# Manago AI Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Manago AI the right Marketing Automation solution for you? Explore 249 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews --- Manago AI 4.5 (249) [View alternatives](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 30th, 2026 # Reviews of Manago AI Ease of use 4.3 Customer Service 4.5 ## Pros and Cons in Reviews BC Bruno C Content ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The platform allows us to manage customer segmentation, automated workflows, lead generation and event-related communications from a single environment.“ June 23, 2026 Riccardo R CEO - Head of Business DevelopmentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Over the past three years, following the acquisition, SALESmanago has undergone significant shifts in strategy, personnel, board composition, and management—changes that at times made collaboration more difficult.“ February 28, 2025 BC Bruno C Content ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “SALESmanago offers powerful automation and segmentation capabilities that allow us to manage CRM activities, event campaigns and customer journeys efficiently.“ June 23, 2026 Simone N ceoDesign, 2 - 10 employeesUsed the software for: 1-2 years. “Very difficult to setup automations and overall platform functionalities are very dated with very basic UI/UX functionalities.“ December 11, 2025 ST Sebastian T CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “The platform offers a wide range of automation possibilities, which helped me quickly improve my marketing activities.“ April 17, 2026 Carlotta T E-Commerce and Marketing Automation SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Certainly higher than several competitors, who offer less precise services, with customer service even in contires with time zones, but the price is disadvantageous for realities that want to activate Marketing Automation tools.“ January 4, 2024 AC Alfredo C Customer success consultantInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “SALESmanago offers a very powerful set of tools for segmentation, personalization, and behavioral tracking.“ March 12, 2026 VT Ville T CFOTelecommunications, 2 - 10 employeesUsed the software for: 1-2 years. “This company lies and withholds essential information.“ May 6, 2025 ## Showing most helpful reviews Showing 1-25 of 249 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Riccardo R. CEO - Head of Business Development Marketing and Advertising Used the software for: 2+ years ### "A very good compromise between simplicity, effectiveness and investment" February 28, 2025 5.0 We’ve had a solid track record with SALESmanago since 2016, and their ambitious technology investment plan makes it clear the next chapter will be truly groundbreaking. Pros Since 2016, we’ve partnered with SALESmanago through thick and thin, watching them evolve from a solid Marketing Automation platform into a robust CDP. Over the years, we’ve tackled everything from simple integrations to large-scale projects that linked multiple eCommerce sites, websites, and retail locations. We’ve also had the chance to share feedback that shaped new features—many of the tools we rely on now are the direct result of that collaborative spirit. What’s truly stood out is SALESmanago’s willingness to adapt. In a rapidly shifting e-commerce landscape, they’ve stayed ahead of the curve—innovating, refining, and listening when it mattered most. Sure, there have been challenges, but their support and dedication have helped us navigate those hurdles and come out stronger. Today, a big part of our success story is tied to how well we’ve worked together. Looking forward, SALESmanago’s roadmap promises exciting developments that spark our confidence for the future. We’re proud of how far we’ve come as partners, and we’re eager to keep the momentum going, growing and evolving, side by side. Cons Over the past three years, following the acquisition, SALESmanago has undergone significant shifts in strategy, personnel, board composition, and management—changes that at times made collaboration more difficult. We felt some growing pains, but we understood this was a necessary step for a company aiming to make major strides in technology, organization, and effective support. Even so, the platform remains easy to use. There are still a few areas that feel more complex than other solutions, but we can already see them working to streamline these parts. The first releases from this push have been really encouraging, and we’re optimistic about the direction they’re headed. Review Source NB Nikola B. Direct Marketing Specialist Computer Games Used the software for: 1-2 years ### "A flexible and user-friendly tool" November 6, 2024 4.0 Over time, using the tool has become easy and enjoyable. Since we’re not a typical e-commerce company, we needed a more customized approach, and SalesManago introduced several improvements for us over a few months. Currently, the tool runs smoothly. There are a few areas that could be enhanced, such as more efficient A/B testing for email subjects (currently, multiple emails have to be created for testing), expanded options for data extraction (e.g., you can extract data for users who opened an email but not for those who clicked), and simpler, faster mass management of tags and user details. Generally, some limitations can be worked around, but this often requires contacting support, for example, to extract user data that is available, but not accessible to the user directly, or deleting the tags with a specific phrase used. For standard tasks like sending emails and managing campaigns, the tool is reliable, and any issues that arise are communicated and promptly resolved. Pros \- The platform is easy and intuitive—I’ve never had trouble navigating it. - They’re open to creating custom solutions tailored to non-standard e-commerce businesses. - I feel heard; they’re very receptive to feedback and actively implement suggestions. - They’re continuously improving, especially when it comes to new features. - Their customer support is fast. Usually, within minutes, I receive confirmation that my ticket was received, information on who is handling it, and an expected response time. They also understand when an issue is urgent and requires immediate attention. Cons There are a few areas that could be enhanced, such as more efficient A/B testing for email subjects (currently, multiple emails have to be created for testing), expanded options for data extraction (e.g., you can extract data for users who opened an email but not for those who clicked), and simpler, faster mass management of tags and user details. Also, I wasn’t involved during the initial tool implementation, but there were some gaps in the integration when I started using it. I’m not sure how this process looks like now, but I believe it would be helpful for the clients if SalesManago conducts a health check at the end of each integration. This could include verifying if purchases are being sent correctly, ensuring dashboards are tracking them properly, etc. In our case, corrections were needed on our end, but SalesManago didn't inform us that something went wrong during the process. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) We needed a tool which can trigger complicated automation flows and is tracking users behaviour. Review Source SS Sergio S. CEO Marketing and Advertising Used the software for: 2+ years ### "The most friendly and useful CDP Platform" June 1, 2026 5.0 It´s a wonderful experience since the beginning of a straightforward implementation, the friendly modules that facilitate the full process to capture and engage with customers. The Salesmango support team is too professional and eager to understand every aspect of the issues a company could have regarding the use or malfunction of the platform. Also, they are very interested to teach all the functionalities the platform has to achieve the full benefits of it Pros Integrates the full marketing channels a company uses to interact with customers that let a company know the 360 view of their customers, facilitating the possibilities to engage with them wherever they are Cons Their B2B Approach, the platform is mainly oriented to B2C and e-commerce market and doesn´t offer too many possibilities to engage with customers in an independent conversation Review Source Response from Benhauer June 8, 2026 Thank you for sharing your experience! It's wonderful to hear that your onboarding went so smoothly, and that our team has been able to help you get the absolute most out of the platform. We also appreciate your feedback regarding the B2B side of things. Insights like yours are incredibly helpful as we work on expanding our features to better suit different business models. ~ SALESmanago Team VR Verified Reviewer ceo Design Used the software for: 1-2 years ### "Stay away, plenty of cheaper alternatives" December 11, 2025 1.0 Quite bad and not worth the price. On top of that you are locked in a 2 year contract that binds you forever. Pros Nothing really stands out for the money they ask you. The only thing is the very good cystomer support Cons Very difficult to setup automations and overall platform functionalities are very dated with very basic UI/UX functionalities. Review Source ST Sebastian T. CEO Marketing and Advertising Used the software for: 6-12 months ### "I Learned a Lot Using SALESmanago" April 17, 2026 5.0 As a beginner user, I’ve had a very positive experience with SALESmanago so far. The platform offers a wide range of automation possibilities, which helped me quickly improve my marketing activities. A big advantage was the excellent support from the partner program account manager, who guided me step by step and clearly explained how to use the tool. Pros Great support from the partner manager, a wide range of automation options, and an attractive price make this tool very valuable, especially for beginners. Cons Not all features are intuitive at first, especially when it comes to SMS campaigns. However, thanks to the partner account manager, everything was explained clearly, which reduced the learning curve. Alternatives considered [Positive User](https://www.capterra.com/p/225129/Usercom/) Reason for choosing Manago AI Better price relative to the software’s capabilities Review Source Response from Benhauer April 27, 2026 Thank you for sharing your experience! We're delighted to hear that you've had such a positive start with us and that our partner manager could help you navigate the platform's wide range of features. It's great to know that we're providing real value as you scale your marketing activities. We appreciate your feedback and are glad to have you with us! 💚 ~ SALESmanago Team VT Ville T. CFO Telecommunications Used the software for: 1-2 years ### "Beware of this company!" May 6, 2025 1.0 Pros I only have 4 months left on my contract. After that I don't need to hear anything from them anymore. Cons This company lies and withholds essential information. Their way of doing things is something I have never seen before. I have noticed that the employees change very quickly. We have had four different account managers in the past year. Over the past year, we have had to disable the integration several times because it has crashed our entire online store. Think twice before signing a contract with this company. I will be happy to tell you more if you are interested! Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We wanted more features and AI tool for the use. Review Source MB Monika B. Direct Specialist Photography Used the software for: 2+ years ### "Flexible, Intuitive Support That Boosts Campaign Effectiveness" May 4, 2026 5.0 Pros SALESmanago is not just a tool, but real support in achieving marketing goals. The collaboration runs smoothly, and the team demonstrates great flexibility and a strong willingness to find solutions tailored to our needs. Thanks to the use of advanced communication scenarios, we can better respond to customer expectations while saving time and increasing the effectiveness of individual campaigns. An additional advantage is the intuitive interface, which significantly improves day-to-day work with the system. Cons Many of the features and integrations are clearly designed with e-commerce in mind, so service-based businesses may sometimes need to fine-tune the setup to better match their workflows. Fortunately, the platform itself is flexible, and the support team is very helpful in identifying and implementing suitable solutions. The AI capabilities, including the Sidekick tool, are promising, but in certain modules they still require further refinement—especially for the Polish market. At times, the generated outputs can feel somewhat unnatural or less contextually accurate. Review Source Response from Benhauer May 11, 2026 Thank you for your detailed feedback! It’s good to hear that our team’s flexibility and communication scenarios are helping you drive better results. We also appreciate your honest insights regarding our AI features and service-based adaptations. Your input is incredibly valuable as we continue to refine these tools for the Polish market and beyond. ~ SALESmanago Team EG Ewa G. Senior Marketing Automation Specialist Telecommunications Used the software for: 2+ years ### "Advanced marketing automation with outstanding customer support" March 16, 2026 5.0 Pros SALESmanago is a tool that truly makes everyday work easier. It offers extensive capabilities, from segmentation and automation to communication personalization and multichannel customer engagement, making it possible to run highly tailored campaigns for different customer groups. Another big advantage is the support. The team is very helpful, responds quickly, and genuinely tries to find the best solution instead of just redirecting you to documentation. This makes implementing new ideas and solving problems much smoother. Cons Many features and integrations are clearly optimized for e-commerce. Companies from service-based industries may sometimes need to adapt the setup to fit their processes. Fortunately, the system is flexible and the support team is very helpful in finding suitable solutions. Review Source Response from Benhauer March 23, 2026 Thank you for such a detailed review! It's brilliant to hear that our tools and support team make your everyday work easier and help you run tailored campaigns. We truly appreciate your feedback regarding service-based industries and are delighted that our flexibility and support have helped you find the right solutions. We appreciate the trust you have placed in us. BC Bruno C. Content Manager Marketing and Advertising Used the software for: 2+ years ### "Powerful CRM and Marketing Automation Platform with Strong Support" June 23, 2026 5.0 We use SALESmanago to support CRM, email marketing and marketing automation activities across different projects and clients. The platform allows us to manage customer segmentation, automated workflows, lead generation and event-related communications from a single environment. Over the last few months we have implemented and optimized several automation processes, acquisition tools and targeted campaigns, obtaining positive results both in terms of engagement and database management. Overall, our experience has been very positive, particularly thanks to the flexibility of the platform and the quality of customer support. Pros SALESmanago offers powerful automation and segmentation capabilities that allow us to manage CRM activities, event campaigns and customer journeys efficiently. We also appreciate the responsiveness and professionalism of the support team. Cons The platform offers many advanced features and may require some time to fully understand and configure, especially when working with more complex automation scenarios. However, whenever support is needed, the team is always available and helpful. Review Source Response from Benhauer June 26, 2026 Thank you for the review! We're glad to hear our platform and team are helpful. ~ SALESmanago Team SA Sandra A. marketing manager Hospitality Used the software for: 1-2 years ### "Good experiencie" March 24, 2026 5.0 Overall, a very positive experience with great support, useful tools, and a team always willing to help. Pros Excellent service and support from \[sensitive content hidden\] and the team, very professional and attentive. A highly satisfying and recommendable experience. Cons Some features can be complex at the beginning, requiring time to fully understand and take advantage of their full potential. Review Source Response from Benhauer March 31, 2026 Thank you for your review! We're happy that you've had a very positive experience with our team and found our support so helpful. We appreciate your feedback regarding the complexity of some features and are glad we could help you navigate them. We truly value your opinion! ~ SALESmanago Team mK michal K. CEO Textiles Used the software for: 2+ years ### "It simpy fits all our needs for now" February 7, 2025 5.0 We are very happy we find toold that fit our companys need as ecomerce international Pros Easy to use. Saving cost on marketing department heacount by automating frequent task witch charm. Cons How smooth it wotk for our multilaguege and multi market strategy . Easy to setup even more complicated tasks and keep them running whith no special manitenance, Review Source TF Tomasz F. spec. ds. e-commerce Marketing and Advertising Used the software for: 2+ years ### "Salesmanago x preorder.pl" November 26, 2024 5.0 Pros Salesmanago marketing automation is a tool that is easy to use and offers a lot of possibilities. The ability to create many different scenarios is definitely a plus. Cons I don't notice any major flaws in the system, and I've been using it for 3 years now. Review Source Laura M. Digital Marketing Specialist Education Management Used the software for: 6-12 months ### "A powerful CDP" September 6, 2024 5.0 Pros We have been using Salesmanago since March 2024 and are very satisfied with the platform. We recommend Salesmaago because it is easy to use, it's modular and it provides various feautures at a really affordable price. We like the high-personalization, from email marketing, to pop ups and banners on our site. Impeccable customer service: fast and really helpful. We are also really pleased with \[sensitive content hidden\]: she is competent and very proactive. Cons We don't see any big downsides. Sometimes differences between Salesmanago and GA4 are not that clear Review Source Lucky Griffin N. Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "SALESmango Review" March 30, 2023 4.0 Pros After using SALESmanago for a year, we have experienced impressive results and highly appreciate the technical support provided. It has become an integral part of our workflow for creating mailings and managing our contact list, to the point that we cannot imagine using any other tool. In fact, we have even implemented SALESmanago on multiple websites. If you're searching for an effective and user-friendly solution, we confidently recommend SALESmanago. Cons I would say that what I liked least about the software was its steep learning curve. Although the platform offers a wide range of features and functionalities, it can be difficult for new users to navigate and understand how to use them effectively. Additionally, the user interface can be somewhat overwhelming, with a lot of information and options presented on each screen. That being said, with some time and effort invested in learning the platform, I do believe that SALESmanago Marketing Automation can be a powerful tool for businesses looking to streamline their marketing efforts. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Review Source VR Verified Reviewer Koordynator ds. marketingu relacji i CRM Automotive Used the software for: 2+ years ### "Very good tool! Try in your company." January 3, 2019 5.0 Pros The SalesMANAGO system is one of the best tools for automating email marketing and marketing. It is developing very dynamically. User-friendly system interface. Easy to use, very intuitive. An extensive set of tools. The possibility of integration with many popular programs. The system is equipped with reporting tools that provide comprehensive data for work after the project ends. Great contact with a dedicated guardian who helps to implement new solutions. If errors occur (rarely), the IT department quickly analyzes them and explains them. Cons From time to time, changes are made in some functions. This requires learning again. . Review Source VR Verified Reviewer Project Manager Apparel & Fashion Used the software for: 2+ years ### "Complex and intuitive platform" December 15, 2021 5.0 SALESmanago is the tool we use to automate our marketing efforts. This tool help us adapt the offer to the preferences and needs of customers and increase the number of returning customers. We use tools such as segmentation matrices and dynamic segments that allow us to better understand our customers and their purchasing practices Pros SALESmanago is a very good platform for e-commerce. We found many solutions that helped us recovered abandoned cart, adapt the offer to the preferences and needs of customers and increase online sales and conversion from the generated traffic Cons Nothing, everything works as it should and the support is very helpful Review Source Carlotta T. E-Commerce and Marketing Automation Specialist Marketing and Advertising Used the software for: Less than 6 months ### "A professional tool" January 4, 2024 5.0 Pros Email marketing, Workflows & Rules and Analytics. These are the three tools that allow one to understand the complexity yet professionalism and comprehensiveness of the SalesManago tool. The administrator has the fundamental elements to be able to interact 36' degrees with the customer, profiling him in the round. Cons One penalising element is certainly the price of the tool. Certainly higher than several competitors, who offer less precise services, with customer service even in contires with time zones, but the price is disadvantageous for realities that want to activate Marketing Automation tools. Alternatives considered [MailUp](https://www.capterra.com/p/127970/MailUp/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source Artur N. E-commerce specialist Retail Used the software for: 2+ years ### "A very extensive marketing environment for marketing" July 17, 2021 5.0 A very extensive environment, which can be both a plus (great opportunities) and a disadvantage (a bit complicated operation). However, in general, after working out how the panel works - operation becomes quite simple. Pros A comprehensive tool, very useful in many aspects of work in marketing. Very easy to run mailing campaigns, extensive website personalization functions, convenient CRM. Great support. Cons In order to take full advantage of SalesManago functions, a lot of information must be transferred from the website, which requires quite laborious integration. Review Source SP Szymon P. Marketing Automation Specialist Marketing and Advertising Used the software for: 6-12 months ### "Very good customer support, a lot of useful features and easy to use since day one" January 30, 2023 5.0 Pros I like it a lot that right after first log in, a lot of functions have been so easy to use that it needed almost no help or tutorials. And with more advanced scenarios, I could always count on support team to do their job. Also the contact with customer success department is perfect, \[sensitive content hidden\] is amazing person to work with - always perfectly prepared for our calls. Cons Rarely, but there are some issues that are not clear - e.g. I did not get immediate info what I was doing wrong when I could not save my email - only after contacting support I was told it was certain emoji use in one of e-mails. Review Source KM Kasia M. E-commerce and Marketing automation specialist Education Management Used the software for: 2+ years ### "Effortless Automation: A Review of a User-Friendly Marketing Tool for Novices and Experts Alike" December 15, 2023 5.0 Pros I am particularly impressed with this tool's capability for detailed segmentation, user-friendly interface, and extensive range of features when it comes to marketing automation. Cons There's simply nothing I dislike about the system – it meets all my expectations and more Review Source Loreta C. CRM Marketing and Advertising Used the software for: 1-2 years ### "My experience" December 14, 2023 4.0 Pros it is intuitive and comprehensive, enabling a complete customer journey Cons it is intuitive and comprehensive, enabling a complete customer journey Reason for choosing Manago AI Because it is the next level of marketing automation. After an initial phase with basic tools, it is the next step Review Source VR Verified Reviewer Digital Media Manager Entertainment Used the software for: 6-12 months ### "Very good product and service" June 14, 2023 4.0 Pros I´ve been using SalesManago less than a year, but I have to say it is a very powerful, complete and easy to use tool for our data marketing strategies. Above this, I have to highlight their support team, always there for us, with ideas, solutions or alternative paths to achieve our goals. Cons It could improve design capabilities for landing pages Review Source GS Giulio S. Head of Ecommerce Sporting Goods Used the software for: 1-2 years ### "The best CDP available in the market" February 21, 2023 5.0 Overall, SALESmanago is a robust marketing automation software that provides businesses with the tools they need to create highly targeted, personalized campaigns, and optimize their marketing efforts. Pros One of the key benefits of SALESmanago is its ability to provide a comprehensive suite of marketing automation features. This software enables businesses to create personalized campaigns, automate workflows, and optimize customer engagement across multiple channels. Cons users appreciate the platform's ease of use and intuitive interface, which allows them to quickly and easily set up and manage their campaigns but sometimes it require extensive technical expertise Review Source GR Gabriele R. Marketing Automation Specialist Marketing and Advertising Used the software for: 1-2 years ### "Great Omnichannel Tool" April 12, 2023 4.0 My experience with this tool is positive. The tool is powerfull and the Salesmanago's support team its very helpful. Pros I like most feature like the AI optimization based on contact activity, the native Chatbot feature, the Omnichannel Workflows. I also suggest it because is GDPR compliant Cons The product reccomandation strategies are very simple. Review Source SM Silvia M. Marketing & E-commerce Consumer Goods Used the software for: 2+ years ### "Perfect tool for marketing automation" December 22, 2022 4.0 Pros Sales Manago is a complex but extremely user-friendly tool that is always getting better by offering new functionalities. I’ve been using it during the last 2 years and I have to say that once set up it makes work easier and quicker and allows you to manage in one place all the aspects of a digital marketing strategy: email marketing, pop-up, landing pages, social proof widget, survey, CRM segmentation, automation, live chat, RFM matrices and many many more. Special mention for the customer service that is always there to help with professional and quick support when you have some difficulties. Cons It might be helpful to have more customisation option in the newsletter and a more deep view in the analytics. Some tools have to be implemented but I'm sure it will be done in the future as SalesManago is always improving. 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