# Freshmarketer Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Freshmarketer Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/226111/Freshmarketer/alternatives --- # Freshmarketer Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Freshmarketer ## What is Freshmarketer? Create email campaigns from scratch with the drag-and-drop email builder/choose from 150+ templates/upload your own HTML email template file. Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. ## What is Freshmarketer used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Overall rating Based on 25 user reviews Reviews sentiment Positive 92% Neutral 4% Negative 4% Starting price $15 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Freshmarketer?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.freshworks.com&name=Freshmarketer) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Freshmarketer 4.4 (25) VS. [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting Price $15 Per User, Per Month Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (25) Ease Of Use 4.5 (907) Value For Money 4.0 (21) Value For Money 4.7 (826) Customer Service 4.2 (20) Customer Service 4.8 (846) ## Freshmarketer alternatives [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Contact Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Email Marketing 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Landing Pages/Web Forms 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Ad Optimization Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Freshmarketer 68 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Software program that continuously adjusts its behavior based on observed data System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automatic reply functionality for incoming messages Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. AI-based platform which conducts a conversation via auditory or textual methods Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Graphical representation of data Plan, execute, and analyze email marketing campaigns Create and send email blasts/campaigns Predefined actions automatically performed on the occurance of specific events Used by marketers and advertisers Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more Adds a customizable form to the landing page, usually for the purposes of lead generation Method of analysis that visualizes the series of events that lead towards a defined goal. A visual display that uses a color spectrum to show how visitors interact with areas of a web page Create landing pages or online forms designed to capture new leads and prospects Manage the process of attracting and converting business prospects into leads Engage with a lead throughout the sales process by actively providing information Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Send messages to multiple subscribers at the same time Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Send personal messages to clients or attendees A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Schedules specific times for content to appear on social media platforms, blogs, websites etc. Analyze and gain insights into data in real-time Send and receive messages in real-time via an online communication channel Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Mapping/visual representation of exactly where users stop scrolling and leave website pages Group leads or contacts based on their specific characteristics Send messages via SMS Manage campaigns and track engagement for marketing efforts across social media channels Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Apply statistical/mathematical models to sets of data Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Sample files or documents that could be customized as needed or used as is Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Program to edit text files that renders the content in accordance with embedded markup code such as HTML Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.2 (25) 4.2 Based on 25 reviews ## Pricing Value for money 4.0 (21) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/226111/Freshmarketer/pricing/) Enterprise $15.00 Per User,Per Month It includes: - Up to 20x monthly email sends - WhatsApp, SMS/MMS marketing - Freddy AI - Transactional emails - Facebook & Instagram custom audience - Advanced segmentation - Automated customer journeys - Landing pages - Conversion & revenue attribution - Advanced webhooks - Send Time Optimisation(STO) by Freddy AI - Custom reports and dashboards - Custom roles and permissions - Dedicated account manager - 500 bot sessions & 1 messaging agent Value for money 4.0 (21) 4.0 Based on 21 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ TeamViewer ONE](https://www.capterra.com/p/194565/TeamViewer/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[ PandaDoc](https://www.capterra.com/p/131735/PandaDoc/)[ QuickBooks Money](https://www.capterra.com/p/170065/QuickBooks-Money/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (20) 4.2 Based on 20 reviews ## User reviews Overall rating 4.4 Based on 25 reviews Filter by rating 5(14) 4(9) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent AU Anonymous User Manager Education Management ### "Great Marketing Automation Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 September 27, 2022 Overall freshmarketer was good in contact management but we were disappointed with email marketing results. Pros I used freshmarketer along with other marketing automation and email marketing tools to decide upon one tool that we will be using. We used contact management and email marketing features of freshmarketer. Both the features were great. Email marketing had a higher spam rate. Cons The spam rate of email marketing was high initially. We tried various ways to stop mails from going to spam but it took lot of time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KR Karl Rodrigue C. Marketing manager Food & Beverages ### "good software but too expensive" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 August 25, 2022 it is a good software for the popular service if you have the means Pros to do marketing my team used freshmarketer because it brings together several applications and functionalities Cons the software is very good and complete but the service offered is much too expensive Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KD Karunyaa D. Demand Gen Marketer Real Estate ### "Freshmarketer- could use development" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 4/10 August 11, 2022 We have been using freshmarketer for our email campaigns for more than 2 years now. It is effective when you are trying it for small business/early stage startup companies. But if you wish to use it for growing/ enterprise level firms, it might not provide multiple options for campaigns. Pros It is one easy email marketing tool to use for bulk email campaigns. It has numerous editing features for drafting an email. Cons Most problematic part of using freshmarketer was, it keeps crashing at few instances & there are certain bugs when you try to align the email content. It could be great if they have enhanced features for ease of access & editing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User CMO Internet ### "Muy buena solución" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 30, 2022 Pros Potente solución, sobretodo para empresas como la nuestra donde usamos las diferentes soluciones que ofrece Freshwork: Freshdesk, freshchat...etc Facilita el proceso de comunicación via mail cruzando datos entre las diferentes herramientas que usamos. Cons La única pega, es el on boarding disponible solo en inglés. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Vilius L. Digital Consultant Information Technology and Services ### "Conversion rate optimization doesn't work at all, Support is tragically bad" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 4, 2020 The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product. The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already. Pros It was really widely marketed, you can found something advertised about freshmarketer on the every search query. Cons The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Reasons for choosing Freshmarketer Because of features and price Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TP Tangeka P. Merchandising Specialist Furniture ### "Great tool for testing and targeting" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 15, 2020 Very straight forward and powerful tool for A/B testing. I am no longer working in the company that used this software, but It helped us to make better informed decisions using the data it provided. I prefer it over the tool I am currently using. Pros Very customizable. I needed a tool to easily allow me to test multiple hypothesis for shopping behavior and I think this was a great option. Really easy to set up and has a very friendly user interface. Customer service was also very helpful and knowledgeable Cons Not much, but the biggest issue is speed. It lags very often but I think that can be attributed it to being based on JS Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Business Development Manager Information Technology and Services ### "VERY GOOD MARKETING TOOL " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 12, 2019 With A/B testing you can make necessary changes in product , website etc and retain more customer Pros A/B TESTING this one thing is best . You can understand your customer using various heat maps . You can know which part of website customer spend maximum time and which part he was reluctant to enter information. Cons performance and speeds needs to improved . Better tutorial needs to be designed for new people . At times system is very slow Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Kelsie M. Marketing Staff Food & Beverages ### "Freshmarketer: tool for powerful thermal maps " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 20, 2019 Highly recommended to achieve better results with the analysis of elements on thermal maps. It will be very helpful for small businesses that wish to optimize their sales funnel analysis, and the document mapping processes with which they work. Pros We really liked that thermal maps are so dynamic. The communications panel is extensive, and very varied. Different customer behaviors can be added to the mapping processes, and website analysis can be done. Cons It should be noted that freshmarketer does not integrate into online survey management pages. We have tried to use it to work with surveygizmo and the results have not been as satisfactory. It does not handle tests of variants internally, and it takes time to segment the campaigns. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Web Developer Marketing and Advertising ### "Insane Insights " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 May 17, 2019 You can try it for free! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream. Pros I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits. Their forum analysis is my favorite feature. Cons It takes time to set up the first test. Just like everything, there is a learning curve involved. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jake C. eCommerce Analyst Internet ### "Efficient Multi-tool for your Marketing Team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 9, 2019 Pros Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own Cons Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/226111/Freshmarketer/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. 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