# Adestra Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Adestra Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/223872/Adestra/pricing --- # Adestra Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Adestra ## What is Adestra? Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. ## What is Adestra used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Overall rating Based on 18 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $500 Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Adestra?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.uplandsoftware.com&name=Adestra) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Adestra 4.4 (18) VS. [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $500 Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (18) Ease Of Use 4.3 (2,126) Value For Money 4.4 (11) Value For Money 4.2 (2,022) Customer Service 4.4 (16) Customer Service 4.4 (2,070) ## Adestra alternatives [4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/223872/Adestra/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Mobile Optimization 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Campaign Analytics 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Engagement Tracking 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product List Management 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists CAN-SPAM Compliance 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Adestra 35 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Create and automatically send premade copy in response to customer messages Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage, organize, and store contact information Tool to send questionnaires to customers to gauge feedback Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Pre-designed layouts that can be customized to match preferences and requirements Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Create and send email blasts/campaigns Pre-made examples and templates for emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Store and manage images Create landing pages or online forms designed to capture new leads and prospects Store information about leads or contacts and track, manage and nurture them throughout the sales process Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Optimize content to ensure it is easily accessible for mobile users Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Adjust communications based on previous interactions or personal preferences Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Group leads or contacts based on their specific characteristics Manage campaigns and track engagement for marketing efforts across social media channels Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.6 (18) 4.6 Based on 18 reviews ## Pricing Value for money 4.4 (11) Basic $500.00 Per Month Value for money 4.4 (11) 4.4 Based on 11 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ Blackbaud Raiser's Edge NXT](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/)[ Unbounce](https://www.capterra.com/p/145639/Unbounce/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (16) 4.4 Based on 16 reviews ## User reviews Overall rating 4.4 Based on 18 reviews Filter by rating 5(8) 4(9) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent JH James H. Head of Data - EMEA Publishing ### "A Great Solution " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 19, 2024 Overall, very positive, the team on the Adestra side was always very helpful especially when working on integrations. The system itself was very easy to use where a lot of things were automated. Pros We used Adestra for many years which provided a streamline automated marketing process which really helped our internal teams. Within that, it quickly and easily provided stats across campaigns and projects. Overall a very helpful solution with great automated capabilities with a helpful support team. Cons Overall, i would say it's ability to change things, if it isn't correct first time, having it changed and flow correctly can be tricky as well as offboarding processes, there was zero support when we moved which did tarnish the relationship but overall, very good. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reasons for choosing Adestra Integrations and automations into other systems for data sharing was key. Marketo does struggle with this. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jack H. Comms and digital Non-Profit Organization Management ### "Adestra makes bulk email easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 2, 2024 Pros Easy to set up templates that can be adjusted by need. Keeps consistency within email comms. Cons Affectionately known as “Adestra jail” it can do funny things with contacts and add them to unsubscribe lists without reason. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LM Lee M. Lead Data and Analytics Manager Non-Profit Organization Management ### "Adestra for Charity emails" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 2, 2024 I have enjoyed working with Adestra for a number of years, the system is easy to use and has many features that make life simple when trying to get quick analytics. Pros Its very easy to use and a user friendly interface, everything you need is available within a couple of clicks and it is feature packed. It is easy to see responses to emails, bounce rates, opens etc. It is possible to create multiple core data bases with different key fields as the standard email address is not always the best option especially when trying to run transactional campaigns. Cons The main criticism which I have also noticed in other email providers is that it can be quite slow at times, this may be an impact of VPNs and corporate networks however it can feel a little slow to load things along side most of its competitors Alternatives considered [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Reasons for choosing Adestra It scored the highest out of the two applications when reviewing features and scored better on ease of use and API / general data transfer scores. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Assistant Transportation/Trucking/Railroad ### "Adestra makes it so easy to run my email marketing campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 15, 2022 Overall, a very positive experience. We don't need any fancy features, Adestra does exactly what we need, and it does it really, really well. Pros The interface is very intuitive, with the list and email creation processes feeling very straightforward. The analytics of each campaign are incredibly eacy to access and run reports on. Data is also really easy to upload and integrate. Cons The creation of templates isn't the easiest thing to do initially. Once it's in place everything is smooth sailing though. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Armand R. Owner Publishing ### "I love using Adestra" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 13, 2021 Pros I love using this app because it makes email marketing automation easy for me as a new startup company in book publishing. I have started using it as a free trial and I am really impressed with the way that the company has email automation set up and it makes it easy for me to grow my business. Cons I don't really know how much the pricing of the software is after the free trial so I am not sure if that is a con but I need to find out and I haven't seen the price range on the software as of yet. But I do recommend using this program for email automation. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JN Jessica N. Marketing Marketing and Advertising ### "The company has changed quite a bit " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 December 6, 2019 It's a great tool for email, but doesn't have all the features that some of the other email platforms include. However, it is very easy to use so it can be a great value depending on what you need. Pros The software is very easy to use and has lots of features that allow users to tailor messages to individual recipients and analyze campaign results. Until recently support has been amazing. Cons Using data exactly how you want can be a challenge. Plus, support isn't what it used to be. Since the company was acquired, it seems to be understaffed on the support side. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Operations Manager Marketing and Advertising ### "Highly Functional but not User Friendly" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 November 30, 2019 My overall experience with Adestra has been so/so. Because we are a company that deals with extreme large sets of data, I have seen the sophisticated things they can do that standard email marketing companies cannot. On the other hand, I have noticed that they do not offer a lot of the standard options that the other companies do not. I would only recommend Adestra to those that have very complicated things they are trying to do with their data/email and not someone looking for a user-friendly, standard email marketing tool. Pros Adestra is great for email needs that are highly technical and sophisticated. They have resources available to manufacture customized processes specific to your needs. This is really useful for companies working with extremely large data sets coming from many different sources. Since they are a smaller company compared to some of the big name email marketing companies out there, they can also dedicate personal reps to each account. We have the personal emails/phone numbers of a couple email reps that we can reach out to at anytime and can expect to get a response from within a couple hours. Cons What I don't like too much about Adestra is that because it is so sophisticated, it is not very user friendly for the average person trying to do simple email marketing tasks. First off, it does not come with a simple template editor, the Adestra team creates templates for you based on what you tell them you want, and then you use those ones over and over. Secondly, the interface can be quite confusing for someone who is not already extremely comfortable with email marketing. It has been very difficult to train our employees to use it. Lastly, there are a lot of features that Adestra charges extra for, that tend to come complimentary with other email marketing softwares, such as automated reporting. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Salesforce Marketing Cloud was becoming too expensive. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) Reasons for choosing Adestra More customization options, security, price Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Manager Restaurants ### "Feature-Rich, could be more user-friendly" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 17, 2019 Adestra allows us to schedule and manage a robust email strategy to over 1 million subscribers. We like the segmenting and trigger abilities and have received good support in setting up templates. This software is more self-serve, however, than other programs where a technical consultant would actually set up campaigns for you. They're willing to teach you how to do complicated triggers, but it's on you to actually execute. After transitioning from another ESP, we have found this to be of better value but only because we're mostly self-sufficient in coming up with and executing campaigns. Pros The ability to visually map out triggers or filters makes the ability to target a campaign to an exact audience terrific. I also really appreciate the ability to schedule another send to non-openers before the first email is even sent. Cons The filtering process at times seems cumbersome and the inability to mass-upload updates to profiles sometimes makes it hard to add important details about your users. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Kristupas G. Email designer / developer Consumer Goods ### "Strong email platform if you are using your own HTML" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 December 10, 2018 It suits our needs quite well, we build all our emails ourselves so don't have to use the builder, you can also create your own drag and drop templates with some additional HTML which is a nice feature. Pros I like the conditional code you can use in your HTML to show content based on custom field values. Cons Interface can be a bit slow and clunky, it could be easier to jump around to key areas that you use most often. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KH Kate H. Marketing Executive Publishing ### "Good" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 November 29, 2018 Pros \- Easy to edit templates - Can test how content will show up in different email services Cons \- Features are limited - Not very good for emojis Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/223872/Adestra/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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