I have a small business providing professional development to Illinois and Indiana teachers. iContact is a great tool for designing attractive, professional-looking correspondence that provides information to potential customers about our program and classes.

Cons

It took be awhile to get comfortable with it. I still struggle some times with troublesome links when copying and pasting.

Review Source

Rufin H. A.  
Marketing Coord.  
Pharmaceuticals  
Used the software for: Less than 6 months

### "Good for Basic Usage"

December 5, 2019

3.0

It's great for simple sends, simple analytics but horrible for more complex stuff.

Pros

Basic capabilities are decent. Anything beyond that is a pain to figure out/manipulate.

Cons

Not up to current email marketing standards; not user friendly at all; too expensive for what it does.

Review Source

Response from iContact

November 19, 2020

Hello Rufin, We appreciate your feedback, thank you for taking the time. Best regards, Carlos, Customer Marketing Manager

VR

Verified Reviewer  
Operations & Marketing Coordinator  
Hospitality  
Used the software for: 2+ years

### "iContact provides a swift and worry-free way to send bulk emails and track their deliverability."

December 15, 2017

4.0

Steady outreach to our customer database.

Pros

Simple design templates, easy contact list management, great technical support. I like that I can track the open rate and that there are ways to keep the list clean.

Cons

Templates could be more flexible, as it is now more difficult to resize the images and text boxes/buttons.

Review Source

AP

Adrian P.  
Web Developer  
Consumer Goods  
Used the software for: 1-2 years

### "iContact review"

September 10, 2018

5.0

Pros

iContact has a very good drag and drop editor. Our assigned Strategic Advisor is very hands on, she always has suggestions and has boosted our open rate percentages.

Cons

It is more pricey than some of the alternatives, but you're getting what you pay for with iContact.

Review Source

Eric D.  
Owner  
  
Used the software for: 1-2 years

### "Having used Mailchimp fairly exclusively for many years, I found iContact to be messy."

June 7, 2018

3.0

Having used it for a few years, it served us well. Was it my favorite? No. I think it honestly comes down to the features. If iContact has more of what you're looking for, you should try it out.

Pros

The feature set is iContact's strong suit. It includes all the tools -- good tools -- for email marketing.

Cons

It's not nearly as easy to use as Mailchimp. However, if I had never used Mailchimp before, I wouldn't have any complaints.

Review Source

VR

Verified Reviewer  
Consultant  
Online Media  
Used the software for: 6-12 months

### "iContact review"

October 19, 2018

5.0

Pros

I found useful that the software lets you easily understand if you have duplicate contacts

Cons

I found the email automation setting not very intuitive and the design not particularly good

Review Source

mW

matile W.  
Sr. Marketing Coordinator  
  
Used the software for: 1-2 years

### "Easy-to-use, good customer service, not very customizable"

April 10, 2018

3.0

Pros

The updated pro has easy-to-use blocks that can be moved and added simply to update content. It is easy to upload lists and the results feature with graphs is very useful and visually friendly. My customer reps have always been very helpful and super responsive.

Cons

The emails itself do appear "clunky" sometimes. They are not as streamlined as desired, there are limitations that the design team has as it relates to creating a new email. If you need something custom, it is much more difficult to achieve your look and will have to settle. If you need basics and are happy with a template then it is fine.

Review Source

AP

Angela P.  
Holistic Practitioner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Old Format is Great"

September 7, 2018

5.0

Overall, iContact has really helped me to expand my practice by being able to send regular monthly newsletters to my clients. Customer service is generally excellent, although I have gotten a few people from time to time that have been less helpful. If you get the right person, they will go above and beyond to not only resolve the issue, but to educate you on related technical matters that "teach me to fish."

Pros

The old format (which you can still access) is very user friendly, with ability to cut and paste and upload photos. Anyone with basic word skills would be able to utilize this program. The newer format I'm not much of a fan of, however. Luckily I can still copy and modify the older templates, and the customer service is quite helpful.

Cons

The newer format seems super confusing to me. I've tried a few times, but it's too big a jump in my skill set for me to make much use of.

Review Source

AN

Aaron N.  
CEO  
  
Used the software for: 2+ years

### "I have used icontact for many years and it work very well."

April 10, 2018

5.0

reaching many people very fast.

Pros

My company is able to share information with many people very fast. This helps let my compny in many positive ways. As i have now been using this program for many years and have see some different changes from time to time. The program is very easy to use even if you are not that good at working on computers.

Cons

I wish it cost a bit less. They work with you very well about this. But the cost could be just a little lower.

Review Source

AB

Amanda B.  
Demand Generation Manager  
Computer & Network Security  
Used the software for:

### "Don't bother engaging - sale cycle is too tedious "

October 3, 2016

1.0

Worked 15+ yrs in Sales/Marketing Automation. I reached out to 6 vendors for evaluation to start an initial conversation. My company is fairly young and they brought me on to define, create and implement an email & lead scoring strategy by implementing a Marketing Automation Solution. I received initial contact from SR Morgan Cottrell at iContact, who refuse to put me in touch with a sales person or set up a call for a demo to even learn about iContact as a solution. I've implemented their competition at fortune 500 companies (Marketo and Eloqua) and wanted to see what set them a part. I gave the information we had and was still told that wasn't enough - requesting the same information over and over again when I don't have it. If you are legacy user of Marketing Automation, save yourself the trouble and avoid contacting iContact all together. You'll be bombarding with emails, then told if you don't have the information they are looking for, then you are NOT worth the relationship as a customer. I hope to be pretty woman in a month coming back and saying, "Big Mistake".

Pros

Didn't use it, couldn't even get a demo

Cons

Terrible sales process if you are considering iContact as a vendor

Review Source

MV

Megan V.  
Deputy Director  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "Useful tool, but found another that could do more"

June 23, 2022

4.0

We ended up switching to an all-in-one tool that covered both our donor database and communications. I found this more user-friendly as I had a reason to log in daily, not only when I was sending out a blast email.

Pros

Icontact's analytics on emails was great, and fairly intuitive to use.

Cons

I found the formatting of emails a bit difficult in icontact and as an occasional user it felt intimidating at times.

Review Source

Response from iContact

June 24, 2022

Megan, thank you for your honest review. We appreciate the information you included to help us make iContact better.

AM

Amy M.  
nurse  
Hospital & Health Care  
Used the software for: 2+ years

### "awesome software "

September 30, 2016

5.0

i really love this product its the it really works great on my laptop wouldnt want another software ever.

Pros

works the best

Cons

none

Review Source

BR

Butch R.  
Senior Marketing Lead  
Consumer Services  
Used the software for: 6-12 months

### "iContact has it!"

June 30, 2019

5.0

If you want to have great training when it comes to email marketing then this is the tool for you. You will be a pro in a matter of hours.

Pros

iContact has the standard things like email templates, less bounce backs and contact managing. Something also has great training on how to use their tools. It's hard to beat this because instead of just assuming you know how to use it they actually train you. I love this!

Cons

My only con about this is the price I paid

Review Source

Response from iContact

November 18, 2020

Hello Butch, Thank you for leaving this outstanding feedback for us, we greatly appreciate that you took the time. All the best, Carlos, Customer Marketing Manager

VR

Verified Reviewer  
Sales Administrator  
Automotive  
Used the software for: Less than 6 months

### "Easy to use and fun website for lead organization and email sending"

December 20, 2017

4.0

It allows my company to have a clean cut and professional look when marketing our products through email. The easy to add contact options are also great and time saving. We really like the dashboard abilities that allow you to see how the email did.

Pros

I like the ability to create modern looking emails. After sending an email I love seeing who has viewed it. The heat map is also very helpful, it allows me to see how many links were popular.

Cons

The API needs more examples as well as more support. Would love to use it more frequently but it just seems confusing.

Review Source

Manuel Aramis M.  
Mentor, small business project,  
Religious Institutions  
Used the software for: I used a free trial

### "Needs improvement"

December 18, 2018

2.0

Pros

It helps you, in an agile and practical way, send mass emails to your customers, followers, employees

Cons

This is out of fashion, as a marketing strategy, it is useless, since usually, the mail is automatically saved in "junk mail". The client has preferred social networks. To be useful in the future, it could be for strictly internal purposes of any corporation, public or private, that has many employees. They could do, strategic alliance, with the big ones, suppliers, of messaging service, so that the emails sent, do not fall into "spam"

Review Source

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