---
title: "Adestra Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Adestra Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more."
source_url: "https://www.capterra.com/p/223872/Adestra/"
page_type: "product"
language: "en"
---

# 

 Adestra Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Adestra

## What is Adestra?

Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion.

## What is Adestra used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)

Top alternative

Featured

Overall rating

Based on 18 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$500

Per Month

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Adestra?[Manage this product listing](https://www.g2.com/products/upland-adestra/claim_requests/new?auto=true)

## Adestra Overview

Updated September 2026

AI summary

Adestra provides businesses of all sizes with cloud-based tools for managing and optimizing email marketing and broader digital campaigns. Covering core needs like list management, analytics, and template editing, it also offers features such as dynamic content, drip campaigns, and multi-channel capabilities. Its functions include A/B testing, automation, personalization, and engagement tracking within a web-based platform.

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Adestra

4.4 (18)

VS.

[4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Starting Price

$500

Per Month

Starting Price

$20

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (18)

Ease Of Use

4.5 (2,129)

Value For Money

4.4 (11)

Value For Money

4.3 (2,025)

Customer Service

4.4 (16)

Customer Service

4.3 (2,073)

## Adestra alternatives

Highest Rated

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)

[4.8 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/)

Starting price

$17.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/198994/Systeme/)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)

[4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/132996/brevo/)

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[View all alternatives](https://www.capterra.com/p/223872/Adestra/alternatives/)

## FAQs about Adestra

Overview

### Which roles and teams benefit most from Adestra?

Adestra is most used by marketing teams, including digital, email, content, and marketing operations roles, who need to build campaigns, manage audience segmentation, and track engagement. CRM and data leaders use it to connect customer data with targeting and reporting, while business owners and executives support scalable, results-driven communication.

Answer based on 18 reviews

Overview

### What company size and specific industries is Adestra built for?

Adestra is designed for mid-sized to global companies across a wide range of industries worldwide. It is suited to organizations that need email marketing and customer communication tools and that operate at a scale beyond small-business needs.

Features and Usability

### What are the key features of Adestra?

Adestra offers email marketing and marketing automation features such as autoresponders, drip campaigns, event triggered actions, and dynamic content. It also includes campaign management, contact and list management, segmentation, A/B testing, campaign analytics, reporting and statistics, landing pages/web forms, and CAN-SPAM compliance.

Integrations

### Which third-party tools and platforms does Adestra integrate with?

Adestra integrates with Adobe Analytics, Adobe Commerce, Barilliance, Blackbaud Raiser's Edge NXT, Drupal, Fresh Relevance, Google Analytics 360, HubSpot Marketing Hub, Litmus, Unbounce, and Zapier. These catalog integrations cover analytics, commerce, fundraising, content management, email testing, landing pages, and broader app connections.

Getting Started and Support

### What training and onboarding options does Adestra offer?

Adestra provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online options support guided instruction, webinars offer group learning, and documentation gives written reference material for self-paced review and feature lookup.

Getting Started and Support

### What customer support options does Adestra offer?

Adestra provides email/help desk, FAQ/forum, phone support, and chat. These channels give users multiple ways to seek help, though no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations.

## Features

AI summary

Based on 20,574 Email Marketing reviews

Not all Email Marketing platforms cover every feature buyers care about most. Here is what reviewers highlight as essential when choosing a solution:

-   **Email Campaign Management** (**50%** of reviewers rated this feature as critical)
-   **Campaign Scheduling** (**45%**)
-   **Contact Management** (**40%**)

Adestra supports **Email Campaign Management** and **Contact Management**, so teams can create targeted campaigns and keep subscriber data organized in one place. However, it does not offer **Campaign Scheduling**. Instead, it provides **Mobile Optimization** (**42%**) and **List Management** (**37%**), which help businesses improve email performance across devices and maintain cleaner audience segmentation, allowing teams to send more relevant messages and manage outreach more efficiently.

Email Campaign Management

4.7 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

Contact Management

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Mobile Optimization

5.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Optimize content to ensure it is easily accessible for mobile users

List Management

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Manage contacts across multiple mailing lists

Campaign Analytics

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Engagement Tracking

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

Adestra 36 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Autoresponders: Create and automatically send premade copy in response to customer messages
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act
- Contact Management: Manage, organize, and store contact information
- Customer Surveys: Tool to send questionnaires to customers to gauge feedback
- Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Data Visualization: Graphical representation of data
- Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- Email Campaign Management: Plan, execute, and analyze email marketing campaigns
- Email Marketing: Create and send email blasts/campaigns
- Email Templates: Pre-made examples and templates for emails
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events
- Image Library: Store and manage images
- Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects
- Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process
- List Management: Manage contacts across multiple mailing lists
- Marketing Automation: Automate workflows and trigger campaigns based on customer actions
- Marketing Calendar: See past and upcoming campaigns and communications in a calendar view
- Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective
- Personalization: Adjust communications based on previous interactions or personal preferences
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Segmentation: Group leads or contacts based on their specific characteristics
- Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels
- Subscriber Management: Add or remove subscribers from mailing lists
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

---

Get Advice

We can help you find the software with the features you need.

Features

4.6 (18)

4.6

Based on 18 reviews

## Pricing

Value for money

4.4 (11)

Basic

$500.00

Per Month

Value for money

4.4 (11)

4.4

Based on 11 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[

Drupal](https://www.capterra.com/p/119594/Drupal/)[

Blackbaud Raiser's Edge NXT](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/)[

Unbounce](https://www.capterra.com/p/145639/Unbounce/)[

Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (16)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (16)

4.4

Based on 16 reviews

## User reviews

Overall rating

4.4

Based on 18 reviews

Filter by rating

5(8)

4(9)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

JH

James H.

Head of Data - EMEA

Publishing

### "A Great Solution "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

November 19, 2024

Overall, very positive, the team on the Adestra side was always very helpful especially when working on integrations. The system itself was very easy to use where a lot of things were automated.

Pros

We used Adestra for many years which provided a streamline automated marketing process which really helped our internal teams. Within that, it quickly and easily provided stats across campaigns and projects. Overall a very helpful solution with great automated capabilities with a helpful support team.

Cons

Overall, i would say it's ability to change things, if it isn't correct first time, having it changed and flow correctly can be tricky as well as offboarding processes, there was zero support when we moved which did tarnish the relationship but overall, very good.

Alternatives considered

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Reasons for choosing Adestra

Integrations and automations into other systems for data sharing was key. Marketo does struggle with this.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Jack H.

Comms and digital

Non-Profit Organization Management

### "Adestra makes bulk email easy"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

March 2, 2024

Pros

Easy to set up templates that can be adjusted by need. Keeps consistency within email comms.

Cons

Affectionately known as “Adestra jail” it can do funny things with contacts and add them to unsubscribe lists without reason.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LM

Lee M.

Lead Data and Analytics Manager

Non-Profit Organization Management

### "Adestra for Charity emails"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

January 2, 2024

I have enjoyed working with Adestra for a number of years, the system is easy to use and has many features that make life simple when trying to get quick analytics.

Pros

Its very easy to use and a user friendly interface, everything you need is available within a couple of clicks and it is feature packed. It is easy to see responses to emails, bounce rates, opens etc. It is possible to create multiple core data bases with different key fields as the standard email address is not always the best option especially when trying to run transactional campaigns.

Cons

The main criticism which I have also noticed in other email providers is that it can be quite slow at times, this may be an impact of VPNs and corporate networks however it can feel a little slow to load things along side most of its competitors

Alternatives considered

[Dotdigital](https://www.capterra.com/p/151213/dotmailer/)

Reasons for choosing Adestra

It scored the highest out of the two applications when reviewing features and scored better on ease of use and API / general data transfer scores.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Marketing Assistant

Transportation/Trucking/Railroad

### "Adestra makes it so easy to run my email marketing campaigns"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 15, 2022

Overall, a very positive experience. We don't need any fancy features, Adestra does exactly what we need, and it does it really, really well.

Pros

The interface is very intuitive, with the list and email creation processes feeling very straightforward. The analytics of each campaign are incredibly eacy to access and run reports on. Data is also really easy to upload and integrate.

Cons

The creation of templates isn't the easiest thing to do initially. Once it's in place everything is smooth sailing though.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AR

Armand R.

Owner

Publishing

### "I love using Adestra"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 13, 2021

Pros

I love using this app because it makes email marketing automation easy for me as a new startup company in book publishing. I have started using it as a free trial and I am really impressed with the way that the company has email automation set up and it makes it easy for me to grow my business.

Cons

I don't really know how much the pricing of the software is after the free trial so I am not sure if that is a con but I need to find out and I haven't seen the price range on the software as of yet. But I do recommend using this program for email automation.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JN

Jessica N.

Marketing

Marketing and Advertising

### "The company has changed quite a bit "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

December 6, 2019

It's a great tool for email, but doesn't have all the features that some of the other email platforms include. However, it is very easy to use so it can be a great value depending on what you need.

Pros

The software is very easy to use and has lots of features that allow users to tailor messages to individual recipients and analyze campaign results. Until recently support has been amazing.

Cons

Using data exactly how you want can be a challenge. Plus, support isn't what it used to be. Since the company was acquired, it seems to be understaffed on the support side.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Marketing Operations Manager

Marketing and Advertising

### "Highly Functional but not User Friendly"

4.0

Overall Rating

4.0

4.0

Ease of Use

2.0

2.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

November 30, 2019

My overall experience with Adestra has been so/so. Because we are a company that deals with extreme large sets of data, I have seen the sophisticated things they can do that standard email marketing companies cannot. On the other hand, I have noticed that they do not offer a lot of the standard options that the other companies do not. I would only recommend Adestra to those that have very complicated things they are trying to do with their data/email and not someone looking for a user-friendly, standard email marketing tool.

Pros

Adestra is great for email needs that are highly technical and sophisticated. They have resources available to manufacture customized processes specific to your needs. This is really useful for companies working with extremely large data sets coming from many different sources. Since they are a smaller company compared to some of the big name email marketing companies out there, they can also dedicate personal reps to each account. We have the personal emails/phone numbers of a couple email reps that we can reach out to at anytime and can expect to get a response from within a couple hours.

Cons

What I don't like too much about Adestra is that because it is so sophisticated, it is not very user friendly for the average person trying to do simple email marketing tasks. First off, it does not come with a simple template editor, the Adestra team creates templates for you based on what you tell them you want, and then you use those ones over and over. Secondly, the interface can be quite confusing for someone who is not already extremely comfortable with email marketing. It has been very difficult to train our employees to use it. Lastly, there are a lot of features that Adestra charges extra for, that tend to come complimentary with other email marketing softwares, such as automated reporting.

Switched from

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Salesforce Marketing Cloud was becoming too expensive.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[Emma by Marigold](https://www.capterra.com/p/75428/Emma/)

Reasons for choosing Adestra

More customization options, security, price

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Digital Marketing Manager

Restaurants

### "Feature-Rich, could be more user-friendly"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 17, 2019

Adestra allows us to schedule and manage a robust email strategy to over 1 million subscribers. We like the segmenting and trigger abilities and have received good support in setting up templates. This software is more self-serve, however, than other programs where a technical consultant would actually set up campaigns for you. They're willing to teach you how to do complicated triggers, but it's on you to actually execute. After transitioning from another ESP, we have found this to be of better value but only because we're mostly self-sufficient in coming up with and executing campaigns.

Pros

The ability to visually map out triggers or filters makes the ability to target a campaign to an exact audience terrific. I also really appreciate the ability to schedule another send to non-openers before the first email is even sent.

Cons

The filtering process at times seems cumbersome and the inability to mass-upload updates to profiles sometimes makes it hard to add important details about your users.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Kristupas G.

Email designer / developer

Consumer Goods

### "Strong email platform if you are using your own HTML"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

December 10, 2018

It suits our needs quite well, we build all our emails ourselves so don't have to use the builder, you can also create your own drag and drop templates with some additional HTML which is a nice feature.

Pros

I like the conditional code you can use in your HTML to show content based on custom field values.

Cons

Interface can be a bit slow and clunky, it could be easier to jump around to key areas that you use most often.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

KH

Kate H.

Marketing Executive

Publishing

### "Good"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

November 29, 2018

Pros

\- Easy to edit templates - Can test how content will show up in different email services

Cons

\- Features are limited - Not very good for emojis

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

[View all Reviews](https://www.capterra.com/p/223872/Adestra/reviews/)

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