---
title: "WooCommerce Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is WooCommerce the right Headless eCommerce solution for you? Explore 1054 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/225601/WooCommerce/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-29"
---

WooCommerce

4.5 (1054)

[View alternatives](https://www.capterra.com/p/225601/WooCommerce/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 29th, 2026

# Reviews of WooCommerce

Ease of use

4.3

Customer Service

4.0

## Pros and Cons in Reviews

Scott C

Director of Ecommerce and MarketingBuilding Materials, 11 - 50 employeesUsed the software for: More than 2 years.

“We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and shipping rules to product logic and customer flows.“

January 26, 2026

JS

Joseph S

ProprietorConsumer Goods, 2 - 10 employeesUsed the software for: 6-12 months.

“Also, you have to buy your own hosting and handle security, which is a giant headache if you don't know tech stuff.“

July 14, 2026

Aisling O

Web DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“I've used WooCommerce along with a visual builder for WordPress to create a simple ecommerce website that does exactly what I need it to.“

March 6, 2026

AP

Angela P

DirectorMental Health Care, 11 - 50 employeesUsed the software for: More than 2 years.

“It works to support our storefront on the website, but it is a bit tedious and has so many settings that you can really get bogged down in checking them all.“

October 20, 2025

AR

Anthony R

Web DeveloperDesign, Self-employedUsed the software for: More than 2 years.

“The only ecommerce platform I use anymore coupled with the Konio WordPress theme, especially when building stores that need custom functionality.“

December 17, 2025

JA

Jess A

DesignerDesign, Self-employedUsed the software for: 6-12 months.

“it took a while to get around the shipping details. and then, Its a bit difficult to input the tax percentage of the various States in the system“

December 4, 2025

Patrick S

Managing PartnerConsumer Goods, 2 - 10 employeesUsed the software for: More than 2 years.

“The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly.“

April 3, 2026

VV

Vikas V

Software ConsultantComputer & Network Security, Self-employedUsed the software for: More than 2 years.

“Woocommerce has the biggest market share in the world. Despite that, it lacks a basic native feature of inventory logging. While there are plugins available but this should have been shipped by Woocommerce team themselves.“

February 8, 2025

## Showing most helpful reviews

Showing 1-25 of 1054 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Micah L.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Bolt-On Ecommerce Tool for Wordpress"

September 11, 2026

4.0

It is a great tool to bolt onto the greatest CMS on earth, wordpress, but it lacks more advanced ecommerce features

Pros

I love how it is the go-to system for the greatest CMS on earth - Wordpress. It makes launching a website and selling ecommerce in the same instance easier

Cons

I don't like how it does not have as many features as competing alternative ecommerce tools, I think it has a little way to go to get as many integrations and ease of use

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

In certain small stores that have an advanced website on Wordpress CMS it makes more sense to keep ecommerce there instead of moving to Shopify

Review Source

DC

Dean C.  
OPS  
Consumer Services  
Used the software for: 2+ years

### "WooCommerce Usage Review"

August 28, 2026

4.0

Pros

We use WooCommerce for our site and payment processing. It is easy to use and we were able to to customize our front and backend of our site with ease.

Cons

It took a min to go through and understand all the features that they offer. Some of the features you have to upgrade to use them.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

It was switched due to our company's decision.

Review Source

Francesco P.  
CEO  
Arts and Crafts  
Used the software for: 1-2 years

### "If you are just starting out or need Wordpress, woo commerce is your main option, otherwise if you can move to something better"

February 4, 2026

3.0

I needed to use woo commerce but it's an old platform that even if has been made "modern looking" it is still too clunky.

Pros

It is free, easy to setup (at least at the beginning) and you can start getting payment right away with a plethora of payment gateways

Cons

It is very hard to customize or adapt to your own business model. A simple thing like removing some fields from the checkout can be a painful process even with plugins

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Shopify's recurring costs that at the start where a little bit too much for us

Review Source

Austin M.  
CTO  
Marketing and Advertising  
Used the software for: 2+ years

### "The best (and only) truly free ecommerce plugin"

June 30, 2026

5.0

Whether you have a web development background or not, WooCommerce can be a great place to start selling if you have an existing WordPress website.

Pros

It's overall the best bang for the buck ecommerce Software available. It allows more technical users to be able to customize it using code, as well as less technical users to add on features through the WordPress plugin repository.

Cons

Websites with a lot of products can experience site speed issues, however, this sometimes can be dependent on the hosting environment. Integration with 3rd party shipping platforms can sometimes be difficult.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Ongoing cost was a factor for our client we selected it for

Review Source

Susan T.  
Founder CEO  
Consumer Goods  
Used the software for: 2+ years

### "Run your online Wordpress store with WooCommerce"

August 29, 2026

5.0

Overall experience with woo commerce is great. I havent had any issues and now I've also started with woo payments that integrates well with WooCommerce

Pros

I like that I can run my online store with WooCommerce and that Woo has other plugins with their name that are all compatible

Cons

I'd say that it needs a more robust reporting and customer journey data aspect to it to provide more insight into the customer journey.

Review Source

RR

Rhonda R.  
Teacher  
E-Learning  
Used the software for: Less than 6 months

### "Ehh, looking for better"

June 23, 2026

3.0

Ehhhh… it’s not special. It’s fairly simple to use, and there are plenty of upgrades that make it more usable - and costly.

Pros

It’s a basic plugin that allows simple commerce via transactions in limited platforms, doing what it claims to do.

Cons

Limited options for connecting platforms for payment methods, and missing some that are important for many clients.

Switched from

[Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)

We really hate square for its cost and their business model.

Review Source

PD

Phil D.  
Technical Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Solid CMS Ecom Functionality "

September 20, 2026

5.0

Really good for ecommerce buisnesses, scalable to a larger revenue buisness and very customisable unlike some competitors

Pros

Customisation is really high with lots and lots of plugins and additonal features. With the website creation I prefer to use a builder like emlementor with Woo which gives me really consistent pages across the website. Supports a massive amount of payment options with card, 3rd party and split pay options

Cons

There does require some code knowledge for certian features and more advanced customisation but if you are looking to set up and go then it is all there for you

Review Source

SR

Shawn R.  
Graphic Design - Art and Creative Direction  
Marketing and Advertising  
Used the software for: 2+ years

### "A flexible solution for creative shops"

August 26, 2026

5.0

Pros

I've helped several clients build their visual identity on WooCommerce, and what I appreciate most as a designer is the total freedom the platform gives for customizing every visual aspect of the shop

Cons

What requires a bit more effort on my part is the technical maintenance, since WooCommerce needs regular updates to stay fast and secure.

Review Source

NT

Nicole T.  
Event Marketing and Operations  
Marketing and Advertising  
Used the software for: 2+ years

### "A Flexible Solution for My Online Sales"

September 13, 2026

4.0

Pros

Great customization flexibility, practical store management, many available extensions, good integration with my marketing activities, strong control over my products and orders.

Cons

Setup can sometimes be technical, additional extensions can increase costs, maintenance requires time, some features require specific technical knowledge.

Review Source

IG

Isaac G.  
Controller  
Machinery  
Used the software for: 6-12 months

### "Good platform, hosted on a bad platform."

August 24, 2026

4.0

Pros

WooCommerce was one of the only options we had available that would've easily worked with our ERP for a store project we're working on. They seem to be a capable platform.

Cons

We are not a fan of wordpress, so the fact that woocommerce is locked behind it is a little disappointing.

Review Source

FO

Feraud O.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Great tool to build an e-commerce site with Wordpress"

July 17, 2025

4.0

We use it for 75% of our e-commerce clients. This allows them to get into the online shopping space without the recurring monthly fees by using shopify or other online merchant platforms. We use it with all our wordpress e-commerce builds.

Pros

You can cut down on all the most costs by using woocommerce compared to shopify. Great for business now starting off or even if only they have a few products to sell.

Cons

The setup process and integrations / apps are not as easy as Shopify to setup which leads to more development costs upfront.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

The lower costs associated with Woocomerce. With shopify you have to pay monthly fees compare to woocommerce being essentially free.

Review Source

Gabriel I.  
Founder  
E-Learning  
Used the software for: 6-12 months

### "Powerful but not for the faint of heart"

April 7, 2025

4.0

Once you get past the learning curve, it's rock solid. I've used it for selling services online and it works like a charm.

Pros

The fact that it's free to start out with. The flexibility is great, and SO MANY PLUGINS are wonderful. I love that it's universal and that I can integrate it with so many other services.

Cons

The UX/UI is SO overwhelming when starting out. It takes quite a while to get the hang of it.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

It's free to start and more powerful with more features.

Review Source

VV

Vikas V.  
Software Consultant  
Computer & Network Security  
Used the software for: 2+ years

### "Thousands of products (or) just a couple, Woocommerce got your covered"

February 8, 2025

5.0

Woocommerce and I go a long way! I have seen it grown for many years. In comparison to Magento and others, Woocommerce is the best. Some of the other open source products break things after updates and one would have to rush to fix everything but Woocommerce is stable for the most part. Updates rarely break things if you have considered stable plugins and eco system. For a business, at the end of the day, they want their store up and running with lots of orders incoming. Woocommerce delivers that!

Pros

I like the fact that it is open source and how it let's developers customise the product to any extent. With WordPress as a core, actions and filters, it can be customised to any business needs. I've worked with tens of businesses that have massive product catalogue and it never lets me down.

Cons

Woocommerce has the biggest market share in the world. Despite that, it lacks a basic native feature of inventory logging. While there are plugins available but this should have been shipped by Woocommerce team themselves. After all, native feature get support like no others.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Ability to control and customise. While others provide a great service for some use cases, with the limitations, it won't work for all the use cases.

Review Source

DS

Davinder S.  
Manager  
Design  
Used the software for: 2+ years

### "The best ecommerce tool - overall"

February 3, 2025

5.0

A good experience using WooCommerce since the 2011s

Pros

Easy to use and flexible to create almost any feature.

Cons

Sometimes updates cause major issues which don't get flagged up until someone notices. Luckily, the development team are quick to react.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Ease of deployment and previous experience of the software.

Review Source

AC

April C.  
CEO  
E-Learning  
Used the software for: 1-2 years

### "Don't. Just turn around and run away. Very, Very Fast."

January 28, 2025

1.0

I wish I had never been introduced to WooCommerce. I wish I had listened to my mentor and spent the money on a better product rather than be cheap like I was. I lost so many hours of my life using WooCommerce.

Pros

Logging in is pretty simple. Other than that, I absolutely despise WooCommerce

Cons

Everything. Literally, everything. The fact that I can't get ANY support is most frustrating.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

because it was free and i was cheap and thought I was making a wise decision.

Review Source

PR

Paula R.  
Teacher  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Using WooCommerce to sell courses"

December 27, 2024

5.0

I used WooCommerce to sell in-person courses and tickets to events. I also had a small selection of merchandise on the platform. It served a purpose and my clients found it simple to use.

Pros

I simple, clean interface and a variety of display options for my shop.

Cons

You can't link to calendars in the same way you can a booking system.

Alternatives considered

[Mindbody](https://www.capterra.com/p/40229/MINDBODY/)[Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[Bookwhen](https://www.capterra.com/p/157881/Bookwhen/)

Reason for choosing WooCommerce

It was included in my WordPress package so I didn't have to pay anything extra for it. The fees were also low.

Review Source

Neels V.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "For Ecommerce platforms, WooCommerce offers the best value for money by far."

April 4, 2024

4.0

I have been building and running many of my own Woocommerce stores over the past 15 years, personally designing, building and publishing the stores as well as sourcing the products, managing the logistics, order processing and customer care. Over the past 5 years,, I have been doing the same for clients, including SEO and online marketing of the Woocommerce stores.

Pros

The basic Woocommerce platform delivers all the features needed to run a successful e-commerce shop for most industries or niche services. The thousands of specialist plugins that expand on this basic platform make it suitable for any specialisation you can think of. On top of it all, the platform is free and most plugins have a free tier that is sufficient for most situations. All you need to add is hosting, a domain, some WordPress knowledge and time and you can build a powerful ecommmerce store withouot the high monthly rates of competing platforms.

Cons

You need to invest some time in learning the basics of the platform if you want to build you own store. Alternatively, you can engage a WordPress developer at reasonable rates to build your site.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Affordability and flexibility. SHopify is a powerful platform but can quickly become very expensive to run, especially when adding extensions. This is especially penalising in the setup hases of the store before the turnover can take care of the platform costs. I'd rather invest the high Shopify platform cost into ad spend that can directly benefit my business.

Review Source

MD

Morgan D.  
Owner  
Retail  
Used the software for: 2+ years

### "Great experience using Woocommerce (and I've tried all the others!)"

January 10, 2024

4.0

I have tried various ecommerce platforms, but none of them compare to Woocommerce. Whenever I set up websites for clients, I always choose Woocommerce for their ecommerce needs. Based on my extensive experience testing popular ecommerce platforms, I can confidently say that Woocommerce is the best option. I highly recommend it, especially for beginners or users with limited technical ability. It is powerful, comprehensive, and works flawlessly. Throughout all my usage, I have never encountered any glitches or disappointments.

Pros

I love how reliable, easy-to-use, and beginner friendly it is - in particular for an experienced WordPress user.

Cons

It is a bit on the pricey side if you want to add any of their featured plugins.

Reason for choosing WooCommerce

Easy to use, easy to manage, I actually ENJOY using Woocommerce and don't feel intimidated by it in the slightest (and I'm not a huge tech person!)

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Shopify was becoming too expensive and overwhelming. It was always a headache and got quite overwhelming at times. Honestly, too many options can be a bad thing!

Review Source

IP

Imanol P.  
CTO  
Entertainment  
Used the software for: 2+ years

### "Cheap, reliable but quite slow. "

July 8, 2025

5.0

More than 50 ecommerces created with this platform about different topics. It's a very reliable platform and easy to maintain

Pros

Very easy to create plugins and customize themes. And the price of this platform is the most competitive.

Cons

It's easy to break the platform and when you install multiples plugins, sometimes them slow a lot the system.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Because the fees and the payment methods.

Review Source

MN

Matthieu N.  
Community Manager  
Computer Games  
Used the software for: 2+ years

### "Weebly Simplifies Website Management"

September 10, 2025

4.0

WooCommerce lets us manage our merch and extra game content store smoothly. I was able to create product pages, manage inventory, and set up promotions without issues. The integration with WordPress makes content and blog management super smooth, which also helps with our marketing campaigns. Thanks to WooCommerce, we launched flash sales for limited editions and tracked all orders easily it improves the fan experience and saves us a lot of time

Pros

I really like that it integrates with WordPress it clearly simplified how we manage products and inventory. It has tons of extension features to help boost sales.

Cons

Some of its extensions are way too expensive, and for more advanced customization you need some coding, which isn’t easy for beginners.

Review Source

HV

Haseeb V.  
Director  
Internet  
Used the software for: 2+ years

### "Mainstay for my Online Store"

October 24, 2025

5.0

It has been important for my business. I was told by my devs to use Woocommerce from the start, and I have trusted them to do so. For 8 years, it has been the backbone of our online operations.

Pros

The fact that it allowed me to sell online at (www.planhoot.com), seamlessly. The ease with which I can offer multi-currency options - deep integrations with other tools is something that was super beneficial and critical. Moreover, the payment processing is something that made life easier for customers.

Cons

There could be more customizations available for people such as me. I am not a super techy guy, and I am not saying that it was hard to use - but, there could be a little but of easy in use.

Review Source

VR

Verified Reviewer  
Web Designer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Create exactly the kind of ecommerce experience you want for your customers"

March 6, 2026

4.0

I've used WooCommerce along with a visual builder for WordPress to create a simple ecommerce website that does exactly what I need it to.

Pros

WooCommerce is very versatile and will integrate with so many different software. You have a lot of control over the type of ecommerce experience you create.

Cons

It's not the easiest to setup well if you're new to it. You also need to set it up properly to avoid security concerns.

Review Source

BM

Brian M.  
Data Analyst and IT  
Furniture  
Used the software for: 2+ years

### "Good Product"

June 9, 2025

4.0

My overall experience with woocommerce was good. We used it for a few years before switching to shopify.

Pros

WooCommerce was the first E-commerce platform I ever used. That being said I found it pretty simple to get the hang of.

Cons

It seemed like woocommerce was dependent on too many plugins. We had to outsource a team to help customize our site and integrate with stuff like cylindo.

Review Source

AB

Anwar B.  
Senior Tech Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "WooCommerce Review"

December 3, 2024

5.0

Great overall experience using Woocommerce, the choice of integration plugin is impressive and the SEO features were easy to implement. there are various ways to set up tracking and Shopping feed for our products etc

Pros

Very easy setup and management, very customiseable and has a lot of integration features and plugins. we love the full control of the data

Cons

the only con i can think of was the support available

Review Source

RR

Roby R.  
Director  
Media Production  
Used the software for: 1-2 years

### "Go for it the best store u can make than other custom build ones"

December 24, 2024

5.0

Exceptional is the word that I like to use

Pros

The best thing we liked about its sleek design and custom functions

Cons

Nothing, we liked everything about Woocommerce

Review Source

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