# Page 7 | WooCommerce Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 7 - Is WooCommerce the right eCommerce solution for you? Explore 1039 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/225601/WooCommerce/reviews

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WooCommerce

4.5 (1039)

[View alternatives](https://www.capterra.com/p/225601/WooCommerce/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 7 - Reviews of WooCommerce

## Showing most helpful reviews

Showing 151-175 of 1039 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Stephen B.  
technology consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "WooCommerce can turn any WordPress website into a store"

August 9, 2022

5.0

I have used several e-commerce projects using WooCommerce and it works very well.

Pros

I like that WooCommerce is a free plugin, it is well-established, and many people use it. It is easy to get paid support from freelancers and consultants. It works well the PayPal and Stripe payment gateways and the MailPoet, email service platform.

Cons

WooCommerce often requires third-party plugins that can be buggy and difficult to configure. The codebase is old and needs to be updated to work with the new WordPress Gutenberg framework.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

My client already had a WordPress website and it was easier to add a WooCommerce store than to rebuilt the website in Shopify.

Review Source

SJ

Sharif J.  
Owner & CEO  
Information Technology and Services  
Used the software for: 2+ years

### "Good eCommerce Solution if You Want to Get out From Under a Limited Platform"

January 14, 2023

4.0

WooCommerce is my go-to eCommerce solution and it works very well. There are only a few drawbacks that are worth the hassle to have such a full-featured option.

Pros

By far the most beneficial part of WooCommerce is that it works on WordPress which means you're completely unlimited in your ability to customize the system how you like. With other eCommerce solutions such as Shopify or SquareSpace, you're stuck with whatever that have in their closed system whereas with WooCommerce the sky is the limit with what you can do.

Cons

WooCommerce is a heavy plugin that adds a lot to a website and as a result, updates must be vetted in a test environment in order to be safe. This wasn't a problem a few years ago when WooCommerce only released updates once every 1 or 2 months. Over the last few years, they've begun releasing updates with no apparent schedule and sometimes you get multiple updates in the same week. This can be very disruptive and labor intensive for store owners to have to test the updates first and look for issues/bugs before going live with a new update just to have to do it all over again a few days later (sometimes even in the very next day).

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

WooCommerce was chosen because of the platform it works on (WordPress) and the flexibility you get from using such a system.

Review Source

JCC

Jean Carlos C.  
Entrenador  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "El mejor carrito de compras del mercado"

December 22, 2022

4.0

En general la experiencia con Woocommerce ha sido positiva y muy buena, esta se integra de forma sencilla con cualquier sitio desarrollado sopre Wordpress haciendolo versatil

Pros

La virtud que tiene Woocommerce es que cuenta con todas las caracteristicas idelaes para poder vender un producto o servicio en un sitio web, además de ser gratuita. Woocommerce permite la creación de distintos tipos de productos, ya sean productos combinados, fisicos o servicios

Cons

Una de las desventajas que tiene Woocommerce es que los módulos desarrollados por la plataforma son bastante costosos, y las funcionalidades de su versión gratuita estan limitadas, al querer agregar algunas características, se hace necesario la adquisición de modulos desarrollados por terceros, ya que son más asequibles.

Review Source

EL

Eero L.  
Manager  
Consumer Electronics  
Used the software for: 1-2 years

### "Great e-commerce tool --- unfortunately it is on Wordpress"

May 18, 2022

4.0

I have several Woocommerce stores and deal with many others that are owned and run by other people. I have good experiences with it, it is a high-quality product and even if it is not perfect, it is light-years ahead of many competitors.

Pros

It is free but still offers all necessary functionalities to start and run an online store. It is easy to use and there are a lot of extra functionalities available, some paid, some free.

Cons

The biggest dislike I have is that it runs on WordPress. It is very unfortunate, but we must live with it. Another dislike is that some of the 3rd party functionalities are very expensive compared to what they offer. The pricing is the same for a tiny new store and a well-established big online giant. I would rather see some other kind of pricing models for some of the plugins, but...

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Shopify has a lot of hype around it, but when you start using it you will find out its shortcomings - which there are many. For example, try creating discount campaigns while offering individual coupons and see how well that goes. They have promised to fix the basics for years, but I lost hope waiting. Wix and Squarespace might be easy options for non-techies, but have serious limitations if you want to do more customized stores. Plus, with all of these three software, you are married to their service and servers, and there is no way out. Woocommerce store is built and you can move it somewhere else if you want, you can close it for a year and open it again if you want. It is yours. Wix, Squarespace and Shopify stores are not.

Switched from

[Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/)[J2store](https://www.capterra.com/p/165628/J2store/)

i still have J2Store-based stores too, but that software is not developing fast enough, unfortunately. Maybe new version comes soon. Magento is a relic, and I will try to stay away from it after few mistakes in the past.

Review Source

uI

urva I.  
General Manager  
Computer & Network Security  
Used the software for: 2+ years

### "The easiest script to create an E-Commerce."

October 21, 2022

5.0

For me, it is the first choice for any experience in e-commerce

Pros

Easy and fast code that is compatible with thousands of themes and add-ons and is scalable

Cons

Shopping cart and stock follow-up Sometimes we encounter difficulties and errors that cannot be resolved for beginners, but other than that and developers, everything is fine.

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Easier, faster and compatible with special projects in addition to that it can be developed

Review Source

Romaric S.  
web designer  
Computer Software  
Used the software for: 2+ years

### "WooCommerce"

December 16, 2022

5.0

From Fiverr to Upwork, I have used WooCommerce on many client projects and it's with all confidence that I recommend this plugin if you're searching for an AI eCommerce Builder. It works pretty well.

Pros

Personally, WooCommerce is an awesome tool for eCommerce business. It can turn any type of website into a professional eCommerce store. It works perfectly with any well-coded theme.It offers a lot of integrations that generally broaden its functionality and help the business owner to virtually replicate anything they could do in a physical store---I mean, just look how awesome the technology is helping us today.WooCommerce is pretty easy to set up as there're helpful guides for it . It helps to improve SEO, engagement, and sales. It offers many interesting features including product reviews which help in building trust in customers and ultimately help in conversion.The product variable option provides possibilities to showcase a single product variation upon a mouse hover. This helps the client to make better product choices and it enhances the product quality.WooCommerce makes it even easier for store owners to collect payments from customers. Just with the stripe and PayPal integration, the client can checkout via Paypal or credit cards ----- this completely erases the need of going to a local bank to send checks.

Cons

WooCommerce is very laggy in support responses. The customer support service is too slow to respond even for users with paid add-ons.

Review Source

VR

Verified Reviewer  
SEO Manager  
Consumer Goods  
Used the software for: 2+ years

### "La plataforma ecommerce por excelencia"

March 15, 2023

5.0

Llevo usando WooCommerce para crear tiendas online durante muchos años y nunca me ha decepcionado. Es la plataforma más accesible, sencilla y potente que puedes utilizar para tiendas pequeñas y medianas.

Pros

Lo que más me gusta de WooCommerce es que es de código abierto, por lo que siempre está evolucionando y hay cantidad de extensiones y foros de soporte en los que apoyarte.

Cons

Quizá tiene una pequeña curva de aprendizaje para las personas poco técnicas, pero es fácil ponerse al día. También si tenemos un catálogo de productos demasiado extenso, puede no ser la solución ideal.

Alternatives considered

[PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Porque es gratuito, de código abierto, optimizado para SEO, es mucho más personalizable y con más extensiones disponibles.

Switched from

[VirtueMart](https://www.capterra.com/p/195218/VirtueMart/)

WooCommerce me pareció más actual y más versatil.

Review Source

VR

Verified Reviewer  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "WooCommerce: A customizable e-commerce solution with some limitations"

April 1, 2023

4.0

Overall, WooCommerce is a highly customizable and versatile e-commerce solution that is ideal for small to medium-sized businesses. However, it may not be suitable for larger enterprises due to its limitations and potential performance issues.

Pros

Integration with WordPress: As WooCommerce is a plugin for WordPress, it seamlessly integrates with the CMS, making it easy for users to manage both their website and e-commerce store in one place.Wide range of extensions: WooCommerce offers a large number of extensions, including payment gateways, shipping options, and marketing tools, allowing users to add advanced functionality to their online store.Active community: The WooCommerce community is active and helpful, with many resources and forums available for users to find solutions to their problems.Cons:Can be slow: As WooCommerce is a plugin for WordPress, it can be resource-intensive, which can slow down the website's loading speed, affecting the user experience.Steep learning curve: While WooCommerce is user-friendly, it can take some time for users to learn all the features and how to use them effectively.Limited customer support: Although there are many resources available, the customer support provided by WooCommerce is limited, with no phone support available.Additional costs: While the plugin itself is free, many of the extensions needed to add advanced functionality to the online store come at an additional cost.Overall, WooCommerce is a highly customizable and versatile e-commerce solution that is ideal for small to medium-sized businesses. However, it may not be suitable for larger enterprises due to its limitations and potential performance issues.

Cons

Can be slow: As WooCommerce is a plugin for WordPress, it can be resource-intensive, which can slow down the website's loading speed, affecting the user experience.Steep learning curve: While WooCommerce is user-friendly, it can take some time for users to learn all the features and how to use them effectively.Limited customer support: Although there are many resources available, the customer support provided by WooCommerce is limited, with no phone support available.Additional costs: While the plugin itself is free, many of the extensions needed to add advanced functionality to the online store come at an additional cost.

Review Source

SM

Sudarshan M.  
Web Developer  
Program Development  
Used the software for: 2+ years

### "Amazing plugin to Build that store or any E-Commerce site."

March 27, 2022

5.0

Notwithstanding, it is free which implies everything won't come totally free. WooCommerce has a few premium augmentations for explicit elements and capacities. The primary inconvenience, nonetheless, is the refreshed approach and its reliance on the other modules and the shop subject. This implies: If WooCommerce makes an update, you shouldn't tap on Update right away, however, test your shop completely in a shut test climate. Because of the large number of other modules, there can be tremendous issues with the shop. The explanation is that most module and subject engineers are not so quick with their updates.

Pros

WooCommerce is one of the most incredible modules for the WordPress stages. Using the WooCommerce plugin anybody can begin their web-based online business site and can sell everything. Its use is very easy because WooCommerce is a user-friendly plugin. Anybody it's can use free. you can just introduce the module, set up a few essential data, and afterward set up your Payment Gateway and Good to Go. Add item and sell, Digital or Physical, each sort of item.

Cons

WooCommerce is the best stage where you can have your absolute cut of pay, No need to pay for using the stage or module. In any case, in a couple of unequivocal cases, you want to purchase a top-notch module. However, Using WooCommerce you can take your 100% pay deal, and you can manage everything with complete straightforwardness with your clients.

Review Source

Abby B.  
Small business owner, Web Designer  
Marketing and Advertising  
Used the software for: 2+ years

### "Best e-commerce option by mixed feelings"

April 29, 2021

5.0

I use WooCommerce daily for multiple clients' websites. My clients are happy with their e-commerce functionality and I rarely encounter issues from the webmaster side of things. You have the option to customize it to the extreme, or if your selling needs are basic, you can setup an e-commerce site quickly and very easily.

Pros

First, it's free. That's not entirely true though because anything additional you want to add will likely cost money; most add-ons are $79. Still even if you get two add-ons, $160 a year is a drop in the bucket compared to most other e-commerce. The MAIN reason I use and recommend Woo is it's compatibility. Because it's so widely used, it can integrate with anything and everything. Every bank has a payment gateway that connects to WooCommerce (via plugin - sometimes free, sometimes $79). It's relatively user-friendly. When you get into the settings though, there are tabs across the top, but then there are little tiny links within the tabs sometimes that aren't easily spotted.

Cons

Sometimes it feels like a monopoly - like you use WooCommerce or Shopify and the later of the two is dreadful. The WordPress community is incredibly helpful, but you have to know where to go to ask for help.

Alternatives considered

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing WooCommerce

The ability to customize WooCommerce is so much greater than any of the DIY site builders. You can control variations like size, color, case size. You can manage inventory. You can accept payment through any bank's gateway or any of the main credit card processors. You can control and customize the emails that clients get.

Review Source

VR

Verified Reviewer  
Spreadtech Innovations LTD  
Information Technology and Services  
Used the software for: 2+ years

### "The Company to Revolutionise Ecommerce and Online Trading"

November 18, 2022

5.0

Pros

As a web designer, the WooCommerce platform and web plugin have truly revolutionised the process of creating an online store in terms of the ease of setting up and running an online platform, cutting the hassle of designing backend and multiple frontend pages, and eliminating the need to hire an API developer to develop APIs for payment integration customization and flows. Anyone can now set up their own online store.Using WooCommerce today, we are far ahead of the market and have exceeded our deliverables and targets.We have constant access to reports, transactions, and orders; easy payment flow and integration; order tracking, coupon generation; and high-level, personalised customization.The ability to connect multiple payment options to our website using WooCommerce is as easy as ABC.It is always easy to use.

Cons

Some certain features and options are hidden from beginner users; examples include shipping options, add-to-cart redirection, and user registration after purchase. These are not easy to locate for a new beginner.

Alternatives considered

[OpenCart](https://www.capterra.com/p/143516/OpenCart/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Review Source

Shaunak P.  
Data Platform Engineer  
Information Technology and Services  
Used the software for: 2+ years

### "Free to use e-commerce plugin that offers excellency for business at any scale! "

February 23, 2023

4.0

We have been using it for almost 3+ years now for domestic clients for their local stores that brings their identity to digital world. WooCommerce is super easy to setup. It is also free of cost and comes with log of highly integration-friendly plugins to use from. Great community support. I am loving it.

Pros

There are multiple points that I want to put down that I consider as Pro features of WooCommerce.- Large and huge variety of ready-made configurable payment gateways for easy checkout.- Admin can manage, add product, edit category, edit SEO tags and do much more directly from any mobile device.- It provides awesome professional development services also in case when you want to extend your project to enterprise-grade solutions.- It takes nothing to implement the WooCommerce, it free to install and very easy to setup in matter of just 3 clicks, and boom.

Cons

There are so many extensions and plugin available that can turn your product listing website into a full-fledged ecommerce site that can be customized as and when you want, with ease. Try it out. You won't regret it. P.S only con is that it is not a straight-forward publishing. You must have a strong grip on tech stack with WordPress to be able to implement it.

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[Jimdo](https://www.capterra.com/p/170179/Jimdo/)

Review Source

Roldan A.  
Web UX/UI Design/Development Specialist  
Design  
Used the software for: 2+ years

### "Needs more improvements!"

September 6, 2022

4.0

You can build your e-commerce with it. But you have to be extra technical to build it. Needs improvements, definitely.

Pros

First off, WooCommerce is the first choice when it comes to fast e-commerce website. It is CMS-based, offers large library of extension for all and varied e-commerce demands, offers considerable customizability. Knows what the e-commerce industry needs. The thing that I like most about WooCommerce is it's large libraries of extensions. It's less likely that you'll ran out of options when it comes to customizing the function of your store.

Cons

Branding. When you want to customize your store to strictly follow your branding guidelines, this is where WooCommerce falters. There is not much you can do with the checkout page, cart page, thank you page, my account page and all. Extensions tend to be expensive. Even those that have simple functions. Common sense functionalities are not added. It's either you have to install a third-party plugin or buy there own extension, or code it for yourself.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Not yet. Planning to try Shopify. BigCommerce etc...

Review Source

SR

Steph R.  
Online Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Decent Depending on What You Need it For"

July 29, 2021

4.0

It's great for small shops. It works best for simple things, especially affiliate products. Can be cumbersome for growing shops. You need at least some Wordpress experience. Requires a decent amount of maintenance. Overall, I'd give it a 3 out 5 stars.

Pros

Woocommerce is a really inexpensive way to get started with ecommerce. It's great if you're just starting out and on a tight budget since it is a free plugin. It also depends what you're using Woocommerce for. It works the best for affiliate products.

Cons

Although Woocommerce is free, it does help to have some knowledge of Wordpress and basic development skills to effectively use it. Otherwise, using a paid ecommerce software is much easier. I've used Woocommerce for years and it can become very heavy and cumbersome with the more products you add. It's gotten a lot better over the years, but the functionality can still be tricky and you need to install a lot of plugins to customize it to your various needs. Code, plugins, Wordpress, etc., can also easily break your site from updates and conflicts. There's a lot of maintenance that goes into a Wordpress site and that's maximized with Woocommerce. I find other ecommerce software to be much easier to use and be less of a headache, especially for a beginner.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Just needed an extremely simple affiliate product ecommerce software. If I was selling a good amount of products or needed something that's extremely easy to use and doesn't require much maintenance, then I'd go with a paid software.

Review Source

Ahmed S.  
CEO  
Entertainment  
Used the software for: 2+ years

### "Best choice for ecommerce!"

March 26, 2023

4.0

overall it is very good.

Pros

Woocommerce can manage intermediate & large websites, which is something i liked very much, also the basic version of it is Free.

Cons

too many extensions i have to install, some of them are very expensive and leads to website slow speed

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Shopify wasn't the best choice for me, I want to build a website that i can have the full access on it, also i'm using it for tour booking! which is something i didn't find in shopify when i was taking a decision.

Review Source

TH

Tina H.  
Freelancer  
Media Production  
Used the software for: 2+ years

### "WooCommerce Excels in Ecommerce"

July 11, 2022

5.0

I have been using WooCommerce for over ten years. I love the Ecommerce platform. I have tried their competition but always return to WooCommerce. They are always improving and adding plug-ins. My hosting is on Bluehost with WordPress installed as the CMS and WooCommerce as my Ecommerce platform. It's great. The only time I experience any issues is when a server glitches or goes down. I highly recommend WooCommerce as your Ecommerce platform!

Pros

WooCommerce is a highly customizable platform with over 55,000 available plug-ins. The platform is open source as are thousands of the plug-ins. There are also premium plug-ins available. WooCommerce Payments is easy to install and deploy which allows you to receive payment for your products which may be physical or digital. WooCommerce is more customizable then their competition. Once you use this platform you will not want to switch. If you are paying for hosting separately, it only makes sense to use WooCommerce so you are not paying twice.

Cons

The learning curve for WooCommerce requires more effort than their competition, which is why it is more customizable. It is advisable to read the literature available on the WooCommerce website and access their help section for guidance. If you have any coding skills, you will be fine. Your SSL Certificate will not be automatically hooked up. On your hosting account you will need to install that. Also you will need to write your Privacy Policy, Terms of Service, and Return Policy and link to one of your menus. Make sure to add a cookie plugin so you are covered legally in the United States and Europe.

Review Source

VR

Verified Reviewer  
CEO  
Information Technology and Services  
Used the software for: 6-12 months

### "The best tool for your online business "

July 21, 2023

5.0

Pros

I love the I can get up and running in about an hour and have a full fledged business online with all the tools and training I need and there ease of use. Been using WooCommerce for years.

Cons

I can't think of anything as they have so much value and keep updating the platform so quick.

Review Source

Andrew B.  
Owner/Operator  
Apparel & Fashion  
Used the software for: 6-12 months

### "Less oversight = good "

August 25, 2022

3.0

Well I'm learning a lot about web design and what the world is like having a website that's not a Shopify store. I'm learning a lot so that's what I'm getting out of woocommerce right now. Although it seems like everybody in the world is trying to hack me and all the accounts are a lot to take sometimes, WordPress is the future and woocommerce is a solid program.

Pros

I like that you barely need them and could do most things without, but can choose to utilize their services for a much cheaper fee than many of their competitors.

Cons

Well you have your contract with your hosting company and you have your accounts with WordPress, and domain and then your 50 apps, then your accounts with Amazon, stripe, PayPal and then an account with woo commerce. It's too much at times

Reason for choosing WooCommerce

Trying to learn wordpress and save some money in the process.

Review Source

Noureddine B.  
Software Developer  
Program Development  
Used the software for: 2+ years

### "WooCommerce Review "

March 2, 2023

5.0

Pros

allows to create and manage online stores. One of the things that I like most about WooCommerce is its flexibility and customization options. I can customize the store's design and functionality to suit specific needs and preferences, such as adding custom product fields, adjusting shipping options, or offering promotions and discounts.Another benefit of WooCommerce is its ease of use. with little or no coding experience I can easily set up and manage stores using the intuitive interface and drag-and-drop tools.WooCommerce also offers a wide range of payment and shipping options, including support for popular payment gateways such as PayPal and Stripe. This makes it easy for me to accept payments from customers and manage shipping and delivery options.

Cons

One of the common complaints about WooCommerce is that it can be resource-intensive, which means that it requires a significant amount of server resources to run smoothly. This can lead to slower site speeds or even crashes if the hosting provider is not robust enough.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Review Source

TS

Thomas S.  
Webdesigner  
Computer Software  
Used the software for: 2+ years

### "Woocommerce im E-Commerce einfach eine Klasse für sich"

December 21, 2022

4.0

Woocommerce ist für mich nicht mehr Wegzudenken und wird mich weiter begleiten, solamge ich mit E-Commerce und Shop systemen arbeite. Zuverlässig und durch den support eine Klasse für sich, die ich gerne Empfehle und nutze.

Pros

Eine kostenlose Software, die meiner Meinung nach Marktbestimmend ist und durch die Innovationen der Entwickler immer weiter nach vorne getrieben wird. Selbsterklärende Arbeitsgänge und Abläufe helfen dem Anfänger und werden dann zur gewohnten Routine. Durch die lange Beständigkeit auf dem Markt, sind viel Videos und Informationen für alle bereich im Internet zu finden. Die Einbindung in laufende Webseiten und Wordpress Systeme, sind bis jetzt bei mir ohne große Probleme vollzogen worden.

Cons

Ein paar Kleinigkeiten sollten geändert bzw. angepasst werden. Ich spreche von der Darstellung einzelner Seiten auf Kategorie Ebene. Die Auswahl der anzeige sollte noch stärker beeinflussbar sein. Aber bitte nicht Falsch verstehen, das ist Jammern auf Hohem Niveau.

Reason for choosing WooCommerce

Siehe Oben die aussagen sprechen für sich

Review Source

Priyansh K.  
Owner  
Animation  
Used the software for: 2+ years

### "Backbone of our whole online E-commerce Enterprise"

August 12, 2022

5.0

6 year after we set up our business on Woocommerce, we still haven't found any other platform that would help run our shop. Highly recommended!

Pros

We have been using WooCommerce since 6 years now. We had considered a lot of other software but none of them fulfilled our needs like WooCommerce did. - Extremely versatile with a whole lot of customization options. - Plenty plugins, themes and modifications available for free online. - Proven and tested on millions of websites. - Can hold considerable order load without clutter. - Creates all the necessary pages and email templates on a one button click during installation. - Tax options work without additional plugins, haven't seen that in a lot of other big name systems. - The payment options don't take any cut for Woocommerce except the Woocommerce payment plugin. - Has native support for digital products which is what we actually solely sell.

Cons

\- The initial database set up is complicated. If the initial database is misconfigured, the whole installation will fall apart. - Some stuff it generates is too bare, has to be extensively edited to make it look appealing. - We used Elementor for smooth editing and creating our own pages as Woocommerce doesn't really have a good editor. - Need maintenance continuously, or an update will break the whole website. - Some plugins break native functionality as there are simply no "off" buttons for some functions provided by Woocommerce that you wish to replace.

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[Ecwid](https://www.capterra.com/p/143648/Ecwid/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

Review Source

MO

Marcelo O.  
Creative Manager  
Management Consulting  
Used the software for: 2+ years

### "WooCommerce te da aquela ajudinha para iniciar o seu comercio online"

December 28, 2022

5.0

De o a 10, 9 com certeza! É uma plataforma que possibilita um mar de opções, é código aberto e cumpre com o propósito que é criar uma loja virtual. Mas quem cuida do seu site é você ou você precisa contratar uma equipe para te ajudar na manutenção. Uma ótima plataforma para quem necessita criar uma loja virtual e não quer ficar presa a planos de servidores com preços e taxas abusivas.

Pros

O WooCommerce te dá uma gama de possibilidades de customizar a sua loja virtual. entendendo de programação e desenvolvimento você tem infinitas opções de deixar a sua loja virtual do seu jeito, se não conhecer de programação é só escolher um bom plugin pagebuilder que será uma mão na roda na hora de personalizar a sua loja!

Cons

Por necessitar um mínimo de conhecimento em comercio eletrônico e programação você pode ficar travado em algumas questões, não é tão intuitivo e como é uma plataforma de código aberto, é sempre bom você ficar de olho de onde você baixa os plugins para não infectar o seu site ou até mesmo quebrar ele.

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Elementor](https://www.capterra.com/p/169468/Elementor/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing WooCommerce

Para melhorar a performance da plataforma e criar de forma prática e com o máximo de acertividade.

Switched from

[VTEX](https://www.capterra.com/p/159471/VTEX/)

Dependendo do cliente e da importancia de ter uma loja robusta online

Review Source

Jared K.  
CMO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Wonders of Woocommerce"

June 2, 2022

4.0

As a developer and marketing agency owner, I was able to increase scalability because woocommerce is open sourced & free to customize for each platform. I began from launching a free store for my brand eCommerce to now hosting multiple websites for many clients.

Pros

The amount of integrations in usefulness this program has is great for any beginning retailer, entrepreneur and storefront website.

Cons

Some features are unlockable and are behind a paywall that's why you end up having to use a CMS platform if you're not able to code/pay your way around certain integrations

Alternatives considered

[Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/)[Big Cartel](https://www.capterra.com/p/230161/Big-Cartel/)[Weebly](https://www.capterra.com/p/246168/Weebly/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

I just needed something customizable with less freemium/trial software options.

Switched from

[PayPal](https://www.capterra.com/p/207944/PayPal/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[Weebly](https://www.capterra.com/p/246168/Weebly/)[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

However, there's some freedoms & limitations to the eCommerce that are available with many platforms

Review Source

Mir Fida N.  
WordPress Designer  
Information Technology and Services  
Used the software for: 1-2 years

### "Best and most widely used WordPress E-Commerce Plugin"

July 30, 2020

5.0

I am really happy with overall experience of using Woo Commerce for online E Commerce store. Free version fulfills most of small startup business requirements.Only hosting domain and other charges are needed to setup your own Business or online store website.Configuration is effortless but may be confusing for a total non tech newbie who use shopify only.Nonetheless after some practice it becomes a piece of cake.It is a much secure platform with helpful plugins to for add-on functionality.I would really recommend it for online E-Commerce store specially which are already running on WordPress CMS.

Pros

First of all it is plugin in word press environment which makes it m first and only choice as the best for making e-commerce functionality website.It has all the functions to run an online store easily with out much technical knowledge.Various plugin supplement and extend the Woo Commerce functionalities even further beyond.Payment processing and order management is handled efficiently and effectively.Too many functionalities like bulk upload,shipping management, contact info, payment management and etc make life easier to much extent like designing forms, creating custom checkout field , shop page custom price filter and minimum or max product quantities...etc.

Cons

Not much user friendly like shopify and other competitor.Still just little practice needed to learn it.Its related add-on plugins can be expensive.I had not faced any major technical issue using it.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Because WooCommerce give the independence of choosing a hosting server of your own choice according to budget and performance needs.I had WordPress hosting experience and it operates in this environment as a plugin in which I have experience working.

Review Source

WD

Will D.  
Owner  
E-Learning  
Used the software for: 6-12 months

### "WooCommerce for Downloadable Products and Subscriptions"

December 22, 2021

5.0

WooCommerce is an excellent solution for E-Commerce and can do anything you want it to. That can get overwhelming at times, as there as sooo many options to dig through. But, on the plus side, you can find an add-on or find a plug-in that will solve any issue you have.

Pros

I moved to WooCommerce (from a combination of other plug-ins) because I wanted one platform that I could sell downloads ala carte, and sell subscriptions. I previously used multiple different platforms and solutions to make managing downloads and subscriptions happen, and Woo allows me to manage all products and offerings I have in one place.

Cons

Moving subscriptions from an existing plug-in with active subscriptions through Stripe to WooCommerce was a big process. I did a lot of research and reached out to various developers and was looking at a $4,000 plus custom development support solution to make the transition happen. I did enough research and testing that I was able to make the transition happen over a weekend, without any additional support. In addition to the struggle of transitioning subscriptions, I learned that WooCommerce doesn't use Stripe's "subscription" feature but instead creates a new charge each month, until the customer cancels. So metrics are very difficult.

Alternatives considered

[Podia](https://www.capterra.com/p/160788/Coach/)[Thinkific](https://www.capterra.com/p/132888/Thinkific/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

I needed something that would allow me to manage courses and downloads, as well as offering subscriptions. I also needed something that could accept subscriptions via Stripe so that I could transfer existing Stripe subscriptions to the new platform. WooCommerce allowed for that.

Switched from

[Easy Digital Downloads](https://www.capterra.com/p/185435/Easy-Digital-Downloads/)

I still LOVE both RCP and EDD and they are very easy, powerful solutions. But, I kept finding myself trying to string together solutions to manage both a ala carte download store and subscription management.

Review Source

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