--- title: "Sugar Market Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Sugar Market Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more." source_url: "https://www.capterra.com/p/224438/Sugar-Market/" page_type: "product" language: "en" --- # Sugar Market Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Sugar Market ## What is Sugar Market? Salesfusion is the all-you-need marketing automation solution built to work for your lead generation needs. Our curated toolset includes traffic-driving features like advertising, SEO auditing, and social posting. Convert traffic with intuitive campaign builders, advanced automations and superior reporting. We focus on what matters most to marketers: attracting prospects, streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. ## What is Sugar Market used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Lead Nurturing](https://www.capterra.com/lead-nurturing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 63 user reviews Reviews sentiment Positive 83% Neutral 13% Negative 5% Starting price $1000 Usage Based, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Sugar Market?[Manage this product listing](https://www.g2.com/products/sugar-market/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Sugar Market 4.1 (63) VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $1000 Usage Based, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (62) Ease Of Use 3.8 (836) Value For Money 3.9 (38) Value For Money 3.9 (736) Customer Service 4.4 (60) Customer Service 3.9 (708) ## Sugar Market alternatives Highest Rated [Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153508/Omnisend/) [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178819/EngageBay-Marketing/) [Act-On](https://www.capterra.com/p/103468/Act-On/) [4.3 (258)](https://www.capterra.com/p/103468/Act-On/reviews/) Starting price $900.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/103468/Act-On/) [Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) [4.5 (453)](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) ## FAQs about Sugar Market Overview ### What problems does Sugar Market solve? Sugar Market solves time-consuming campaign execution, manual lead processing, and poor visibility into lead sources and website behavior. Marketing teams, especially small teams and CRM-connected demand generation staff, use it to build emails and landing pages faster, automate nurtures and follow-up, track performance, and reduce onboarding friction with responsive support. Answer based on 35 reviews Overview ### Which roles and teams benefit most from Sugar Market? Sugar Market is most used by marketing teams, including coordinators, managers, directors, and VPs, who need campaign automation, email marketing, lead nurturing, and performance tracking. Demand generation, communications, and digital marketing specialists use it to segment audiences, manage outreach, and support sales and business development with qualified leads. Answer based on 56 reviews Overview ### What company size and specific industries is Sugar Market built for? Sugar Market is designed for mid-sized companies across global markets. It is aimed at organizations that need marketing software suited to the needs of growing teams, rather than very small businesses or large enterprise operations. Features and Usability ### What are the key features of Sugar Market? Sugar Market includes core email marketing features like a drag-and-drop email builder, landing pages, web forms, and A/B testing. Its differentiators are marketing automation with drip campaigns, nurture flows, triggered emails, CRM integration, lead scoring, and website visitor tracking, plus reporting and analytics for campaign and email performance. Answer based on 35 reviews Pricing ### How much does it cost and what fees or limitations are included? Sugar Market starts at $1,000 per month for 10K contacts, billed annually, with unlimited emails, landing pages, and users. The plan includes phone support and four support-authorized contacts. Reviewers call it both expensive and worth it, while others say it covers work free tools can handle. Answer based on 6 reviews Integrations ### Which third-party tools and platforms does Sugar Market integrate with? Sugar Market integrates with 7 third-party CRM and sales platforms, including Bullhorn, Infor CRM, Microsoft Dynamics 365 CRM, ProNavigator, Sage CRM, Salesforce Sales Cloud, and SugarCRM. These catalog integrations cover common customer relationship management systems used to sync marketing data with sales workflows. Answer based on 7 reviews Getting Started and Support ### How easy is it to onboard and train a team on Sugar Market? Sugar Market offers in-person training, live online sessions, webinars, documentation, and videos, giving teams several ways to learn. Reviewers say new team members can pick up basic use quickly, while admins and users building reports, HTML templates, or advanced campaigns usually need more time because the platform has a noticeable learning curve. Answer based on 16 reviews Getting Started and Support ### What customer support options does Sugar Market offer, and how do users rate the experience? Sugar Market offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as responsive, helpful, and strong during onboarding and training, though some report slow chat replies, repeated issue handoffs, delayed resolutions, and frustration when bugs or usability problems require frequent support contact. Answer based on 35 reviews Features ### What features does Sugar Market offer and how easy are they to use? Sugar Market offers broad marketing automation features, but getting full value usually takes time and training. Marketing teams often mention CRM syncing, email and landing page builders, drip campaigns, forms, reporting, and web analytics as useful, while some note dated areas, a learning curve, and occasional interface or testing frustrations. Answer based on 29 reviews ## Features AI summary Based on 6,570 Lead Generation reviews Capterra data shows that buyers of lead generation software rank the following features as their top priorities: - **Search/Filter** (**44%** of reviewers rated this feature as critical) - **Lead Capture** (**50%**) - **Lead Management** (**42%**) Sugar Market includes **Lead Capture** and **Lead Management**, giving teams the tools to collect incoming prospects and track them through the pipeline. However, it does not include **Search/Filter**. Instead, it offers other important capabilities that reviewers also value, including **Contact Database** (**45%**), **Lead Verification/Validation** (**43%**), and **Prospecting Tools** (**40%**). These features help businesses keep lead records organized, improve data accuracy, and identify new sales opportunities, helping teams work more efficiently and follow up with better-qualified prospects. Lead Capture 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Lead Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Contact Database 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Lead Verification/Validation 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Lead Qualification 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Marketing Automation 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Sugar Market 57 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Tracking: Track and document all activities across devices, networks, and other systems - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Candidate Management: Build, track, and maintain relationships with candidates - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Data Import/Export: Import and export data to and from software applications - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Marketing: Create and send email blasts/campaigns - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Search Marketing: Track visibility and traffic from search engines - Segmentation: Group leads or contacts based on their specific characteristics - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 3.9 (55) 3.9 Based on 55 reviews ## Pricing Value for money 3.9 (38) [View pricing plan details](https://www.capterra.com/p/224438/Sugar-Market/pricing/) Sugar Market $1,000 Usage Based,Per Month It includes: - Phone Support and 4 Support-Authorized Contacts - Unlimited Emails and Landing Pages - Unlimited Users Value for money 3.9 (38) 3.9 Based on 38 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Bullhorn](https://www.capterra.com/p/140531/Bullhorn-Recruiting-Software/)[ Sage CRM](https://www.capterra.com/p/227247/Sage-CRM/)[ Infor CRM](https://www.capterra.com/p/148351/Infor-CRM/)[ ProNavigator](https://www.capterra.com/p/233439/Sage/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (60) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (60) 4.4 Based on 60 reviews ## User reviews Overall rating 4.1 Based on 63 reviews Filter by rating 5(19) 4(32) 3(9) 2(3) 1(0) Mentioned topic Sorted by most recent Nitya K. Email Marketing Manager Information Technology and Services ### "An easy to use and powerful enough to call MarTech tool!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 June 8, 2022 Pros Sugar Market make it easy to find the email results in a matter of seconds. It is possible to administer a database in a simple and efficient way. Creating landing pages, email templates and sign up form can be done easily. Cons The process of setting up custom reporting is difficult. There is a learning curve creating a template in HTML editor. Switched from [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SK Sadia K. ADR Information Technology and Services ### "Sugar Review " 2.0 Overall Rating 2.0 2.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 March 5, 2022 It’s not the best ! Needs to be improved Pros Easy to use Prospect database A large database of details Cons Old historic prospect details Very simple and old fashioned Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Manager Information Technology and Services ### "Fully-featured marketing automation software, but some areas need improvement" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 28, 2020 We reduced our marketing costs without losing any features our previous software had. However, we now spend more time organizing webinars as that module is deprecated and too complex to use. Pros Unlike other marketing automation software, Sugar Market has a single pricing plan at a competitive cost. Its CRM integration is also more streamlined that other competitors. Cons Some areas haven't been improved upon in a while (such as webinar management) and can be overwhelming for less technical marketers. UX can also use some improvement even in areas where the UI has been updated. Switched from [Act-On](https://www.capterra.com/p/103468/Act-On/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB Alexa B. Marketing Coordinator Medical Devices ### "Sales Fusion is Great!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 14, 2019 The training team, and especially \[SENSITIVE CONTENT HIDDEN\]are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion! Pros The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too! Cons There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull. Alternatives considered [Act-On](https://www.capterra.com/p/103468/Act-On/) Reasons for choosing Sugar Market The demo done by Sales Fusion was much more informative. They didn't spend hours asking me questions to qualify me as a good "opportunity". I told them what our needs were, and what we were looking for and they showed me exactly how Sales Fusion could fulfill our needs. The price was also the best we looked at for the features offered--I think Sales Fusion gives you the most bang for your buck. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BS Benjamin S. Vice President of Sales & Marketing Building Materials ### "Fully support Marketing Automation platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 8, 2019 Our intent with SalesFusion was to create a consistent customer experience, minimize the amount of ongoing manual lead processing and integrate with our CRM system. To date, we've accomplished all 3 objectives and now have a proven platform to expand for future lead generation campaigns. SalesFusion was the right choice for us and has been a solid partner with sound advice and guidance. Pros The integration and set up support came from the same company, thus minimizing confusion and cost while streamlining the implementation. With customization and CRM integration, it was very important to us to have the additional services available to us from the same company. Cons As with most software, we found occasional bugs and glitches in the system as we worked through implementation. Fortunately, SalesFusion was able to respond and fix the majority in a short time frame. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Marketing Coordinator Consumer Goods ### "Amazing product for email campaigns!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 3, 2019 Great product and wonderful customer support team...their Salesfusion University class is amazing! Pros The ease of use for this software and the high level of customer support and responsiveness make this a must-have product for any business! Cons It can take awhile to get the hang of at first but with continued use and insights from their support team, it is a worthwhile investment. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Andrew M. Sales Engineer Computer Software ### "MAP that can really enable SMB to Enterprise customers " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 7, 2019 It's a fabulous tool for the price to make designing and sending targeted emails a breeze. Pros The ease of use and intuitiveness of the platform is very apparent. The UI is fresh and new, without any of the older generations of code that are used in a marketo or other traditional MAPs like ClickDimensions. This product, for its price, offers a lot in terms of options when designing and customizing email marketing campaigns. The support team is by far and away the best I have ever seen from any software company. Truly exceptional support. Cons The product sometimes, due to releasing very new updates often, suffers from a performance or stability standpoint. It can be annoying but it does not happen frequently enough to warrant a discussion. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RZ Rachel Z. VP Marketing Publishing ### "Easiest transition ever" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 6, 2019 We have increased our marketing outreach in both volume and engagement. The transition from our previous platform was very well managed, training was well thought out and implemented, follow up support has been great. I've been through this transition several times, and am very impressed with Salesfusion, who actually made it fun and easy. Pros Salesfusion is designed for marketers, and feels like it. Features make sense, the new email and landing page builders are much easier to use, and the impact it had on our marketing efforts was immediate. Cons Doesn't have as many advanced features as some other software (progressive polling and dynamic content). Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Marketing Director Information Technology and Services ### "Great Value, " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 5, 2019 We are using Salesfusion to gain visibility into lead behavior and funneling leads to sales. Pros The software is feature-rich. The team is focused on delivering new features and functionality regularly. Cons More attention needs to be paid to the upgrade/improvement of existing features to align with a marketer's day-to-day tasks. (This seems to be a priority in 2019 however) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Nicole O. Senior Communications Specialist Machinery ### "Very Intuitive, Excellent Customer Service and Training" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 5, 2019 The training and implementation process for Salesfusion was amazing. The weekly training walks you through everything and the training creates real examples that you can use after the training is done. If I ever have an issue, I know Salesfusion is just an email away. They are very responsive and helpful with any issue I encounter. Pros The software is very intuitive to use. I also love all of the reports and statistical information that I can access. Cons We have an older version of Sales Logix - so we've had some syncing issues with our CRM. We will be upgrading Sales logix in the future, and I'm hopeful that will fix the issue. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/224438/Sugar-Market/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.