# Dealer.com Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Dealer.com Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more. Source: https://www.capterra.com/p/222063/Dealercom --- # Dealer.com Software Review 2026: Features, Integrations, Pros & Cons Last updated on May 27, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Dealer.com ## What is Dealer.com? Dealer.com is the industry’s leading AI-powered marketing platform, built to drive more qualified leads, higher conversions, and stronger profitability. From high-performing, personalized websites to precision advertising and expert-led managed services, Dealer.com connects digital retailing, marketing, and analytics into one unified solution. Powered by Cox Automotive’s first-party data and insights, the platform helps dealers engage in-market shoppers, deliver more relevant experiences, and turn consumer intent into measurable results across every stage of the buying journey. ## What is Dealer.com used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Knowledge Base](https://www.capterra.com/knowledge-base-software/) Top alternative Featured Overall rating Based on 35 user reviews Reviews sentiment Positive 83% Neutral 14% Negative 3% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Dealer.com?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.dealertrack.com&name=Dealer.com) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Dealer.com 4.3 (35) VS. [4.2 (991)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price Contact vendor Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (35) Ease Of Use 4.0 (959) Value For Money 4.2 (30) Value For Money 4.2 (782) Customer Service 4.3 (30) Customer Service 4.0 (754) ## Dealer.com alternatives [4.6 (6,040)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (1,139)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. For Automotive Dealerships 4.8 (5) 60.00% of 5 reviewers that rated this feature as important or highly important For automotive/car dealerships Inventory Management 4.2 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Reporting/Analytics 4.3 (4) 75.00% of 4 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Service Department 3.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage in-house automobile service department Website Integration 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Seamlessly integrates with 3rd party websites Content Management 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Dealer.com 66 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Application programming interface that allows for integration with other systems/databases Automatically create schedules based on business needs or employee availability and qualifications Track and analyze user behavior within a system or network Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Tracks metrics that provide insight into how a user interacts with any interface or product For automotive/car dealerships Store, manage and track all forms in a centralized location Use AI to generate content in the form of text, images, videos, etc. Track interaction history by documenting conversations for contacts Track and manage inventory levels to maintain proper supply Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions Observe and track the demand, usage, progress or quality of a system, product, or user Coordinate marketing efforts across channels (email, landing pages, social media, etc.) For new car dealerships Present a catalog of inventory that customers can view Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Online portal through which end users can access the system, manage tasks, or obtain information Optimize and manage the search engine optimization efforts for a website or digital content Manage in-house automobile service department Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Set up connections to third-party platforms to improve business processes For used/pre-owned car dealerships Set-up notifications and alerts for web browsers and apps. Track and analyze information regarding website visitors Seamlessly integrates with 3rd party websites Built-in website builder or integration with third-party site Get Advice We can help you find the software with the features you need. Features 4.1 (35) 4.1 Based on 35 reviews ## Pricing Value for money 4.2 (30) ### Starting price Free trial available Value for money 4.2 (30) 4.2 Based on 30 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (30) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (30) 4.3 Based on 30 reviews ## User reviews Overall rating 4.3 Based on 35 reviews Filter by rating 5(17) 4(12) 3(5) 2(1) 1(0) Mentioned topic Sorted by most recent MH Michaela H. Marketing Communications Manager Automotive ### "One of the best. " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 13, 2023 We've been with Dealer.com for many many years. They do everything we need them to do! It would be nice to get a good performance rep and KEEP them for a while, but it's a small complaint in the grand scheme of things. We enjoy working with them and the entire Cox Auto suite! Pros Cox has the most vast suite of automotive digital products, and their integration amongst them all is hard to match. Dealer.com works with everyone we need them to, integrates as needed, and offers a dedicated performance rep to ensure all stays on track. Cons Because Cox Auto is such a massive company, their customer service, innovation, and ways of doing business can sometimes be lacking. We change performance reps about once or twice a year on average, and they are all pretty vastly different in their performance levels. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CW cristian w. finance manager Automotive ### "good product with good integration" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 1, 2023 Pros we like how user friendly it is for inventory integration and pushing vehicles out to 3rd party sites Cons it is a little more costly than other options Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DP Dan P. VP Automotive ### "Dealer.com is a superior website provider" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 April 1, 2022 After having used other website providers in the automotive space, I've used Dealer.com for roughly 8 years and this is my favorite website provider to date. Pros The eye-catching designs of Dealer.com websites are superior to other website providers in the automotive space. The ease of adding or managing content is user friendly. The customer support is above average. Cons The mobile versus desktop experience is different from other providers with a responsive design. Would prefer more mobile responsive solution. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MP Marina P. Marketing Manager Automotive ### "May be trying to keep up with competitors" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 March 23, 2022 Dealer.com is an approved vendor for all our manufacturers (5 brands). They can easily share information with each other and this is why we've been with them for so long. Hard to turn such a huge ship at this point. They get the job done, though through my 5-6 years working with them - seems like they are just mixed in with the competitors, instead of standing out. Pros The backend tool allows me to build my own pages, add creative, etc. I like how I can get in and see inventory, change things as needed. Updates are pretty quick. We currently have unlimited exports (of our inventory feed) that is important to us. Cons It seems that Dealer.com likes to concentrate on little details and hails them as huge improvements, but front end customer use/look details are left behind. I now hear my management say more and more that they like the design and operation of other dealer's websites that are not Dealer.com. Of course, it is hard to say how backend and operations are for those sites, but Dealer.com needs to get into the game for things that multitudes see. Reasons for choosing Dealer.com Price and manufacturer coop approval. Also, options to do advertising through them (which was also coop approved). Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SC Silvia C. Marketing Manager Automotive ### "Great People over at Dealer.com" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 20, 2022 I do enjoy using Dealer.com as the web provider for our dealerships. Pros What good is a product or a service if you do not have a reliable person to turn to when you need assistance? That is what makes dealer.com so nice. When we have a problem, I know I can reach out to our account manager and the issue will be resolved. Cons I do wish Dealer.com gave dealers more flexibility in regards to the creative aspect of their website. Sometimes, I feel like the pages generated look very bland and are repetitive since they are distributed to each dealer (within the same manufacture). Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PS Philip S. GM Automotive ### "Big Name Website provider with Excellent Customer Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 8, 2021 Pros The customer support team is very attentive, knowledgeable, and friendly Cons The picture scrolling aspect is a side-scroller model. I'd prefer a scroll-down model. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Dan F. Social Media Manager Automotive ### "Difficult Platform for Marketers " 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 April 30, 2021 My overall experience as a marketer with Dealer.com is frustrating. My stress levels increased every time I had to go into the back end. Pros Dealer.com is a great platform for eCommerce. It lists products, pictures, prices and other relevant information. Cons If you need to use Dealer.com for anything else besides an eCommerce platform, you best look somewhere else. It has THE WORST page editor I've ever experienced in my life. We are in the 21st Century and this platform can't find a way to pause the live page while you are editing. So what happens when you need to preview your edits? You press publish, quickly visit the live page, examine the edits and go back to the backend if you need to continue with more edits. What about when you need move something up and down within the page? There are content boxes that you can move. Are they labeled? Yes - they are all the same generic "content" label. So let's say you have 10 "content" labels and you have to move Label 3 down to the 8th spot. Do you think you can do it? What happens if you actually had to move Label 2? Good luck fixing that mess because there is no "back" or "undo" button. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ashley M. Business Development Representative Automotive ### "Most-Needed Software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 26, 2021 Overall, this software is what I use daily to get by. Our dealership has to have it. Pros The best part is the customer service and how they will jump to fix any problem. My website also looks pretty nice. Cons If you know how to code yourself, I find it difficult to modify their website. I wish you could make more alterations. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MW Mitchell W. Marketing Automotive ### "Needs updating" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 April 8, 2021 Incredibly neutral. Simply, the design of the websites looks completely last decade. Pros The website editor is easy to use and you do not need to know HTML. Templates when creating new pages, too. But... Cons Had lots of bugs and issues in our time. Support was slow in many cases. The website design is cookie-cutter boring. Looks old. Hard to make your website standout with their old designs. We had multiple blackouts, too. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RM Ryan M. IT Manager Automotive ### "Put the Deal in Dealer.com" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 15, 2021 Pros It's easy to use and whatever is not able to be accessed there is a tech support line that's ready to help you. Of all the tech supports it is the easiest to get ahold of someone, and more times than not they can fix your issue over the phone without having to escalate it. The websites look great and are form functioning across multiple different sites, making integration easy for pricing, images, and just about anything you may need. While still giving the customer most of the control. Cons There are some functions that don't work as intended, but a quick tech support call can get those fixed pretty quickly. They also do have some things locked behind paywalls, if you will, that could be open or should be part of base packages, but otherwise it's very user-friendly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. 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