--- title: "Manago AI Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Manago AI the right Marketing Automation solution for you? Explore 251 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews/" page_type: "reviews" language: "en" --- Manago AI 4.5 (251) [View alternatives](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of Manago AI Ease of use 4.3 Customer Service 4.5 ## Pros and Cons in Reviews BC Bruno C Content ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The platform allows us to manage customer segmentation, automated workflows, lead generation and event-related communications from a single environment.“ June 23, 2026 Riccardo R CEO - Head of Business DevelopmentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Over the past three years, following the acquisition, SALESmanago has undergone significant shifts in strategy, personnel, board composition, and management—changes that at times made collaboration more difficult.“ February 28, 2025 BC Bruno C Content ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “SALESmanago offers powerful automation and segmentation capabilities that allow us to manage CRM activities, event campaigns and customer journeys efficiently.“ June 23, 2026 Simone N ceoDesign, 2 - 10 employeesUsed the software for: 1-2 years. “Very difficult to setup automations and overall platform functionalities are very dated with very basic UI/UX functionalities.“ December 11, 2025 ST Sebastian T CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “The platform offers a wide range of automation possibilities, which helped me quickly improve my marketing activities.“ April 17, 2026 Carlotta T E-Commerce and Marketing Automation SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Certainly higher than several competitors, who offer less precise services, with customer service even in contires with time zones, but the price is disadvantageous for realities that want to activate Marketing Automation tools.“ January 4, 2024 AC Alfredo C Customer success consultantInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “SALESmanago offers a very powerful set of tools for segmentation, personalization, and behavioral tracking.“ March 12, 2026 VT Ville T CFOTelecommunications, 2 - 10 employeesUsed the software for: 1-2 years. “This company lies and withholds essential information.“ May 6, 2025 ## Showing most helpful reviews Showing 1-25 of 251 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Simone R. CEO Internet Used the software for: 1-2 years ### "A Reliable AI Platform with Strong Automation Capabilities" July 24, 2026 5.0 My experience with Manago AI has been overall very positive. The platform offers solid technology, with well-designed features and a fairly intuitive interface that makes it easy to get started without much difficulty. One aspect I particularly appreciated is the customer support. The team has been responsive, knowledgeable, and helpful, providing clear guidance and answering questions in a timely manner. Overall, the service is highly reliable and represents a valuable solution for businesses looking to implement a marketing automation strategy powered by artificial intelligence. Pros The available APIs are a strong advantage, making it easy to integrate the platform with existing systems and automate data exchange efficiently. The AI-powered features are also particularly valuable, helping to streamline data analysis, identify meaningful customer segments, and create more effective audience clustering for targeted marketing activities. Cons The reporting section could be further enhanced. More detailed reports, along with greater customization and analytical capabilities, would make it easier to monitor performance and support data-driven decision-making. Review Source ST Sebastian T. CEO Marketing and Advertising Used the software for: 6-12 months ### "I Learned a Lot Using SALESmanago" April 17, 2026 5.0 As a beginner user, I’ve had a very positive experience with SALESmanago so far. The platform offers a wide range of automation possibilities, which helped me quickly improve my marketing activities. A big advantage was the excellent support from the partner program account manager, who guided me step by step and clearly explained how to use the tool. Pros Great support from the partner manager, a wide range of automation options, and an attractive price make this tool very valuable, especially for beginners. Cons Not all features are intuitive at first, especially when it comes to SMS campaigns. However, thanks to the partner account manager, everything was explained clearly, which reduced the learning curve. Alternatives considered [Positive User](https://www.capterra.com/p/225129/Usercom/) Reason for choosing Manago AI Better price relative to the software’s capabilities Review Source Response from Benhauer April 27, 2026 Thank you for sharing your experience! We're delighted to hear that you've had such a positive start with us and that our partner manager could help you navigate the platform's wide range of features. It's great to know that we're providing real value as you scale your marketing activities. We appreciate your feedback and are glad to have you with us! 💚 ~ SALESmanago Team VR Verified Reviewer ceo Design Used the software for: 1-2 years ### "Stay away, plenty of cheaper alternatives" December 11, 2025 1.0 Quite bad and not worth the price. On top of that you are locked in a 2 year contract that binds you forever. Pros Nothing really stands out for the money they ask you. The only thing is the very good cystomer support Cons Very difficult to setup automations and overall platform functionalities are very dated with very basic UI/UX functionalities. Review Source MB Monika B. Direct Specialist Photography Used the software for: 2+ years ### "Flexible, Intuitive Support That Boosts Campaign Effectiveness" May 4, 2026 5.0 Pros SALESmanago is not just a tool, but real support in achieving marketing goals. The collaboration runs smoothly, and the team demonstrates great flexibility and a strong willingness to find solutions tailored to our needs. Thanks to the use of advanced communication scenarios, we can better respond to customer expectations while saving time and increasing the effectiveness of individual campaigns. An additional advantage is the intuitive interface, which significantly improves day-to-day work with the system. Cons Many of the features and integrations are clearly designed with e-commerce in mind, so service-based businesses may sometimes need to fine-tune the setup to better match their workflows. Fortunately, the platform itself is flexible, and the support team is very helpful in identifying and implementing suitable solutions. The AI capabilities, including the Sidekick tool, are promising, but in certain modules they still require further refinement—especially for the Polish market. At times, the generated outputs can feel somewhat unnatural or less contextually accurate. Review Source Response from Benhauer May 11, 2026 Thank you for your detailed feedback! It’s good to hear that our team’s flexibility and communication scenarios are helping you drive better results. We also appreciate your honest insights regarding our AI features and service-based adaptations. Your input is incredibly valuable as we continue to refine these tools for the Polish market and beyond. ~ SALESmanago Team AC Alfredo C. Customer success consultant Information Technology and Services Used the software for: 2+ years ### "Great marketing automation platform" March 12, 2026 5.0 Excellent experience, since we had an onboarding process with a dedicated consultant that helped us along the way. Easy to use, the interface is intuitive and well-structured. Pros I have had an excellent experience using SALESmanago as a marketing automation platform. One of the things that stands out immediately is how easy it is to use, even for complex automation strategies. The interface is intuitive and well-structured, which makes it simple to create campaigns, manage customer journeys, and analyze results without a steep learning curve. SALESmanago offers a very powerful set of tools for segmentation, personalization, and behavioral tracking. The ability to build detailed customer profiles and trigger automated actions based on real-time behavior is extremely valuable for improving engagement and conversions. The automation workflows are flexible and visual, allowing teams to design sophisticated marketing scenarios with ease. Another major advantage is how well the platform integrates with websites, e-commerce platforms, and other marketing tools. This makes it possible to centralize customer data and create truly personalized communication across multiple channels. From a user experience perspective, the platform is fast, reliable, and designed with marketers in mind. Once the tracking and integrations are in place, it becomes very efficient to manage campaigns, monitor performance, and continuously optimize strategies. Overall, SALESmanago is a powerful and user-friendly marketing automation solution. It provides the tools needed to build highly personalized customer experiences while remaining easy to manage on a daily basis. I highly recommend it for companies looking to scale their marketing automation and improve customer engagement. Cons While SALESmanago is a very powerful platform, some advanced features can take a little time to fully understand at the beginning, especially for teams that are new to marketing automation. Additionally, because the platform offers so many capabilities, the initial setup and configuration may require some planning. However, once everything is properly configured, the platform becomes very efficient and easy to manage. Alternatives considered [Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)[Emarsys](https://www.capterra.com/p/250553/Emarsys/) Reason for choosing Manago AI Price, ease of use, customer srvice, support Review Source Response from Benhauer March 31, 2026 Thank you for such a detailed review! We're delighted that our onboarding process and intuitive interface helped you implement your automation strategies so effectively. We appreciate your feedback and the trust you have placed in us! ~ SALESmanago Team VT Ville T. CFO Telecommunications Used the software for: 1-2 years ### "Beware of this company!" May 6, 2025 1.0 Pros I only have 4 months left on my contract. After that I don't need to hear anything from them anymore. Cons This company lies and withholds essential information. Their way of doing things is something I have never seen before. I have noticed that the employees change very quickly. We have had four different account managers in the past year. Over the past year, we have had to disable the integration several times because it has crashed our entire online store. Think twice before signing a contract with this company. I will be happy to tell you more if you are interested! Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We wanted more features and AI tool for the use. Review Source SS Sergio S. CEO Marketing and Advertising Used the software for: 2+ years ### "The most friendly and useful CDP Platform" June 1, 2026 5.0 It´s a wonderful experience since the beginning of a straightforward implementation, the friendly modules that facilitate the full process to capture and engage with customers. The Salesmango support team is too professional and eager to understand every aspect of the issues a company could have regarding the use or malfunction of the platform. Also, they are very interested to teach all the functionalities the platform has to achieve the full benefits of it Pros Integrates the full marketing channels a company uses to interact with customers that let a company know the 360 view of their customers, facilitating the possibilities to engage with them wherever they are Cons Their B2B Approach, the platform is mainly oriented to B2C and e-commerce market and doesn´t offer too many possibilities to engage with customers in an independent conversation Review Source Response from Benhauer June 8, 2026 Thank you for sharing your experience! It's wonderful to hear that your onboarding went so smoothly, and that our team has been able to help you get the absolute most out of the platform. We also appreciate your feedback regarding the B2B side of things. Insights like yours are incredibly helpful as we work on expanding our features to better suit different business models. ~ SALESmanago Team BC Bruno C. Content Manager Marketing and Advertising Used the software for: 2+ years ### "Powerful CRM and Marketing Automation Platform with Strong Support" June 23, 2026 5.0 We use SALESmanago to support CRM, email marketing and marketing automation activities across different projects and clients. The platform allows us to manage customer segmentation, automated workflows, lead generation and event-related communications from a single environment. Over the last few months we have implemented and optimized several automation processes, acquisition tools and targeted campaigns, obtaining positive results both in terms of engagement and database management. Overall, our experience has been very positive, particularly thanks to the flexibility of the platform and the quality of customer support. Pros SALESmanago offers powerful automation and segmentation capabilities that allow us to manage CRM activities, event campaigns and customer journeys efficiently. We also appreciate the responsiveness and professionalism of the support team. Cons The platform offers many advanced features and may require some time to fully understand and configure, especially when working with more complex automation scenarios. However, whenever support is needed, the team is always available and helpful. Review Source Response from Benhauer June 26, 2026 Thank you for the review! We're glad to hear our platform and team are helpful. ~ SALESmanago Team EG Ewa G. Senior Marketing Automation Specialist Telecommunications Used the software for: 2+ years ### "Advanced marketing automation with outstanding customer support" March 16, 2026 5.0 Pros SALESmanago is a tool that truly makes everyday work easier. It offers extensive capabilities, from segmentation and automation to communication personalization and multichannel customer engagement, making it possible to run highly tailored campaigns for different customer groups. Another big advantage is the support. The team is very helpful, responds quickly, and genuinely tries to find the best solution instead of just redirecting you to documentation. This makes implementing new ideas and solving problems much smoother. Cons Many features and integrations are clearly optimized for e-commerce. Companies from service-based industries may sometimes need to adapt the setup to fit their processes. Fortunately, the system is flexible and the support team is very helpful in finding suitable solutions. Review Source Response from Benhauer March 23, 2026 Thank you for such a detailed review! It's brilliant to hear that our tools and support team make your everyday work easier and help you run tailored campaigns. We truly appreciate your feedback regarding service-based industries and are delighted that our flexibility and support have helped you find the right solutions. We appreciate the trust you have placed in us. RM Rossana M. Brand Communication Specialist Marketing and Advertising Used the software for: 6-12 months ### "Powerful and highly customizable marketing automation platform" July 30, 2026 5.0 I use SalesManago as a marketing specialist managing campaigns for clients, and compared to other platforms like Brevo, SalesManago has a steeper learning curve, mainly because it allows you to configure almost every action in a highly personalized way. Brevo is easier to get started with thanks to its ready-made use cases and pre-set configurations, but SalesManago is the better choice for businesses that want to fully tailor the platform to their specific needs. Overall, it's a robust solution that rewards the time invested in learning it with a high degree of flexibility and control. Pros SalesManago offers extensive customization for building marketing workflows and integrates multiple channels, including email marketing and SMS. The contact segmentation features are excellent, and the platform makes it easy to create and manage a wide variety of lead generation forms directly within it. Customer support is also a highlight — fast responses via both email and chat, backed by a very knowledgeable team. Cons I really appreciate how much data the platform makes available, but the analytics dashboards could be organized in a more intuitive way. Review Source AK Aurora K. Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Marketing manager" February 9, 2026 5.0 Pros Salesmanago offers a comprehensive suite of tools for marketing automation. What I find most valuable is the ability to personalize customer journeys at scale. Cons The platform is very feature-rich, so there is a bit of a learning curve at the beginning if you want to get known every single automation flow. However, the support and documentation help a lot. Review Source Response from Benhauer March 2, 2026 Thank you for the review! We're glad to hear that our platform has brought such value to your marketing. We appreciate the feedback regarding the learning curve. It's great to know that our support and documentation have been helpful in navigating the platform's features. Thank you for the trust! MS Maciej S. Owner Marketing and Advertising Used the software for: 2+ years ### "Great tool if you want to scale up your marketing automation." December 3, 2024 4.0 I have been working on many projects, mainly e-commerce for over 5 years. I have clients from various industries of different sizes and different needs. We have managed to implement many unconventional and effective sales solutions, but mainly because I know how to use the tool. A client left on their own, would have a big problem to properly set up all the functions in a short time. My overall experience is very good. Pros It's a very flexible tool in the context of database segmentation and any automation. Cons At first, the multitude of functionalities may be overwhelming. Review Source PM Piotr M. e-commerce specialist Marketing and Advertising Used the software for: 2+ years ### "Sales Manago is a great tool" October 18, 2024 4.0 Pros I quickly learned how to use the system, allowing me to create campaigns on my own. Cons Audience segmentation isn’t as precise as I expected, making effective targeting more difficult. Review Source AG Agnieszka G. Marketing Automation Specialist Marketing and Advertising Used the software for: 2+ years ### "Good tool at a reasonable price" April 4, 2023 4.0 A good tool at a reasonable price. I have worked on it from different perspectives. They are constantly developing and implementing new features. You can see the potential, but you also need to be aware of some limitations, e.g. in creating contact segments. Pros No-code structure, ease of navigating the system and highly intuitive in operation. Cons Many issues reported to support are referred immediately to the R&D department, which increases the time to verify the problem.Relatively expensive add-on functionality compared to license prices. Review Source Janina K. COO Marketing and Advertising Used the software for: 2+ years ### "Innvative Marketing Automation Software for B2C" November 5, 2020 4.0 SalesManago is the software to go with if you are looking to achieve positive results in online marketing and built a reliable system for marketing automation. In our experience with SalesManago, we have noticed significant ease in our work, an increasingly high number of new coming qualified leads, a substantial increase in online sales, and evident overall satisfaction. Pros SalesManago is a reliable platform that offers a variety of constantly improving tools to help you build a strong online presence and boost your performance. The most valuable element that SalesManago has to offer, is the innovation that is implemented in their software, combined with all the different functionalities and opportunities to cover all the aspects of marketing automation. Cons In the beginning, it can be difficult to learn how to use the platform, as for most of the features and tools you might need to dig deep into it, to be able to understand how it all works. The knowledge base does not really provide much help here, however, the support and project managers are very responsive and helpful. Review Source BG Bogusław G. Senior on-line and Marketing Automation Systems Specialist Health, Wellness and Fitness Used the software for: 2+ years ### "Great and comprehenshive tool for online marketing" September 27, 2022 5.0 Pros The Sales Manago software is a comprehensive and powerful tool for marketing purposes. It has really easy and user-friendly editor of various type of messages. Cons The most useful modules are those that can be used on an e-commerce platform without the need for coding: such as recommendation frames, popups, social proof widget. Review Source AP Alberto P. Digital Marketing Specialist Retail Used the software for: 6-12 months ### "A software suite for all the needs of a marketing team" May 29, 2024 5.0 Salesmanago integrate crucial features otherwise found in many different platforms with all the difficulties of integration of third parties application, besides security. Pros SalesManago stands out in the crowded marketing automation landscape with a robust set of features designed to enhance omnichannel marketing, personalization, and sales automation. Here are the best features that make SalesManago an excellent choice for businesses, especially those in the e-commerce sector. Great for Omnichannel Marketing, comprehensive use of predictive Analytics, a state of the art Customer Data Platform and is also very cost-effective if you decide to scale the business. Great experience with staff from the beginning of the project, onboarding and development of the project. Cons Sometimes is a bit tricky and certainly has learning curve. Review Source VR Verified Reviewer Product R&D Insurance Used the software for: 6-12 months ### "Rich set of marketing automation features with easy to navigate and use UI" January 27, 2022 5.0 Building complex user based workflows with reduced time, thanks to their drag and drop workflow creator. Automation of processes around email marketing greatly benefits from the number of options available in the workflow library. Pros Sales Manago offers a solid features list around workflow automation. The integration can be as complex or straightforward as needed thanks to their API. Email marketing tools are complex in their use cases but easy to set up and manage as a user. In order to take advantage of the more advanced functions, additional time may be required for non-traditional e-commerce platforms. Cons Not all available tools work with or integrate with external platforms right out of the box. Reason for choosing Manago AI Value for money compared to available features inside Sales Manago is great. Complex enough without being too complex to use. Review Source OY Olena Y. Project Manager Pharmaceuticals Used the software for: 6-12 months ### "All-in-one tool" September 9, 2022 5.0 Pros SalesManago is a great all in one tool. You can have email, sms, wpn, LP, forms and automations in one place, it’s easy to work with and analyse database. It is quite intuitive despite the extensive panel and the multitude of options to choose from. Possibility to integrate with multiple tools Cons Could use a more advanced and intuitive mailing editor. Cause advanced version give’s you more or less the same as the express, but with more complications. Reason for choosing Manago AI Cause you have everything in one panel and it helps to organise your database. Review Source VR Verified Reviewer Team Lead Marketing and Advertising Used the software for: 6-12 months ### "One of the best." August 10, 2022 5.0 Pros Salesmanago is the best and most extensive Marketing Automation tool I have ever seen. The depth you can get into it by cataloging the audience, creating workflows and categorizing users is incredible. Cons The tool is so complex that it is very difficult to understand everything it offers for your business. The support team is very good, but it takes a lot to get used to daily management. Review Source RS Ramona S. E-commerce Area Manager Apparel & Fashion Used the software for: 2+ years ### "Useful and intuitive" September 29, 2023 4.0 It is helping us create targeted campaigns with the goal of increasing revenue. Pros Salesmanago is a very useful platform for customer segmentation and communication. You can create many automations that allow you to do targeted campaigns, and it allows you to communicate with customers not only with newsletters but also with onsite customizations such as popups or banners. Use is quite intuitive. Customer support is immediate in case of problems, and our Customer Success Manager \[sensitive content hidden\] is always available. Cons Dashboards are not very customizable in terms of dates. Review Source GG Gabor G. eCommerce Manager Cosmetics Used the software for: 2+ years ### "Marketing automation tool for almost all use cases." April 10, 2024 5.0 Pros SALESmanago is a comprehensive marketing automation tool. We, as a company, appreciate the platform's versatility. It provides solutions for nearly all of our marketing needs, particularly email marketing, and lead nurturing. The customer service is quick and responsive and they help us utilize the tool's maximum potential. Cons The user interface could be somewhat perplexing or daunting for those who aren't particularly tech-savvy. Review Source GS Giulio S. Head of Ecommerce Sporting Goods Used the software for: 1-2 years ### "The best CDP available in the market" February 21, 2023 5.0 Overall, SALESmanago is a robust marketing automation software that provides businesses with the tools they need to create highly targeted, personalized campaigns, and optimize their marketing efforts. Pros One of the key benefits of SALESmanago is its ability to provide a comprehensive suite of marketing automation features. This software enables businesses to create personalized campaigns, automate workflows, and optimize customer engagement across multiple channels. Cons users appreciate the platform's ease of use and intuitive interface, which allows them to quickly and easily set up and manage their campaigns but sometimes it require extensive technical expertise Review Source Andrea B. Digital Marketing Manager Financial Services Used the software for: 1-2 years ### "Sales Manago - the perfect tools for marketing automation" December 14, 2018 5.0 Pros Sales Manago is a complex and extremely user-friendly tool, it offers vas help to any issues that may arise. We use this marketing tool for a variety of marketing efforts and it makes our job easier with the number of options it offers for different areas of the company. Has an easy to navigate interface, offers visibility to data, it is a tool that delivers value for the money paid. It is easy to integrate with other systems and offers various functionalities. As marketing automation programs go, this is one of the best out there if you really want to know where you stand with digital marketing efforts. Cons At the moment couldn't say anything about the downside, haven't found one yet. Review Source Michał S. Investor & Analyst Relations Manager Computer Software Used the software for: 6-12 months ### "SALESmanago Marketing Automation for eCommerce" May 5, 2017 5.0 Pros The system is easy to use, and has a very broad range of different features for eCommerces and B2B, containing CRM, email & mobile & website marketing, social media, campaigns etc. A lot of integrations including main eCommerce platforms, Facebook & Tiwtter, SMS providers, CRMs and other supporting tools. Segmentations tags are surely helpful to aim marketing efforts. The OR and CTR significantly increases thanks to SALESmanago. Automation rules and personalized marketing automation campaigns help in sales results, that can be observed on dashboards. Cons As in every system there are occasional bugs. Also because of the new features added regulary, customer might firstly be overloaded with different possibilities, so its a good idea to ask for dedicated support. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.