# Kapost Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Kapost the right Content Marketing solution for you? Explore 17 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/223622/Kapost/reviews

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Kapost

4.4 (17)

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Last updated March 13th, 2026

# Reviews of Kapost

Ease of use

4.2

Customer Service

4.5

## Showing most helpful reviews

Showing 1-17 of 17 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jim M.  
Director, Creative and Digital Marketing  
Computer Networking  
Used the software for: 2+ years

### "Kapost has transformed how our marketing organization operates"

February 28, 2018

5.0

Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs. The ability to provide a gallery of all of our content, that is fully searchable and sortable, enables our staff to find content on their own saves a lot of time for both the marketing team, as well as the sales (or other) teams.

Pros

Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visible within Kapost. This visibility enhances collaboration across our ever-growing department and company.

Cons

All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very helpful by offering advice and support as we transform marketing.

Review Source

VR

Verified Reviewer  
CTO and GM  
Computer Software  
Used the software for: 1-2 years

### "Kapost is a adaptable and effective Marketing solution"

May 10, 2022

4.0

Kapost has been a great benefit for our Marketing team and has become a critical part of their campaign delivery.

Pros

Kapost is a mature marketing and campaign management solution which has improved our campaign process but also understanding the effectiveness of our campaigns. Insight on campaigns are quickly developed through the reporting tool and it has successfully integrated with our CRM to also help the sales team understand current and future campaigns (webinars\\in person events etc) to help drive attendence.

Cons

There can be a bit of a learning curve with the initial adoption and much like all software applications some operational processes need to be changed to successfully deploy and get the most out of the solution.

Review Source

DG

Dina G.  
Digital Marketing Manager  
Publishing  
Used the software for: 1-2 years

### "Simple platform for simple needs"

May 5, 2025

3.0

Pros

It was simple in many ways and didn't require extensive training and it was easy for employees to use

Cons

It was too simple of a platform for the things we needed it to do and it was too cookie cutter and not as customizable

Review Source

VR

Verified Reviewer  
Content Marketing Program Manager  
  
Used the software for: 1-2 years

### "Requires entire team adoption, otherwise, it's a great tool."

May 31, 2018

4.0

Pros

Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on.

Cons

It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to work to its full potential. Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for.

Review Source

TS

Taylor S.  
Email Marketing Manager  
Medical Devices  
Used the software for: 1-2 years

### "Easy Kapost Use"

July 20, 2023

4.0

Pros

I liked how organized it was and how clear it was when looking at my tasks. It's easy to use and the way it's formatted is great.

Cons

The way it looks is bland and hard to read.

Review Source

Ely O.  
Asistente a la Presidencia  
Government Administration  
Used the software for: 6-12 months

### " Power and develop your productivity and take it to another professional level"

February 25, 2019

4.0

We use this platform to supervise from the presidency the advances in the commercial film fairs that we attended last year. They are very intense fairs, meetings, projections and business roundtables, with this platform we organize all the information of our projects and available to share with our suppliers and clients.

Pros

Supervise your marketing projects and follow up on the planned, we can be in communication with our analysts and sales managers, ensuring they have updated information and hand for our customers, generates workflows for trade fairs, organize and categories by type of content that you can then filter

Cons

The performance of the platform reduces when you have many information

Review Source

GB

Geri B.  
Growth Marketing Manager  
  
Used the software for: 2+ years

### "Great for keeping content and campaigns organized."

September 6, 2017

5.0

Pros

Great for organization with solid workflow functionality and easy to use calendar. Alerts for due dates on projects saved a lot of project management time. Account reps really did want to help, even though we were using the software in a limited capacity for blog hosting only.

Cons

There were rather frequent formatting issues. The customer service reps didn't seem to have much pull over product and developers when it came to implementing customer feedback.

Review Source

VR

Verified Reviewer  
Marketing Specialist  
Building Materials  
Used the software for: 6-12 months

### "Single source of truth for all your content"

August 5, 2019

5.0

Overall, we are happy with the move from just google docs to having a central location to all our content marketing needs.

Pros

Kapost has been a very helpful tool for our content marketing team in terms of having a single solution to capture and keep track of all our marketing content. It has been tremendous in keeping track tasks and goals for content projects and even synchs up with Google docs.

Cons

The software takes some time to learn. While the UI is fairly easy to read, merely understanding the widgets and buttons takes some time -- learning curve.

Review Source

VR

Verified Reviewer  
Global Demand Generation Director  
Oil & Energy  
Used the software for: 2+ years

### "Kapost Review"

November 30, 2018

5.0

Pros

I like the ability to add various fields and views easily. As well as for several users to get different levels of access.

Cons

A bit difficult to use at first, but becomes easier the more you use it.

Review Source

Cesar V.  
Analista de Mercadeo III  
Government Administration  
Used the software for: Less than 6 months

### "Concrete your ideas in projects with this management software"

February 5, 2019

4.0

Organizing the workflow of our projects has been amazing, we have managed to better plan our tasks, when you work in a social media environment this organizer is one of the best

Pros

It is easy to follow up the projects with this software, all the members of the work team have an overview of the progress of the project in one place, the information is easy to search through several filter options, you can send emails to other team members from the platform, or via text message

Cons

When a lot of information is loaded, the platform usually slows down

Review Source

VR

Verified Reviewer  
Manager, Demand Marketing  
Computer Software  
Used the software for: 6-12 months

### "Great tool for cross-functional teams"

January 8, 2016

5.0

Prior to Kapost we struggled with content versioning, finding and sharing existing content, and a handful of other issues that we didn't even know we had. Kapost is a great tool that has allowed us to develop content more collaboratively and efficiently.

Pros

Content library is organized and rich with features -- makes it easy to search and find exactly what you need. Project management, versioning and approval process improved dramatically.

Cons

Could have better calendaring for campaigns.

Review Source

RB

Rob B.  
Marketing Production Manager  
Construction  
Used the software for: 1-2 years

### "Kapost is a great tool for coordinating high volume from a small team"

May 18, 2017

4.0

Lots of adoption. Analyzed our internal processes and helped us to understand them.

Pros

Ease of use made adoption easy, friendly UI made most tasks easy to view and manage. The Finished asset gallery is a simple DAM that enables us to keep the most recent version in front of the team and accessible.

Cons

Some limitations in how campaigns can be structured and short on critical path features. Kapost is great for breaking down the task in hand to its component parts and assigning each stage to different folks, but it doesnt show loading or account for loading in its timelines.

Review Source

Daniel F.  
  
Computer Software  
Used the software for: 2+ years

### "null"

October 17, 2016

5.0

Review Source

VR

Verified Reviewer  
Marketing Manager  
Computer Software  
Used the software for: Less than 6 months

### "Excellent content management and coordination tool"

January 10, 2018

4.0

Pros

Kapost greatly increases the collaboration among our team members who have not only content responsibilities as well as other priorities.

Cons

There are some limitations and issues here and there. There is a learning curve for everyone even in the same team.

Review Source

VR

Verified Reviewer  
Social Media Specialist  
Computer Software  
Used the software for: 6-12 months

### "Great collaboration tool"

June 21, 2018

5.0

Pros

It is an easy way to see exactly who is doing what. A calendar feature lays out everything in a way that makes sense.

Cons

It can be hard to approve certain pieces of content, if only because it is hidden in a bunch of menus. It's a learning process.

Review Source

kY

ken Y.  
marketing manager  
Computer Software  
Used the software for: 2+ years

### "Helps to Manage Marketing Content"

March 9, 2018

3.0

Pros

The Calendar View is helpful to see all the content that's being created and/or ready to launch. The automated workflows keeps us on track.

Cons

Search functionality needs some work. Would like to see integrations with more universal tools. Custom views.

Review Source

VR

Verified Reviewer  
PR & Marketing Specialist  
  
Used the software for: Less than 6 months

### "Modern approach to managing content creation"

July 11, 2018

5.0

Pros

the consistent updates and expansive calendar make it easy to manage the many moving parts of the volume of content B2B marketers especially need to create today.

Cons

The interface is slightly confusing and not as modern looking as I was hoping to see, however that doesn't impact the functionality at all.

Review Source

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