# Zapier Software 2026: Features, Integrations, Pros & Cons | Capterra > Capterra's in-depth exploration of Zapier Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of Zapier Software pricing, features, integrations, and potential alternatives. Source: https://www.capterra.com/p/225510/Zapier --- # Zapier Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 9, 2025 Written byMarcela Gava Marcela Gava Senior Content Analyst Marcela Gava is a senior content analyst at Capterra, covering the latest trends in technology, with a focus on cybersecurity, finance, marketing, and digital culture. Her research has been featured in Brazilian media outlets such as Folha de... [See bio & all articles](https://www.capterra.com/resources/author/marcela-gava/) Senior Content Analyst Edited byMehar Luthra Mehar Luthra Content Editor Mehar has been a team lead at Capterra for nearly three years, helping shape educational articles, thought leadership research reports, and content designed to help businesses compare software to find the best fit. She's spent nearly a decade... [See bio & all articles](https://www.capterra.com/resources/author/mehar-luthra/) Content Editor Written by [Marcela Gava](https://www.capterra.com/resources/author/marcela-gava/) Senior Content Analyst Marcela Gava is a senior content analyst at Capterra, covering the latest trends in technology, with a focus on cybersecurity, finance, marketing, and digital culture. Her research has been featured in Brazilian media outlets such as Folha de S. Paulo, G1, Época Negócios, PEGN, and Forbes Brazil. Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Content Editor Mehar has been a team lead at Capterra for nearly three years, helping shape educational articles, thought leadership research reports, and content designed to help businesses compare software to find the best fit. She's spent nearly a decade in the editorial space, having served as a content writer, editor, editorial head, and now as a team lead. [Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Zapier Zapier Overview: ### Key takeaways Insights from verified Capterra reviews Zapier helps small businesses automate workflows across thousands of apps, with most users working in marketing, IT, and administrative roles. Its standout benefit is saving time by reducing manual tasks through no-code automation and integrations. Users praise its intuitive setup and vast app library, but cite steep pricing and limited support as drawbacks. In 2025, Zapier added the ‘Human in the Loop’ feature for smarter workflow control. ### Our verdict The platform works for teams that want to automate tasks without writing code, but look out for a learning curve when building complex workflows. Plus, while its app coverage is extensive, some integrations may require manual fixes or lack depth. Pricing can escalate quickly for growing teams, and limited support may slow troubleshooting. Still, for small and midsize businesses (SMBs) seeking efficiency, the trade-offs are often worth it. Overall rating Based on 3,043 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Pros & cons Significant reduction in manual work Versatile automation across platforms High cost for advanced features Frequent errors and troubleshooting challenges Starting price $29.99 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Zapier?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://zapier.com/&name=Zapier) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Zapier 4.7 (3,043) VS. [4.4 (15,309)](https://www.capterra.com/p/19319/JIRA/reviews/) Starting Price $29.99 Usage Based, Per Month Starting Price $7.91 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (3,004) Ease Of Use 4.1 (640) Value For Money 4.3 (2,317) Value For Money 4.3 (612) Customer Service 4.3 (1,978) Customer Service 4.2 (611) ## Zapier alternatives Zapier may not suit teams needing deeper customization, native collaboration tools, or more predictable pricing tiers. If your workflows require advanced data handling or hands-on support, exploring other automation platforms with different interface styles or feature mixes could be worthwhile. [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [4.7 (3,578)](https://www.capterra.com/p/186749/TaxDome/reviews/) Starting price $800.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/130182/Zapier/alternatives/) ## Who uses Zapier? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Significant reduction in manual work 99% positive reviews out of 404 Most reviewers describe time savings as a major benefit, highlighting automation of repetitive tasks, streamlined app integrations, and reduced manual data entry, allowing focus on higher-value activities. Naomi B Student Leader, 501 - 1,000 employees. "It's a time-saving powerhouse for streamlining workflows." High cost for advanced features 50% negative reviews out of 506 Some users comment pricing is a drawback, with free plans offering limited functionality and paid tiers becoming expensive for businesses needing more automations or premium features. Milly B Founder, 1 employee. "The pricing gets expensive pretty quickly and it makes starting with automation more expensive than it needs to be." Versatile automation across platforms 96% positive reviews out of 270 Most users report automated workflows let them connect numerous apps, eliminate manual processes, and efficiently coordinate tasks, making daily operations smoother and less error-prone. Adoba Y Product, 2 - 10 employees. "The simplicity of it is almost like a no-code workflow, you can connect various applications and services and automate repetitive tasks, you can also continuously add new integrations and capabilities which is a huge plus." Frequent errors and troubleshooting challenges 63% negative reviews out of 241 Most users report bugs and issues cause Zaps to stop unexpectedly, error messages are unclear, and troubleshooting often requires technical skills or frequent manual monitoring. Alec R Owner, 2 - 10 employees. "I get reports about errors in certain Zaps, but I don't receive specific details about what the actual errors are, or how to fix them." Streamlined business process management 96% positive reviews out of 194 Most reviewers find workflow automation enables seamless integration of tools, easy setup of custom processes, and improved productivity by minimizing manual intervention. Josh N Realtor, 11 - 50 employees. "This tool makes it easier for me to optimize my workflow since I can connect multiple tools from different platforms in a very simple way since Zapier has a complete and native integration of a variety of platforms." Restrictions on features and integrations 53% negative reviews out of 53 Some reviewers indicate limitations in available integrations, customization options, and task capacities, which can restrict automation possibilities and workflow complexity. Andreas L Development Manager, 11 - 50 employees. "extremely expensive and full of antiquated limits that are out of touch with current developments." ## Zapier's interface Zapier’s interface centers on a visual editor and dashboard that simplifies automation setup. Users appreciate the drag-and-drop layout and clear navigation, but often mention confusion during multi-step workflows and limited guidance when errors occur. 2+ Marcela Gava Senior Content Analyst You’ll find Zapier’s layout easy to grasp for basic flows, but when building multi-step automations, expect trial and error. Plus, some users say error messages lack clarity, so your team may need extra time to troubleshoot and refine workflows. Ease of Use 4.3 (3,004) 4.3 Based on 3,004 reviews ## Key features View by: These features have been rated as most important by users based on their reviews. View by: Get Advice We can help you find the software with the features you need. Marcela Gava Senior Content Analyst Zapier’s top-rated features work together to help teams automate processes across apps with minimal coding, giving them control over repetitive tasks and freeing up time to focus on higher-value work. The payoff is speed, flexibility, and fewer manual errors. Features 4.6 (2,978) 4.6 Based on 2,978 reviews These Zapier features were top rated by reviewers. Our commentary is based on reviewer sentiment and collective feedback from reviews published in the past two years. Integrations management 4.5 (456) 456 reviewers rated this feature Connect thousands of apps, including Slack, Google Forms, and Mailchimp, into automated workflows. You’ll find a clear dashboard, helpful error notifications, and customization options for managing multiple accounts and sharing integrations. Third-party integrations 4.5 (451) 451 reviewers rated this feature Zapier supports a vast library of third-party tools, enabling automation across platforms that don’t natively connect. Your team can centralize processes and benefit from frequent integration updates, though some setups may need technical tweaks. No-code 4.4 (201) 201 reviewers rated this feature Build automations using a drag-and-drop interface—no coding required. This saves time and reduces reliance on developers. That said, complex workflows may hit customization limits. Business process automation 4.4 (396) 396 reviewers rated this feature Automate repetitive tasks like customer relationship management (CRM) system updates, lead routing, and notifications. These workflows help boost efficiency and reduce manual errors, though advanced flows may take time to learn. Workflow configuration 4.3 (319) 319 reviewers rated this feature Create tailored automations with multi-step triggers and actions. Templates and a visual editor simplify setup, but configuring complex workflows may feel confusing at first. Workflow management 4.3 (303) 303 reviewers rated this feature Oversee automations from a centralized dashboard. This improves collaboration and error tracking, though managing a large volume of workflows can be challenging. Folder permissions 0 reviewers rated this feature Admins can assign access levels to folders, helping teams organize and protect sensitive workflows while maintaining collaboration ease. Analytics dashboard 0 reviewers rated this feature Track task usage, identify bottlenecks, and optimize workflows with visual reports and performance metrics. SAML SSO (single sign-on) 0 reviewers rated this feature Integrate with identity providers to streamline and secure user authentication across the organization. Annual task expiration 0 reviewers rated this feature Unused tasks roll over annually instead of monthly, giving teams more flexibility in managing automation volume. Human in the Loop 0 reviewers rated this feature Add manual approval steps to automated workflows, allowing users to intervene before actions are executed. (Released in August 2025) Sequential path runs 0 reviewers rated this feature Control the order in which conditional paths execute within a Zap, improving logic and outcome accuracy. (Released in June 2025) System variables 0 reviewers rated this feature Use built-in variables like timestamps or user IDs to simplify Zap setup and reduce manual input. (Released in May 2025) Undo in Zaps 0 reviewers rated this feature Reverse recent changes made during Zap creation, helping to recover from setup errors quickly. (Released in February 2025) All key features (67) Define levels of authorization for access to specific files or systems 47.98% of 173 reviewers that rated this feature as important or highly important Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. 0% of 0 reviewers... Integrate with a third-party accounting system 56.25% of 16 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities 53.33% of 45 reviewers that rated this feature as important or highly important Track task usage, identify bottlenecks, and optimize workflows with visual reports and performance metrics. 0 reviewers rated this feature Unused tasks roll over annually instead of monthly, giving teams more flexibility in managing automation volume. 0 reviewers rated this feature Application programming interface that allows for integration with other systems/databases 70.70% of 215 reviewers that rated this feature as important or highly important Track, manage and store the applications of potential future members, customers or candidates 100.00% of 2 reviewers that rated this feature as important or highly important Zapier offers extensive automation for business processes, letting you automate repetitive tasks, data transfers, and communications across apps. Users think this saves significant time, reduces manual errors, and allows teams to focus on higher-value work. 63.68% of 413 reviewers that rated this feature as important or highly important Automate repetitive tasks like customer relationship management (CRM) system updates, lead routing, and notifications. These workflows help boost efficiency and reduce manual errors, though advanced flows may take time to learn. 396 reviewers rated this feature Provides a channel for team members to share media files, communicate, and work together 34.21% of 152 reviewers that rated this feature as important or highly important Track and manage adherence to policies for any service, product, process, or supplier 40.74% of 27 reviewers that rated this feature as important or highly important Configure existing workflows to meet your organization's needs 62.43% of 181 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system 41.67% of 24 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics 46.85% of 222 reviewers that rated this feature as important or highly important Import and export data to and from software applications 63.86% of 202 reviewers that rated this feature as important or highly important Combining data from different sources and providing a unified view 0% of 0 reviewers... Ability to handle large datasets 100.00% of 1 reviewers that rated this feature as important or highly important Protect sensitive data for digital privacy 0.00% of 1 reviewers that rated this feature as important or highly important Supports common databases such as MySQL and Oracle 28.57% of 14 reviewers that rated this feature as important or highly important Manage the processes involved when making the application ready for use 100.00% of 9 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components 84.21% of 76 reviewers that rated this feature as important or highly important Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products 0% of 0 reviewers... Manage, store and organize emails within the system or via third-party apps 80.56% of 36 reviewers that rated this feature as important or highly important Integrate with existing ERP systems 0% of 0 reviewers... Process of extracting, transforming, and loading data 34.51% of 142 reviewers that rated this feature as important or highly important Admins can assign access levels to folders, helping teams organize and protect sensitive workflows while maintaining collaboration ease. 0 reviewers rated this feature Build applications without the use of code 75.00% of 8 reviewers that rated this feature as important or highly important Automate repetitive tasks such as filling out information or creating certain types of forms 65.22% of 23 reviewers that rated this feature as important or highly important Add manual approval steps to automated workflows, allowing users to intervene before actions are executed. (Released in August 2025) 0 reviewers rated this feature Identify which applications need to exchange data and enable these data connections 44.44% of 9 reviewers that rated this feature as important or highly important With this capability, you can easily manage, monitor, and customize multiple app connections through a user-friendly dashboard. Reviewers appreciate the clear organization, seamless setup, and helpful notifications for integration issues, making it simple to maintain and adjust workflows. 64.54% of 471 reviewers that rated this feature as important or highly important Connect thousands of apps, including Slack, Google Forms, and Mailchimp, into automated workflows. You’ll find a clear dashboard, helpful error notifications, and customization options for managing multiple accounts and sharing integrations. 456 reviewers rated this feature Observe and track the demand, usage, progress or quality of a system, product, or user 50.00% of 4 reviewers that rated this feature as important or highly important Allows users to manage data from a number of sources 57.77% of 341 reviewers that rated this feature as important or highly important Drag and drop/visual interfaces that allow non-tech users to build without writing code 58.49% of 212 reviewers that rated this feature as important or highly important Build automations using a drag-and-drop interface—no coding required. This saves time and reduces reliance on developers. That said, complex workflows may hit customization limits. 201 reviewers rated this feature Manage employee salary processes, data, taxes, and records administration efficiently 0% of 0 reviewers... Accept and process customer payments for products or services using hardware and software 0% of 0 reviewers... Reusable integration workflow templates 88.89% of 9 reviewers that rated this feature as important or highly important Visually identify, define, and map all details and relationships surrounding business process models and elements 49.30% of 71 reviewers that rated this feature as important or highly important Plan and coordinate all the resources, costs and time needed to execute assignments 0% of 0 reviewers... Integrates with QuickBooks 0.00% of 1 reviewers that rated this feature as important or highly important Notifications that are delivered to users as soon as an event occurs 51.37% of 146 reviewers that rated this feature as important or highly important Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work 75.27% of 93 reviewers that rated this feature as important or highly important Managing activities & processes related to planning, coordination, implementation, control, and evaluation of sales performance. 0% of 0 reviewers... Integrate with identity providers to streamline and secure user authentication across the organization. 0 reviewers rated this feature Control the order in which conditional paths execute within a Zap, improving logic and outcome accuracy. (Released in June 2025) 0 reviewers rated this feature Allow users to access multiple services after entering their login credentials once 44.00% of 25 reviewers that rated this feature as important or highly important Send messages via SMS 0.00% of 1 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. 0% of 0 reviewers... Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access 39.39% of 33 reviewers that rated this feature as important or highly important Use built-in variables like timestamps or user IDs to simplify Zap setup and reduce manual input. (Released in May 2025) 0 reviewers rated this feature Zapier allows you to automate and streamline task management by connecting various tools, sending notifications, and reducing manual work. Reviewers appreciate the time saved, improved efficiency, and seamless integration with apps like Monday.com, Gmail, and Slack. 56.91% of 369 reviewers that rated this feature as important or highly important Sample files or documents that could be customized as needed or used as is 0% of 0 reviewers... Zapier gives you access to thousands of third-party app connections, letting you automate workflows across platforms like Mailchimp, Salesforce, Google Calendar, Slack, Hubspot, and more. Reviewers appreciate the vast integration options and the ease of connecting tools without coding. 70.95% of 482 reviewers that rated this feature as important or highly important Zapier supports a vast library of third-party tools, enabling automation across platforms that don’t natively connect. Your team can centralize processes and benefit from frequent integration updates, though some setups may need technical tweaks. 451 reviewers rated this feature Reverse recent changes made during Zap creation, helping to recover from setup errors quickly. (Released in February 2025) 0 reviewers rated this feature Track and interpret metrics on the usage of company resources 50.00% of 2 reviewers that rated this feature as important or highly important Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks 45.71% of 35 reviewers that rated this feature as important or highly important Use visual elements such as pre-built blocks and/or shapes to assemble a model or design 100.00% of 11 reviewers that rated this feature as important or highly important Allows the integration of data between different web services 100.00% of 3 reviewers that rated this feature as important or highly important Seamlessly integrates with 3rd party websites 0% of 0 reviewers... It helps you design and automate complex workflows with customizable triggers and actions, even across multiple apps. Some reviewers find the setup intuitive and flexible, though a few mention that configuring multi-step workflows can be initially confusing. 61.61% of 336 reviewers that rated this feature as important or highly important Create tailored automations with multi-step triggers and actions. Templates and a visual editor simplify setup, but configuring complex workflows may feel confusing at first. 319 reviewers rated this feature Create, design and manage workflows for repetitive tasks 66.46% of 319 reviewers that rated this feature as important or highly important Oversee automations from a centralized dashboard. This improves collaboration and error tracking, though managing a large volume of workflows can be challenging. 303 reviewers rated this feature Get Advice We can help you find the software with the features you need. Marcela Gava Senior Content Analyst Zapier’s top-rated features work together to help teams automate processes across apps with minimal coding, giving them control over repetitive tasks and freeing up time to focus on higher-value work. The payoff is speed, flexibility, and fewer manual errors. Features 4.6 (2,978) 4.6 Based on 2,978 reviews ## Pricing Value for money 4.3 (2317) Zapier’s entry-level Pro plan starts at $19.99 per month, billed annually. This neatly falls within the average budget range of $20–$40 per user, per month for project management tech among SMB buyers. Pricing scales based on task volume and team size, with the Team plan starting at $69 per month, billed annually. Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/130182/Zapier/pricing/) Professional $29.99 Usage Based,Per Month It includes: - Multi-Step Zaps - Unlimited Premium Apps - Webhooks - Email support Team $103.50 Usage Based,Per Month It includes: - Unlimited Users - Shared workspaces - Shared app connections - Premier Support - SSO add-on Value for money 4.3 (2,317) 4.3 Based on 2,317 reviews ## Integrations It connects with a range of business tools across communication, scheduling, content management, and marketing. These integrations include a mix of native and third-party links, enabling users to automate workflows across their existing tech stack. Popular integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Google Drive](https://www.capterra.com/p/161425/Drive/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Marcela Gava Senior Content Analyst Zapier helps your operations team sync calendars, automate email campaigns, and manage shared documents by linking with tools for scheduling, marketing, and file storage. These links reduce manual entry and improve coordination across platforms. Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (1978) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (1,978) 4.3 Based on 1,978 reviews ## User reviews Overall rating 4.7 Based on 3,043 reviews Filter by rating 5(2189) 4(729) 3(97) 2(15) 1(13) Mentioned topic Sorted by most recent AL Alexa L. Founder Entertainment ### "The Zap has Fizzled" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 March 30, 2026 Overall, I’m no longer enamoured with it. I often pop in to find a zap I need only to find it’s not there. Three years on, it’s still missing so many services. I only use it for one thing now, and that’s occasionally. Pros I love the way I can make software work with each other when it doesn’t integrate directly. It saves so much time and energy. Cons I dislike the heavy reliance on AI for the user experience. And it’s still missing many of the services I use regularly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CB Camille B. Directrice des Opérations Hospital & Health Care ### "Zapier pour des tâches automatisées " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 25, 2026 J'utilise Zapier depuis plus de 2 ans aujourd'hui et j'ai toujours des zaps qui tournent. Les automatisations cassent parfois, mais je reçois instantanément une notification pour tout régler. Pros J'aime le concept d'automatiser certaines tâches : envoi automatique de mails, de factures et entrer de donnée sur CRM . J'ai du mal à créer les automatisations moi-même (les zaps), alors j'utilise des templates. Cons Utiliser Zapier est souvent très chronophage. J'ai plusieurs adresses mail Google et pouvoir lier différents comptes à Zapier pour les utiliser différemment, c'est compliqué. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KS Keith S. Co-Founder and Chief Executive Officer Computer Software ### "I am glad this works go good" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 23, 2026 Prior to finding this software my sales tools were not communicating with each other and I had to do everything by hand. It brings my toggl timekeeping info into my cms so I don’t have to keep track of all these different dates. This is better than that other application I spent 5 hours on before I got frustrated and left it for this. Pros I’m happy the support team people are pretty good about answering emails quickly as I thought I would be stuck here till tomorrow. They have many drop down options for most things so they’re easy to use no matter how much of a non-computer person you are. I am shocked I did not have to write one line of code to get the google contacts synced. They list alot of applications. Cons I feel it’s way to expensive unless you’re using it for every possible thing in your life. Sometimes the french translation will not make any sense and it will be difficult to figure out where the correct button is to press. I am totally annoyed. I also hate it that some of the features such as the time delay feature do not automatically come with the software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MO Magdalena O. Manager Health, Wellness and Fitness ### "Dinosaur still standing!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 March 19, 2026 good expierience, but i have gone towards ai nowadays, as it's easier to control and allow ai to repair broken links easier Pros ease of use, reliability and great design. also wide availability of tools and simplicity of integration Cons price tag, it is a nifty little thing, but it costs too much, AI is taking over slowly, but surely.. also it breaks every know and then Switched from [Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/) [Make](https://www.capterra.com/p/154278/Integromat/) Zapier is better, simpler and more reliable Alternatives considered [Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/) Reasons for choosing Zapier cheaper, same thing, nothing to really ask for Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. John C. Founder Marketing and Advertising ### "Ran my business for years, now replaced by better APIs and AI" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 March 13, 2026 Zapier enabled me for years to run a business with a lean team. However, the unspoken key is simply working with better softwares that have great APIs, as more native or AI-assisted connecting is happening everyday Pros Extremely large, nearly comprehensive connections to software, with an easy non-technical setup, and helpful AI assistance. Cons Unreliability veiled through ease-of-use, and byzantine permissions settings that make it difficult to complete integrations sometimes when paired with 2auth related issues Switched from [IFTTT](https://www.capterra.com/p/186695/IFTTT/) zapier had more integrations, it was more comprehensive Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Michael S. Marketing Manager Electrical/Electronic Manufacturing ### "Great automation tool for productivity" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 10, 2026 My overall experience with Zapier has been excellent. It helps connect multiple apps and automate repetitive tasks without coding. It is a great tool for businesses and individuals who want to increase productivity and manage workflows more efficiently. Pros Zapier makes it easy to automate tasks between different apps. The interface is simple and it supports many integrations, which helps save a lot of time and improves workflow. Cons Some advanced features require a paid plan, and beginners may need a little time to understand how complex automations work. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FH Faith H. Sales Opps Construction ### "Zapier helps connect your team" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 February 27, 2026 Zapier software has enabled me to give better support to my sales team by helping me link mutiple softwares and ensure consistent and correct information is avalible for all members of our staff. Pros I think Zapier is a awesome tool to make work flows easier and helps ensure accurate data managment by tracking multiple softwares. Cons I dont have any major complaints about Zapier - I do struggle creating multi step zaps at times but that could be my inexperince in IT Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Andrea N. Founder and CEO at PhraseExpander Information Technology and Services ### "The Ultimate Command Center for Modern AI Workflows" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 10, 2026 Pros Zapier’s new AI Copilot is a revelation; I can build complex, multi-step Zaps just by describing them in plain English. Cons While the AI builder is helpful, it occasionally hallucinates logic in complex paths, requiring tedious manual debugging that can be quite frustrating for non-technical users. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketer Marketing and Advertising ### "Seemless integration and easy to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 10, 2026 Overall, great experience and easy to learn user interface. It integrates seemlessly for our intraweb system Pros Easy to integrate with current platform, easy to include in reporting, minimal bugs and issues, allows for easy project management Cons Little customization, of forms and tracking, but that didn't affect my personal goals with the platform to much. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PG Patricia G. Customer Service Lead Hospitality ### "Connecting our disjointed hotel systems." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 January 15, 2026 In hospitality we use too many separate apps. This tool acts as the bridge that keeps our data management consistent. It saves us hours of busy work, though the price for higher tier plans feels steep for a small business. Pros Moving guest data from one system to another is my favorite feature. It allows me to move guest data between our booking engine and PMS automatically without any manual copying. Cons The cost can increase if you are going to do complex, multi-step automation. Debugging specific errors when a connection fails is often confusing for people with little or no experience with network technologies. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/130182/Zapier/reviews/) ## FAQs A Zap is an automated workflow that connects two or more apps. It starts with a trigger (e.g., a new email) and follows with one or more actions (e.g., add contact to CRM). Once activated, the Zap runs automatically when the trigger event occurs. Yes. Zapier offers a free plan with access to basic features like two-step Zaps, Tables, and Interfaces. Paid plans unlock multi-step Zaps, premium apps, and advanced automation tools. No. Zapier is designed for non-technical users. You can build workflows using its visual editor. Advanced users can use Webhooks or the Code app to write Python or JavaScript, but these are optional. Each Zap can include one trigger and up to 100 action steps. Multi-step Zaps are only available on paid plans. These allow users to build more complex workflows with conditional logic and filters. Premium apps are integrations with different tools to automate workflows. They are only available to users on paid plans, offering unlimited access to premium integrations. Yes. While Zapier is widely used for business automation, it can also help with personal tasks like organizing grocery lists, managing calendars, or automating smart home devices. No. Zapier does not provide phone or screen-sharing support. Users can access help via email, live chat (on select plans), or through the Help Center and community forums. ### Have more questions? Connect with one of our advisors for a free consultation and save time in your software search. ## Sources - **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/). - **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). - This product information came from Zapier’s own online content in August 2025, including the product's website and its social media channels. ## Related reading ### [4 Key Workflow Management Software Features and Top Products That Offer Them](https://www.capterra.com/resources/key-workflow-management-features/) Published August 8, 2024 by [Ashish Upadhyay](https://www.capterra.com/resources/author/aupadhyay/) and [Parul Sharma](https://www.capterra.com/resources/author/parul-sharma/) ### [Types of Project Management Software, and How To Pick What Works for You](https://www.capterra.com/resources/types-of-project-management-software/) Published January 13, 2026 by ### [6 Top-Rated AI-Enabled Tools for Workflow Management](https://www.capterra.com/resources/top-ai-workflow-tools/) Published January 16, 2026 by ### [5 Top-Rated IT Workflow Management Software](https://www.capterra.com/resources/top-it-workflow-management-software/) Published December 18, 2023 by [Barkha Bali](https://www.capterra.com/resources/author/bbali/) ### [5 Top-Rated Workflow Management Software for Small Businesses](https://www.capterra.com/resources/workflow-management-software-for-small-business/) Published September 6, 2023 by [Saumya Srivastava](https://www.capterra.com/resources/author/ssrivastava/) Popular comparisons [viaSocket vs Zapier](https://www.capterra.com/compare/130182-10020406/Zapier-vs-viaSocket)[Jira vs Zapier](https://www.capterra.com/compare/19319-130182/JIRA-vs-Zapier)[monday.com vs Zapier](https://www.capterra.com/compare/130182-147657/Zapier-vs-monday-com)[Asana vs Zapier](https://www.capterra.com/compare/130182-184581/Zapier-vs-Asana-PM)[Trello vs Zapier](https://www.capterra.com/compare/130182-211559/Zapier-vs-Trello)[TaxDome vs Zapier](https://www.capterra.com/compare/130182-186749/Zapier-vs-TaxDome)[Wrike vs Zapier](https://www.capterra.com/compare/76113-130182/Wrike-vs-Zapier)[ClickUp vs Zapier](https://www.capterra.com/compare/130182-158833/Zapier-vs-ClickUp)[Connecteam vs Zapier](https://www.capterra.com/compare/130182-153140/Zapier-vs-Connecteam)[Lucidchart vs Zapier](https://www.capterra.com/compare/130182-146136/Zapier-vs-Lucidchart) [Visio vs Zapier](https://www.capterra.com/compare/130182-201133/Zapier-vs-Visio)[Smartsheet vs Zapier](https://www.capterra.com/compare/79104-130182/Smartsheet-vs-Zapier)[Salesforce Platform vs Zapier](https://www.capterra.com/compare/130182-268338/Zapier-vs-App-Cloud)[Notion vs Zapier](https://www.capterra.com/compare/130182-186596/Zapier-vs-Notion)[Clovine vs Zapier](https://www.capterra.com/compare/130182-267448/Zapier-vs-Clovine)[CMW Platform vs Zapier](https://www.capterra.com/compare/120988-130182/CMW-Tracker-vs-Zapier)[Miro vs Zapier](https://www.capterra.com/compare/128955-130182/Miro-vs-Zapier)[Teamwork.com vs Zapier](https://www.capterra.com/compare/120390-130182/Teamwork-Projects-vs-Zapier)[MaintainX vs Zapier](https://www.capterra.com/compare/130182-179296/Zapier-vs-GetMaintainx)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. 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