# Page 18 | iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 18 - Is iContact the right Email Marketing solution for you? Explore 603 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/221118/iContact/reviews

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iContact

4.5 (603)

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Last updated March 13th, 2026

# Page 18 - Reviews of iContact

## Showing most helpful reviews

Showing 426-450 of 603 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

CS

Carol S.  
Executive Assistant  
  
Used the software for: 2+ years

### "Just finished a customer chat with the rep. who is professional and awesome. The end result, great"

April 10, 2018

4.0

Pros

Pretty self explanatory and simple to use. Some reports aren't easy to get but using the live chat is a good option. It moves quickly and you will have an answer right away.

Cons

I have had problems importing graphics and photos and moving them to an email screen. It's most likely user error, but the process isn't clear to me.

Review Source

EW

Eric W.  
GM  
Recreational Facilities and Services  
Used the software for: 6-12 months

### "Very versatile marketing tool with many features"

March 11, 2019

4.0

We are communicating with our customers more easy and we enjoy this software to increase sales and improve overall reputation.

Pros

Excellent customer service and support, very custom templates which makes this very useful, also enjoy the automation tool.

Cons

More intergration with other software please, would like to edit images within the doc

Review Source

Response from iContact

November 18, 2020

Hello Eric, Thank you very much for taking the time to leave this feedback for us, we appreciate it! All the best, Carlos, Customer Marketing Manager

HS

Heather S.  
Accounts Receivable  
Hospital & Health Care  
Used the software for: 2+ years

### "Email Your Clients"

September 25, 2018

5.0

Pros

It is a great resource for mass emailing and for reminder emails for your clients.

Cons

It wasn't as automatic as I would have liked for continuous emails to be sent out.

Review Source

HB

Henry B.  
Managing Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Why I love iContact "

March 14, 2023

5.0

When it comes to email marketing, which is where we see the most success for our company, I trust iContact. Once you get the idea of it, using it is a breeze, and if you need any assistance, the service's customer support is second to none. The email creator is easy to use and the l admin features are unrivaled. The greatest benefit we've seen from using iContact is the assistance we've received from their support staff and I will continue to reach out to the team for advice on refining our marketing strategies.

Pros

Email Marketing, Landing Page functions, Email Automation, Email & contact management

Cons

I'm still learning to use all the features that are available. I have not hit a road block at this point and can only comment on my satisfaction with the program.

Review Source

Response from iContact

March 15, 2023

Thank you for the awesome review! ���� It means a lot that you took the time to write about using iContact.

AF

Adam F.  
CEO  
  
Used the software for: Less than 6 months

### "Very easy to use"

April 10, 2018

5.0

Pros

Easy to teach employees how to use it. I have completed a screenshot recording showing how to simple it is to use our template and send out mass emails using iContact.

Cons

Sometimes not everyone on my email list gets the message. I believe that some of the recipients are either not getting the email at all or the recipient is receiving the email in their spam mail.

Review Source

Response from iContact

May 4, 2018

Hi Adam! It's great to hear that you are so easily teaching employees how to use iContact. It is our goal to ensure our program is as easy as possible for new users to pick up, while still allowing the customization and flexibility that more seasoned users want. Thank you for the feedback about some messages not going to recipient inboxes. We have a Deliverability team that works to ensure messages make it directly into your contacts' inboxes, however spam filters may be set up in a way that still prevent our messages from getting through. To learn more about why emails go to spam and what you can do to help prevent it take a look at the following article from our Help Portal: https://app.icontact.com/icp/core/help/docs/guid/en-us/d968d9d7-f133-8192-e645-1f478eacd415.

SG

Stewart G.  
President  
  
Used the software for: 1-2 years

### "Email editing & preview is better than MailChimp. Emails look better as well."

April 10, 2018

4.0

Easy to use editor. Easy to preview what emails will look like on devices.

Pros

I also use MailChimp and find iContact's editing and email preview features to be superior. Also my email designs seem to look better when received if I created in iContact instead of MailChimp. I use both, depending on the client.

Cons

Could be less expensive for low end users? Perhaps adopt a 'freemium' pricing model? When it's a small client it's hard to justify the expense, even though it's better.

Review Source

CF

Carmella F.  
Reverend  
  
Used the software for: 2+ years

### "As a non-profit it has made it extremely easy to stay in touch with everyone on a weekly basis with "

April 10, 2018

5.0

Pros

The personalization of being able greet everyone by their name has made writing a letter more personable.

Cons

When someone chooses to leave the list, and wants to rejoin I usually have to ask for a different email. The system rejects it to protect you from being accused of spam. Which I totally understand.

Review Source

WL

William L.  
flunky  
  
Used the software for: 2+ years

### "I have used this software for 5 years (and am about to renew) for my non-profit ministry."

April 10, 2018

5.0

Pros

I can send emails to a few or all of my 2000 contacts at once. Great spam check tool. Good analytical displays.

Cons

A smarter and younger user would be able to get even more benefit. I wish it were easier to separate addresses who don't want to be contacted, when I export my lists. I had trouble making the blue stars above stay selected

Review Source

RU

Robert U.  
Creative Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Solid email marketing system"

September 30, 2016

5.0

Pros

Ease of use. Visual editor. Integration with social media. I have been using iContact for almost 7 years and have found it to be a solid system for my email marketing and campaigns for my clients. The visual editor makes it a breeze to use.

Cons

Can be quirky when using internet security software

Review Source

GB

Giulia B.  
Digital Marketing Manager  
Entertainment  
Used the software for: 6-12 months

### "Good email marketing tool"

March 20, 2019

5.0

Pros

Offers all the typical email marketing functions you need to manage an online business

Cons

Size limit for images is a bit annoying and could be expanded. Also, segmentation in different type of customers could be simplified

Review Source

Response from iContact

November 18, 2020

Hello Giulia, Thank you very much for taking the time to leave this feedback for us, we appreciate it! We will most certainly have an in depth look at the items that you raised here. All the best, Carlos, Customer Marketing Manager

AD

Ariel D.  
Internet Merchandiser  
Furniture  
Used the software for: 2+ years

### "A Great Way To Stay Organized"

September 4, 2018

4.0

Pros

Any time I have had an issue or needed assistance the iContact team has been there to offer advice and solutions and never make it feel like a burden to assist me. The user interface is fairly straight forward and works well.

Cons

Sending options are limited for emails when sending on social media

Review Source

AG

Amanda G.  
Marketing Programs Manager  
  
Used the software for: 2+ years

### "Overall it's fairly easy to use and works for our marketing email campaigns."

April 10, 2018

3.0

Pros

Simple to copy messages and reuse templates for marketing newsletters. Easy to exclude contacts from lists.

Cons

Some of the formatting can be tricky. What you see in the message builder is not always how it shows up on Outlook and you have to go back and forth to get it just right.

Review Source

LR

Lee R.  
Co-Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "It allows us to touch base with our customers in a creative way"

April 10, 2018

5.0

Reaching my customers in a fun creative way!

Pros

Love the new designs - very fresh and modern looks, and even suggestions to create a great email campaign (with higher open rates)

Cons

I wish there were more drop & go functions -- but maybe I need to schedule a lesson to show me the new functions.

Review Source

NP

Neeraja P.  
Marketing Manager  
Biotechnology  
Used the software for: 1-2 years

### "iContact is a great email marketing platform for branding and outreach."

April 5, 2018

5.0

Pros

They have an excellent support support. Their strategy advisers are very experienced and motivated, and help achieve successful campaigns.

Cons

I am not too kicked about their content editor interface. But, other than that minor point there are no complaints about this great platform.

Review Source

Response from iContact

April 23, 2018

Thanks for your review, Neeraja. We're excited to hear that our support team has been so friendly and helpful. Customer happiness is their top priority. Thanks for being such a loyal customer!

DY

Dan Y.  
Sales Marketing Manager  
Printing  
Used the software for: 2+ years

### "User friendly, great marketing tool"

December 18, 2017

5.0

Ease of getting in touch with customers with a professional appearance.

Pros

The ease and look of the overall product. Can get my point across to customers in a timely, efficient manner.

Cons

There are other marketing materials that are less expensive but you get what you pay for in cases like that.

Review Source

VR

Verified Reviewer  
Digital Project Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great email tool for integrating custom designs "

April 5, 2020

4.0

Good overall, but we needed to have more emails sent out monthly to justify the cost.

Pros

We really liked how we were able to easily integrate custom html designs into an email format using iContact. It allowed us to have beautiful unique emails for our clients.

Cons

Pricing was primarily our main issue, it became costly when we only sent one email per month. Other email softwares charged by the email and number of recipients, iContact charged a subscription fee, so it made it more costly.

Review Source

Response from iContact

November 19, 2020

Hello, Thank you for taking the time to leave some feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager

JT

Jackie T.  
President  
  
Used the software for: 2+ years

### "Valuable for Public Relations Business"

April 10, 2018

5.0

Pros

It is an easy content management system to use for both PC and Mac users. Cut and paste is not an issue with iContact.

Cons

Some built-in templates are a little cumbersome and do not allow users to insert multiple photos in a text box. But there are options.

Review Source

Response from iContact

May 15, 2018

Hi Jackie! We're so happy that you have found iContact easy to use. It is designed to work just as well on a Mac as it does on PC. We also appreciate your feedback about having difficulty inserting multiple photos in a box. Recently we released a collage tool which is set up to include multiple photos in the same box. Hopefully this has made creating messages even easier for you. Thank you for being a long time customers, and let us know if you have any other feedback!

D

David  
Other  
  
Used the software for: 2+ years

### "I've been very pleased with this service overall. "

April 10, 2018

5.0

Pros

Easy to use, overall the system is pretty simple to figure out, consistent service, cust. support is also very good.

Cons

Just a couple of things I'd like to see changed in the UI. Also, at times it can be difficult to figure out how to access certain parts of the system.

Review Source

NG

Naomi G.  
Teacher  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Easy and fast to use"

April 10, 2018

5.0

ease in contacting people

Pros

ease in reaching large numbers of people, being able to track who is opening my messages and clicking on links.

Cons

i often type the same unusual words and repeated email addresses and there is no feature to allow icontact to 'learn' and remember them.

Review Source

BR

Brenda R.  
Market Manager  
Food & Beverages  
Used the software for: 2+ years

### "IContact Review"

September 10, 2018

5.0

Overall the site was user-friendly! Great way to meet our needs for reaching out email market!

Pros

Customer Service is awesome, It was a great way to reach our email market!

Cons

The site is clunky and cumbersome! It would occasionally freeze and then when refreshed it would lose all current work!

Review Source

SU

Samuel U.  
Director, Business Strategy  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great email platform with excellent basic features. Customer support is outstanding."

December 18, 2017

5.0

Easy communication with customers and partners via email. Outstanding strategic recommendations from rep

Pros

Proactive reachouts and recommendations from iContact reps are extremely helpful, and make a huge difference in maximizing our use of the tool and ensuring our email campaigns are performing well.

Cons

Exporting some reporting data requires asking a rep, although it's provided quickly and completely. Would prefer that this be more self-service

Review Source

VR

Verified Reviewer  
Director  
Higher Education  
Used the software for: Less than 6 months

### "Great Value- Easy Salesforce Integration "

December 15, 2017

5.0

Pros

The software provided an easy to use, low cost option for our student outreach program. The analytics and tracking function are clear and helpful and the graphic quality and variety is great.

Cons

We had to do some minor reconfiguration in Salesforce to get the most out of the product, but this would likely have been the case with any solution.

Review Source

JC

Jan C.  
Partner  
  
Used the software for: 2+ years

### "The best overall agency platform after a comprehensive review of all the other major providers."

April 11, 2018

5.0

Pros

The usability was superior ~ enough functionality without being overly complicated. Support was always great and responsive.

Cons

Support for agencies is not initially smooth ~ I always had to go through the first layer and explain everything before being sent on.

Review Source

MR

Meagan R.  
marketing cordinator  
Insurance  
Used the software for: Less than 6 months

### "We love iContact! So much more user friendly than past email marketing programs we've used. "

April 4, 2018

5.0

Pros

The user interface is very easy to use and navigate through. I like the simplicity of the set up a lot.

Cons

There are some kinks with spacing in the emails themselves. They sometimes look different when they are sent than they did when you created them.

Review Source

Response from iContact

April 20, 2018

Thanks for your review, Meagan. We're so happy to hear that you're finding our email editor helpful and easy to use. Our team strives to provide the best user experience in the industry. We also appreciate the feedback around the spacing disparity within the sent emails. If you continue to experience this, please don't hesitate to reach out to our support and services team. We're always happy to help!

DB

Derek B.  
President  
Telecommunications  
Used the software for: 1-2 years

### "this product is very easy and simple to use, the price is right as well to get your message out."

April 10, 2018

5.0

I have been able to add new agents to our company

Pros

The setup is simple to send out emails and I can schedule the message to go out right away or I can send at another time.

Cons

I have not had any issues with using this product and I have been using it for over a year and love it.

Review Source

Response from iContact

May 22, 2018

Hello Derek. Thank you for using iContact for over a year! We are happy to hear that you find the setup to send out emails simple. Please let us know if you have any questions along the way.

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