# Page 2 | iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is iContact the right Email Marketing solution for you? Explore 604 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/221118/iContact/reviews

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iContact

4.5 (604)

[View alternatives](https://www.capterra.com/p/221118/iContact/alternatives/)

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Last updated March 13th, 2026

# Page 2 - Reviews of iContact

## Showing most helpful reviews

Showing 26-50 of 604 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DL

Dawn L.  
Coach  
Education Management  
Used the software for: 2+ years

### "Horrible exit "

April 29, 2026

1.0

It was ok for a while. At this point I am very frustrated with the exit process. I can still hardly believe they would not help me retire out by collecting my newsletters, drafts and graphics into a zip file. I asked numerous time and was told it could only be done one by one.

Pros

For years they were pretty good and had good customer service by phone, email and chat. I stayed with them a long time. Then other services started to provide more options

Cons

After 20 years with iContact, I had a very disappointing experience when canceling. I was required to download 1,200 newsletters and 600 drafts one by one, with no bulk export option available. I contacted support multiple times and was told the platform is “not a storage service,” yet I was also unable to delete sent emails, which made the process more difficult. To work around this, I sent materials to myself using test emails, but encountered sending limits (15 emails per 15 minutes, later adjusted to 14), which repeatedly interrupted the process. While my sending ability was restored within a day, this added unnecessary complexity. Graphics I had paid for also had to be downloaded individually, though a workaround was eventually provided after several attempts to get assistance. In total, it took me and my assistant over 20 hours and nearly 2 months to retrieve my materials. After paying more than $17,000 over 20 years, I expected a far smoother and more respectful offboarding process. In addition, the platform no longer offers the flexibility and tools available in other services today.

Review Source

JM

John M.  
Software Engineer  
Automotive  
Used the software for: 2+ years

### "J.Mwangi iContact Filled Insight"

August 4, 2024

4.0

Pros

iContact offers a lot of free email templates which allows me to create, customize and send high volume outbound marketing emails.

Cons

iContact does not offer website builder capability but it has a robust backend integration feature.

Review Source

FI

Folukemi I.  
Head, Social Media  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Contacting Customers via Outbound Emails made Easy by iContact"

August 18, 2024

5.0

Email marketing automation is what I yearn most from iContact.

Pros

iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates.

Cons

I do not have any aspect that I dislike on iContact.

Review Source

AA

Adegboyega A.  
Ticketing Agent  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "iContact: Robust and Iconic Email Marketing Automation Tool"

July 15, 2024

4.0

Pros

With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads.

Cons

I slightly dislike that iContact lack website builder tools.

Review Source

Lauren B.  
Marketing Coordinator  
  
Used the software for: 2+ years

### "iContact helps me be successful at my job"

December 20, 2017

5.0

Pros

iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

Cons

Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...

Review Source

Response from iContact

March 19, 2018

Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day!

JS

Judith S.  
Corresponding Secretary  
Religious Institutions  
Used the software for: 2+ years

### "IContact is an Essential Tool for Communicating with Our Congregation"

May 18, 2022

5.0

My experience had been very positive. Customer Support, when needed, is very responsive and helpful.

Pros

I enjoy its ease of use and the ability to use graphics to add interest to our newsletter. The Dashboard is a wonderful tool. I love being able to schedule the publication date and time (with the time zone verification) and the feature that lets me see how the newsletter will appear on a PC and on a smart phone.

Cons

The unsubscribe button is located on the left top corner of the email. Subscribers who are closing the message have sometimes inadvertently unsubscribed. It is also not obvious to some readers when the message has been clipped. If the reader’s newsletter is clipped and they don’t see the entire message, the Dashboard does not register that as an “open.” The clipped message should be located in a more visible location. It would be great if these issues could be corrected.

Review Source

Response from iContact

May 19, 2022

Judith, Thank you for your review! It means a lot to us.

RD

Ram D.  
Chief of Party  
Construction  
Used the software for: 2+ years

### "iContact issa Robust Email Marketing Automation Program"

May 1, 2024

5.0

Pros

iContact offers a lot of free templates that makes it easy to create and customize marketing emails.

Cons

Everything I perform with iContact suits my needs.

Review Source

JM

Jonathan M.  
Business Development and Marketing Lead  
Real Estate  
Used the software for: 2+ years

### "Email Marketing Optimization Tool"

November 27, 2023

4.0

Pros

Traditional marketing strategies are tedious, expensive and time consuming. iContact makes it easy to create, customize, send and manage email deliverability.

Cons

Unlike alternatives such as Constant Contact, iContact lack website builder tools.

Review Source

Response from iContact

November 29, 2023

Thank you for your great review. We will pass along your feedback to our product team to help make iContact better!

DS

Doug S.  
Communications Consultant  
Design  
Used the software for: 2+ years

### "We find iContact always exceeds our expectations, really! Friendly folks, easy to use, inexpensive."

April 10, 2018

5.0

It makes my life loads easier. I can use my graphic design abilities to make eye catching emails and that intrigues people which leads them to want more information about our church. I can whip up an email in less than half the time it took prior to contracting with iContact. Also, being able to call customer support and rarely have to be on hold is a benefit along with the support coming from people who are easy to talk to, who converse as real people rather sounding mawkish.

Pros

The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors. The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well, explain what the problem may be, find solutions and even work-arounds to achieve what we want to produce. They welcome suggestions to improve the site. As with any shift in process, it took a bit to grasp the new site, but it was well worth it, especially that we knew we could reach out for support where truly no question was too dumb. The features are easy to manipulate, and the ease to populate our emails on social media was a real benefit for us. Congregations, by definition, need to be thrifty with funds and iContact still remains our best value for what we get, and we do comparison pricing on an annual basis. Result? We've been with iContact for 8 years and they still are our choice.

Cons

We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.

Review Source

Response from iContact

May 22, 2018

Hello Doug. We are so excited that you have been an iContact customer over the last 8 years. It makes us happy to hear that you have been able to create more professional emails with iContact in half the time! Thank you for your feedback about adding more templates as well. As you mentioned we are always open to suggestions for improvement, and will pass your comments along to our Product Management team for possible updates in a future release.

Trevor K.  
Art Director  
  
Used the software for: 1-2 years

### "A Solid Email Platform"

December 20, 2017

5.0

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Review Source

Response from iContact

March 19, 2018

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

VR

Verified Reviewer  
National Sales & Project Manager  
Hospitality  
Used the software for: 2+ years

### "Best Customer Service out there"

May 27, 2022

5.0

Excellent. But as good as the software is, the customer service is even better. I have a dedicated account rep who takes care of all our needs, is just an email or phone call away and is incredibly responsive. You can't ask for more than that.

Pros

For me it had to be easy. We use iContact not only for our own email marketing but also for dozens of clients who we do newsletters for. That means, we can be managing 50+ accounts at one time. That is a feature that was non negotiable. We had to make sure that the data wasn't commingled among clients and that each client could have their own account access info and get their own reports, etc. Ease was critical as we have different aged clients with different levels of technology knowledge.

Cons

I don't have any pet peeves with this product. I've been using it for 10 years so I'm coming up with zero cons.

Review Source

Response from iContact

May 27, 2022

Thank you for your kind word and being an iContact customer for 10 years!

VR

Verified Reviewer  
Chief Technology Officer and Marketing Director  
  
Used the software for: 2+ years

### "Icontact is a Solid Email Platform for Small to Medium Sized Companies"

March 22, 2018

4.0

The offer a quick and easy way to start sending out emails to your customers and which helps your company to grow. If you are willing to put up with their questionnaires, their basic templates, and slightly above average deliver-ability rates.

Pros

When our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average.

Cons

Their templates leave much to be desired. If you have some html/css knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day.

Review Source

Response from iContact

April 13, 2018

Thank you for taking the time to write this detailed review. We are so glad to hear that you were very satisfied with our responsive technical support, and above average deliverability rates! Our deliverability team works hard to ensure the messages sent through our system are not unsolicited. This can sometimes result in us investigating accounts if we see a large number of bounced emails or spam complaints after an email send. We understand this can be an inconvenience, but it helps us ensure that we maintain a positive relationship with the major email providers which leads to more fast and consistent email delivery. We appreciate your honesty, and are excited to continue working with your company.

CB

Collin B.  
Enterprise Account Executive  
Information Technology and Services  
Used the software for: 1-2 years

### "Email Marketing Optimization Program"

June 3, 2023

4.0

iContact allows me to save time by creating personalized emails for marketing via drag and drop.

Pros

iContact streamlines the entire process of email marketing by allowing me to create and send high volume personalized marketing emails.

Cons

iContact mobile application has deficiencies in features compared to it’s cloud based solution for mobile and PC.

Review Source

Response from iContact

June 13, 2023

Thank you for the great review! We will be sure to share your feedback with our team.

KC

Kelsey C.  
Creative Lead - Digital Marketing  
Insurance  
Used the software for: 2+ years

### "Why I Contact Prospective and Existing Customers with iContact"

July 30, 2023

4.0

It automate email marketing by sending high volume outbound marketing emails.

Pros

I like how iContact eradicated traditional marketing strategies such as billboards, which were tedious and time consuming.

Cons

Unfortunately, iContact doesn’t have freemium version.

Review Source

Response from iContact

August 3, 2023

Thank you for your review. iContact does have a freemium version. 250 contacts with 500 email sends!

Patrick C.  
Vice President - Sales  
Financial Services  
Used the software for: 6-12 months

### "iContact is the superior mass mailing service when it comes to functionality and customer service."

May 4, 2018

4.0

iContact has been extremely helpful in getting our curated content out to the masses. The user interface makes it easy to create your own personal content to send out and the system provides a fairly comprehensive report of your mailer, which is crucial for anyone working in sales. It gives you an extra edge to know who opens what, how quickly and who is not interested so you can update your CRM accordingly. Great stuff from iContact.

Pros

Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

Cons

I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

Review Source

Response from iContact

May 24, 2018

Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

EO

Esther O.  
Head Operations and Sales  
Financial Services  
Used the software for: 2+ years

### "iContact Review by Head Operations & Sales"

April 26, 2024

5.0

Pros

I am able to create, customize and send high volume outbound marketing emails with iContact.

Cons

It has been way too good that I have never come across any challenge.

Review Source

CC

Charles C.  
Data Administrator, Dir Communications  
Education Management  
Used the software for: 1-2 years

### "Very happy we moved to iContact"

December 15, 2022

5.0

Love the systematic, logical, and flexible nature of it.

Pros

Many-to-many relationships of all entities (except subscription to one list). Very flexible. Also ability to select multiple segments or exclude them.

Cons

Would like to be able to insert an image with text scrolling around it. ((Captions do not do that.) MailChimp allows this!

Reason for choosing iContact

See above

Review Source

Response from iContact

December 16, 2022

Charles, Thank you for your honest review! We will be sure to pass along your product feedback to our product team.

Charlie C.  
Principal  
  
Used the software for: 2+ years

### "We use iContact to send out daily event alert emails for a nonprofit - time efficiency is a must!"

December 20, 2017

5.0

iContact provides us with an intuitive platform that saves us time. We can create and manage emails efficiently, spending time savings on other needs. The recent upgrade matches intuitive work flow very well.

Pros

The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.

Cons

I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.

Review Source

Response from iContact

March 20, 2018

Thanks for the review, Charlie! When we were designing the new interface one of our goals was to make it intuitive, so your feedback is wonderful to hear. With a lot on your plate, we know that saving time is critical to your day-to-day tasks. We¿ll pass your kind feedback to your Strategic Advisor. Our services and support teams love hearing that the work they do makes such a positive impact on your work. We are always looking to enhance our integration offerings, so if you have specific software or extensions in mind please let your advisor know! Thank you again!

Rebecca R.  
Founder  
  
Used the software for: 2+ years

### "iContact Helped Improve Deliverability of our Emails"

December 20, 2017

4.0

Pros

I have been working with the iContact Premier Services team to build a suppression list and implement a reengagement campaign. This is helping our emails reach the inboxes of customers and prospects that had stopped receiving our emails. The Premier Services team has been great to work with and have been so helpful with building and executing strategy.

Cons

The new email editor is a big improvement but still feels a bit clunky. I also wish there was an easier way to manage bounces - figure out why contacts are bouncing and resolve the problem.

Review Source

Response from iContact

March 20, 2018

Thanks for the review, Rebecca! Re-engagement campaigns are an incredible way to boost your deliverability, and we¿re thrilled to hear about your success! Reaching the inbox can be a challenge but we are here to help reach as many of your contacts as possible. Regarding the new email editor, we¿re still making improvements to its functionality and addressing bugs. Thank you for your patience with this process! We¿ll have your Strategic Advisor contact you to review your bounced contacts. There are numerous reasons as to why a contact bounces and different types of bounces, so there are several strategies they could suggest. Thanks again for your time and have a great day!

Prudencia F.  
Technician in Energy and Thermal Engineering  
Research  
Used the software for: 1-2 years

### "Easy to use"

April 9, 2023

4.0

All things considered, IContact was the ideal choice for me, as it enabled me to create effective email campaigns with minimal effort.

Pros

I found IContact to be an incredibly user-friendly email marketing service. Its user interface was easy to understand, making it simple to create, customize and personalize newsletters and forms. I was especially impressed with the drag-and-drop design feature that allowed me to produce attractive campaigns quickly and efficiently.

Cons

I can't think of anything that I disliked about iContact. It's a great platform for managing email campaigns and building relationships with customers.

Review Source

Response from iContact

April 10, 2023

Thank you for the great review. We are glad that you find iContact easy to use!

Bill Laurel P.  
Medical Laboratory Technicians  
Hospital & Health Care  
Used the software for: 1-2 years

### "User Friendly"

March 17, 2023

4.0

iContact is an ideal solution for me to organize my contacts and make sure that I'm communicating with them in the most efficient way.

Pros

'm really enjoying using iContact as a full-fledged communication tool. It's simple to send out emails and messages to my contacts promptly, plus I can tailor the content to suit my requirements. Moreover, the customer service is excellent, always responding quickly and being helpful. Additionally, I'm impressed with the range of features that come with iContact - such as contact segmentation, email automation, and the analytics tool. The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make informed decisions about upcoming campaigns.

Cons

I have no complaints about the product so far.

Review Source

Response from iContact

March 17, 2023

Thank you so much for your review! We appreciate you taking the time to share such kind words.

Lane C.  
Marketing Director  
Telecommunications  
Used the software for: 2+ years

### "Email Marketing Automation Platform"

May 27, 2022

4.0

Enhance email marketing automation by sending and managing emails deliverability.

Pros

iContact makes it super easy to send large volume of outbound marketing emails rapidly.

Cons

Do not have great focus on global enterprise corporations.

Review Source

Response from iContact

May 31, 2022

Lane, thank you for taking the time to review our platform! We will make sure to pass along your feedback to our internal teams.

Dave G.  
Digital Marketing for Restaurants, Bars and Chains | That's Biz CEO/Founder  
  
Used the software for: 2+ years

### "The features you want with the support you need."

March 31, 2018

5.0

We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third party systems have increased. The key to great software is support combined with the features you need. We found that with iContact.

Pros

We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.

Cons

There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.

Review Source

Response from iContact

April 19, 2018

Hi Dave! Thank you so much for your review. We're so happy to hear that we're continuing to meet your business needs after all of these years. Customer happiness is our top priority! Also, thank you for the suggestions for improving the segments UI. We will definitely take these into consideration as we continue to evolve the platform. Thanks for being such a loyal customer over the last decade!

VR

Verified Reviewer  
Email Marketing Manager  
  
Used the software for: 2+ years

### "I've used iContact for the last five years."

April 5, 2018

3.0

Pros

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

Cons

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Review Source

Response from iContact

May 14, 2018

Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

Francois Pascal N.  
Service provider  
Internet  
Used the software for: 1-2 years

### "iContact is the recommended email marketing tool for any company just starting out online. "

June 8, 2023

5.0

Pros

iContact lets you create, send and track messages with ease and efficiency. It's inexpensive and has a free version for beginners.

Cons

Since I started using it, this tool has met all my needs.

Review Source

Response from iContact

June 13, 2023

Thank you for the great review!

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