# SALESmanago Marketing Automation Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SALESmanago Marketing Automation the right Marketing Automation solution for you? Explore 248 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews --- SALESmanago Marketing Automation 4.5 (248) [View alternatives](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 17th, 2026 # Reviews of SALESmanago Marketing Automation Ease of use 4.3 Customer Service 4.5 ## Pros and Cons in Reviews ST Sebastian T CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “The platform offers a wide range of automation possibilities, which helped me quickly improve my marketing activities.“ April 17, 2026 Simone N ceoDesign, 2 - 10 employeesUsed the software for: 1-2 years. “Very difficult to setup automations and overall platform functionalities are very dated with very basic UI/UX functionalities.“ December 11, 2025 AC Alfredo C Customer success consultantInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “SALESmanago offers a very powerful set of tools for segmentation, personalization, and behavioral tracking.“ March 12, 2026 Riccardo R CEO - Head of Business DevelopmentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Over the past three years, following the acquisition, SALESmanago has undergone significant shifts in strategy, personnel, board composition, and management—changes that at times made collaboration more difficult.“ February 28, 2025 AC Alfredo C Customer success consultantInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “Another major advantage is how well the platform integrates with websites, e-commerce platforms, and other marketing tools.“ March 12, 2026 Carlotta T E-Commerce and Marketing Automation SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Certainly higher than several competitors, who offer less precise services, with customer service even in contires with time zones, but the price is disadvantageous for realities that want to activate Marketing Automation tools.“ January 4, 2024 AP Alberto P Digital Marketing SpecialistRetail, 11 - 50 employeesUsed the software for: 6-12 months. “Great for Omnichannel Marketing, comprehensive use of predictive Analytics, a state of the art Customer Data Platform and is also very cost-effective if you decide to scale the business.“ May 29, 2024 VT Ville T CFOTelecommunications, 2 - 10 employeesUsed the software for: 1-2 years. “This company lies and withholds essential information.“ May 6, 2025 ## Showing most helpful reviews Showing 1-25 of 248 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Riccardo R. CEO - Head of Business Development Marketing and Advertising Used the software for: 2+ years ### "A very good compromise between simplicity, effectiveness and investment" February 28, 2025 5.0 We’ve had a solid track record with SALESmanago since 2016, and their ambitious technology investment plan makes it clear the next chapter will be truly groundbreaking. Pros Since 2016, we’ve partnered with SALESmanago through thick and thin, watching them evolve from a solid Marketing Automation platform into a robust CDP. Over the years, we’ve tackled everything from simple integrations to large-scale projects that linked multiple eCommerce sites, websites, and retail locations. We’ve also had the chance to share feedback that shaped new features—many of the tools we rely on now are the direct result of that collaborative spirit. What’s truly stood out is SALESmanago’s willingness to adapt. In a rapidly shifting e-commerce landscape, they’ve stayed ahead of the curve—innovating, refining, and listening when it mattered most. Sure, there have been challenges, but their support and dedication have helped us navigate those hurdles and come out stronger. Today, a big part of our success story is tied to how well we’ve worked together. Looking forward, SALESmanago’s roadmap promises exciting developments that spark our confidence for the future. We’re proud of how far we’ve come as partners, and we’re eager to keep the momentum going, growing and evolving, side by side. Cons Over the past three years, following the acquisition, SALESmanago has undergone significant shifts in strategy, personnel, board composition, and management—changes that at times made collaboration more difficult. We felt some growing pains, but we understood this was a necessary step for a company aiming to make major strides in technology, organization, and effective support. Even so, the platform remains easy to use. There are still a few areas that feel more complex than other solutions, but we can already see them working to streamline these parts. The first releases from this push have been really encouraging, and we’re optimistic about the direction they’re headed. Review Source ST Sebastian T. CEO Marketing and Advertising Used the software for: 6-12 months ### "I Learned a Lot Using SALESmanago" April 17, 2026 5.0 As a beginner user, I’ve had a very positive experience with SALESmanago so far. The platform offers a wide range of automation possibilities, which helped me quickly improve my marketing activities. A big advantage was the excellent support from the partner program account manager, who guided me step by step and clearly explained how to use the tool. Pros Great support from the partner manager, a wide range of automation options, and an attractive price make this tool very valuable, especially for beginners. Cons Not all features are intuitive at first, especially when it comes to SMS campaigns. However, thanks to the partner account manager, everything was explained clearly, which reduced the learning curve. Alternatives considered [User.com](https://www.capterra.com/p/225129/Usercom/) Reason for choosing SALESmanago Marketing Automation Better price relative to the software’s capabilities Review Source Response from Benhauer April 27, 2026 Thank you for sharing your experience! We're delighted to hear that you've had such a positive start with us and that our partner manager could help you navigate the platform's wide range of features. It's great to know that we're providing real value as you scale your marketing activities. We appreciate your feedback and are glad to have you with us! 💚 ~ SALESmanago Team VR Verified Reviewer ceo Design Used the software for: 1-2 years ### "Stay away, plenty of cheaper alternatives" December 11, 2025 1.0 Quite bad and not worth the price. On top of that you are locked in a 2 year contract that binds you forever. Pros Nothing really stands out for the money they ask you. The only thing is the very good cystomer support Cons Very difficult to setup automations and overall platform functionalities are very dated with very basic UI/UX functionalities. Review Source AC Alfredo C. Customer success consultant Information Technology and Services Used the software for: 2+ years ### "Great marketing automation platform" March 12, 2026 5.0 Excellent experience, since we had an onboarding process with a dedicated consultant that helped us along the way. Easy to use, the interface is intuitive and well-structured. Pros I have had an excellent experience using SALESmanago as a marketing automation platform. One of the things that stands out immediately is how easy it is to use, even for complex automation strategies. The interface is intuitive and well-structured, which makes it simple to create campaigns, manage customer journeys, and analyze results without a steep learning curve. SALESmanago offers a very powerful set of tools for segmentation, personalization, and behavioral tracking. The ability to build detailed customer profiles and trigger automated actions based on real-time behavior is extremely valuable for improving engagement and conversions. The automation workflows are flexible and visual, allowing teams to design sophisticated marketing scenarios with ease. Another major advantage is how well the platform integrates with websites, e-commerce platforms, and other marketing tools. This makes it possible to centralize customer data and create truly personalized communication across multiple channels. From a user experience perspective, the platform is fast, reliable, and designed with marketers in mind. Once the tracking and integrations are in place, it becomes very efficient to manage campaigns, monitor performance, and continuously optimize strategies. Overall, SALESmanago is a powerful and user-friendly marketing automation solution. It provides the tools needed to build highly personalized customer experiences while remaining easy to manage on a daily basis. I highly recommend it for companies looking to scale their marketing automation and improve customer engagement. Cons While SALESmanago is a very powerful platform, some advanced features can take a little time to fully understand at the beginning, especially for teams that are new to marketing automation. Additionally, because the platform offers so many capabilities, the initial setup and configuration may require some planning. However, once everything is properly configured, the platform becomes very efficient and easy to manage. Alternatives considered [Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)[Emarsys](https://www.capterra.com/p/250553/Emarsys/) Reason for choosing SALESmanago Marketing Automation Price, ease of use, customer srvice, support Review Source Response from Benhauer March 31, 2026 Thank you for such a detailed review! We're delighted that our onboarding process and intuitive interface helped you implement your automation strategies so effectively. We appreciate your feedback and the trust you have placed in us! ~ SALESmanago Team NB Nikola B. Direct Marketing Specialist Computer Games Used the software for: 1-2 years ### "A flexible and user-friendly tool" November 6, 2024 4.0 Over time, using the tool has become easy and enjoyable. Since we’re not a typical e-commerce company, we needed a more customized approach, and SalesManago introduced several improvements for us over a few months. Currently, the tool runs smoothly. There are a few areas that could be enhanced, such as more efficient A/B testing for email subjects (currently, multiple emails have to be created for testing), expanded options for data extraction (e.g., you can extract data for users who opened an email but not for those who clicked), and simpler, faster mass management of tags and user details. Generally, some limitations can be worked around, but this often requires contacting support, for example, to extract user data that is available, but not accessible to the user directly, or deleting the tags with a specific phrase used. For standard tasks like sending emails and managing campaigns, the tool is reliable, and any issues that arise are communicated and promptly resolved. Pros \- The platform is easy and intuitive—I’ve never had trouble navigating it. - They’re open to creating custom solutions tailored to non-standard e-commerce businesses. - I feel heard; they’re very receptive to feedback and actively implement suggestions. - They’re continuously improving, especially when it comes to new features. - Their customer support is fast. Usually, within minutes, I receive confirmation that my ticket was received, information on who is handling it, and an expected response time. They also understand when an issue is urgent and requires immediate attention. Cons There are a few areas that could be enhanced, such as more efficient A/B testing for email subjects (currently, multiple emails have to be created for testing), expanded options for data extraction (e.g., you can extract data for users who opened an email but not for those who clicked), and simpler, faster mass management of tags and user details. Also, I wasn’t involved during the initial tool implementation, but there were some gaps in the integration when I started using it. I’m not sure how this process looks like now, but I believe it would be helpful for the clients if SalesManago conducts a health check at the end of each integration. This could include verifying if purchases are being sent correctly, ensuring dashboards are tracking them properly, etc. In our case, corrections were needed on our end, but SalesManago didn't inform us that something went wrong during the process. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) We needed a tool which can trigger complicated automation flows and is tracking users behaviour. Review Source VT Ville T. CFO Telecommunications Used the software for: 1-2 years ### "Beware of this company!" May 6, 2025 1.0 Pros I only have 4 months left on my contract. After that I don't need to hear anything from them anymore. Cons This company lies and withholds essential information. Their way of doing things is something I have never seen before. I have noticed that the employees change very quickly. We have had four different account managers in the past year. Over the past year, we have had to disable the integration several times because it has crashed our entire online store. Think twice before signing a contract with this company. I will be happy to tell you more if you are interested! Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We wanted more features and AI tool for the use. Review Source EG Ewa G. Senior Marketing Automation Specialist Telecommunications Used the software for: 2+ years ### "Advanced marketing automation with outstanding customer support" March 16, 2026 5.0 Pros SALESmanago is a tool that truly makes everyday work easier. It offers extensive capabilities, from segmentation and automation to communication personalization and multichannel customer engagement, making it possible to run highly tailored campaigns for different customer groups. Another big advantage is the support. The team is very helpful, responds quickly, and genuinely tries to find the best solution instead of just redirecting you to documentation. This makes implementing new ideas and solving problems much smoother. Cons Many features and integrations are clearly optimized for e-commerce. Companies from service-based industries may sometimes need to adapt the setup to fit their processes. Fortunately, the system is flexible and the support team is very helpful in finding suitable solutions. Review Source Response from Benhauer March 23, 2026 Thank you for such a detailed review! It's brilliant to hear that our tools and support team make your everyday work easier and help you run tailored campaigns. We truly appreciate your feedback regarding service-based industries and are delighted that our flexibility and support have helped you find the right solutions. We appreciate the trust you have placed in us. SA Sandra A. marketing manager Hospitality Used the software for: 1-2 years ### "Good experiencie" March 24, 2026 5.0 Overall, a very positive experience with great support, useful tools, and a team always willing to help. Pros Excellent service and support from \[sensitive content hidden\] and the team, very professional and attentive. A highly satisfying and recommendable experience. Cons Some features can be complex at the beginning, requiring time to fully understand and take advantage of their full potential. Review Source Response from Benhauer March 31, 2026 Thank you for your review! We're happy that you've had a very positive experience with our team and found our support so helpful. We appreciate your feedback regarding the complexity of some features and are glad we could help you navigate them. We truly value your opinion! ~ SALESmanago Team PP Przemysław P. Freelance Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Salesmanago - great tool for me and my clients" December 13, 2024 5.0 I would say my overall experience with Salesmanago is very positive. Sometimes there are little problems but let's be honest - where do you find tool without them. Pros As a marketing automation specialist who works with clients as freelancer I definetly love Salesmanago for it's easy to use and set up features. From integration to first automations start it might last few hours (of course if everything else from client side works). Then you can improve everything step by step and introduce new functions to clients which helps elevate their business. Salesmanago is one of my favourite tools to use. Cons Sometimes when you need really advanced functions, like very custom recommendation box - it might take time or thinking to achieve that. Review Source PW Paulina W. Marketing specialist Retail Used the software for: 2+ years ### "The best marketing automation tool " January 8, 2025 5.0 In our company we used SALESmanago from 7 years and probably we won't change it. Our business grow and we can earn more money. I think it will be the best review. Pros SALESmanago is a tool with a user-friendly interface. You can easily navigate through the individual sections. I appreciate the built-in libraries of workflow solutions, thanks to which you can choose a scenario for your needs. Of course, you can also build your own from scratch. I love the creator for sending emails, because working in it is a pleasure. You can easily take care of the responsiveness of emails. Cons Lack of automation in displaying popups - e.g. publication or deactivation hours. Review Source TF Tomasz F. spec. ds. e-commerce Marketing and Advertising Used the software for: 2+ years ### "Salesmanago x preorder.pl" November 26, 2024 5.0 Pros Salesmanago marketing automation is a tool that is easy to use and offers a lot of possibilities. The ability to create many different scenarios is definitely a plus. Cons I don't notice any major flaws in the system, and I've been using it for 3 years now. Review Source PG Paulina G. Digital Marketing, MA Specialist Cosmetics Used the software for: Less than 6 months ### "professional tool" January 7, 2025 5.0 Very good cooperation, quick support responses, very large tool capabilities Pros easy to create workflow, very detailed customer panel Cons user account, I can never find user id.. Review Source NB Nicole B. Digital Marketing Specialist Telecommunications Used the software for: 1-2 years ### "Not just a great marketing tool, but a fantastic business partner " January 5, 2024 5.0 Sales Manago is an excellent custom data platform. In our marketing department we use Sales Manago for marketing automation, marketing emails, contact segmentation, scheduling campaigns. It contains a broad spectrum of functionality. With Sales Manago we can monitor our contacts and our clients and having a global vision of all customers, leads and prospects. This functionality allow us to schedule successfull campaigns and implements new contacts. Pros We love the software to create emails marketing: we can customize them as we want, both from mobile and pc. I think this functionality, together with contact segmentation, is among the best tools in the system. Furthermore, the excellent assistance that the sales manago team guarantees us is fundamental: they are always available to support and help us. Cons honestly, I think the marketing automation part could be more intuitive and less complex. Review Source CC Carola C. Account Manager Retail Used the software for: 1-2 years ### "So many good things in such a short time... and more are yet to come! ♥" September 29, 2023 5.0 SALESmanago is assisting us in communicating with customers for marketing and profiling purposes, reengaging customers who haven't visited or made purchases on our website, and retaining those who have opted to be contacted for promotions and initiatives. Pros I've been working closely with SALESmanago for just a few months, and in such a short time, I've quickly grasped the potential of this platform. The addition and involvement of our Customer Success Manager \[sensitive content hidden\] have fostered collaboration between our brand and your project. Working with SALESmanago means having 360-degree support from both a technical and commercial perspective, with well-defined objectives to achieve through constantly evolving strategies and recommendations. I find the platform's usability and problem management easy, both in the short and long term, although I'm a newcomer in this. Cons The only suggestion I'd like to provide is to channel technical requests and bring them to the attention of a maximum of 2 operators per client, rather than involving an entire technical support team. This approach ensures project continuity and a smoother, faster bug management. Review Source VR Verified Reviewer Koordynator ds. marketingu relacji i CRM Automotive Used the software for: 2+ years ### "Very good tool! Try in your company." January 3, 2019 5.0 Pros The SalesMANAGO system is one of the best tools for automating email marketing and marketing. It is developing very dynamically. User-friendly system interface. Easy to use, very intuitive. An extensive set of tools. The possibility of integration with many popular programs. The system is equipped with reporting tools that provide comprehensive data for work after the project ends. Great contact with a dedicated guardian who helps to implement new solutions. If errors occur (rarely), the IT department quickly analyzes them and explains them. Cons From time to time, changes are made in some functions. This requires learning again. . Review Source VR Verified Reviewer Project Manager Apparel & Fashion Used the software for: 2+ years ### "Complex and intuitive platform" December 15, 2021 5.0 SALESmanago is the tool we use to automate our marketing efforts. This tool help us adapt the offer to the preferences and needs of customers and increase the number of returning customers. We use tools such as segmentation matrices and dynamic segments that allow us to better understand our customers and their purchasing practices Pros SALESmanago is a very good platform for e-commerce. We found many solutions that helped us recovered abandoned cart, adapt the offer to the preferences and needs of customers and increase online sales and conversion from the generated traffic Cons Nothing, everything works as it should and the support is very helpful Review Source IM Iryna M. Marketing Automation Specialist Design Used the software for: 1-2 years ### "A great tool for marketing automation" December 30, 2022 5.0 Pros Salesmanago is a tool that has all the tools necessary to increase conversions in e-commerce, maintain contact with B2C and B2B customers, and manage the database. In addition, with the help of the integrated LiveChat, the customer service office has all the necessary information, thanks to which the quality of service increases. I also consider the ability to create a Landing Pages to be one of the advantages of this tool. Oh and of course service! Salesmanago has a great support department that responds to customer needs in a professional manner. Cons We had no major problems. The only thing worth paying attention to is whether additional tools/applications that you want to integrate with your website/ecommerce have the ability to integrate with Salesmanago because it is very useful at later stages of automating the entire marketing Review Source MFV María Fernanda V. CRM Coordinator Entertainment Used the software for: 2+ years ### "A tool for beginners and experts" June 16, 2020 5.0 It has helped me personalize communications not only with the user name but with more specific details, manage segmentation, discount code tracking more easily; dynamic templates that are very helpful when sending custom options to users. Pros Salesmanago is very easy to use, it is an intuitive tool Lately, I've been using the HTML template and it has saved me time creating campaigns. Segmentation is very easy to manage as is the interpretation of reports. I frequently send gift codes and one of the benefits is that they can be tracked. The customer service is very good, they are always ready to help you achieve your daily goals. Cons One of the processes that has been more difficult for me has been the connection between the APIs and the platform. Most of the problems I have had have been because doubts or emergencies have arisen that have taken time to resolve due to remote work, but in terms of use or advice, everything has always gone well. Review Source Simona A. Web Marketing Manager Retail Used the software for: 6-12 months ### "A very good Product" December 20, 2021 5.0 Very positive experience. Constant updates. Fast and competent assistance Pros Marketing Automation, AI, email campaing, analysis Cons The integration was very easy and the SALESMANAGO platform is very usable Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Customer Data Platform](https://www.capterra.com/p/209603/Commanders-Act-Customer-Data-Platform/) Switched from [magnews](https://www.capterra.com/p/193316/MagNews/) We needed a complete platform Review Source ML Marek L. Managing Director, Board Member Market Research Used the software for: 6-12 months ### "Amazing platform for online marketing for my company" December 11, 2018 5.0 Pros I have been using Sales Manago for 12m now and I am amazed by the overall performance of the product. We use Sales Manago at different stages of building customer value: first, the platform helps managing users that we attracted to our website so that we can properly track their future online behaviour. We also use SM package for preparing and distribution of our mailings. Sales Manago provides also specific solutions for mobile marketing or web push notifications as well as it enables us to build quite complex scenarios to stay in touch with customers who express interest in our product but did not buy them yet. A variety of Sales Manago functionalities is combined with helpful and professional staff that we contact quite frequently. We have regular calls with support team and together we go step by step through the current goals we want to achieve using marketing automation. Another great thing is that we receive help from SM side also when it comes to our integration with other software providers. Consequently, we are sure that we use the platform to the maximum of our capabilities. I am proud of the fact that a few months ago I recommended Sales Manago to be our marketing automation software and went through the implementation of the system to our company - it is one of the best business decisions I have ever made:) Cons nothing substantial so far - we simply contact each other when there is anything that we don't know etc and we get quick response from the team Review Source AM Asia M. Project Manager Online Media Used the software for: 2+ years ### "One tool many possibilities" September 8, 2021 4.0 Leads generation and databases segmentation - these are the most significant business areas for us, and Salesmanago is excellent support. We can provide our services at an even higher level. Pros It's a solution made for e-commerce, but we find many features that offer a wide range of possibilities to use in other businesses. Fast implementation and intuitive operation. We can always rely on the customer service team and get professional and quick support. Cons Our services are related and directed to a specific target group. Many websites with one opt-out link for all newsletters - this is our biggest problem. Review Source VR Verified Reviewer E-commerce manager Entertainment Used the software for: 2+ years ### "Amazing customer service and a good tool for a good price" November 30, 2020 5.0 Pros \- easy segmentation of the contact database with the possibility of adapting to the specifics of my company - a wide range of available features and very simple implementation - support at a very high level - instant response to requests, great consultancy Cons \- difficult interface, features are not available at first glance, you should spend some time with the system to get to know it well Alternatives considered [EmailLabs](https://www.capterra.com/p/180205/EmailLabs/) Review Source GR Gabriele R. Marketing Automation Specialist Marketing and Advertising Used the software for: 1-2 years ### "Great Omnichannel Tool" April 12, 2023 4.0 My experience with this tool is positive. The tool is powerfull and the Salesmanago's support team its very helpful. Pros I like most feature like the AI optimization based on contact activity, the native Chatbot feature, the Omnichannel Workflows. I also suggest it because is GDPR compliant Cons The product reccomandation strategies are very simple. Review Source SM Silvia M. Marketing & E-commerce Consumer Goods Used the software for: 2+ years ### "Perfect tool for marketing automation" December 22, 2022 4.0 Pros Sales Manago is a complex but extremely user-friendly tool that is always getting better by offering new functionalities. I’ve been using it during the last 2 years and I have to say that once set up it makes work easier and quicker and allows you to manage in one place all the aspects of a digital marketing strategy: email marketing, pop-up, landing pages, social proof widget, survey, CRM segmentation, automation, live chat, RFM matrices and many many more. Special mention for the customer service that is always there to help with professional and quick support when you have some difficulties. Cons It might be helpful to have more customisation option in the newsletter and a more deep view in the analytics. Some tools have to be implemented but I'm sure it will be done in the future as SalesManago is always improving. Review Source Giorgi G. Lead Customer Care Tobacco Used the software for: 1-2 years ### "Full Package for marketing automation" June 20, 2018 5.0 Pros System's user-friendly interface as well as the features, while having the extensive toolbox and integrations, makes SalesMANAGO one of the best marketing tools. Simply, this is one of those rear platforms where you see the real value for the money you pay. It's not cheap, but it's worth it. Apart from the functionalities and extensive integration possibilities with other systems, system is equipped with the reporting tools that are giving the comprehensive data to work on after the project is done (or on-going) Cons At certain points, Salesmanago tends to become overwhelming for the new users due to its large assortments of functions. What's more, the developers and the team seems to care to offer the new functions, but the improvements for the existing ones won't hurt. Also, not a big con, but their support team seems to be overloaded or short in people when it comes to the urgent requests for the changes or fixes. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.