--- title: "Manago AI Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Manago AI the right Marketing Automation solution for you? Explore 253 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Manago AI 4.5 (253) [View alternatives](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of Manago AI Ease of use 4.3 Customer Service 4.6 ## Pros and Cons in Reviews BC Bruno C Content ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The platform allows us to manage customer segmentation, automated workflows, lead generation and event-related communications from a single environment.“ June 23, 2026 Riccardo R CEO - Head of Business DevelopmentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Over the past three years, following the acquisition, SALESmanago has undergone significant shifts in strategy, personnel, board composition, and management—changes that at times made collaboration more difficult.“ February 28, 2025 BC Bruno C Content ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “SALESmanago offers powerful automation and segmentation capabilities that allow us to manage CRM activities, event campaigns and customer journeys efficiently.“ June 23, 2026 Simone N ceoDesign, 2 - 10 employeesUsed the software for: 1-2 years. “Very difficult to setup automations and overall platform functionalities are very dated with very basic UI/UX functionalities.“ December 11, 2025 SS Sergio S CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The Salesmango support team is too professional and eager to understand every aspect of the issues a company could have regarding the use or malfunction of the platform.“ June 1, 2026 Carlotta T E-Commerce and Marketing Automation SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Certainly higher than several competitors, who offer less precise services, with customer service even in contires with time zones, but the price is disadvantageous for realities that want to activate Marketing Automation tools.“ January 4, 2024 MB Monika B Direct SpecialistPhotography, 51 - 200 employeesUsed the software for: More than 2 years. “An additional advantage is the intuitive interface, which significantly improves day-to-day work with the system.“ May 4, 2026 VT Ville T CFOTelecommunications, 2 - 10 employeesUsed the software for: 1-2 years. “This company lies and withholds essential information.“ May 6, 2025 ## Showing most helpful reviews Showing 1-25 of 253 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Simone R. CEO Internet Used the software for: 1-2 years ### "A Reliable AI Platform with Strong Automation Capabilities" July 24, 2026 5.0 My experience with Manago AI has been overall very positive. The platform offers solid technology, with well-designed features and a fairly intuitive interface that makes it easy to get started without much difficulty. One aspect I particularly appreciated is the customer support. The team has been responsive, knowledgeable, and helpful, providing clear guidance and answering questions in a timely manner. Overall, the service is highly reliable and represents a valuable solution for businesses looking to implement a marketing automation strategy powered by artificial intelligence. Pros The available APIs are a strong advantage, making it easy to integrate the platform with existing systems and automate data exchange efficiently. The AI-powered features are also particularly valuable, helping to streamline data analysis, identify meaningful customer segments, and create more effective audience clustering for targeted marketing activities. Cons The reporting section could be further enhanced. More detailed reports, along with greater customization and analytical capabilities, would make it easier to monitor performance and support data-driven decision-making. Review Source ST Sebastian T. CEO Marketing and Advertising Used the software for: 6-12 months ### "I Learned a Lot Using SALESmanago" April 17, 2026 5.0 As a beginner user, I’ve had a very positive experience with SALESmanago so far. The platform offers a wide range of automation possibilities, which helped me quickly improve my marketing activities. A big advantage was the excellent support from the partner program account manager, who guided me step by step and clearly explained how to use the tool. Pros Great support from the partner manager, a wide range of automation options, and an attractive price make this tool very valuable, especially for beginners. Cons Not all features are intuitive at first, especially when it comes to SMS campaigns. However, thanks to the partner account manager, everything was explained clearly, which reduced the learning curve. Alternatives considered [Positive User](https://www.capterra.com/p/225129/Usercom/) Reason for choosing Manago AI Better price relative to the software’s capabilities Review Source Response from Benhauer April 27, 2026 Thank you for sharing your experience! We're delighted to hear that you've had such a positive start with us and that our partner manager could help you navigate the platform's wide range of features. It's great to know that we're providing real value as you scale your marketing activities. We appreciate your feedback and are glad to have you with us! 💚 ~ SALESmanago Team EA Eleonora A. Team Leader Marketing Automation Management Consulting Used the software for: 2+ years ### "Powerful Marketing Automation Platform with Strong Technical Capabilities" September 29, 2026 5.0 Our experience with Manago has been very positive. The platform brings customer data, segmentation, campaign management, and marketing automation into one place, making daily activities much easier to manage. It is a useful solution for teams that want to work with customer data in a more structured and actionable way. Pros Manago offers a good combination of flexibility and ease of use. The platform helps us organize customer data, create useful audience segments, and manage marketing activities more efficiently. We particularly appreciate the ability to centralize different types of information and turn them into actionable insights. The interface is intuitive once you become familiar with the platform, and the support team is responsive and helpful whenever assistance is needed. Cons The platform is mainly oriented toward the technical and operational side, so it does not always provide full support when it comes to broader business decisions or strategic guidance. A stronger consulting approach, with more support in translating data and platform capabilities into business recommendations, would make the solution even more valuable. Review Source Response from Benhauer October 8, 2026 Thank you for the detailed review, and for being so clear about what would make us more useful! We’re glad having customer data, segments and campaigns in one place makes your day-to-day easier to run. Your point about strategic guidance is fair. We’re sharing it with our team, and we’d like to hear which business decisions you want more support with! ~ Manago AI Team VR Verified Reviewer ceo Design Used the software for: 1-2 years ### "Stay away, plenty of cheaper alternatives" December 11, 2025 1.0 Quite bad and not worth the price. On top of that you are locked in a 2 year contract that binds you forever. Pros Nothing really stands out for the money they ask you. The only thing is the very good cystomer support Cons Very difficult to setup automations and overall platform functionalities are very dated with very basic UI/UX functionalities. Review Source MB Monika B. Direct Specialist Photography Used the software for: 2+ years ### "Flexible, Intuitive Support That Boosts Campaign Effectiveness" May 4, 2026 5.0 Pros SALESmanago is not just a tool, but real support in achieving marketing goals. The collaboration runs smoothly, and the team demonstrates great flexibility and a strong willingness to find solutions tailored to our needs. Thanks to the use of advanced communication scenarios, we can better respond to customer expectations while saving time and increasing the effectiveness of individual campaigns. An additional advantage is the intuitive interface, which significantly improves day-to-day work with the system. Cons Many of the features and integrations are clearly designed with e-commerce in mind, so service-based businesses may sometimes need to fine-tune the setup to better match their workflows. Fortunately, the platform itself is flexible, and the support team is very helpful in identifying and implementing suitable solutions. The AI capabilities, including the Sidekick tool, are promising, but in certain modules they still require further refinement—especially for the Polish market. At times, the generated outputs can feel somewhat unnatural or less contextually accurate. Review Source Response from Benhauer May 11, 2026 Thank you for your detailed feedback! It’s good to hear that our team’s flexibility and communication scenarios are helping you drive better results. We also appreciate your honest insights regarding our AI features and service-based adaptations. Your input is incredibly valuable as we continue to refine these tools for the Polish market and beyond. ~ SALESmanago Team VT Ville T. CFO Telecommunications Used the software for: 1-2 years ### "Beware of this company!" May 6, 2025 1.0 Pros I only have 4 months left on my contract. After that I don't need to hear anything from them anymore. Cons This company lies and withholds essential information. Their way of doing things is something I have never seen before. I have noticed that the employees change very quickly. We have had four different account managers in the past year. Over the past year, we have had to disable the integration several times because it has crashed our entire online store. Think twice before signing a contract with this company. I will be happy to tell you more if you are interested! Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We wanted more features and AI tool for the use. Review Source AC Alfredo C. Customer success consultant Information Technology and Services Used the software for: 2+ years ### "Great marketing automation platform" March 12, 2026 5.0 Excellent experience, since we had an onboarding process with a dedicated consultant that helped us along the way. Easy to use, the interface is intuitive and well-structured. Pros I have had an excellent experience using SALESmanago as a marketing automation platform. One of the things that stands out immediately is how easy it is to use, even for complex automation strategies. The interface is intuitive and well-structured, which makes it simple to create campaigns, manage customer journeys, and analyze results without a steep learning curve. SALESmanago offers a very powerful set of tools for segmentation, personalization, and behavioral tracking. The ability to build detailed customer profiles and trigger automated actions based on real-time behavior is extremely valuable for improving engagement and conversions. The automation workflows are flexible and visual, allowing teams to design sophisticated marketing scenarios with ease. Another major advantage is how well the platform integrates with websites, e-commerce platforms, and other marketing tools. This makes it possible to centralize customer data and create truly personalized communication across multiple channels. From a user experience perspective, the platform is fast, reliable, and designed with marketers in mind. Once the tracking and integrations are in place, it becomes very efficient to manage campaigns, monitor performance, and continuously optimize strategies. Overall, SALESmanago is a powerful and user-friendly marketing automation solution. It provides the tools needed to build highly personalized customer experiences while remaining easy to manage on a daily basis. I highly recommend it for companies looking to scale their marketing automation and improve customer engagement. Cons While SALESmanago is a very powerful platform, some advanced features can take a little time to fully understand at the beginning, especially for teams that are new to marketing automation. Additionally, because the platform offers so many capabilities, the initial setup and configuration may require some planning. However, once everything is properly configured, the platform becomes very efficient and easy to manage. Alternatives considered [Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)[SAP Engagement Cloud (formerly SAP Emarsys)](https://www.capterra.com/p/250553/Emarsys/) Reason for choosing Manago AI Price, ease of use, customer srvice, support Review Source Response from Benhauer March 31, 2026 Thank you for such a detailed review! We're delighted that our onboarding process and intuitive interface helped you implement your automation strategies so effectively. We appreciate your feedback and the trust you have placed in us! ~ SALESmanago Team SS Sergio S. CEO Marketing and Advertising Used the software for: 2+ years ### "The most friendly and useful CDP Platform" June 1, 2026 5.0 It´s a wonderful experience since the beginning of a straightforward implementation, the friendly modules that facilitate the full process to capture and engage with customers. The Salesmango support team is too professional and eager to understand every aspect of the issues a company could have regarding the use or malfunction of the platform. Also, they are very interested to teach all the functionalities the platform has to achieve the full benefits of it Pros Integrates the full marketing channels a company uses to interact with customers that let a company know the 360 view of their customers, facilitating the possibilities to engage with them wherever they are Cons Their B2B Approach, the platform is mainly oriented to B2C and e-commerce market and doesn´t offer too many possibilities to engage with customers in an independent conversation Review Source Response from Benhauer June 8, 2026 Thank you for sharing your experience! It's wonderful to hear that your onboarding went so smoothly, and that our team has been able to help you get the absolute most out of the platform. We also appreciate your feedback regarding the B2B side of things. Insights like yours are incredibly helpful as we work on expanding our features to better suit different business models. ~ SALESmanago Team BC Bruno C. Content Manager Marketing and Advertising Used the software for: 2+ years ### "Powerful CRM and Marketing Automation Platform with Strong Support" June 23, 2026 5.0 We use SALESmanago to support CRM, email marketing and marketing automation activities across different projects and clients. The platform allows us to manage customer segmentation, automated workflows, lead generation and event-related communications from a single environment. Over the last few months we have implemented and optimized several automation processes, acquisition tools and targeted campaigns, obtaining positive results both in terms of engagement and database management. Overall, our experience has been very positive, particularly thanks to the flexibility of the platform and the quality of customer support. Pros SALESmanago offers powerful automation and segmentation capabilities that allow us to manage CRM activities, event campaigns and customer journeys efficiently. We also appreciate the responsiveness and professionalism of the support team. Cons The platform offers many advanced features and may require some time to fully understand and configure, especially when working with more complex automation scenarios. However, whenever support is needed, the team is always available and helpful. Review Source Response from Benhauer June 26, 2026 Thank you for the review! We're glad to hear our platform and team are helpful. ~ SALESmanago Team RM Rossana M. Brand Communication Specialist Marketing and Advertising Used the software for: 6-12 months ### "Powerful and highly customizable marketing automation platform" July 30, 2026 5.0 I use SalesManago as a marketing specialist managing campaigns for clients, and compared to other platforms like Brevo, SalesManago has a steeper learning curve, mainly because it allows you to configure almost every action in a highly personalized way. Brevo is easier to get started with thanks to its ready-made use cases and pre-set configurations, but SalesManago is the better choice for businesses that want to fully tailor the platform to their specific needs. Overall, it's a robust solution that rewards the time invested in learning it with a high degree of flexibility and control. Pros SalesManago offers extensive customization for building marketing workflows and integrates multiple channels, including email marketing and SMS. The contact segmentation features are excellent, and the platform makes it easy to create and manage a wide variety of lead generation forms directly within it. Customer support is also a highlight — fast responses via both email and chat, backed by a very knowledgeable team. Cons I really appreciate how much data the platform makes available, but the analytics dashboards could be organized in a more intuitive way. Review Source JS Jiri S. owner Marketing and Advertising Used the software for: 2+ years ### "Complex platform for any eCommerce marketing professional or business owner." February 28, 2023 5.0 SALESmanago is helping to our clients to know their customers better. On the base of this knowledge they are able to communicate with their customers in personalize way. In that regard they see higher customer engagement with their marketing messages in many channels which leads to increased revenues. Pros With SALESmanago you have all customer data (behavioural and transactional) in one place and ready to use in many channels SM offers. Many eCommerce marketers are using single purpose applications or platforms and therefor they are not able to have 360 view of each customer. SALESmanago solves this problem with excellence. Cons Complexity of the platform might scare some users. Also some user expect a magic wand platform which will do everything for them. That is not truth obviously. It is about proper work and time to learn how to use this tool and get all the benefits platform has. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Salesmanago offers better money to value ratio and is easier to use. Review Source PP Przemysław P. Freelance Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Salesmanago - great tool for me and my clients" December 13, 2024 5.0 I would say my overall experience with Salesmanago is very positive. Sometimes there are little problems but let's be honest - where do you find tool without them. Pros As a marketing automation specialist who works with clients as freelancer I definetly love Salesmanago for it's easy to use and set up features. From integration to first automations start it might last few hours (of course if everything else from client side works). Then you can improve everything step by step and introduce new functions to clients which helps elevate their business. Salesmanago is one of my favourite tools to use. Cons Sometimes when you need really advanced functions, like very custom recommendation box - it might take time or thinking to achieve that. Review Source MS Maciej S. Owner Marketing and Advertising Used the software for: 2+ years ### "Great tool if you want to scale up your marketing automation." December 3, 2024 4.0 I have been working on many projects, mainly e-commerce for over 5 years. I have clients from various industries of different sizes and different needs. We have managed to implement many unconventional and effective sales solutions, but mainly because I know how to use the tool. A client left on their own, would have a big problem to properly set up all the functions in a short time. My overall experience is very good. Pros It's a very flexible tool in the context of database segmentation and any automation. Cons At first, the multitude of functionalities may be overwhelming. Review Source NB Nicole B. Digital Marketing Specialist Telecommunications Used the software for: 1-2 years ### "Not just a great marketing tool, but a fantastic business partner " January 5, 2024 5.0 Sales Manago is an excellent custom data platform. In our marketing department we use Sales Manago for marketing automation, marketing emails, contact segmentation, scheduling campaigns. It contains a broad spectrum of functionality. With Sales Manago we can monitor our contacts and our clients and having a global vision of all customers, leads and prospects. This functionality allow us to schedule successfull campaigns and implements new contacts. Pros We love the software to create emails marketing: we can customize them as we want, both from mobile and pc. I think this functionality, together with contact segmentation, is among the best tools in the system. Furthermore, the excellent assistance that the sales manago team guarantees us is fundamental: they are always available to support and help us. Cons honestly, I think the marketing automation part could be more intuitive and less complex. Review Source Federico G. Marketign Manager Sporting Goods Used the software for: 2+ years ### "If you want to do marketing the right way, you need to use SalesManago" October 11, 2024 5.0 Overall SalesManago provides our company with incredible support to develop our Marketing campaigns Pros First of all I am pleasantly satisfied with the variety of tools that can be used and also how easy it is to learn to use them. Cons The lack of some analytics that could be useful in the reporting phase Review Source PM Piotr M. e-commerce specialist Marketing and Advertising Used the software for: 2+ years ### "Sales Manago is a great tool" October 18, 2024 4.0 Pros I quickly learned how to use the system, allowing me to create campaigns on my own. Cons Audience segmentation isn’t as precise as I expected, making effective targeting more difficult. Review Source LR Luigi R. Marketing Automation Specialist Information Technology and Services Used the software for: 1-2 years ### "B2C Best platform" October 17, 2022 5.0 Pros This platform give his best when it's on B2C Market, can automate all the functionality, and can manage all the touchpoint in the marketing plan of a company that sell via ecommerce. Cons It's a little tricky to set up and have a long learning care, but after the first impact, it will be great. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/) Reason for choosing Manago AI Best AI and omnichannel cover Review Source IM Iryna M. Marketing Automation Specialist Design Used the software for: 1-2 years ### "A great tool for marketing automation" December 30, 2022 5.0 Pros Salesmanago is a tool that has all the tools necessary to increase conversions in e-commerce, maintain contact with B2C and B2B customers, and manage the database. In addition, with the help of the integrated LiveChat, the customer service office has all the necessary information, thanks to which the quality of service increases. I also consider the ability to create a Landing Pages to be one of the advantages of this tool. Oh and of course service! Salesmanago has a great support department that responds to customer needs in a professional manner. Cons We had no major problems. The only thing worth paying attention to is whether additional tools/applications that you want to integrate with your website/ecommerce have the ability to integrate with Salesmanago because it is very useful at later stages of automating the entire marketing Review Source MFV María Fernanda V. CRM Coordinator Entertainment Used the software for: 2+ years ### "A tool for beginners and experts" June 16, 2020 5.0 It has helped me personalize communications not only with the user name but with more specific details, manage segmentation, discount code tracking more easily; dynamic templates that are very helpful when sending custom options to users. Pros Salesmanago is very easy to use, it is an intuitive tool Lately, I've been using the HTML template and it has saved me time creating campaigns. Segmentation is very easy to manage as is the interpretation of reports. I frequently send gift codes and one of the benefits is that they can be tracked. The customer service is very good, they are always ready to help you achieve your daily goals. Cons One of the processes that has been more difficult for me has been the connection between the APIs and the platform. Most of the problems I have had have been because doubts or emergencies have arisen that have taken time to resolve due to remote work, but in terms of use or advice, everything has always gone well. Review Source Simona A. Web Marketing Manager Retail Used the software for: 6-12 months ### "A very good Product" December 20, 2021 5.0 Very positive experience. Constant updates. Fast and competent assistance Pros Marketing Automation, AI, email campaing, analysis Cons The integration was very easy and the SALESMANAGO platform is very usable Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Customer Data Platform](https://www.capterra.com/p/209603/Commanders-Act-Customer-Data-Platform/) Switched from [magnews](https://www.capterra.com/p/193316/MagNews/) We needed a complete platform Review Source ML Marek L. Managing Director, Board Member Market Research Used the software for: 6-12 months ### "Amazing platform for online marketing for my company" December 11, 2018 5.0 Pros I have been using Sales Manago for 12m now and I am amazed by the overall performance of the product. We use Sales Manago at different stages of building customer value: first, the platform helps managing users that we attracted to our website so that we can properly track their future online behaviour. We also use SM package for preparing and distribution of our mailings. Sales Manago provides also specific solutions for mobile marketing or web push notifications as well as it enables us to build quite complex scenarios to stay in touch with customers who express interest in our product but did not buy them yet. A variety of Sales Manago functionalities is combined with helpful and professional staff that we contact quite frequently. We have regular calls with support team and together we go step by step through the current goals we want to achieve using marketing automation. Another great thing is that we receive help from SM side also when it comes to our integration with other software providers. Consequently, we are sure that we use the platform to the maximum of our capabilities. I am proud of the fact that a few months ago I recommended Sales Manago to be our marketing automation software and went through the implementation of the system to our company - it is one of the best business decisions I have ever made:) Cons nothing substantial so far - we simply contact each other when there is anything that we don't know etc and we get quick response from the team Review Source AM Asia M. Project Manager Online Media Used the software for: 2+ years ### "One tool many possibilities" September 8, 2021 4.0 Leads generation and databases segmentation - these are the most significant business areas for us, and Salesmanago is excellent support. We can provide our services at an even higher level. Pros It's a solution made for e-commerce, but we find many features that offer a wide range of possibilities to use in other businesses. Fast implementation and intuitive operation. We can always rely on the customer service team and get professional and quick support. Cons Our services are related and directed to a specific target group. Many websites with one opt-out link for all newsletters - this is our biggest problem. Review Source VR Verified Reviewer E-commerce manager Entertainment Used the software for: 2+ years ### "Amazing customer service and a good tool for a good price" November 30, 2020 5.0 Pros \- easy segmentation of the contact database with the possibility of adapting to the specifics of my company - a wide range of available features and very simple implementation - support at a very high level - instant response to requests, great consultancy Cons \- difficult interface, features are not available at first glance, you should spend some time with the system to get to know it well Alternatives considered [EmailLabs](https://www.capterra.com/p/180205/EmailLabs/) Review Source CP Caterina P. Digital Marketing Specialist Retail Used the software for: 6-12 months ### "AmaraNZero review" May 28, 2024 5.0 I would definetely recommend it becuase so far we are exremely happy with it Pros The possibility to personalize almost everything according to what our customers like the most Cons Sometimes is abit hard to understand the functioning on our own Review Source MM Marta M. Marketing Pharmaceuticals Used the software for: 6-12 months ### "Great platform with great results" January 19, 2021 5.0 Pros SALESmanago is a system that offers many functionalities that have a real and positive impact on sales in Ecommerce. The system allows you to effectively acquire new customers and use the existing database in a multi-channel manner. The help of the tutor during onboarding is invaluable and invaluable. We hope for further fruitful cooperation. Cons Basically I see no "cons" while using SALESmanago. They give what they promise. 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