# Dealer.com Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Dealer.com Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more.

Source: https://www.capterra.com/p/222063/Dealercom

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# 

 Dealer.com Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Dealer.com

## What is Dealer.com?

A comprehensive digital marketing partner for automotive dealerships that leverages unparalleled consumer insight to deliver personalized digital experiences across all digital platforms.

## What is Dealer.com used for?

[Auto Dealer](https://www.capterra.com/auto-dealer-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Knowledge Base](https://www.capterra.com/knowledge-base-software/)

Top alternative

Featured

Overall rating

Based on 35 user reviews

Reviews sentiment

Positive

83%

Neutral

14%

Negative

3%

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Dealer.com?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.dealertrack.com&name=Dealer.com)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Dealer.com

4.3 (35)

VS.

[4.6 (5,735)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting Price

Contact vendor

Starting Price

$9

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (35)

Ease Of Use

4.5 (5,686)

Value For Money

4.2 (30)

Value For Money

4.3 (4,325)

Customer Service

4.3 (30)

Customer Service

4.4 (4,128)

## Dealer.com alternatives

[4.4 (18,770)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.2 (1,297)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting price

$31.10

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[4.3 (6,968)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.2 (986)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

For Automotive Dealerships

4.8 (5)

60.00% of 5 reviewers that rated this feature as important or highly important

For automotive/car dealerships

Inventory Management

4.2 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Track and manage inventory levels to maintain proper supply

Reporting/Analytics

4.3 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Service Department

3.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Manage in-house automobile service department

Website Integration

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Seamlessly integrates with 3rd party websites

Content Management

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Dealer.com 10 features

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

For automotive/car dealerships

Track and manage inventory levels to maintain proper supply

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

For new car dealerships

View and track pertinent metrics to find patterns and gain insights from data

Manage in-house automobile service department

For used/pre-owned car dealerships

Seamlessly integrates with 3rd party websites

Get Advice

We can help you find the software with the features you need.

Features

4.1 (35)

4.1

Based on 35 reviews

## Pricing

Value for money

4.2 (30)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

4.2 (30)

4.2

Based on 30 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.3 (30)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (30)

4.3

Based on 30 reviews

## User reviews

Overall rating

4.3

Based on 35 reviews

Filter by rating

5(17)

4(12)

3(5)

2(1)

1(0)

Mentioned topic

Sorted by most recent

MH

Michaela H.

Marketing Communications Manager

Automotive

### "One of the best. "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

November 13, 2023

We've been with Dealer.com for many many years. They do everything we need them to do! It would be nice to get a good performance rep and KEEP them for a while, but it's a small complaint in the grand scheme of things. We enjoy working with them and the entire Cox Auto suite!

Pros

Cox has the most vast suite of automotive digital products, and their integration amongst them all is hard to match. Dealer.com works with everyone we need them to, integrates as needed, and offers a dedicated performance rep to ensure all stays on track.

Cons

Because Cox Auto is such a massive company, their customer service, innovation, and ways of doing business can sometimes be lacking. We change performance reps about once or twice a year on average, and they are all pretty vastly different in their performance levels.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CW

cristian w.

finance manager

Automotive

### "good product with good integration"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 1, 2023

Pros

we like how user friendly it is for inventory integration and pushing vehicles out to 3rd party sites

Cons

it is a little more costly than other options

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DP

Dan P.

VP

Automotive

### "Dealer.com is a superior website provider"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

April 1, 2022

After having used other website providers in the automotive space, I've used Dealer.com for roughly 8 years and this is my favorite website provider to date.

Pros

The eye-catching designs of Dealer.com websites are superior to other website providers in the automotive space. The ease of adding or managing content is user friendly. The customer support is above average.

Cons

The mobile versus desktop experience is different from other providers with a responsive design. Would prefer more mobile responsive solution.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MP

Marina P.

Marketing Manager

Automotive

### "May be trying to keep up with competitors"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

4/10

March 23, 2022

Dealer.com is an approved vendor for all our manufacturers (5 brands). They can easily share information with each other and this is why we've been with them for so long. Hard to turn such a huge ship at this point. They get the job done, though through my 5-6 years working with them - seems like they are just mixed in with the competitors, instead of standing out.

Pros

The backend tool allows me to build my own pages, add creative, etc. I like how I can get in and see inventory, change things as needed. Updates are pretty quick. We currently have unlimited exports (of our inventory feed) that is important to us.

Cons

It seems that Dealer.com likes to concentrate on little details and hails them as huge improvements, but front end customer use/look details are left behind. I now hear my management say more and more that they like the design and operation of other dealer's websites that are not Dealer.com. Of course, it is hard to say how backend and operations are for those sites, but Dealer.com needs to get into the game for things that multitudes see.

Reasons for choosing Dealer.com

Price and manufacturer coop approval. Also, options to do advertising through them (which was also coop approved).

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SC

Silvia C.

Marketing Manager

Automotive

### "Great People over at Dealer.com"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 20, 2022

I do enjoy using Dealer.com as the web provider for our dealerships.

Pros

What good is a product or a service if you do not have a reliable person to turn to when you need assistance? That is what makes dealer.com so nice. When we have a problem, I know I can reach out to our account manager and the issue will be resolved.

Cons

I do wish Dealer.com gave dealers more flexibility in regards to the creative aspect of their website. Sometimes, I feel like the pages generated look very bland and are repetitive since they are distributed to each dealer (within the same manufacture).

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PS

Philip S.

GM

Automotive

### "Big Name Website provider with Excellent Customer Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 8, 2021

Pros

The customer support team is very attentive, knowledgeable, and friendly

Cons

The picture scrolling aspect is a side-scroller model. I'd prefer a scroll-down model.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Dan F.

Social Media Manager

Automotive

### "Difficult Platform for Marketers "

4.0

Overall Rating

4.0

4.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

April 30, 2021

My overall experience as a marketer with Dealer.com is frustrating. My stress levels increased every time I had to go into the back end.

Pros

Dealer.com is a great platform for eCommerce. It lists products, pictures, prices and other relevant information.

Cons

If you need to use Dealer.com for anything else besides an eCommerce platform, you best look somewhere else. It has THE WORST page editor I've ever experienced in my life. We are in the 21st Century and this platform can't find a way to pause the live page while you are editing. So what happens when you need to preview your edits? You press publish, quickly visit the live page, examine the edits and go back to the backend if you need to continue with more edits. What about when you need move something up and down within the page? There are content boxes that you can move. Are they labeled? Yes - they are all the same generic "content" label. So let's say you have 10 "content" labels and you have to move Label 3 down to the 8th spot. Do you think you can do it? What happens if you actually had to move Label 2? Good luck fixing that mess because there is no "back" or "undo" button.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Ashley M.

Business Development Representative

Automotive

### "Most-Needed Software"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 26, 2021

Overall, this software is what I use daily to get by. Our dealership has to have it.

Pros

The best part is the customer service and how they will jump to fix any problem. My website also looks pretty nice.

Cons

If you know how to code yourself, I find it difficult to modify their website. I wish you could make more alterations.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MW

Mitchell W.

Marketing

Automotive

### "Needs updating"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

April 8, 2021

Incredibly neutral. Simply, the design of the websites looks completely last decade.

Pros

The website editor is easy to use and you do not need to know HTML. Templates when creating new pages, too. But...

Cons

Had lots of bugs and issues in our time. Support was slow in many cases. The website design is cookie-cutter boring. Looks old. Hard to make your website standout with their old designs. We had multiple blackouts, too.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RM

Ryan M.

IT Manager

Automotive

### "Put the Deal in Dealer.com"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 15, 2021

Pros

It's easy to use and whatever is not able to be accessed there is a tech support line that's ready to help you. Of all the tech supports it is the easiest to get ahold of someone, and more times than not they can fix your issue over the phone without having to escalate it. The websites look great and are form functioning across multiple different sites, making integration easy for pricing, images, and just about anything you may need. While still giving the customer most of the control.

Cons

There are some functions that don't work as intended, but a quick tech support call can get those fixed pretty quickly. They also do have some things locked behind paywalls, if you will, that could be open or should be part of base packages, but otherwise it's very user-friendly.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/222063/Dealercom/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)