# WooCommerce Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is WooCommerce the right eCommerce solution for you? Explore 1046 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/225601/WooCommerce/reviews --- WooCommerce 4.5 (1046) [View alternatives](https://www.capterra.com/p/225601/WooCommerce/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of WooCommerce Ease of use 4.3 Customer Service 4.0 ## Pros and Cons in Reviews Scott C Director of Ecommerce and MarketingBuilding Materials, 11 - 50 employeesUsed the software for: More than 2 years. “We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and shipping rules to product logic and customer flows.“ January 26, 2026 Francesco P CEOArts and Crafts, 2 - 10 employeesUsed the software for: 1-2 years. “A simple thing like removing some fields from the checkout can be a painful process even with plugins“ February 4, 2026 Aisling O Web DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “I've used WooCommerce along with a visual builder for WordPress to create a simple ecommerce website that does exactly what I need it to.“ March 6, 2026 AP Angela P DirectorMental Health Care, 11 - 50 employeesUsed the software for: More than 2 years. “It works to support our storefront on the website, but it is a bit tedious and has so many settings that you can really get bogged down in checking them all.“ October 20, 2025 Patrick S Managing PartnerConsumer Goods, 2 - 10 employeesUsed the software for: More than 2 years. “The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly.“ April 3, 2026 FC Fergus C Marketing ExecutiveBuilding Materials, 11 - 50 employeesUsed the software for: More than 2 years. “Frequent plugin compatibility errors occur with no changes, analytic bugs, some methods of creating custom products can be longwinded.“ July 18, 2025 FO Feraud O OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “This allows them to get into the online shopping space without the recurring monthly fees by using shopify or other online merchant platforms.“ July 17, 2025 AL Alexandra L Customer success managerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “You need to understand how to set it up correctly as there is room to a lot of confusion, specially when it comes to shipping, product variables, payment methods.“ August 30, 2025 ## Showing most helpful reviews Showing 1-25 of 1046 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Austin M. CTO Marketing and Advertising Used the software for: 2+ years ### "The best (and only) truly free ecommerce plugin" June 30, 2026 5.0 Whether you have a web development background or not, WooCommerce can be a great place to start selling if you have an existing WordPress website. Pros It's overall the best bang for the buck ecommerce Software available. It allows more technical users to be able to customize it using code, as well as less technical users to add on features through the WordPress plugin repository. Cons Websites with a lot of products can experience site speed issues, however, this sometimes can be dependent on the hosting environment. Integration with 3rd party shipping platforms can sometimes be difficult. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing WooCommerce Ongoing cost was a factor for our client we selected it for Review Source Keith T. Managing Partner Retail Used the software for: 2+ years ### "WOO WHO WOo" March 18, 2026 5.0 We might have preferred a nicer look to the product listing but this works. We have never had a glitch and enjoy the simplicity of the program Pros They do a great job of keeping the software updated and installed properly. Fee structure is in line with other software and often less in that there is no per transaction fee. Setup was easy, making new products or variants is also really easy. Cons Freight setup is complicated but this isn’t really a problem of WOO, freight is complicated. We use a third party for freight pricing. The store adds the freight but we don’t actually use WOO for freight. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) Pricing was the basis but once we changed we discovered ease of use was significantly better Review Source RR Rhonda R. Teacher E-Learning Used the software for: Less than 6 months ### "Ehh, looking for better" June 23, 2026 3.0 Ehhhh… it’s not special. It’s fairly simple to use, and there are plenty of upgrades that make it more usable - and costly. Pros It’s a basic plugin that allows simple commerce via transactions in limited platforms, doing what it claims to do. Cons Limited options for connecting platforms for payment methods, and missing some that are important for many clients. Switched from [Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/) We really hate square for its cost and their business model. Review Source Patrick S. Managing Partner Consumer Goods Used the software for: 2+ years ### "Plug and Play and Get Paid" April 3, 2026 5.0 I am please with being able to have an ecommerce store that works so I can concentrate on marketing and new product development. Pros Not only is it free to set up, but the fact that I was able to easlity create an ecommerce site to sell my products in literally in hours was great. The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly. Adding products and chaging pricing - also easy to use. Cons Seems I am always updating the plug-in, and I worry about security. (Although it hasn't been an issue). If I was not super savvy on web design/Wordpress, I might have found it difficult to set up. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) Shopify is impossible to use, and is not user friendly. Review Source Scott C. Director of Ecommerce and Marketing Building Materials Used the software for: 2+ years ### "A Highly Customizable Ecommerce Solution for WordPress" January 26, 2026 5.0 Overall, WooCommerce has been an excellent ecommerce platform for our business. We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and shipping rules to product logic and customer flows. We primarily use WooCommerce-developed extensions when possible, but we’ve also had strong results with reputable third-party plugins. If you want a flexible platform that can scale with your needs, WooCommerce has been a great fit. Pros We love how easy WooCommerce is to set up and manage, while still offering a high level of flexibility and customization. It integrates well with WordPress, and the plugin ecosystem is huge and there’s a solution for almost every use case. We’ve been able to tailor several WooCommerce plugins to match our exact business needs, and overall the platform has been very reliable. WooCommerce support has also been great whenever we’ve needed help. Cons The biggest downside is plugin management, especially when you run a larger store with a lot of extensions. Keeping track of plugin subscriptions, renewals, and which account they’re tied to can get confusing over time. We’ve occasionally had to reach out to support to merge or clean up subscriptions, but support has always been responsive and helpful. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) We switched from Shopify because we needed more flexibility to support complex product configurations and workflows. At the time, Shopify couldn’t accommodate several of our requirements without heavy workarounds, and it became a bottleneck as we scaled. WooCommerce gave us the customization and control we needed. Review Source AA Athena A. Administrative Assistant to Technology and Technical Affairs Information Technology and Services Used the software for: 2+ years ### "Great free plugin and easy to use once set up." February 2, 2026 5.0 I enjoy working with it. While it takes a bit to learn, at times it's absolutely worth the time to learn once you have the hang of it. Pros WooCommerce made it easy to set up our online store, update products, offer different versions of products, and accept different payment types. Any issues we encountered have always been swiftly corrected. The core plugin is free, so the value is in it from the start. Cons Learning to set up products isn't entirely user-friendly, and takes a bit of effort to understand all the different components to it. Switched from [Alfresco Digital Business Platform](https://www.capterra.com/p/52548/Alfresco-One/) We were rebuilding our website and online presence from the ground up, and WooCommerce was the better option for the direction we were going. Review Source Francesco P. CEO Arts and Crafts Used the software for: 1-2 years ### "If you are just starting out or need Wordpress, woo commerce is your main option, otherwise if you can move to something better" February 4, 2026 3.0 I needed to use woo commerce but it's an old platform that even if has been made "modern looking" it is still too clunky. Pros It is free, easy to setup (at least at the beginning) and you can start getting payment right away with a plethora of payment gateways Cons It is very hard to customize or adapt to your own business model. A simple thing like removing some fields from the checkout can be a painful process even with plugins Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) Shopify's recurring costs that at the start where a little bit too much for us Review Source Ilysse R. Project Manager Marketing and Advertising Used the software for: 2+ years ### "Great For ECommerce" January 12, 2026 5.0 WooCommerce is our go-to platform for ecommerce. It's compatible with a ton of plugins and there are always addons that we incorporate. Pros WooCommerce is an easy to use platform for ecommerce. It has a lot of plugin options and is user friendly. Cons While it's easy to use for a website agency, it's not as easy for clients who want to manage their own websites. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing WooCommerce Shopify has limited templates and most features are extra charges Review Source Ricardo C. Owner Information Technology and Services Used the software for: 6-12 months ### "Great for ecommerce" February 3, 2026 5.0 Pros I am a word press user and it is nice to have woo commerce available to use for listing my products for sell on my website. It integrates really well with the major payment processors. The fees are typical for any processor. 2.9%+.30 cents per transaction. Cons WooCommerce is able to be a little complexed to figure out and understand, but it is loaded with tons of features that makes it worth it. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing WooCommerce I choose WooCommerce because it doesn't have a monthly fee like shopify Review Source WT Wasif T. Founder Marketing and Advertising Used the software for: 2+ years ### "Customization makes perfect. But templates are also great." June 16, 2026 4.0 Pros Very decent starting off point and the customizability is the best in class. Payment systems from around the world can be integrated. Cons Using templates as is and customizing heavily is sound, but anything in the middle -- not so much. So you have to decide if you want to customize at all because customization breaks templates and needs a lot of attention to fix. Review Source Gabriel I. Founder E-Learning Used the software for: 6-12 months ### "Powerful but not for the faint of heart" April 7, 2025 4.0 Once you get past the learning curve, it's rock solid. I've used it for selling services online and it works like a charm. Pros The fact that it's free to start out with. The flexibility is great, and SO MANY PLUGINS are wonderful. I love that it's universal and that I can integrate it with so many other services. Cons The UX/UI is SO overwhelming when starting out. It takes quite a while to get the hang of it. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing WooCommerce It's free to start and more powerful with more features. Review Source DS Davinder S. Manager Design Used the software for: 2+ years ### "The best ecommerce tool - overall" February 3, 2025 5.0 A good experience using WooCommerce since the 2011s Pros Easy to use and flexible to create almost any feature. Cons Sometimes updates cause major issues which don't get flagged up until someone notices. Luckily, the development team are quick to react. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing WooCommerce Ease of deployment and previous experience of the software. Review Source CP Christopher P. Founder Internet Used the software for: 2+ years ### "WooCommerce - Meh…" December 23, 2024 3.0 Frustration, angst which led to wondering - why isn’t there a competitor solution for my Wordpress sites? Pros It works with Wordpress. But requires additional plugins to allow functionality that one would think was built in already Cons Because it’s a server side software solution, it can be a dog to use. Switched from [MarketingBlocks](https://www.capterra.com/p/276473/MarketingBlocks/) Customer was switching from a squarespace solution Review Source Sola M. CMO Marketing and Advertising Used the software for: 2+ years ### "Great Ecommerce Tool" August 5, 2024 5.0 I love WooCommerce. I use it to build my Ecommerce website and those of my clients. Processing sales, marketing using coupons and it’s integration to many email marketing software makes it even amazing. Pros I love how seemless it is to use WooCommerce with WordPress. It’s easier to use it to collect payment and easy to use. Cons The only cons I have is that you need to buy some more tools if you need to use some advance features but most of those features are just addons. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing WooCommerce I choose Woocommerce because of flexibility and price Review Source Harry S. Digital Marketing Administrator Arts and Crafts Used the software for: 2+ years ### "Good product but more free features needed" January 18, 2024 3.0 It's done the job but hopefully a better competitor arrives on the scene which will include more features for a fraction of the price (price includes for features not included for free). Pros The integration with Wordpress which is what we use for CMS. It's quite simple once setup, and allows a smooth customer journey from entering the store to purchasing. Cons The issues from updates; always have to backup (good procedure anyway) as well as the security bloatware required in order to setup/use WooCommerce. Switched from [Big Cartel](https://www.capterra.com/p/230161/Big-Cartel/) Fees and monthly premium, it was more profitable to host a store. Also more control of the process. Review Source IP Imanol P. CTO Entertainment Used the software for: 2+ years ### "Cheap, reliable but quite slow. " July 8, 2025 5.0 More than 50 ecommerces created with this platform about different topics. It's a very reliable platform and easy to maintain Pros Very easy to create plugins and customize themes. And the price of this platform is the most competitive. Cons It's easy to break the platform and when you install multiples plugins, sometimes them slow a lot the system. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) Because the fees and the payment methods. Review Source VR Verified Reviewer Senior Web Developer Defense & Space Used the software for: 2+ years ### "Woocommerce gives you seamless integration with Wordpress and an excellent ecom experience" April 22, 2025 5.0 Overall Woocommerce is a very robust versatile ecommerce addon to Wordpress that can transform your site while giving you full control over the ecom experience. If you want to host and do your own sales without 3rd party shop sites then this is the way to go. Pros If you are on the Wordpress platform then Woocommerce is the best, most polished ecommerce addon you can use for your website. Woocommerce works well within Wordpress integrating seamlessly and has great ongoing development and community support. Cons Depending on which payment merchants you may use you may occasionally get glitches and issues with Order statuses. This isn't anything major but does introduce more manual adjustments required. Review Source Vincenzo Bernardino R. Freelance Marketing and Advertising Used the software for: 2+ years ### "A solution that works for multiple scenarios" February 4, 2025 5.0 I've used WooCommerce on most eCommerces I've worked with, recently on a client website we also got in contact in the support team that was amazing. They helped us with optimizing the website, chosing the right plugins and extensions, chosing the right hosting plan... Pros It's flexible and fits multiple needs and top customer care Cons It can get overwhelming due to the vast amount of extensions so without expertise or support it can be difficult to deploy in non-standard scenarios Review Source VR Verified Reviewer Web Designer Marketing and Advertising Used the software for: 6-12 months ### "Create exactly the kind of ecommerce experience you want for your customers" March 6, 2026 4.0 I've used WooCommerce along with a visual builder for WordPress to create a simple ecommerce website that does exactly what I need it to. Pros WooCommerce is very versatile and will integrate with so many different software. You have a lot of control over the type of ecommerce experience you create. Cons It's not the easiest to setup well if you're new to it. You also need to set it up properly to avoid security concerns. Review Source AB Anwar B. Senior Tech Specialist Marketing and Advertising Used the software for: 1-2 years ### "WooCommerce Review" December 3, 2024 5.0 Great overall experience using Woocommerce, the choice of integration plugin is impressive and the SEO features were easy to implement. there are various ways to set up tracking and Shopping feed for our products etc Pros Very easy setup and management, very customiseable and has a lot of integration features and plugins. we love the full control of the data Cons the only con i can think of was the support available Review Source OH Olivia H. Owner Publishing Used the software for: 2+ years ### "A good option for those looking to sell direct from their site" April 23, 2025 4.0 The system works great for selling directly to customers. Pros It is a good platform for those selling a lot of product that need to keep track of inventory. Cons It was a little more complex than what I needed. It required a lot of detailed set up that was more than I wanted to deal with Review Source eV erfan V. civil engineering Building Materials Used the software for: I used a free trial ### "the user friendly ecommerce tool" June 25, 2025 5.0 totally it was easy to use. you can have any thing that you need and you can find items easily. yes . Pros i like the style of that . the graphical items and icons and all of the things that you can see is nice Cons algorithm of ecommerce . you need to see all of the things that you need after one search. but it didnt work well Review Source GP Giulio P. Founder and Dev Team Leader Internet Used the software for: 2+ years ### "A good platform but I would pick a cloud solution." October 10, 2024 4.0 I've been managing a WooCommerce store for a major outdoors venue in Italy handling subscriptions and event bookings for the last 5 years. During the load-heavy season a one-server LEMP stack is not enough and I highly recommend to switch to a separate database server. For smaller projects and on a tight budget I would recommend WooCommerce. Pros Very good for starters. On a more advanced level it offers you great flexibility and customization options but you need development skills. Cons If you do not perform proper server optimization it could be very heavy to handle. Review Source MAA Muhammad Aamir A. Computer Computer & Network Security Used the software for: I used a free trial ### "Woocommerce review" February 22, 2025 4.0 WooCommerce has been a game-changer for my online store, offering unparalleled ease of use and customization options. Pros Easy to use,Customization options, flexibility in payment options and shipping and large community plus support recourses. So great 😃 Cons Official support may require a paid subscription and extensive purchase. Review Source AM Advaldo M. Director Automotive Used the software for: 2+ years ### "WooCommerce" July 31, 2024 5.0 WooCommerce is the perfect tool for every online shop. It is easy to setup and add your products and easy to manage the orders. Pros WooCommerce is the best plugin for everybody who needs an online shop. One of the biggest advantages using WooCommerce is that it uses WordPress platform which is very versatile and customizable. It is compatible with all WordPress plugins that can help you with website speed and search engine optimization. It allows you to easily import and manage the products, check inventory and stocks. Cons There are no cons from my point of view. 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