# Wufoo Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Wufoo Software - reviews, pricing plans, popular comparisons to other Form Builder products and more.

Source: https://www.capterra.com/p/224990/Wufoo

---

# 

 Wufoo Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 15, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Wufoo

## What is Wufoo?

Wufoo makes it easy to create custom online forms so you can collect data, RSVPs, payments and more, all without writing a single line of code. Trusted by more than 3 million users, including companies like Amazon & Disney, Wufoo has an award-winning form builder interface, easy customization, 400+ templates and reporting! Whether you're embedding your forms on your website, or sharing a direct link, Wufoo has you covered.

## What is Wufoo used for?

[Form Builder](https://www.capterra.com/form-builder-software/)[Survey](https://www.capterra.com/survey-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 222 user reviews

Reviews sentiment

Positive

88%

Neutral

10%

Negative

2%

Starting price

$19

Flat Rate, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

-   Form Builder / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Wufoo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.momentive.ai/&name=Wufoo)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Wufoo

4.4 (222)

VS.

[4.7 (2,896)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting Price

$19

Flat Rate, Per Month

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (218)

Ease Of Use

4.7 (2,872)

Value For Money

4.2 (163)

Value For Money

4.5 (2,304)

Customer Service

4.2 (142)

Customer Service

4.5 (2,133)

## Wufoo alternatives

[4.7 (969)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (5,274)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.7 (182)](https://www.capterra.com/p/138990/Cognito-Forms/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.5 (103)](https://www.capterra.com/p/144453/FormAssembly/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/224990/Wufoo/alternatives/)

## FAQs about Wufoo

Overview

### What problems does Wufoo solve?

Wufoo solves slow, manual form collection by replacing paper, email attachments, and custom-coded web forms with fast, embeddable forms, surveys, and registrations. HR, marketing, operations, support, and event teams use it to capture payments, files, and requests, route submissions automatically, and export clean data without developer help.

Answer based on 180 reviews

Overview

### Which roles and teams benefit most from Wufoo?

Wufoo is most used by business owners, executives, operations managers, marketers, and web teams that need fast, customizable forms without heavy development work. These roles use it to collect leads, manage registrations, process internal requests, support church and admissions workflows, and streamline data capture for reporting and follow-up.

Answer based on 210 reviews

Overview

### What company size and industries is Wufoo built for?

Wufoo is built primarily for small businesses, which make up 76% of reviewers, and is most common in non-profit organizations at 10%. It is intended for anyone needing to quickly build online forms, with additional adoption among higher education at 9%, marketing and advertising at 8%, midsize businesses at 17%, and enterprises at 8%.

Answer based on 222 reviews

Features and Usability

### What are the key features of Wufoo?

Wufoo includes drag-and-drop form creation, customizable templates, and survey builder tools as its core features. Reviewers also highlight conditional logic, email notifications, file uploads, and website embedding for data collection. Differentiating features include third-party integrations, API access, payment collection, and reporting with export options.

Answer based on 139 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Wufoo offers a free plan, with paid tiers starting at $19/month for Starter, then Professional at 39, Advanced at 99, and Ultimate at 249; annual billing lowers those rates. A free trial is available. Reviewers call it easy to use, but some small teams find paid plans pricey and the free plan restrictive.

Answer based on 35 reviews

Integrations

### Which third-party tools and platforms does Wufoo integrate with?

Wufoo integrates with Mailchimp and PayPal, with reviewer mentions also citing Salesforce and Nimble for CRM and email workflows. Official integrations extend to Google Sheets, Docusign, Dropbox Business, Stripe, and WordPress. Overall, Wufoo connects to 10 third-party tools and platforms across payments, documents, storage, and marketing.

Answer based on 29 reviews

Getting Started and Support

### What training and onboarding options does Wufoo offer?

Wufoo provides documentation and videos to help teams get started. Documentation offers written reference material for setup and feature guidance, while videos provide visual walkthroughs that users can follow at their own pace.

Answer based on 4 reviews

Getting Started and Support

### What customer support options does Wufoo offer, and how do users rate the experience?

Wufoo offers FAQ/forum resources and chat support. Users often describe support as responsive, friendly, and helpful, with quick replies and clear follow-up when issues arise. However, some report inconsistent availability, slower help at times, and frustration when problems were not resolved clearly or promptly.

Answer based on 41 reviews

Security

### How does Wufoo handle data security and access control?

Wufoo uses customizable permission sets, multiple logins, and account-based access to forms and reports, with reviewers also noting enterprise-grade security setup. Access control is generally seen as strong for collaboration, though some users report occasional trouble accessing forms created by different users and limits on how many users can use the platform.

Answer based on 12 reviews

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Reporting/Analytics

4.2 (23)

47.83% of 23 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Forms Creation & Design

4.5 (20)

65.00% of 20 reviewers that rated this feature as important or highly important

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

Customizable Templates

4.4 (19)

57.89% of 19 reviewers that rated this feature as important or highly important

Pre-designed layouts that can be customized to match preferences and requirements

Data Capture and Transfer

4.1 (16)

68.75% of 16 reviewers that rated this feature as important or highly important

Import, collect, and capture data from multiple sources

Survey Builder

4.7 (15)

60.00% of 15 reviewers that rated this feature as important or highly important

Create and manage surveys

Third-Party Integrations

4.2 (15)

86.67% of 15 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

Wufoo 16 features

Define levels of authorization for access to specific files or systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Automatically populating fields or sections within a form

Provides a channel for team members to share media files, communicate, and work together

Pre-designed layouts that can be customized to match preferences and requirements

Import, collect, and capture data from multiple sources

Assemble applications and processes by dragging over and arranging pre-built components

Digitally sign online documents

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

View and track pertinent metrics to find patterns and gain insights from data

Create and manage surveys

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Streamlining repetitive tasks and activities through automated and predefined workflows

Get Advice

We can help you find the software with the features you need.

Features

4.2 (216)

4.2

Based on 216 reviews

## Pricing

Value for money

4.2 (163)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/224990/Wufoo/pricing/)

Free

$0.00

It includes:

-   100 API Requests
-   100 Entries
-   10 Fields
-   1 User
-   5 Forms
-   Customer Support
-   Unlimited Reports

Starter

$19.00

Flat Rate,Per Month

It includes:

-   10000 API Requests
-   1000 Entries
-   10 Forms
-   1 GB File Storage
-   1 User
-   Confirmation Email
-   Custom Confirmation Page
-   Custom Logo
-   Email Support
-   File Uploads
-   "Form Closed" Message
-   Form Rules
-   Integrations
-   Maximum Fields
-   Redirects
-   Unlimited Reports

Professional

$39.00

Flat Rate,Per Month

It includes:

-   25000 API Requests
-   3 Users
-   5000 Entries
-   5gb File Storage
-   Accept Payments
-   Expedited Support
-   Field Encryption
-   Google Analytics Tracking
-   Higher File Upload Limit
-   Password Protect
-   Unlimited Forms

Advanced

$99.00

Flat Rate,Per Month

It includes:

-   10 GB File Storage
-   25000 Entries
-   50000 API Requests
-   5 Users
-   Accept Payments
-   Field Encryption
-   Google Analytics Tracking
-   Higher File Upload Limit
-   Password Protect
-   Priority Support
-   Unlimited Forms

Ultimate

$249.00

Flat Rate,Per Month

It includes:

-   10000 API Requests
-   10 Users
-   200000 Entries
-   20 GB File Storage
-   Accept Payments
-   Field Encryption
-   Google Analytics Tracking
-   Higher File Upload Limit
-   Password Protect
-   Priority Support

Value for money

4.2 (163)

4.2

Based on 163 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Asana](https://www.capterra.com/p/184581/Asana-PM/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[

Docusign](https://www.capterra.com/p/121506/Docusign/)[

FreshBooks](https://www.capterra.com/p/142390/FreshBooks/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (142)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (142)

4.2

Based on 142 reviews

## User reviews

Overall rating

4.4

Based on 222 reviews

Filter by rating

5(123)

4(72)

3(22)

2(3)

1(2)

Mentioned topic

Sorted by most recent

AD

Ann D.

Project Manager

Outsourcing/Offshoring

### "Simple and Reliable Form Builder."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

March 3, 2026

Pros

What I liked most about Wufoo is how simple and fast it makes building forms the drag-and-drop interface lets you create surveys, registrations, and lead capture forms without any coding, and integrating them with email or payment platforms is straightforward.

Cons

Wufoo feature set feels basic compared with newer form builders , advanced logic, deep branding/customization options, and analytics are limited unless you’re on a higher-priced plan

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Training and Development Manager

Non-Profit Organization Management

### "Basic form builder "

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

November 10, 2025

It's quite easy to use, allows you to create payment forms linked to paypal or stripe. We mainly use it to for new client registrations.

Pros

Wufoo's ability to integrate with other applications through Zapier which allows data entry into the other integrated application.

Cons

If a member of the public is filling out a multiple page form, once page 2 is clicked on the form will save as incomplete, if they leave the page for some reason, they're unable to come back to the form to complete the missing information and have to start all over again.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CD

Christopher D.

Web developer

Information Technology and Services

### "A good option for a thirdparty form builder"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

4/10

August 20, 2025

Pros

A easy to use SaaS to create webforms. There are a good number of integration options, the primary one we used was Zapier.

Cons

Embedding the forms required javascript to load, sometimes javascript files fail to load. Some of the HTML could be tidier.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

I took over the project that used this. I believe they previously used a Wordpress plugin and it was chosen to switch to Wufoo; I don't know the reason.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KF

Katie F.

President

Information Services

### "AVOID AT ALL COST"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 20, 2025

Terrible experience, I will be cancelling my membership and will be using another platform. Kira, Kennedy, Karol, Charissa, all useless. This company is a joke and is a complete scam!

Pros

Nothing about this service is good. It's confusing, and nobody gives you any support.

Cons

Customer service is a complete joke. They create updates and don't let their clients know. They only provide email support and 8 people reply back with irrelevant answers. Not personalized at all. We have lost over 10k in revenue due to their updates with no notice. You cannot call the support team, and they do not help at all with issues and they gaslight you. I pay for the advanced subscription, and there is no support.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Technical Support Specialist

Computer Software

### "Super easy form builder, getting you up and running quickly"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

January 16, 2025

Overall I've found it extremely easy to use, the forms are nice looking out of the box and it has been easy to hook up to the other services I use.

Pros

I love how easy it is to setup a form and have it ready to use with so little effort.

Cons

The interface is a bit dated, but I wouldn't hold it against them. The features make up for it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JJ

Joseph J.

Digital Marketing Consultant

Fund-Raising

### "Wufoo Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

November 16, 2024

Great looking tool with easy integration to 3rd party payment processors.

Pros

I like that I can select my own payment processor. Payments through Stripe are easy to setup. Detailed explanation for editing field styles make the forms look professional.

Cons

An extra screen is required for payment, so some users drop off after the initial form submission.

Alternatives considered

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

[Microsoft Access](https://www.capterra.com/p/233275/Microsoft-Access/)

Reasons for choosing Wufoo

Payment processor, better interface, and easier set up.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Damien B.

Creative Director

Media Production

### "Wufoo is great for building embeddable forms quickly."

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

October 19, 2024

Wufoo is great for building embeddable forms quickly. I loved it for what I was able to do at the time - it make my job easier.

Pros

I loved the ease of building online forms.

Cons

It didn't quite hit the mark as compared to products like Jotform.

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

To try something new that allowed more flexibility.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Manager

Business Supplies and Equipment

### " User-Friendly but can be more advanced"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

October 13, 2024

overall experience is kind of positive but it can offer more to the customers as it is competing against big brands.

Pros

Nice tool, I like that you don't need to be techie to set up the surveys or forms, drag and drop features are easy to understand/

Cons

Few things like lack of customisation and flexibility in terms of design. It is easy to use tool but to make the branding completly match with your brand is limited

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Marvin D.

owner

Design

### "Wufoo - the best of its kind"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 27, 2024

its the best in class platform for webforms you can customize for just about any situation - can whip out a working form in minutes

Pros

Robust very easy to set up - this is the best form builder IMHO. The platform has improved over time and integrates with email and payment apps.

Cons

a lot going on i only focus on the basics just want good clean data - very easy to use - i am a fan.

Switched from

[Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/)

better features and pricing better integrations

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AP

Andy P.

Director

Marketing and Advertising

### "Decent Form Builder"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

July 1, 2024

Pros

Wufoo has the ability to redirect people to another website url after they submit the form. I Use Google forms for day to day form building as it is a part of Google workspace. Google forms however does not have any ability to redirect people. Started using Wufoo in 2016 and its been reliable for me.

Cons

Not much bad to say about it. One thign to consider if your after a form builder is that a lot of 'all in one' marketing software solutions have form builders built in these days eg High Level, Kartra etc sometimes it can be easier to use a form builder which is already part of your workflow rather than using a seperate website like Wufoo.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/224990/Wufoo/reviews/)

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