---
title: "Wufoo Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Wufoo Software - reviews, pricing plans, popular comparisons to other Form Builder products and more."
source_url: "https://www.capterra.com/p/224990/Wufoo/"
page_type: "product"
language: "en"
publication_date: "2026-09-29"
---

# 

 Wufoo Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 29, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Wufoo

## What is Wufoo?

Wufoo makes it easy to create custom online forms so you can collect data, RSVPs, payments and more, all without writing a single line of code. Trusted by more than 3 million users, including companies like Amazon & Disney, Wufoo has an award-winning form builder interface, easy customization, 400+ templates and reporting! Whether you're embedding your forms on your website, or sharing a direct link, Wufoo has you covered.

## What is Wufoo used for?

[Form Builder](https://www.capterra.com/form-builder-software/)[Survey](https://www.capterra.com/survey-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 222 user reviews

Reviews sentiment

Positive

88%

Neutral

10%

Negative

2%

Starting price

$19

Flat Rate, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

-   Form Builder / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Wufoo?[Manage this product listing](https://www.g2.com/products/wufoo/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Wufoo

4.4 (223)

VS.

[4.7 (2,934)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting Price

$19

Flat Rate, Per Month

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (219)

Ease Of Use

4.7 (2,910)

Value For Money

4.2 (164)

Value For Money

4.5 (2,341)

Customer Service

4.2 (143)

Customer Service

4.5 (2,169)

## Wufoo alternatives

[4.7 (985)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (268)](https://www.capterra.com/p/138990/Cognito-Forms/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.6 (5,322)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.5 (103)](https://www.capterra.com/p/144453/FormAssembly/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/224990/Wufoo/alternatives/)

## FAQs about Wufoo

Overview

### What problems does Wufoo solve?

Wufoo solves the need to replace paper, email, and manually coded forms with customizable online workflows for registrations, applications, surveys, orders, and service requests. HR teams, event coordinators, marketers, and nontechnical website managers can collect attachments and payments, route submissions through conditional rules, send confirmations, and export data to CRMs or spreadsheets.

Answer based on 189 reviews

Overview

### Which roles and teams benefit most from Wufoo?

Wufoo is most used by small-business owners, presidents, and operations managers who collect customer inquiries, registrations, and internal requests. Marketing specialists and creative teams build campaign and contact forms, while web developers and software engineers embed forms on sites. Project coordinators, office managers, and church leaders manage event sign-ups and administrative submissions.

Answer based on 211 reviews

Overview

### What company size and industries is Wufoo built for?

Wufoo is for anyone who needs to quickly build online forms, with small businesses representing 76% of reviewers and Non-Profit Organization Management the top industry at 10%. It also serves midsize businesses (17%) and enterprises (8%), with notable adoption in Higher Education (9%) and Marketing and Advertising (8%).

Answer based on 223 reviews

Features and Usability

### What are the key features of Wufoo?

Wufoo includes drag-and-drop form creation, customizable templates, and a survey builder for creating branded forms and questionnaires. Conditional logic supports question flows, while automated confirmation pages and emails handle responses. Reporting and analytics include data export, and API integrations support data transfer to other systems.

Answer based on 16 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Wufoo offers a free plan, while paid plans start at $19/month for Starter. Annual billing lowers Starter to 14.08/month; Professional, Advanced, and Ultimate cost 39, 99, and 249 monthly, respectively. A free trial is available. Reviewers value lower tiers, but cite the free plan’s 10-field limit and higher costs for occasional users.

Answer based on 35 reviews

Integrations

### Which third-party tools and platforms does Wufoo integrate with?

Wufoo integrates with Mailchimp for email marketing and contact syncing, plus PayPal, Stripe, Google Sheets, Dropbox, DocuSign, FreshBooks, and Asana. Its catalog lists 18 third-party tools, covering payment processing, file storage, document signing, accounting, project management, and data collection workflows.

Answer based on 29 reviews

Getting Started and Support

### What training and onboarding options does Wufoo offer?

Wufoo provides documentation and videos to help teams get started. Documentation offers written reference material for setup and feature review, while videos provide visual walkthroughs that users can follow at their own pace.

Answer based on 4 reviews

Getting Started and Support

### What customer support options does Wufoo offer, and how do users rate the experience?

Wufoo offers FAQ/forum resources and chat support. Users often describe support as responsive, friendly, and effective at resolving form issues, with some reporting quick follow-up. However, experiences vary: some users cite slow or inconsistent assistance, limited availability during weekends or holidays, and difficulty getting issues resolved.

Answer based on 41 reviews

Security

### How does Wufoo handle data security and access control?

Wufoo uses multiple logins and fully customizable permission sets to control access to forms and reports, which users can manage through their accounts. Reviewers also describe an enterprise-grade security setup. However, some report access problems with forms created by different users, and one notes limits on allowed users.

Answer based on 12 reviews

## Features

AI summary

Based on 2,914 Form Builder reviews

Not all form builder tools cover every feature buyers care about most. Here is what Capterra reviewers highlight as essential when choosing a solution:

-   **Customizable Forms** (**57%** of reviewers rated this feature as critical)
-   **Forms Creation & Design** (**54%**)
-   **Customizable Fields** (**53%**)

Wufoo includes **Forms Creation & Design**, giving teams a way to build and structure forms for different data collection needs. However, it does not offer **Customizable Forms** or **Customizable Fields**. Instead, it provides **Data Capture and Transfer** (**52%**), which is another feature reviewers consider important. That can help businesses collect submitted information and move it where it needs to go, providing teams with a more efficient way to manage incoming data.

Forms Creation & Design

4.5 (20)

65.00% of 20 reviewers that rated this feature as important or highly important

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

Data Capture and Transfer

4.1 (16)

68.75% of 16 reviewers that rated this feature as important or highly important

Import, collect, and capture data from multiple sources

Reporting/Analytics

4.2 (24)

50.00% of 24 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Customizable Templates

4.4 (19)

57.89% of 19 reviewers that rated this feature as important or highly important

Pre-designed layouts that can be customized to match preferences and requirements

Drag & Drop

4.1 (15)

80.00% of 15 reviewers that rated this feature as important or highly important

Assemble applications and processes by dragging over and arranging pre-built components

Survey Builder

4.7 (15)

60.00% of 15 reviewers that rated this feature as important or highly important

Create and manage surveys

Wufoo 16 features

### All Features
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Autofill: Automatically populating fields or sections within a form
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Data Capture and Transfer: Import, collect, and capture data from multiple sources
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Electronic Signature: Digitally sign online documents
- Forms Creation & Design: Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system
- Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Survey Builder: Create and manage surveys
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows

---

Get Advice

We can help you find the software with the features you need.

Features

4.2 (217)

4.2

Based on 217 reviews

## Pricing

Value for money

4.2 (164)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/224990/Wufoo/pricing/)

Free

$0.00

It includes:

-   100 API Requests
-   100 Entries
-   10 Fields
-   1 User
-   5 Forms
-   Customer Support
-   Unlimited Reports

Starter

$19.00

Flat Rate,Per Month

It includes:

-   10000 API Requests
-   1000 Entries
-   10 Forms
-   1 GB File Storage
-   1 User
-   Confirmation Email
-   Custom Confirmation Page
-   Custom Logo
-   Email Support
-   File Uploads
-   "Form Closed" Message
-   Form Rules
-   Integrations
-   Maximum Fields
-   Redirects
-   Unlimited Reports

Professional

$39.00

Flat Rate,Per Month

It includes:

-   25000 API Requests
-   3 Users
-   5000 Entries
-   5gb File Storage
-   Accept Payments
-   Expedited Support
-   Field Encryption
-   Google Analytics Tracking
-   Higher File Upload Limit
-   Password Protect
-   Unlimited Forms

Advanced

$99.00

Flat Rate,Per Month

It includes:

-   10 GB File Storage
-   25000 Entries
-   50000 API Requests
-   5 Users
-   Accept Payments
-   Field Encryption
-   Google Analytics Tracking
-   Higher File Upload Limit
-   Password Protect
-   Priority Support
-   Unlimited Forms

Ultimate

$249.00

Flat Rate,Per Month

It includes:

-   10000 API Requests
-   10 Users
-   200000 Entries
-   20 GB File Storage
-   Accept Payments
-   Field Encryption
-   Google Analytics Tracking
-   Higher File Upload Limit
-   Password Protect
-   Priority Support

Value for money

4.2 (164)

4.2

Based on 164 reviews

## Integrations

[

PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[

Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Asana](https://www.capterra.com/p/184581/Asana-PM/)[

Docusign](https://www.capterra.com/p/121506/Docusign/)[

FreshBooks](https://www.capterra.com/p/142390/FreshBooks/)[

Squarespace](https://www.capterra.com/p/143461/Squarespace/)[

Stripe Payments](https://www.capterra.com/p/123889/Stripe/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (143)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (143)

4.2

Based on 143 reviews

## User reviews

Overall rating

4.4

Based on 222 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(123)

4(72)

3(22)

2(3)

1(2)

Mentioned topic

Recent reviews first, then most helpful

CS

Cerris S.

Project Manager

Used the software for: 1-3 years

### "Wufoo Has Impresssive Features that Streamlines Our Operations"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 14, 2026

Pros

Wufoo is an outstanding and friendly form customization solution that makes work easier for us. I am impressed by the impressive interface of Wufoo because it makes form creation smooth.

Cons

Since I started using this form creation solution, everything has been smooth and effective. Wufoo has accurate and flawless features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Project Manager

Used the software for: 1-3 years

### "Simple and Reliable Form Builder."

5.0

March 6, 2026

Pros

What I liked most about Wufoo is how simple and fast it makes building forms the drag-and-drop interface lets you create surveys, registrations, and lead capture forms without any coding, and integrating them with email or payment platforms is straightforward.

Cons

Wufoo feature set feels basic compared with newer form builders , advanced logic, deep branding/customization options, and analytics are limited unless you’re on a higher-priced plan

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Verified Reviewer

Training and Development Manager

Used the software for: 3-5 years

### "Basic form builder "

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

November 14, 2025

It's quite easy to use, allows you to create payment forms linked to paypal or stripe. We mainly use it to for new client registrations.

Pros

Wufoo's ability to integrate with other applications through Zapier which allows data entry into the other integrated application.

Cons

If a member of the public is filling out a multiple page form, once page 2 is clicked on the form will save as incomplete, if they leave the page for some reason, they're unable to come back to the form to complete the missing information and have to start all over again.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

marvin D.

owner

Used the software for: 1-3 years

### "Wufoo - the best of its kind"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 1, 2024

its the best in class platform for webforms you can customize for just about any situation - can whip out a working form in minutes

Pros

Robust very easy to set up - this is the best form builder IMHO. The platform has improved over time and integrates with email and payment apps.

Cons

a lot going on i only focus on the basics just want good clean data - very easy to use - i am a fan.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Christopher D.

Web developer

Used the software for: Less than 1 year

### "A good option for a thirdparty form builder"

4.0

August 21, 2025

Pros

A easy to use SaaS to create webforms. There are a good number of integration options, the primary one we used was Zapier.

Cons

Embedding the forms required javascript to load, sometimes javascript files fail to load. Some of the HTML could be tidier.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Joseph J.

Digital Marketing Consultant

Used the software for: 3-5 years

### "Wufoo Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

November 21, 2024

Great looking tool with easy integration to 3rd party payment processors.

Pros

I like that I can select my own payment processor. Payments through Stripe are easy to setup. Detailed explanation for editing field styles make the forms look professional.

Cons

An extra screen is required for payment, so some users drop off after the initial form submission.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Verified Reviewer

Chief People Person

Used the software for: 3-5 years

### "Super Easy & Looks Great"

5.0

February 11, 2021

I use it internally mostly for intake & outake forms for clients. My favorite thing is that it can be emailed out with all the information so I dont have to take the extra time to log back into the system

Pros

I really like Wufoo as opposed to some of the other survey options because it is super easy drag and drop type set up, very intuitive, I can add in a direction video, and it looks really good! Best of all, it sends me an email with all the info so I dont have log back in to find it.

Cons

The cost is a little high considering there are some free options out there but I think some of the extra features are worth it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Verified Reviewer

Human Resources Manager

Used the software for: 3-5 years

### "Wufoo - The Little Engine That Could"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

October 8, 2020

I have been using Wufoo Forms for a few years now and wouldn't change to another form building software for anything. In an industry dominated by Survey Monkey, Wufoo chisels their own path forward with eccentric branding and easy to use software.

Pros

They have a great library of templates to choose from to get started, and once you get started the user friendly interface makes it super easy to brand and edit.

Cons

It's a little bit pricey especially when you're collecting a lot of responses and or are creating lots of forms.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Damien B.

Creative Director

Used the software for: Less than 1 year

### "Wufoo is great for building embeddable forms quickly."

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

October 21, 2024

Wufoo is great for building embeddable forms quickly. I loved it for what I was able to do at the time - it make my job easier.

Pros

I loved the ease of building online forms.

Cons

It didn't quite hit the mark as compared to products like Jotform.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

VR

Verified Reviewer

Technical Support Specialist

Used the software for: 3-5 years

### "Super easy form builder, getting you up and running quickly"

5.0

January 17, 2025

Overall I've found it extremely easy to use, the forms are nice looking out of the box and it has been easy to hook up to the other services I use.

Pros

I love how easy it is to setup a form and have it ready to use with so little effort.

Cons

The interface is a bit dated, but I wouldn't hold it against them. The features make up for it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/224990/Wufoo/reviews/)

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