# Page 7 | iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is iContact the right Email Marketing solution for you? Explore 604 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/221118/iContact/reviews --- iContact 4.5 (604) [View alternatives](https://www.capterra.com/p/221118/iContact/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 7 - Reviews of iContact ## Showing most helpful reviews Showing 151-175 of 604 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CB Chloe B. Email Marketing Manager Education Management Used the software for: 2+ years ### "Review of iContact" September 5, 2018 5.0 I hold iContact in very high regard, particularly because of it's customer service. The strategic advisors are very helpful and attentive; they always respond quickly and helpfully. Pros I love the template builder functionality and that it's still an option to use the HTML Template builder. Our CRM is very particular about the types of email templates we can send out of it and iContact has helped us navigate this issue. It's very easy to train people in and to build eye-catching templates. Cons I would prefer to have larger subscriber limits and I would prefer to be able to do functional HTML file exports for certain templates. I also think the reporting data has a lot of blindspots. I would also like to be able to make template copies across user folders without having to enlist my strategic advisor's help. Review Source DP Dave P. Owner Marketing and Advertising Used the software for: 2+ years ### "Simple to use, solid performance." March 30, 2018 5.0 Pros It's reliable. Easy to use website that works every time for our demanding schedule. Emails are delivered on time to the lists we need. Cons The site appears to be sluggish at times. Navigating past emails can be cumbersome as the only way to track back is linearly. Review Source Response from iContact April 18, 2018 Hi Dave. We really appreciate your feedback. We're also happy that you're finding our platform reliable and easy to use. Our team takes a lot of pride in providing users with the best experience possible. Also, thank you for the feedback around load times and navigation. As we continue to evolve our offering, we will definitely take your comments into consideration. Thanks for being such a loyal customer. Chandra Vasu R. Online Web Support Officer Used the software for: 1-2 years ### "Initially it was challenging to work with but adds a lot of value for remarketing." April 10, 2018 4.0 Learnt a lot about e-mail marketing by using the software. The software performed well considering that e-mail marketing is not as popular as social media marketing. Pros The ability to check clicks and opens against contacts in the reports. Attachments are accommodated. There is a template designer. iContact also provides support and consultancy calls. Cons You are unable to share a live report. No geolocation. It is difficult to match contacts with lists as well as no telephone numbers for follow up in the open and clicks report. The pros far outweigh the cons. Review Source Response from iContact May 4, 2018 Hi Chandra! We are so glad to hear that iContact is adding value to your business. Thank you for taking the time to review your message clicks and opens. Reporting allows you to see what contacts are most engaged in your content. We also thank you for your feedback about telephone numbers not appearing in the open and clicks report. We will certainly take this into consideration as we continue to improve our product. In the meantime our recommendation is to save these contacts as a segment directly from the reporting page. You can then export the segment containing the phone numbers and all other available information. Hopefully this helps speed up your process! BQ Barbara Q. Marketing Manager Airlines/Aviation Used the software for: 2+ years ### "It was a very helpful tool, especially when they change the UX features." April 4, 2018 5.0 It's cheap, neat, it's easy to use and gets the job done! When we used we could create a large and high-quality database of clients. We could also manage a lot of email marketing campaign with a large number of people with personalized content, and the ROI was huge. Pros It's really cheap, easy to use and it works with no problems at all. We had it for almost 3 years and never experienced an error, bug or anything else that could have resulted in a bad case scenario for us. Also, the customer support team is really kind and considerate. Cons It doesn't have too much space for customization, and the templates are kinda plain. Also, the new interface was really delayed in comparison to its competition that already had drag an drop customization and a large number of quality templates. It also lacks quality analytics reports (it's really basic) and it's short of integrations with some CRMs. Review Source Response from iContact April 23, 2018 Hi Barbara. Thank you for your review! We're happy to hear that we've delivered value with our reliability and ease-of use. Our team takes a lot of pride in helping customers succeed. We also appreciate your suggestions around analytics and CRM integrations. We're constantly looking for ways to evolve our platform, so we will keep your feedback top of mind. Thanks! Cameron R. System Analyst Information Technology and Services Used the software for: 1-2 years ### "Great for marketing" May 10, 2019 5.0 I love iContact for many different reasons but here I will make it simple. They make my emails look amazing and they make creating those amazing emails super easy. Because of that I am able to look super professional and not spend all day on one email. They also have great features as well Pros The thing I like the most about iContact is that they make email marketing easy and fun to do. My emails have never looked so good and its all because of them. The professionalism of each email because of their awesome templates are top notch. I highly recommend them Cons I wish they had a few more features to play with Review Source Response from iContact November 18, 2020 Hello Cameron, Thank you for leaving this wonderful and detailed feedback for us, we very much appreciate that you took the time. All the best, Carlos, Customer Marketing Manager VR Verified Reviewer Web Marketing Manager Used the software for: 2+ years ### "Working with iContact has mostly been a good experience." December 20, 2017 4.0 Pros It is a fairly intuitive experience using iContact, though their new interface took some getting used to. Now that I know where to find what I need, it makes more sense. Customer service is helpful and generally responsive. Cons I wish their support were more accessible on weekends and holidays, since that is always when issues tend to happen! Review Source Response from iContact March 20, 2018 Thank you for your review! We love hearing positive feedback on our new interface and support team. Learning a new layout can be time consuming, but we appreciate your patience! Thanks for being a loyal iContact customer, and have a wonderful day! DJ Donna J. Marketing Used the software for: 1-2 years ### "iContact Support is the best! I Our rep. is there anytime I or a store have a question or a need. " April 11, 2018 5.0 Pros I love the new functionality! the drag and drop makes creating a new email simple and easy which is great since some store owners are not technically savvy. I can't wait for the next release of software. Cons The reporting could be more robust instead of a list of every person that clicked, I would like to see the link with the number of clicks and be able to click on the number to see who clicked. The dashboard would be easier to view if it was set up as rows so you can see more than 3 campaigns. In addition to have the ability to copy a campaign from the dashboard instead of having to go into Emails > Sent. When trying to change the font color, the theme colors show, but not any standard colors. So when you want to change the font to black, you have to go into the color chart to select black. As with any software, it has it's qwerks, but it's nice to now that iContact is actively enhancing the software. Review Source Response from iContact May 29, 2018 Hi Donna! We are glad to hear that you have been enjoying our new drag and drop editor. This makes creating professional emails easier than ever! Thank you as well for your feedback, particularly about the Dashboard. The good news is that we are in the process of designing an updated version of the Dashboard. We are happy to take your notes into account as we work to make the best possible design decisions for our customers. Patrick Y. Marketing Manager Automotive Used the software for: 1-2 years ### "iContact is a great value for it's cost. Their customer support is top notch." December 20, 2017 4.0 We keep in touch with our established customers on a bi-monthly basis with iContact, informing them of current specials and product development. We benefit from having an engaged and informed customer base. Pros iContact's customer support is top notch and separates their product from the rest of the pack. I also appreciate the company's continual drive to improve their offering. Cons iContact's metrics are somewhat limited. The interface can occasionally be buggy while composing emails in html mode. The way the product tracks number of contacts is confusing and inconsistent. Review Source Response from iContact March 20, 2018 Thanks for the review, Patrick! We¿re thrilled that iContact enables you to maintain a strong relationship with your customer base. When your email contacts are engaged we are more successful with our inbox placement, which is critical to the success of our customers. We¿ll pass your kind feedback to our support team, and we agree that they¿re top notch! Regarding the issues you encountered with the HTML editor, it could be that you¿re using our old editor. We recently launched a new HTML editor that is much more streamlined. We¿ll have your Strategic Advisor reach out to chat with you further! Thanks again for your time and have a wonderful day! VR Verified Reviewer Marketing Manager Internet Used the software for: 6-12 months ### "iContact is by far the easiest to use ESP I've ever used" December 15, 2017 4.0 It makes sending out our monthly newsletters far easier than our previous ESP ever did and the email templates are incredibly useful. Pros The dashboard lays out all of the most important stats about your most resend email sends and the workflows have an intuitive analytics view that lets you see the performance of your workflows between any date range Cons The workflows will often freeze up if they contain too many steps which can sometimes cause something small like switching out email templates last longer than desired. Review Source SS Shannon S. Website Content Specialist Retail Used the software for: 2+ years ### "iContact is the least stressful part of my job." April 5, 2018 5.0 Pros iContact is super intuitive and easy to use, and with every update, more. I rarely have issues with the software, but when I do, my advisor is always available and is quick to help with solutions. He also has helped us increase our opens and clicks exponentially. Cons The only con I have is that there isn't a way to export Survey reports as a pdf. There's a workaround, but that would make my life just a little easier. Review Source Response from iContact April 23, 2018 Hi Shannon. We're so happy to hear that we're able to provide such a "stress-free" experience for you! The team strives to provide the best user experience in the industry, so we're glad that we're delivering so much value in the form of increased opens and clicks. We love hearing success stories like that. We also appreciate your feedback about exporting surveys. As we continue to evolve the platform, we'll keep that in mind. Thanks! RM Robert M. Graphic Designer Graphic Design Used the software for: 2+ years ### "As Easy as using a DND Website Builder" June 3, 2021 5.0 iContact wasn't the best email campaign manager when I fist started using it several years ago, but it has since developed into a great program that is equal to its competitors in every feature that I utilize. Pros The new templates are super easy to use and make for very easy team collaboration, even when members of a team are very inexperienced with iContact. Cons iContact doesn't have the name recognition that Constant Contact has or even Wordpress to some extent. Thus, I do run into problems trying to convince others that iContact works just as well (and in some cases, better) than those others. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[WordPress](https://www.capterra.com/p/131687/WordPress/) Reason for choosing iContact Cost difference and software familiarity Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Cost Review Source VR Verified Reviewer Youth Minister Used the software for: 1-2 years ### "iContact, great e-mail software" April 24, 2018 3.0 Pros I like that it does make e-mailing mass lists easy, you can do A/B testing or whatnot, and customize a campaign. Cons I wish there was more flexibility in the design side. It felt very rigid with everything, and limited mobility. Review Source Response from iContact May 24, 2018 Thank you for taking the time to write this review! We're excited to hear that you have been taking advantage of our A/B split testing feature. This is a great way to find out what your contacts will respond to best, before releasing your message to everyone. We appreciate the comments about needing more design flexibility. We will get this to our Product Management team so that it can be reviewed for possible updates in a future release. If you have any more specifics on what you would like to be able to do, please don't hesitate to pass those along to our support team! VR Verified Reviewer Group Supervisor, Online Publishing Defense & Space Used the software for: 2+ years ### "Tools, flexibility, price and customer support makes this email service excellent." December 15, 2017 4.0 the pricing could not be beat! Pros The user interface is simple and easy to use with WYSIWYG tools and the reporting suite allows me to make better decisions for future emails. Review Source MK Marcy K. Media Specialist Broadcast Media Used the software for: 2+ years ### "I've used iContact for years. It's the best value for the money & the customer service is fantastic." April 10, 2018 5.0 It keeps us in touch with our clients with ease and for a good price. Pros The customer service. It is always excellent and they go above and beyond to help. Day/Evening whatever, I've gotten great service. I use them for my employer for over 5 years, but I was also volunteering for a small non-profit group that had a tiny budget. Their salesperson was fantastic setting us up with what we needed for little money, and thinking about what we might need for the future. I was really impressed. When I have had questions or the rare problem they helped right away, either on chat or the phone. Cons Perhaps they might not be as fancy as other companies, but redesigning our newsletters isn't something we do often, so we might not be taking advantage of all the new stuff they have put in place. Review Source Response from iContact May 17, 2018 Hi Matt. Thank you so much for the rave review of our customer service team! We are pleased to have a truly knowledgeable and caring staff to help you with any questions you have along the way. If you are ever interested in learning more about our new features and how to use them, please don't hesitate to reach out to our customer service team for help. Thank you for being a loyal iContact customer! MD Mark D. Manager Retail Used the software for: 2+ years ### "iContact is a joy to use. The software outperforms others and give us ultimate control over output." April 5, 2018 5.0 Consolidates many things into one easy package. Allows time for other projects. Pros The simplicity of the software is easily its' greatest strength. Whether we want to quickly set up a generic template email or take our time creating something fully customized, it works wonderfully. It also easily allows us to keep track of our customer base with separate email lists. Cons Further customization options would be great. A little more control as to the size of images appearing within the email. A very minor detail missed. Review Source Response from iContact May 11, 2018 Hi Mark! Thank you greatly for your feedback. It is wonderful to hear that you appreciate the simplicity of our software. You hit the nail on the head. Our goal was to allow our customers to easily create a quick email, while still giving them the flexibility of full customization. We also appreciate your feedback about further customization options. We believe customer feedback is an excellent tool in creating a better product, and are happy to take this into account as we plan out future releases. S. Michael H. CEO Internet Used the software for: 2+ years ### "Best mass/bulk email system in the industry" December 15, 2017 5.0 We are able to send more than 1 million emails per month at an affordable cost with a high delivery rate. All we could ask for! Pros Ease of use. Robust options. High delivery rate. Excellent customer support. I've been a customer for over 10 years and have never had a significant complaint. Cons I have no significant complaints about iContact. The costs they list on their website are a little high, but I have always found them willing to negotiate. I wish they have more options in sending test emails, but what they have is adequate. Review Source MA Melanie A. Book and Product Reviewer Publishing Used the software for: 1-2 years ### "Emails Made Easier" January 30, 2020 5.0 You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns. Your customers will appreciate it. Pros After your subscribers fill out their initial application, icontact goes to work. I like that it can be busy contacting people while you are busy elsewhere. It's easy to use, but the customer support is there if you need it. The prices are competitive with other likewise sites. Cons It's better for the medium or high volume businesses. Smaller businesses might not see the full abilities for this program. Review Source Response from iContact November 19, 2020 Hello Melanie, Thank you for taking the time to leave some detailed feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager KC Karen C. Consultant Information Technology and Services Used the software for: 2+ years ### "Works great for us" February 12, 2020 4.0 We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better. Pros When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails. Cons The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over. Switched from [ClickDimensions](https://www.capterra.com/p/120911/ClickDimensions/) We kept losing data with ClickDimensions, it wasn't stable for the 3+ years we used it. We tried to help them fix their software but spent more time resolving issues than using the product. Their support was terrible. It does no good to have all this functionality and not be able to reliably use it. Review Source Response from iContact November 19, 2020 Hello Karen, Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it! All the best, Carlos, Customer Marketing Manager VR Verified Reviewer Digital Producer Used the software for: Less than 6 months ### "Great for Sending Good Looking Mass Emails" April 10, 2018 5.0 Quick easy and fun email marketing Pros Email builder is easy to use, lists are easy to set up, autoresponders and welcome messages are easy to set up. Really like the design Cons Social Media list building could be better, sometimes the messages are sent to spam boxes so that is kind of annoying, but majority of subscribers do end up with messages and the emails look so nice that our unsubscribe numbers are much lower than other email marketing sites we've used Review Source Response from iContact May 17, 2018 Thank you so much for taking the time to write this review! It is excellent to hear that you have seen noticeably lower unsubscribe numbers. Sending out professional looking emails is so important in increasing the engagement of your contacts. We also appreciate your feedback regarding better social media list building. This will be submitted to our Product Management team so that it can be taken into account for possible updates in a future release. RC Reginald C. Dir. of Member and Web Services Information Technology and Services Used the software for: 2+ years ### "Easy and fast way to get timely emails delivered to our contacts." April 10, 2018 5.0 Great deliverability to inboxes and easy set up and import of contacts! I don't have to worry about going to people's spam or junk box. Pros I like that you are easily able to create HTML emails and if you don't know HTML, they have ready-made templates that you can use where you can just plug and send. I also like the rate of deliver where emails are going to inboxes and not junk mail - makes for better metrics when you look at opens and clicks. Cons The ability to copy and paste a URL to create a new HTML message does not always work/format the way I'd like sometimes, but I do like that ability. Review Source Response from iContact April 27, 2018 Hello Reginald. It is great to hear that you are enjoying the deliverability rate iContact offers! Our Deliverability team works to build solid relationships with the major email providers so that we can get as many of your emails as possible straight to inboxes. Thank you for the feedback about creating a message from a URL. This doesn't always allow for the consistency that we would like simply because there is a good deal of code used on websites that just does not render well in email format. It is, however, something that we are happy to pass along to our Product Managers so that it can be taken into account for future updates! AH Alison H. Mark. & Comm. Coor. Non-Profit Organization Management Used the software for: 2+ years ### "Customer service is nice/helpful, the platform is user friendly." March 16, 2018 4.0 Pros The platform is user friendly for people who aren't as versed in HTML. You're able to easily create tables/borders. The service is relatively fast. We pay for an account so we have an account manager that is able to assist us whenever we need. Cons Their new drag/drop platform isn't able to create any template you'd like so we have to continue using our old templates. Review Source Response from iContact April 6, 2018 Hello Alison, We're so happy to hear that you are finding the platform user friendly! Our drag and drop email editor is designed so that new users can quickly and easily create beautiful emails. I apologize that your old templates were not able to be moved over to the new editor but thank you for that feedback. It's important to know what roadblocks our customers are facing so that we can focus on preventing them in our future releases. VR Verified Reviewer Asst. Business Manager Entertainment Used the software for: 2+ years ### "Great tool for email marketing, but not so much for customer communication" March 6, 2019 4.0 Great thought out solution to contact a mass amount of people. Just don't over use it resulting in people unsubscribing. Pros Great templates to help present your advertising and information in a way that is not too cluttered for the recipients to read. Cons we attempted to use this as a marketing and communication tool with our ongoing clients, but clients have been quick to unsubscribe, leaving them to miss important updates. Review Source Response from iContact November 18, 2020 Hello, Thank you very much for taking the time to leave this feedback for us, we appreciate it! All the best, Carlos, Customer Marketing Manager VR Verified Reviewer Senior Marketing Manager Used the software for: 2+ years ### "Solid platform for anyone looking for an ESP or light Marketing Automation" December 20, 2017 4.0 \- everything you need from ESP / basic marketing automation platform - ability to easily preview email across devices - easy templates / drag and drop editor - user friendly - easy admin functionalities Pros \- Support when transitioning from previous ESP - User friendly templates and editors - Ease of admin functionalities - Ability to view across devices Cons \-Headache to send first deployment - getting contacts verified even though they're not purchased. iContact using an email data validation tool to check credibility would be easier for us and quicker. Review Source Peter M. President Used the software for: 2+ years ### "I have been using IContact email marketing as a media to communicate with prospects since 2009. " March 8, 2018 4.0 Sales Pros The day to day service is excellent. You have a problem, they resolve your issues. The ability to have history from 2009 forward is invaluable. Cons Naturally the price is important, but also the back office and the people who stand by the service that they supply. Review Source Response from iContact March 19, 2018 Hello Peter, We appreciate your loyalty in working with iContact for 9 years! You are absolutely right; our knowledgeable support team is quick to help customers with any problems that they might encounter. We invest in our people and we are so glad that it shows! PD Paul D. Section Supervisor Government Administration Used the software for: 2+ years ### "Solid email blast application" May 18, 2022 4.0 Pros The value and relative ease of use is solid and above the competitors. Cons iContact does not have a means for someone to re-sign up if they have unsubscribed. They must contact customer service for assistance and it is not clear that this is necessary. Very cumbersome and not user friendly at all. Review Source Response from iContact May 19, 2022 Paul, Thank you for your honest review. Subscribers can go back into a received email to resubscribe, but we will pass your information along to help make our product better! Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.