--- title: "Kapost Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Kapost Software - reviews, pricing plans, popular comparisons to other Content Marketing products and more." source_url: "https://www.capterra.com/p/223622/Kapost/" page_type: "product" language: "en" --- # Kapost Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Kapost ## What is Kapost? Upland Kapost helps B2B go-to-market teams create and distribute meaningful content to support the buyer journey from awareness to loyalty. Collaborate with team members to ensure your message resonates with your audience. Publish and share content across multiple platforms with integrations across your marketing tech stack. Evaluate content performance and its impact on campaigns. Access all approved branded content with version histories and manage cross-channel content calendars. ## What is Kapost used for? [Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 17 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $3500 Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Kapost?[Manage this product listing](https://www.g2.com/products/upland-kapost/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Kapost 4.4 (17) VS. [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $3500 Per Month Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (17) Ease Of Use 4.5 (3,509) Value For Money 4.2 (14) Value For Money 4.3 (3,086) Customer Service 4.5 (13) Customer Service 4.3 (3,085) ## Kapost alternatives [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) [4.4 (1,014)](https://www.capterra.com/p/213339/Google-Ads/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213339/Google-Ads/) [View all alternatives](https://www.capterra.com/p/223622/Kapost/alternatives/) ## FAQs about Kapost Overview ### Which roles and teams benefit most from Kapost? Kapost is most used by marketing teams, including content marketers, demand generation leaders, digital and email marketing managers, and social media specialists. These roles use it to plan campaigns, manage content production, coordinate approvals, and align messaging across channels. Marketing executives and business leaders also benefit from better visibility into workflow and performance. Answer based on 16 reviews Overview ### What company size and specific industries is Kapost built for? Kapost is designed for B2B organizations, especially marketing, sales enablement, product, and customer success teams that manage content across the buyer journey. The target audience is business-to-business companies rather than consumer-focused firms, with a fit for teams that need to track content impact on campaigns and lifecycle management. Features and Usability ### What are the key features of Kapost? Kapost offers content management features such as content library, digital asset management, asset categorization, metadata management, version control, and template management. It also includes campaign management tools like campaign planning, scheduling, tracking, multi-channel campaigns, workflow management, approval process control, reporting/analytics, and third-party integrations. Integrations ### Which third-party tools and platforms does Kapost integrate with? Kapost integrates with over 20 third-party tools and platforms, including Salesforce Sales Cloud, Adobe Experience Manager, Box, Google Docs, HubSpot CRM, HubSpot Marketing Hub, Marketo Engage, and Oracle Eloqua Marketing Automation. It also connects with Google Analytics 360, Hootsuite, LinkedIn for Business, Meta for Business, Drupal, and Brightcove. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does Kapost offer? Kapost provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote setup, webinars offer scheduled presentations, and documentation gives written reference material for self-paced review. Getting Started and Support ### What customer support options does Kapost offer? Kapost offers email/help desk, a knowledge base, phone support, and chat. No reviewer feedback on support experience is available here, so support quality, response times, and common frustrations cannot be described from the provided data. ## Features AI summary Based on 4,679 Content Marketing reviews Capterra reviewers highlight these as the features buyers care about most when choosing content marketing software: - **Content Management** (**39%** of reviewers rated this feature as critical) - **SEO Management** (**38%**) - **Customizable Templates** (**35%**) Kapost supports **Content Management**, which gives teams a central place to organize, track, and manage content across campaigns. However, it does not include **SEO Management** or **Customizable Templates**. Instead, it offers **Social Media Integration** (**40%**), a feature that reviewers also rate highly. This can help marketing teams connect content planning with social distribution, giving businesses a clearer way to manage publishing workflows and extend content reach across channels. Content Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Social Media Integration 2.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Campaign Planning 3.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns Campaign Analytics 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Channel Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage various distribution channels, build relations with channel partners, and track their performance Kapost 47 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Asset Categorization: Organize assets into folders and subfolders or tag assets based on a custom file hierarchy - Asset Library: Storage, organization, sharing with tagging/metadata - Asset Sharing: Share access to files and assets with individuals - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Categorization/Grouping: Organize and group data or items based on various criteria - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Configurable Workflow: Configure existing workflows to meet your organization's needs - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Reports: Alter the layout and content of reports - Digital Asset Management: Manage digital assets - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Filtering: Find & retrieve relevant data or documents - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Metadata Management: Collect and maintain structured information that describes data or content - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Publish Scheduling: Control and schedule the publication of content across various channels - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Version Control: Track revisions and updates made to files and navigate between different versions - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.1 (16) 4.1 Based on 16 reviews ## Pricing Value for money 4.2 (14) Basic $3,500 Per Month Value for money 4.2 (14) 4.2 Based on 14 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Box](https://www.capterra.com/p/148766/Box/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (13) 4.5 Based on 13 reviews ## User reviews Overall rating 4.4 Based on 17 reviews Filter by rating 5(8) 4(7) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent DG Dina G. Digital Marketing Manager Publishing ### "Simple platform for simple needs" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 4/10 May 5, 2025 Pros It was simple in many ways and didn't require extensive training and it was easy for employees to use Cons It was too simple of a platform for the things we needed it to do and it was too cookie cutter and not as customizable Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TS Taylor S. Email Marketing Manager Medical Devices ### "Easy Kapost Use" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 July 20, 2023 Pros I liked how organized it was and how clear it was when looking at my tasks. It's easy to use and the way it's formatted is great. Cons The way it looks is bland and hard to read. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User CTO and GM Computer Software ### "Kapost is a adaptable and effective Marketing solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 May 10, 2022 Kapost has been a great benefit for our Marketing team and has become a critical part of their campaign delivery. Pros Kapost is a mature marketing and campaign management solution which has improved our campaign process but also understanding the effectiveness of our campaigns. Insight on campaigns are quickly developed through the reporting tool and it has successfully integrated with our CRM to also help the sales team understand current and future campaigns (webinars\\in person events etc) to help drive attendence. Cons There can be a bit of a learning curve with the initial adoption and much like all software applications some operational processes need to be changed to successfully deploy and get the most out of the solution. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Specialist Building Materials ### "Single source of truth for all your content" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 5, 2019 Overall, we are happy with the move from just google docs to having a central location to all our content marketing needs. Pros Kapost has been a very helpful tool for our content marketing team in terms of having a single solution to capture and keep track of all our marketing content. It has been tremendous in keeping track tasks and goals for content projects and even synchs up with Google docs. Cons The software takes some time to learn. While the UI is fairly easy to read, merely understanding the widgets and buttons takes some time -- learning curve. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ely O. Asistente a la Presidencia Government Administration ### " Power and develop your productivity and take it to another professional level" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 25, 2019 We use this platform to supervise from the presidency the advances in the commercial film fairs that we attended last year. They are very intense fairs, meetings, projections and business roundtables, with this platform we organize all the information of our projects and available to share with our suppliers and clients. Pros Supervise your marketing projects and follow up on the planned, we can be in communication with our analysts and sales managers, ensuring they have updated information and hand for our customers, generates workflows for trade fairs, organize and categories by type of content that you can then filter Cons The performance of the platform reduces when you have many information Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Cesar V. Analista de Mercadeo III Government Administration ### "Concrete your ideas in projects with this management software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 5, 2019 Organizing the workflow of our projects has been amazing, we have managed to better plan our tasks, when you work in a social media environment this organizer is one of the best Pros It is easy to follow up the projects with this software, all the members of the work team have an overview of the progress of the project in one place, the information is easy to search through several filter options, you can send emails to other team members from the platform, or via text message Cons When a lot of information is loaded, the platform usually slows down Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Global Demand Generation Director Oil & Energy ### "Kapost Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 30, 2018 Pros I like the ability to add various fields and views easily. As well as for several users to get different levels of access. Cons A bit difficult to use at first, but becomes easier the more you use it. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User PR & Marketing Specialist ### "Modern approach to managing content creation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 July 11, 2018 Pros the consistent updates and expansive calendar make it easy to manage the many moving parts of the volume of content B2B marketers especially need to create today. Cons The interface is slightly confusing and not as modern looking as I was hoping to see, however that doesn't impact the functionality at all. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Social Media Specialist Computer Software ### "Great collaboration tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 June 21, 2018 Pros It is an easy way to see exactly who is doing what. A calendar feature lays out everything in a way that makes sense. Cons It can be hard to approve certain pieces of content, if only because it is hidden in a bunch of menus. It's a learning process. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Content Marketing Program Manager ### "Requires entire team adoption, otherwise, it's a great tool." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 0/10 May 31, 2018 Pros Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on. Cons It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to work to its full potential. Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/223622/Kapost/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.